Top Social Media Marketing Software You Should Consider in 2025

Like other social media marketing platforms, Sprout Social includes smart automation features that incorporate bot-created posts (along with previews), automated scheduling to reach your audience at the perfect time, message prioritization that allows inbound messages to be categorised, managed and measures according to a set of automated rules. 

Pricing: Standard ($249/mo, 5 profiles), Professional ($399/mo, unlimited profiles, advanced analytics), Advanced ($499/mo, automation tools), and custom-priced Enterprise; additional user costs vary.

Performance analytics is a standout feature, allowing organizations to gauge their footprint across networks with bespoke dashboards. This is further enriched by competitive benchmarking insights. Brandwatch obviates the inefficiencies of disparate native platforms, integrating content and interactions from major social channels. It also transcends traditional collaboration constraints, ushering in a streamlined approach to managing social media assets and reporting. 

Pricing: Brandwatch offers three pricing plans for different profile groups with pricing details upon request. 

In addition to scheduling, Planly excels in analytics. With detailed performance tracking, you can gain deep insights into your social media efforts. Planly’s analytics dashboard covers essential metrics such as reach, impressions, engagement, and follower growth.

For engagement, Planly’s centralized inbox and comment management tools are designed to help you stay on top of audience interactions. You can respond to messages and comments across multiple platforms from a single dashboard, ensuring you maintain strong relationships with your audience in real-time. 

With the help of engagement analytics, you can also track response times, monitor interaction trends, and optimize your communication strategy.

One of Planly’s most powerful features is its AI Content Assistant. If you ever find yourself struggling to come up with content ideas, Planly’s AI tool can help generate post ideas, optimize captions, and even suggest trending hashtags.

Planly’s Addto.bio feature is another innovative addition. This customizable mini-website allows you to combine all of your important links, media, and content into a single, easy-to-share page. Whether you’re promoting events, products, or services, Addto.bio provides a simple way to drive traffic and convert followers into engaged visitors.

Planly’s user-friendly interface, combined with advanced tools like AI-powered content creation, detailed analytics, and engagement management, makes it a go-to platform for brands looking to enhance their social media presence. Whether you’re managing multiple accounts or focusing on one, Planly helps you optimize your strategy and achieve better results with less effort.

You’ll also get an email, push, Slack, and Microsoft Teams notifications whenever someone in your team updates or comments on your post. Using Loomy to streamline collaboration across your entire content management process helps to manage digital assets, drive the narrative, enhance material, reach targeted audiences, and interact in the community more quickly and effectively. 

Pricing: Loomly provides services for all social media managers, including brands, agencies, freelancers, startups, non-profit organizations, influencers, and individuals. Its product suites are Base ($26/mo), Standard ($59/mo), Advanced ($129/mo), Premium ($269/mo), and Enterprise (contact for quote request). 

Agora Pulse is a social media management and marketing tool. You can link Facebook, Instagram, Twitter, YouTube and LinkedIn accounts to the tool, giving you the ability to control all social media communications with ease. It also comes with one-click reporting, giving users the chance to access important stats in CSV and PPT formats. Like other tools, collaboration has been built-in, making it a powerful solution for large and busy teams. You’ll be able to track who’s working on what and never miss a beat. Agora Pulses also comes with a helpful built-in CRM. It allows you to quickly label and group audiences into segments, something any marketer would find invaluable. 

Ad comments aren’t the first thing you think of when considering paid media campaigns, but as it turns out, they can help you generate better results. Agora Pulse collects comments from paid social media ads and places them in your inbox, making it easier to consolidate feedback and plan more effective campaigns.

Pricing: Agorapulse has plans that vary between $49 and $119 per user/month on an annual billing cycle, and they also offer tailored solutions for unique business requirements.

What’s more, with the coverage of 500K media sources and a staggering 95% accuracy rate in text and image classification, YouScan offers both breadth and precision. It processes 500M data points daily, making it an indispensable tool for businesses wanting a real-time pulse of their online reputation. 

Recognitions from reputable bodies such as Gartner and Martech solidify YouScan’s position as a leader in the social media analytics sector. Notable brands like L’Oreal and Michelin have harnessed YouScan’s capabilities to fine-tune their marketing strategies based on reliable customer feedback. 

Pricing: Plans start at $299/month when billed annually. 

