Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
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10 Rules of Viral TikTok Hooks – Real Brand Examples
According to our TikTok marketing report, 71% of TikTok users decide whether to keep...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
Social Media Integration: How to Align Your Strategy With Your...
Social media integration often starts with launching social accounts, linking to them...
How Quince Turns Creator Product Reviews Into a Scalable...
A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
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How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
The Right Way to Keep Tabs on Your Instagram Follower Growth
People no longer care just about getting as many followers as possible on Instagram...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How to Build a Profitable BFCM Strategy in 2026
Black Friday and Cyber Monday can produce a brand’s biggest sales weekend while leaving...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...