Nugget Comfort started with a familiar college problem. Cheap futons were uncomfortable...
Creative
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SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
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According to our TikTok marketing report, 71% of TikTok users decide whether to keep...
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Most jeans are easy to understand until you have to spend an entire day wearing...
How Brooklinen Built an Influencer Marketing Strategy Around...
Buying sheets online asks people to judge comfort through a screen. Brooklinen found a...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
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Orbitkey products tend to explain themselves once videos start filming. Loose keys...
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It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
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Creator partnerships can produce far more than a single sponsored post. A campaign may...
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Creator marketing has reached a point where engagement metrics can no longer carry the...
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly $200M...
In 2005, John O’Donnell started selling four-button polos with a pocket and a...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
I Built a Beautiful Brand That (Initially) Failed. Here’s...
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for...
Inside the Creator Machine Behind Comfrt’s Viral Rise on TikTok
Spend enough time on TikTok and Comfrt can start to feel like it is everywhere. One...