With Constant Contact, the doors to major platforms like Facebook, Instagram, LinkedIn, and Twitter swing wide open, enabling brands to make a unified and impactful statement. Once accounts are integrated, the real magic begins. Brands can intuitively design and roll out targeted ads on Facebook and Instagram, discovering new pockets of potential customers. Scheduled content ensures consistency, letting businesses focus on strategy rather than the daily rigors of posting. Moreover, the ability to read and respond to conversations on platforms like Facebook and Instagram amplifies engagement, keeping the brand narrative alive and thriving. 

Guiding users on this journey are resources like the Social Media Quickstarter Guide and actionable insights on how to formulate a potent social media strategy. For those hesitant to dive right in, Constant Contact’s 14-day free trial acts as a low-risk introduction to the software’s capabilities. 

Pricing: Lite starts at $12/month, Standard begins at $35/month, and Premium is priced from $80/month. Prices vary based on contact count.

Pricing: GAIN offers all of its services for a $99 per month.

Hotjar is more than just heat maps, however. It also includes tools relating to visitor recordings, conversion funnels, form analysis, feedback polls, and a way to collect instant visual feedback from your site visitors. You can also use it to create and analyze surveys and to recruit test users from your existing audience.

Hotjar integrates with most web platforms. It works out of the box on any WordPress website – or for that matter, Drupal, Joomla, Shopify, or many other platforms.

Pricing: Hotjar offers a variety of plans aimed at personal, business, or agency usage. There is a free Basic package targeted at students and enthusiasts, Plus($32/mo) for small teams. Business plan costs $80/mo and Scale plan is available at $171/mo. 

You then invite all relevant team members to collaborate. monday.com allows you to keep all your conversations, files, briefs, checklists, and sheets in one place.

You can then plan relevant timelines, track progress and keep an eye on your week.

While this does not sound specific to social media marketing, monday.com is a useful tool for setting up content and/or social media marketing calendars.

Pricing: There are multiple pricing levels, depending on the services you require and your number of users. The Basic Plan for one user starts at $8 per month (when billed annually) up to $16. Enteprise plan is also available. 

Hootsuite is an all-in-one tool for social media marketing, monitoring and analyzing social ROI, content curation, and scheduling. The system’s dashboard-style user interface offers integrations with several more social media networks, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube. With Hootsuite, you can accurately track customer conversations, schedule posts across multiple social networks, handle organic and paid social content, and gather actionable real-time social media data for crucial business decisions.

As the most recognized and trusted social media management platform, Hootsuite can set you up for success by providing certification courses, training, and mentoring in social marketing, service and support, and social commerce. With Hootsuite, you can expand your results and get more from social media.

Pricing: Hootsuite packages are divided into four categories: Professional ($99/month), Team ($249/month), Business ($739/month), and Enterprise (custom pricing). A 30-day free trial is available for the Professional and Team tiers. Clients may request a demo for Business and Enterprise plans. 

Later has social data comes from over 50 million users, and it’s capable of detecting the most engaging content so your posts can reach a wider audience. It also offers influencer outreach tools so you can connect with top contributors and get them to share your content on their social media networks. With that said, any social media marketer can benefit from using Later because it’s a comprehensive solution that covers all the bases.

Pricing: Starter plan is $16.67/month with 1 social sets, 1 users, and additional features; Growth is $30/month with 3 social sets, 3 users, and more; Advanced is priced at $53.33/month. 

Pricing: Professional is $800/month or $9,600/year with 2,000 contacts and advanced tools, while Enterprise is $3,600/month with 10,000 contacts. 

BuzzSumo comes with a set of helpful features. These include feeds for content from various categories (think news, sports, entertainment, tech, and more), graphs to help you quickly visualise results, and see actual posts and how they’ve performed across various social media platforms. Another equally valuable feature is the search history date range available to users. You can go back as far as five years prior, giving you access to as much content on your topic and the ability to see how impactful it was (something helpful if you’re looking to create 10x content). BuzzSumo also offers a collection of operators to help narrow your search and save even more time. 

Pricing: Plans range from $119 to $999 per month.

AgencyAnalytics also includes useful SEO tools that allow you to track keyword rankings and run one-off or scheduled site SEO audits.

