The past couple of years have seen a significant shift towards digital commerce, with both large retailers and small entrepreneurs increasingly selling online. Amazon, in particular, has witnessed a surge in new sellers, with 476,000 joining the platform this year, adding to the 2 million active Amazon sellers worldwide. In such a competitive landscape, having the right tools can make all the difference.
To thrive as an Amazon seller, it's essential to equip fyourself with tools that enhance product research, keyword analysis, inventory management, and overall business performance. Here are some of the best Amazon seller software and tools available to help you stay ahead of the competition.
Best Amazon Seller Software Tools
1. SmartScout
SmartScout is built for sellers who want faster, data-backed decisions across product research, wholesale sourcing, listing work, and competitor tracking—without bouncing between five separate tools. At the core is a large product database (20M+ ASINs meeting a monthly-revenue threshold), paired with seller and search-term datasets that make it easy to move from “interesting niche” to “what should I sell and how do I win visibility for it?”
For sourcing and validation, SmartScout leans into workflows sellers actually run: scan price lists at scale via the UPC Scanner, filter by seller competition and in-stock signals, then sort by profit, margin, or ROI to quickly isolate candidates worth deeper checks. When you need to understand offer dynamics, Buy Box tooling adds a geographic angle—showing shipping speed and buy box performance by state—useful for diagnosing conversion drops and tightening fulfillment strategy.
Where SmartScout stands out for growth work is the bridge between demand and execution. Its search-term suite includes a database with filters like CPC and volume, plus tools that help you pick terms with a better mix of relevancy and search activity. Add AdSpy for competitive PPC visibility and Traffic Graph to spot “frequently bought together” paths you can use for bundling, cross-sells, or ad targeting. For sellers who want speed on listing creation, AI Listing Architect turns product inputs into keyword-researched copy (plan limits apply).
Pros and cons
Pros: Strong for wholesale/arbitrage-style product finding, price-list scanning, and seller/keyword research in one place.
Cons: Some high-usage functions (e.g., Buy Box Map and UPC scanning volume) are plan-capped.
Features
UPC Scanner (price list scanning), Sellers Database + Seller Map, Search Terms Database + Rank Maker + Keyword Detective, AdSpy, Traffic Graph, Buy Box Map, FBA Calculator, AI Listing Architect.
Pricing
Plans shown include Basic ($29/mo monthly or $25/mo yearly), Essentials ($97/mo monthly or $75/mo yearly), and Business ($187/mo monthly or $158/mo yearly), with user seats increasing by tier.
2. Trellis
Trellis is a game-changer in the realm of Amazon Seller Software and Tools, offering a comprehensive suite of functionalities designed to simplify and supercharge your Amazon efforts.
One of Trellis’ standout features is its AI-powered advertising automation. This technology enables sellers to create and optimize campaigns in seconds through automated keyword harvesting and leveraging data-driven insight. It dynamically computes bids and explores new keyword opportunities, ensuring your RoAS and ACoS goals are met and exceeded.
- Amazon agency case study
Trellis goes beyond traditional advertising by offering full-funnel targeting capabilities. Their proprietary ‘Discovery’ process allows sellers to intercept shoppers at every stage of their journey, from browsing categories to exploring competing products.
Read More
3. Sellerboard
sellerboard is a profitability and operations hub for Amazon merchants. Its draw is accurate, real-time profit math wrapped with practical tools you’ll use daily.
At the core is the profit dashboard: sales, orders, refunds, ad costs, estimated payouts, and true net profit—plus product-level and order-level granularity. You can track indirect expenses, amortize one-off costs, and view LTV on higher tiers. The platform also includes inventory management, PPC analytics + automation, review-request flows, lost-inventory reimbursements, and listing change alerts to guard the business while you scale. Teams get role-based access and automated reports; agencies can switch across client accounts and brand the dashboard.
Read More4. Sellozo
Sellozo’s robust Amazon PPC management system offers data-driven ad automation, allowing for automatic keyword harvesting in auto campaigns, launching of linked manual campaigns, and daily bid adjustments. This ensures that your advertising strategy remains dynamic and responsive to market changes. With the SmartTags feature, users can effortlessly organize campaigns, track performance metrics, and create custom groupings for streamlined reporting.
Read More
5. Levanta
Levanta.io emerges as a distinctive player among platforms for e-commerce brands, offering a specialized platform for sellers to forge direct partnerships with creators, influencers, and affiliates. This tool is particularly adept at enhancing your affiliate marketing strategy, providing a unique avenue for driving high-converting traffic to your listings.
