How do you plan, localize, and repurpose video content when YouTube’s algorithm now...
Influencer Marketing
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How to Use Meta and Google Ads Libraries for Transparency and...
As paid social spending grows more complex, brands face a new challenge: not just running...
How to Advertise Responsibly to Kids and Teens
How do you promote products to digital-native teens without breaking the law or their...
Universal Music Group Launches “House of Carmen” to Power...
UMG’s new app lets micro-influencers post paid TikTok and Instagram content directly...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
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5 Reddit Influencer Marketing Agencies That Get It Right
On Reddit, influence is earned in comment threads, not shot in 4K. That shifts the agency...
AI-Powered Ads Take Center Stage in Meta’s Holiday Playbook
Meta doubles down on video and influencer-led ads to boost product discovery and...
HI-CHEW Expands Fortnite Presence Through Influencer Partnerships
By leveraging influencers as judges and amplifiers, the campaign bridges gaming fandom...
Influencer Scorecards for Modern Campaigns: From Brand Fit to...
How do you compare a creator quoting $60,000 for a single TikTok to one offering a $100...
Trump’s White House TikTok Debut Raises Questions About...
Launching the official account suggests the ban deadline may keep moving. On Tuesday...
ATP Bets on TikTok to Bring Tennis Closer to Young Fans
Partnership launches a Tennis Creator Network and boosts player presence to spark...
6 Game-Changing Twitch Influencer Marketing Campaigns That Got...
When MARVEL SNAP prepared to launch its PC version, it didn’t just plan another game...
Winning Back Engagement in the Era of Influencer Fatigue
After a couple of decades of massive growth, the influencer marketing industry is...
10 Essential Tips for Negotiating with Influencers Successfully
Finding potential influencers to work with continues to be the biggest challenge for...