The past decade has witnessed an incredible e-commerce boom. The popularity of online marketplaces grew even further during the pandemic, rapidly changing the business landscape forever. Estimates further show that e-commerce sales this year will surpass $1 trillion for the first time in history.
With 1.5 million active users around the world, Amazon has proven to be the top dog in online retail. This year alone, almost 480,000 new sellers have already joined the platform. However, being an Amazon seller is more than just having great products. Starting or even growing your business in a highly saturated platform can be intimidating, especially if you don’t know where to begin.
Knowing which tools to use can give you a head start. Aside from simplifying your daily tasks, Amazon automation software can also help you develop effective listings, track your performance across other platforms, and even improve your revenue.
- What is an Amazon Automation Tool?
- Top Amazon automation software tools
- 1. Sellozo
- 2. Trellis
- 3. Pacvue Commerce
- 4. Helium 10
- 5. Jungle Scout
- 6. Teikametrics
- 7. AMZScout
- 8. FeedbackWhiz
- 9. Viral Launch
- Why You Need an Amazon Automation Tool
- What to Look for in an Amazon Automation Tool
- Frequently Asked Questions
What is an Amazon Automation Tool?
Depending on who you talk to, Amazon automation can mean different things. Essentially, it refers to the process of growing your Amazon business by using a software program or a third-party service to automate or perform routine tasks for you.
Some ways to automate your Amazon business include hiring virtual assistants to handle laborious tasks, working with freelancers to manage your pay-per-click (PPC) campaigns, contracting an agency to run your storefront, and utilizing software to automate tasks.
Amazon automation software are third-party applications that streamline several of your Amazon processes, such as inventory management, running PPC ads, and email campaign development. They are usually part of a third-party service that runs your Fulfillment by Amazon (FBA) business, as well as manages your product listings and storefront.
Overall, Amazon automation tools and services seek to streamline your process and save you some time so that you can focus on high-level strategies to grow your brand. This will make your Amazon business not only efficient but also profitable in the long run.
Top Amazon automation software tools
1. Sellozo
Sellozo’s Amazon Automation Tool is a cutting-edge solution meticulously designed to empower Amazon sellers by automating and optimizing their PPC management. It’s embedded with an advanced AI that not only automates bidding but is also adept at unearthing hidden opportunities to boost ad performance. Efficiency and effectiveness are at the core, ensuring users significantly save time and optimize their ad spend.
Eliminating wasted ad spending stands central to Sellozo’s value proposition. The software empowers sellers to take absolute control of their budget by allowing the setting of target ACoS. With Sellozo, it’s not just about cutting costs but revolutionizing the entire Amazon advertising strategy. The harmonious blend of control, efficiency, and strategic innovation ensures that users witness a tangible elevation in sales. Every feature is engineered to ensure that the advertising strategy isn’t just executed but is continually optimized to resonate with the dynamic marketplace.
Features:
- AI-Powered Bid Automation
- AI-based PPC keyword discovery
- User-friendly drag-and-drop interface
- Campaign Dayparting
- Analytics & Reporting
Pricing per month:
Available after booking a free demo.
2. Trellis
Stepping into the realm of Amazon advertising automation, Trellis emerges as a sophisticated tool harnessing the power of AI. Initially designed as a refined advertising solution, Trellis has evolved to become a comprehensive Amazon Advertising Software. As of today, it optimizes billions of bids and manages an impressive number of ASINs, ensuring users get the most out of their advertising endeavors.
Drawing from a vast database, Trellis uses its proprietary Discovery process and AI capabilities to swiftly identify and validate advertising opportunities. The platform not only helps in crafting compelling ad campaigns but also intelligently allocates resources to maximize ROI. From targeting potential repeat customers as they browse categories and investigate rival products to reallocating budgets effectively between branded and generic keywords, Trellis is a powerhouse.
Features:
- AI-Powered Advertising Automation
- Full-Funnel Targeting
- Amazon PPC Optimization
- Dynamic Promotion & Relegation
- Campaign Automation
- Smart Budgeting
- Multilingual Support
- Dedicated Customer Success
- Amazon Advertising Mentors
Pricing per month:
- Entrepreneur: $299
- Growth: $999
- Professional: $1,499
- Custom: Contact for tailored pricing
3. Pacvue Commerce
Pacvue is a total e-commerce management platform that seeks to manage your entire online business into a single platform. It boasts an average increase of 30% in conversions and an average of 40% in return on assets improvement after 30 days. With over 30 retail marketplaces in North America, Europe, and Asia, Pacvue’s list of notable clients include Unilever, Duracell, Henkel, and Johnson & Johnson.
Improve your campaign performance, optimize your digital shelf, grow your market share, grow omni-channel presence, and save 20 hours per week with automation and reporting. Pacvue also unifies retail media, which means that you can grow your business across various marketplaces, including Amazon, Walmart, eBay, and Target, among others.