Read More
6. Threecolts
Threecolts’ comprehensive suite of Amazon seller solutions transforms the way businesses operate across Vendor Central, Fulfillment by Amazon (FBA), and Fulfilled by Merchant (FBM) platforms, globally. With a diverse range of applications, Threecolts tailors the Amazon selling journey to maximize profit, enhance customer relations, and streamline operations.
DimeTyd’s robust solution for Vendor Central businesses focuses on automating savings and providing a clear insight into how inventory translates to cash. With a pricing model starting from 30% of recoveries, DimeTyd notably saves over $100 million for businesses annually.
Read More
7. Pacvue Commerce
The Pacvue for Amazon suite brings together paid media, retail operations, and market intelligence tools.
For paid media, sellers can run efficient Amazon ppc campaigns with rule-based automation, precise bid management, budget pacing, and enhanced keyword recommendations. The Pacvue Product Center tool is packed with actionable retail data. Sellers and brands can easily identify, pause, and resume ads based on inventory levels, and measure total ASIN-level performance. The Pacvue suite also comes with proprietary intelligence tools that sellers need to make smarter decisions about their Amazon business. Share of Voice gives visibility into the competitive landscape; Category Intelligence helps sellers benchmark performance; and Content Management provides real-time scoring of PDP performance.
Read More
8. Helium 10
Helium 10 has a comprehensive suite of tools for Amazon sellers. They have almost every tool you need to run a business on Amazon. One of their latest releases is an inventory management platform that simplifies the process of managing stocks. It enables you to handle all logistical concerns on one interface.
Easily manage your entire inventory with organized tabs for supplier management, stock replenishment, and purchase orders. Know how much stocks you have left in one glance. Get valuable insights to help you forecast inventory needs and avoid running out of stocks or over-ordering. The Inventory Management tool makes your inventory process fast and easy, empowering you to grow your business better.
Read More
9. Market Intelligence by Viral Launch
When it comes to sales estimates, the Market Intelligence tool of Viral Launch delivers one of the most accurate results. It uses an algorithm based on both historical and real-time data gathered from billions of data points. The reliable results enable you to make better informed decisions during your product selection process.
Read More10. Supplier Database by Jungle Scout
Jungle Scout is widely known for having one of the best assortment of tools for Amazon sellers. It constantly improves its software systems and designs new tools to expand its portfolio. The latest addition to its suite of tools is the Supplier Database.
This tool is packed with features that help you find the best suppliers and manage purchase orders. Its database includes verified global suppliers used by established businesses. It even allows you to check the exact supplier your competitors are getting their stocks from.
Read More11. Feedback Whiz
Get more positive reviews and manage negative feedback to enhance your online reputation. FeedbackWhiz is one of the best tools for these tasks.
FeedbackWhiz’s advanced software automates tracking and monitoring of customer feedback. You can monitor reviews and immediately respond to issues that result in negative feedback. Aside from this, it enables you to set up automated e-mails to customers. These customizable e-mails can be used to thank customers for their purchases and ask them to leave reviews on Amazon. These e-mails are also automatically tracked, so you can measure customer engagement and determine which ones are most effective in increasing conversions.
Read More12. Teikametrics
Teikametrics is a PPC campaign management software tool that uses AI algorithms. Its intuitive, easy-to-navigate interface sets it apart from other PPC management tools.
Teikametrics simplifies PPC campaign management by using an engaging visual layout on its platform. You can quickly see all the tools and options available to customize your ad campaigns.
But more than being user-friendly, this tool is packed with features that can improve brand recognition, drive traffic to your site, and boost profits. Among its best features are algorithmic keyword bidding optimization, goal-based campaign creation, and keyword automation. You can also gain valuable insights from its custom-built reporting tools.
Read More13. Pixelfy
Pixelfy is a URL shortener developed by Seller Tradecraft, but it offers much more than URL shortening. It also tracks links and collects data that Amazon sellers can use to grow their audience and improve their rankings.
Pixelfy lets you shorten your Amazon links before sharing them on your ad platforms, social media accounts, and e-mail campaigns. Whenever you use Pixelfy to shorten a link, it embeds a retargeting pixel into that link. It then tracks your link when you share it on your social media platforms. It gathers data that would allow you to generate insights on customer engagement. Based on these insights, you can optimize your retargeting campaigns and increase sales.
Read More14. Feedvisor
Feedvisor is an AI-based sales tool more appropriate for high-volume sellers with an average monthly sales of $100K. It uses machine learning and AI algorithms for accurate reports and analytics. Its solutions are mostly for the optimization of price, brand, and ads.
