You're tracking post rate. You know how many influencers accepted, how many packages...
Lead Generation
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Mobile Acquisition Under Pressure: What Changes as Budgets Grow
Scaling mobile acquisition is no longer just a budget question. At lower spend levels...
Best Ad Platforms for Running Creator Campaigns in 2026
Creator campaigns have evolved far beyond sponsored posts alone. Brands now use creator...
Why Your Affiliate Program Has a Retention Problem (And What to...
Most affiliate managers measure their program by the number of people in it. That...
How Bezier Labs Helped NeetCode Grow From 10K to 104K LinkedIn...
Most brands approach LinkedIn with a simple goal: publish content consistently and grow...
Creator Marketing Earned the Budget, Now It Has to Justify It at...
Why the creator programs that proved the channel works are the same ones now struggling...
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How Creators Turn Social Followers Into Email Subscribers
Social media platforms have made it easier than ever for creators to build large...
Linqia Wants to Turn Influencer Comments Into Conversion...
For years, influencer marketing campaigns were largely measured by reach, impressions...
Podcast Sponsorship: How It Works, Pricing, and Strategies for...
Podcast sponsorship has evolved far beyond simple audio advertising. Brands now treat...
PR Email for Influencers: Templates That Actually Get Brand...
Getting ignored by brands is one of the most frustrating parts of being a smaller...
7 Retention Marketing Strategies Every DTC Brand Should Be...
Every week, I talk to DTC brands that are sitting on a revenue problem they don't know...
Best Podcast Advertising Platforms in 2026
Podcast advertising platforms exist because podcast buying became too fragmented for...
How to Find and Contact Influencers Directly in 2026 (Without...
By the end of 2026 the influencer marketing industry is set to exceed $40 billion. But a...
Is Influencer Campaign ROI Really That Hard to Measure?
Most brands don’t struggle with measuring influencer marketing ROI because the tools...
Snapchat Introduces AI Sponsored Snaps, Turning Conversations...
Chat is no longer just a communication layer. It is rapidly becoming a conversion...