Pricing: Freelancer plan is $12/month per client campaign, Agency plan is $18/month per campaign, and Enterprise plan offers custom pricing with a minimum of 50+ campaigns. 

Outbrain gives you numerous options for how you operate your campaign. You can select the pricing model you want to follow, including your CPC and daily budget. It also gives you precise targeting opportunities so you can ensure that you don’t waste your marketing budget on people for whom your product is irrelevant.

It provides a detailed dashboard so you can track, analyze, and optimize your campaign.

Pricing: Daily budget minimum $20. 

You can use Qualifio to engage your community, as most social users love interaction. You can also use these “quizzes” for serious purposes, such as collecting data or qualifying your database. They can also help increase your registrations and opt-ins.

Pricing: Qualifio offers 4 licences. Request a price quote. 

Their semantic analysis technology converts the unstructured content from reviews & feedback into actionable data. Reputology also offers reporting and analytics that allows firms to gauge their KPI, spot trends, and compare storefronts at a glance.

Pricing: Reputology offers 4 packages: Solo is $110 for 1 seat, Professional is $180 for 3 seats, Agency is $400 for 10 seats, and Partner is $2500 for 100 seats. 

Bitrix24 Open Channels allows you to manage all your social communications from a single place. You can save conversations to Bitrix24 CRM, no matter which social network or messenger your client used.

It includes marketing and sales automation tools enabling you to automate part of your sales process, including social media advertising. It also includes traditional core CRM features, such as email or telemarketing, product catalog, quotes, and invoice.

Pricing: Bitrix24 offers plans ranging from Free (unlimited users) to Professional at $199/mo (100 users), each with varying collaboration, CRM, and business tools. 

Zoho Social provides am intelligent monitoring dashboard, with multiple listening columns. You can respond in real-time and engage with any of your audiences directly from the dashboard.

It helps you understand the success or otherwise of your social posting, with detailed analytics. It offers a range of pre-built reports, and you can create customized ones showing what you need to know.

Pricing: Business plans include Standard at $10/mo and Professional at $30/mo with advanced features. For agencies, offerings start from Agency at $230/mo to Agency Plus at $330/mo; both with customizable agency features. 

Emplifi also includes listening and intelligence features we’re seeing evolve more as brands need to control narratives around their products and images). Other features include influencer marketing management, measuring and reporting functionality, and a means of engaging your audiences from various platforms all in one place for a more streamlined and palatable approach to audience management. 

Pricing: Users an arrange a personalized demo to determine pricing. Additionally, a free trial is extended for evaluation. 

Likewise, Brands can use Agile CRM to track what influencers are saying to identify trends and insight and then incorporate them into their marketing efforts.

You can use Agile CRM’s social listening tool to get notifications when someone voices a concern or dissatisfaction with your company’s product or service.

Pricing: Free for 10 users, Starter at $8.99, Regular at $29.99, and Enterprise at $47.99. 

When it comes to using all the data you’ve acquired, Mention simplifies the look and feel of it through small but valuable features like sentiment analysis which supports strategy development and crisis management. You can also manage (schedule and publish) and curate content, and engage your audience.

Pricing: Solo plan is $49/month with savings on yearly billing, Pro is $99/month with enhanced features for teams and ProPlus is $179/month. Company pricing is customizable. 

An interesting sidenote: MeetEdgar, despite its set of impressive features and functionality, is designed for brands to take control of their own social media management and marketing, and therefore, the tool does not support agencies. It does, however, allow you to link up to 25 social media accounts, giving you all the opportunity you need to promote your brand. 

Pricing: Eddie Plan at $24.91/month ($299/year) with 5 social accounts, $3.99 for extra accounts, and Edgar Plan at $41.58/month. 

While these features make Coschedule a powerful tool, other add-ons really elevate and motivate you to want to spend more time in their suite. To help marketers create the best content and generate the best possible results, Coschedule created a handful of helpful tools. These include: 

Headline Analyzer

This tool grades headlines to help you create stronger and more effective content. The analysis determines if you’ve included power words, emotional words, the length of your headline and if it is scannable and easy to digest.

Social Message Optimizer

Social Message Optimizer helps you optimise posts for each social media platform. It also determines the sentiment of your post and when the right time is to share it with your followers.

Email Subject Line Tester

Email Subject Line Tester assesses the quality of your email subject line according to the number of characters, words and emojis you use.