One of the best features of this tool is its patented algo-repricer, which helps you find the most ideal price for your products. It uses a data-driven method to balance profitability with affordability so you can maximize sales. Feedvisor also enables deep-learning bid optimizations and automated keyword harvesting, which can make your ad campaigns more effective. Used well, this tool can improve your product listings and optimize your prices for faster growth.
Read More15. Amazon Product Finder by IO Scout
IO Scout has a suite of tools specifically designed to help Amazon sellers manage their e-commerce businesses. Like most suites, it offers a keyword research tool, listing optimizer, sales estimator, and an FBA calculator.
But the tool that makes it popular among sellers is its product research tool, the IO Scout Product Finder. This tool gives you access to a database with over 200 million products on Amazon. You can search using ASIN or keywords and apply advanced filters to find products with high margins but low competition.
Read More16. RepricerExpress
Repricing is a strategy used by many sellers to keep their product prices competitive. However, it can be difficult to keep up with changes in prices that happen several times a day. So, a repricing tool becomes a necessity for Amazon sellers. One of the go-to solutions for this is the RepricerExpress.
Read More17. Amazon Online Arbitrage and Dropshipping by AMZ Scout
One of the strategies sellers with low capital use to start their Amazon business is online arbitrage. If you’re venturing into this, AMZScout’s Online Arbitrage and Dropshipping tool can help you find the products you could gain the most profit from.
With this tool, you can check the profitability of a product while browsing through Amazon search results. You can easily see its price history, ranking, fees, and potential margins. This reduces the time you spend on product research while ensuring that you find the products that would give you the most profits.
Read MoreTool | Monthly Price | Trial | Category |
Sellozo | Price on request | No | PPC Management, Automation |
Levanta | $150 | No | Affiliate Marketing |
Trellis | $299 | No | Advertising Automation |
Threecolts | $39 | 14-day free trial | Multi-Channel Management |
Pacvue Commerce | Price on request | No | PPC & Retail Operations |
Helium 10 | $29 | Yes | All-in-One Amazon Seller Tools |
Market Intelligence by Viral Launch | Free (Limited) / Paid | Yes | Market Intelligence |
Supplier Database by Jungle Scout | Varies | No | Supplier Management |
Feedback Whiz | Price on Request | No | Customer Feedback & Reviews |
Teikametrics | Price on Request | No | PPC Campaign Management |
Pixelfy | Price on Request | No | URL Shortening & Data Tracking |
Feedvisor | Price on Request | No | Pricing & Ad Optimization |
Amazon Product Finder by IO Scout | Price on Request | No | Product Research |
RepricerExpress | Price on Request | No | Repricing Tools |
Amazon Online Arbitrage and Dropshipping by AMZ Scout | Price on Request | No | Online Arbitrage & Dropshipping |
Find the Right Tools for Long-Term Growth
Whether you’re a new entrepreneur or running an Amazon marketing agency, you’ll need a reliable arsenal of tools to manage your Amazon business. With hundreds of software tools in the market, you must learn how to differentiate those that are truly helpful from those that are simply frivolous add-ons. Finding the right tools for your specific needs can help ensure your long-term success in the Amazon marketplace.
Frequently Asked Questions
What are Amazon selling tools?
Amazon selling tools are used by sellers to remain competitive in the marketplace. These tools are used to search for keywords, check rankings, determine product prices, calculate FBA fees, and monitor product reviews. There are also tools for managing ads, inventory, sales, and marketing campaigns.
What are the best software tools for Amazon?
Among the best software tools that Amazon sellers can use to grow their business are Helium 10, Jungle Scout, Viral Launch, AMZ Scout, and IO Scout. All these have comprehensive Amazon tool suites that make them great as all-in-one solutions for e-commerce.
What are the basic tools an Amazon seller should have?
New sellers who have limited stocks may not need all the tools offered in comprehensive software packages, but they should at least have the basic ones that can help them manage and grow their business. These tools include those for keyword research, automatic repricing, list optimization, feedback monitoring, and PPC management.
How much are Amazon tools?
Some tools that can be used on Amazon are free of charge. However, these often have limited functionalities. When your business is growing, you may want to consider investing in more advanced tools. Prices for these tools vary but many companies offer them bundled in flexible packages.
Most software companies offer tiered packages, so Amazon sellers can simply choose the package that meets their needs and budget.
How much does Helium 10 cost?
Helium 10 offers a starter package at just $37 per month. Its most comprehensive package designed specifically for sellers scaling their business is the Elite which is priced at $397 per month. For large businesses and agencies, it offers a custom solution tailored to meet their exact business needs.