Features:
- Actionable retail data
- Campaign management
- Digital shelf optimization
- End-to-end reporting
- Market share growth
- Reporting and intelligence
- Total e-commerce management
- Unified retail media
Pricing per month:
Available upon request from vendor.
Pros | Cons |
Easy to navigate | Some integrations could be quicker |
Hands-on learning experience | |
Wide selection of tools for campaign management | |
Robust reporting feature |
4. Helium 10
One of the first all-in-one software tools for Amazon, Helium 10 has training resources and tools to help address the evolving needs of Amazon sellers. It was first an innovative listing optimization tool before becoming the full-blown Amazon sales software solution that it is today. Currently, it supports more than 20 marketplaces, and has over 1 million global users and $4 billion in gross merchandise volume.
With over 450 million Amazon Standard Identification Number (ASIN) database, Helium 10 will help you quickly search and validate your product’s performance. Moreover, its smart guide can lead you through the process of writing high-quality listings using relevant keywords. With non-stop monitoring, pay-per-click management, analytics, and automation, you’ll be able to manage your business efficiently and effortlessly.
Features:
- Analytics
- Chrome extension
- Listing optimization
- Marketing
- Operations
- Product and keyword research
- URL builder
Pricing per month (billed annually):
- Starter: $29
- Platinum: $84
- Diamond: $209
- Elite: $399
Pros | Cons |
User friendly and easy to learn for starters | Useful and informative educational resources |
Useful and informative educational resources | Does not show average sales |
Accurate display of keyword search and search volume | No supplier database |
Exclusive proprietary tools |
5. Jungle Scout
Jungle Scout began in 2015 to help sellers navigate Amazon’s dynamic landscape. Now, it’s an all-in-one platform that offers data and resources to help sellers grow their businesses on the ecommerce site. With offices in Austin, Texas, Canada, and China, it has 300 Amazon experts around the world. Moreover, it has supported over 600,000 brands and $40 billion in assisted Amazon sales per year.
Whether you’re just starting your business, growing an existing one, or exploring products, Jungle Scout offers solutions for all types of sellers. Find products to launch your business, use sales and tracking tools to earn product reviews and simplify your management process, and gain market insights and solutions to evaluate your performance and market share.
Features:
- Browser extension
- Inventory manager
- Listing builder
- Keyword scout
- Opportunity finder
- Product and supplier database
- Product and rank tracker
- Review automation
- Sales and advertising analytics
Pricing per month:
- Basic: $29 ($349 billed annually)
- Suite: $49 ($589 billed annually)
- Professional: $84 ($999 billed annually)
Pros
Cons
Intuitive interface
Pricey membership
Plenty of listing management capabilities
Complex inventory management
Huge keyword database
Limited capabilities and offerings
Accurate display of product sales and revenue
6. Teikametrics
Founded in 2015, Teikametrics hopes to create the first marketplace optimization platform to help entrepreneurs scale their businesses across e-commerce marketplaces. Its focus is the simplification and automation of tedious processes, directing their clients’ attention to more important matters. With over 250 experts across five countries, it has raised more than $70 million in capital worldwide.
Teikametrics’ features include a fully automated, product-first, and artificial intelligence-powered campaign creation. Get an aggregated view of all your sales and track your performance to evaluate your profitability. More than that, you’ll get offers complete advertising coverage for Amazon and Walmart. Some of Teikametrics’ clients include Nutribullet Swanson, Rockport, and Nationwise.
Features:
- Algorithmic keyword bidding
- Business performance insights
- Keyword research and harvesting
- Pay-per-click and search expertise
- Product-first campaign creation
Pricing per month:
- Basic: Free
- AI-powered: Free for less than $10,000 of monthly marketplace sales or 3% of monthly ad spend for more than $10,000 of monthly marketplace sales
Pros | Cons |
Free plan and affordable pricing | Can become expensive for small business |
User-friendly interface | More focus on medium and large businesses |
Accurate tracking of ads delivery |
7. AMZScout
In 2017, AMZScout was born to help struggling Amazon sellers understand the evolving landscape, boost their profits, and reduce the risks of new product development. It currently has 1 million accounts around the world. With offices in Philadelphia and the United Arab Emirates, AMZScout’s client base varies from first-time sellers to huge brands, including Disney, HP, and Red Bull.
AMZScout offers everything that you need for selling on Amazon. You can find profitable products to sell, learn how to sell on the Amazon marketplace, discover reliable local and global suppliers, create an effective product listing, and even keep tabs on all your competitors by monitoring their sales, keyword, and pricing levels. AMZScout’s educational resources are helpful for both experts and beginners.
Features:
- Amazon product research tools
- Free tools like FBA fees calculator and sales estimator
- Keywords and product listing
- Trends and learning resources
Pricing per month:
- PRO Extension: $16.49 ($197.99 billed annually)
- Amazon Seller’s Bundle: $29 ($349.99 billed annually)
Pros | Cons |
Great customer support | No Amazon courses |
Multiple keyword search options | Keyword explorer can take a while to load |
Easy to use especially for beginners | |
Accurate data |
8. FeedbackWhiz
FeedbackWhiz is on the mission to help Amazon sellers free up some time and focus on the more important aspects of growing their business. With its expertise in the high-tech software industry, FeedbackWhiz is confident that their software is not only efficient but also reliable. They have thousands of clients around the world, including Keyport, Strut & Bolt, Nearson, and Kinesis Yoga.