Pricing: CoSchedule offers a free version with basic features and up to 2 social profiles, a $29/month Pro version billed annually with advanced capabilities and unlimited publishing, and a customizable Marketing Suite option. 

Information overload isn’t just a thing, it’s the biggest problem online users face today. Add fake news to the mix and it becomes hard to identify what to pay attention to and trust. Feedly was designed to help marketers cut through the noise. Using a smart AI research assistant called Leo, you’ll be able to find the kind of content that’s most insightful for your audience. In addition, you can train Leo to spot keywords, trends and topics that are important or similar to what your audience wants more of. Over time, Leo also learns more about your chosen recommendations, making it easier to find more of the right content with less effort. Feedly is also ideal for teams. It helps you share important information internally, making it easier to conduct research and stay ahead of the curve.

Pricing: Pro at $6/mo offers 1,000 feeds and enhanced features; Pro+ at $12/mo provides AI tools and 2,500 feeds, both billed annually. 

Pricing: Starter at $8/mo has 200 links with additional features and Basic at $29/mo provides 1,500 branded links. Premium is $199/mo. Free account is available. 

Aside from being able to schedule your posts across multiple networks such as Instagram, Facebook, Twitter, and Pinterest, Buffer also offers a handy browser extension that allows you to share content from anywhere on the web without having to leave your current page. Simply click the extension, and Buffer will open up a sidebar where you can add content to your queue. You can also customize your sharing schedule and bulk upload posts for later.

Buffer has a customer advocate team available 24/7 via social media and email. They also provide an updated and comprehensive help center as an immediate resource for users.

Pricing: Free for 3 channels; Essentials at $6/month per channel; Team at $12/month per channel with unlimited users; Agency at $120/month for 10 channels. 

Pricing: IFTTT Pro is $2.5/month and IFTTT Pro Plus is $5/month. 

As collaboration is key to any successful business, SocialPilot streamlines the process of content creation and publishing with well-defined roles for your entire team. You get to collaborate more efficiently by checking approval rights, saving posts under supervision, or editing them if necessary before adding them into the queue when permissions are given.

Pricing: Agency+ plan is $170/month. Agency is $85/month. Small Team is $42.50/month and Professional is $25.50/month. 

Where Vista Social excels is its comprehensive suite of features, holistically addressing the varied needs of social media managers. Users can seamlessly discover and collaborate on content, and then visually schedule these for optimal engagement across platforms. Beyond content, the platform offers tools to foster genuine connections with followers, ensuring all comments, messages, and reviews are conveniently managed under a singular dashboard. 

Analytics aren’t an afterthought, but a robust feature allowing brands to extract actionable insights, discerning what resonates and what falls flat. Furthermore, the listening tools by Vista Social act as the pulse of the brand, ensuring no conversation escapes notice, backed by timely alerts and an intelligent filtering system. The software doesn’t just stop at monitoring, it also fortifies a brand’s online reputation, enabling immediate response to reviews, and harnessing the power of feedback for continuous growth. 

Steering the experience is a dedicated customer support team, ensuring that, irrespective of the time zone or the challenge, clients have a responsive and adept advocate ready to assist. Moreover, those eager to upskill can dive into a treasure trove of articles, exploring innovations and emerging strategies in social media management. 

Pricing: Pro is $15/month with 5 profiles and advanced tools, while Pro+ is $25/month with AI and integrations. 

Reputation’s prowess lies in its ability to help brands discern the perception surrounding them. By monitoring brand keywords on a massive scale, it offers insights not just into the brand’s narrative but also the evolving industry trends and customer behaviors. Competitor analysis is integral, allowing businesses to not just track mentions but also set benchmarks, ensuring a clear path towards industry leadership. Central to its offering is the Social Suite, a hub of features from cross-channel inbox management to a smart assets library, designed for the modern social media strategist. Integrated scheduling capabilities ensure content goes live at the most impactful moments, while built-in approval workflows streamline the process, fostering collaborative team environments. 

For those in pursuit of deeper understanding, Reputation offers resources shedding light on nuanced concepts like the difference between social media reach and impressions, or how to craft a social listening crisis management plan, ensuring its clientele is always ahead of the curve. 

Pricing: Pricing is customizable. Demo is available.