Nugget Comfort started with a familiar college problem. Cheap futons were uncomfortable...
Social Media Marketing
LATEST
National Day Calculator for Social Media Marketers
A national day can give your audience a reason to pay attention. Whether it deserves...
SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
Social Media Integration: How to Align Your Strategy With Your...
Social media integration often starts with launching social accounts, linking to them...
How MCM Turned TikTok Growth Into US Sales
A luxury brand can spend decades building recognizable codes and still feel unfamiliar to...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
More Articles
Where Social Media Marketing Ends and Brand Strategy Begins
Everyone’s chasing that viral post, but brands that really win in the long run figured...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Yoto Turned Parent Advocacy Into a $127M Kids’ Audio Brand
A Yoto Player is unusually easy to explain without saying much. A child chooses a...
How Caraway Used Influencer Marketing to Make Cookware a...
Caraway is now stocked by major retailers and discussed by hundreds of creators. Its...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
Inside the Creator Machine Behind Comfrt’s Viral Rise on TikTok
Spend enough time on TikTok and Comfrt can start to feel like it is everywhere. One...
Snap Hires TikTok’s Former Marketing Leader as Competition...
Executive moves between major social platforms are nothing new. This one stands out...
Snapchat’s Latest AI Policy Signals a New Rule for Social...
Social platforms have spent the past several years placing generative AI tools into the...
ASU’s Creator Degree Shows Audience Building Has Become a...
There was a time when becoming a creator was viewed as something people figured out on...