FeedbackWhiz offers advanced software tools for merchants to help you automate, manage, monitor, and grow your brand. Moreover, it provides the essential different tools and features that you need to grow your business. Its personalized seller data can give you insights into Amazon metrics and trends that are relevant to you. FeedbackWhiz supports marketplaces in 20 countries.
Features:
- Automated review requests
- Custom email campaigns
- Data analytics
- Email automation
- Feedback management
- Monitoring and notification
- Order management
- Product reviews
- Profits and accounting
Pricing per month:
- Email and review automation: $0 (Free), $19.99 (Starter), $39.99 (Basic), $79.99 (Professional), $139.99 (Ultimate)
- Profits and accounting plan: $19.99 (Starter), $49.99 (Basic), $79.99 (Professional)
- Product monitoring plan: Starts at $5 for 5 Amazon Standard Identification Number
Pros | Cons |
Clean interface | Can be expensive when availing of different services |
Quick and easy set-up | |
Responsive customer support |
9. Viral Launch
Viral Launch is a market intelligence tool that allows you to take advantage of Amazon analytic. It has helped drive $8 billion in sales on Amazon. It has tracked over 225 million products, launched more than 44,000 products, and grown 10,000 brands. It has an overall mission to equip entrepreneurs with insights and tools to succeed on Amazon. The goal is to make their clients some of the most established brands on the e-commerce platform.
Viral Launch aims to help you make smart decisions faster, use all-in-one tools, see results right away, and increase your sales. They also have free educational resources and comprehensive guides to keep you updated on the latest and best practices. Get the latest products to target on your ads, find opportunities in your keyword search, and even evaluate your competitors.
Features:
- Advertising and PPC
- Competitor tracking and intelligence
- Keyword tracking, research, and manager
- Listing builder and analyzer
- Market intelligence
- Product research and discovery
- Split testing
Pricing per month:
- Essentials: $69
- Pro: $99
- Pro Plus Ads: $199
Pros | Cons |
Intuitive interface | More expensive than competitors |
Excellent customer support | |
Accurate estimates | |
Detailed analysis of products |
Why You Need an Amazon Automation Tool
You can save time
When starting your business on Amazon, doing everything on your own—getting your first order, packing it, and reading reviews from customers—seems like a cakewalk. But as your business grows, it will be inevitable for you to outsource tasks to prevent work from piling up. Simple solutions like running PPC ads can help save you a lot of time so you can focus on more important work.
You can streamline your workflow
Most third-party Amazon automation services can do minute tasks, like contacting and negotiating with suppliers, handling shipping, and creating and optimizing your listings. This not only frees up your time but also makes your life a whole lot easier. Moreover, you’ll be able to manage and monitor your performances better without having to worry about anything that you might have missed.
You can lower your operating costs
Outsourcing tasks can help you provide better customer experiences while cutting down on labor costs. With tools that are dedicated to improving your order processing efficiency alone, you’ll be able to reduce processing errors and manage your inventory successfully. This improves your customer satisfaction and increases the likelihood of bringing back repeat customers.
What to Look for in an Amazon Automation Tool
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Ease of use
One of the reasons why brands use Amazon automation software is to be able to navigate the e-commerce landscape at their convenience. Therefore, it’s important to choose a software that has a clean and intuitive interface that works well for both novice and advanced sellers.
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Functionality
While most automation software includes similar tools, it’s still important to gauge what each of their strongest suits are. For example, one automation software would be much better at aggregating reviews, while another would have a bigger keyword database or more keyword search options. Check back with your goals to see which functions you want to prioritize.
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Accuracy
You want an automation tool that is as accurate as possible, especially when you’re looking at keyword searches to create your listings or sales and product analytics. Accuracy helps you keep your competitors at bay and gives you an edge over them.
Frequently Asked Questions
What is Amazon automation software?
Amazon automation software is third-party software that helps streamline your Amazon processes. Amazon automation software can help with inventory management, running PPC ads, and email campaign development.
Does Amazon have automation?
Amazon does have automation. You can set up automated workflows for marketing campaigns, inventory management, and many other operations for your business. eCommerce automation can help save time and provide valuable data.
How does Amazon use automation?
Amazon uses robotics in its software and machinery to help automate the inventory flow in Amazon fulfillment centers. There are three key parts to the process: mobile shelving units, robots, and employee workstations.
Which software is best for Amazon?
These are the top-rated Amazon automation seller tools:
- Sellozo
- Trellis
- Helium 10
- Pacvue
- Jungle Scout
- Teikametrics
- AMZScout
- FeedbackWhiz
- Viral Launch
