Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Affiliate Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Affiliate Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Perform[cb], PartnerCentric, and Hamster Garage undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Affiliate Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Affiliate Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Affiliate Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Affiliate Marketing needs. Here’s how we assess the various agencies like Perform[cb], PartnerCentric, and Hamster Garage:
In 2025, affiliate marketing isn’t just a side hustle for your digital strategy—it’s a significant revenue driver, accounting for up to 30% of revenues from digital marketing channels. However, the affiliate ecosystem is becoming increasingly complex, with challenges like compliance, performance tracking, and campaign scalability demanding more sophisticated solutions. For businesses aiming to harness its full potential, navigating these intricacies requires a strategic and well-executed approach.
Tackling these hurdles in-house can feel like trying to juggle flaming torches—issues like cross-device tracking, fraud prevention, and shifting consumer behaviors require precision and expertise. Add to that the rise of trends like Affiliate PR and influencer-driven campaigns, and it’s clear that staying ahead means blending creativity with sharp, data-driven insights.
Enter affiliate marketing agencies: the experts who turn chaos into clarity. Armed with cutting-edge tools, deep industry knowledge, and custom strategies, these agencies help brands not just keep up, but thrive. Whether it’s harnessing user-generated content, optimizing for voice search, or leveraging subscription-based affiliate programs, the right agency is your ticket to navigating 2025’s affiliate landscape with confidence—while building authentic audience connections and driving serious growth.
1. Perform[cb]
![Perform[cb]](https://influencermarketinghub.com/imaginary/resize?width=800&type=webp&url=https://influencermarketinghub.com/wp-content/uploads/2021/12/PerformCB-810x396.jpg)
Specialty: Outcome-based marketing and AI-powered placements
Strengths: Custom affiliate recruitment, 24/7 compliance monitoring, and a proven track record of delivering a 10x increase in ROAS for clients
Key Clients: Spotify, Fetch, FanDuel, QuoteWizard, Walmart
Perform[cb] sets the standard in affiliate marketing with its Outcome Engine, a cutting-edge platform that combines AI technology, strategic insights, and compliance oversight to optimize affiliate campaigns. Recognized as the “2024 Best Digital Ad Network” by the Martech Breakthrough Awards, Perform[cb] specializes in transforming affiliate programs into powerful customer acquisition engines.
🏆 Back-to-back wins as the Best Digital Ad Network in the 2024 Martech Breakthrough Awards! Learn more about the award and what it means for our clients: https://t.co/r7kWNazJrR#MarTechBreakthrough #outcomebasedmarketing #digitaladnetwork
— Performcb (@performcb) August 15, 2024
Perform[cb] offers several unique features that set it apart in affiliate marketing. Its Custom Affiliate Program Management provides fully tailored strategies that align seamlessly with client goals and integrate effortlessly with leading platforms like impact.com, Rakuten, and Partnerize.
The platform’s Exclusive Affiliate Marketplace grants access to high-performing publishers and affiliates across a variety of verticals, ensuring a wide-reaching impact. With Advanced Analytics, clients benefit from real-time performance tracking and optimization, maximizing ROI at every step. Additionally, Perform[cb] employs Patented Compliance Technology, guaranteeing brand safety and transparency throughout all campaigns.
Case Study : IPSY’s Affiliate Program Glow-Up
IPSY, a leading beauty subscription brand, aimed to revitalize its affiliate program by driving website traffic and achieving a 10% increase in new customer subscriptions.
Strategic Approach:
Perform[cb] conducted an in-depth audit of IPSY’s affiliate program, removing low-performing publishers and onboarding top-tier affiliates aligned with the brand’s goals.
Leveraging its exclusive affiliate marketplace, Perform[cb] identified key partners like SweatCoin, creating tailored incentives such as a “Gift With Purchase” code to boost engagement. Additionally, pre-launch collaborations with high-quality affiliates amplified brand awareness and conversions.
Results:
- 127% YoY increase in new customer subscriptions.
- 125% YoY growth in website clicks.
- 18% increase in active affiliate partnerships.
- Enhanced affiliate alignment with IPSY’s target audience and program objectives.
IPSY case study
Perform[cb] demonstrated its expertise in affiliate marketing by exceeding IPSY’s goals, transforming their program into a high-performing channel. The success of the campaign showcases the power of data-driven strategies, impactful partnerships, and continuous program optimization. Perform[cb] is the go-to partner for brands looking to take their affiliate marketing to the next level.
2. PartnerCentric
Specialty: PartnerCentric specializes in affiliate marketing driven by patented tools like FUSE Precision and FUSE Incrementality™ for measurable and sustainable growth.
Strengths: PartnerCentric excels in advanced data analytics, ROI maximization, and driving substantial growth
Key Clients: Notable names such as The Motley Fool and globally recognized fashion brands.
PartnerCentric is a leader in affiliate marketing, combining cutting-edge technology with a deep understanding of affiliate strategies to deliver exceptional results. Their innovative approach is anchored by proprietary tools like FUSE Incrementality™, which provides real-time insights into the incremental value of affiliate partnerships. By enabling brands to identify high-impact collaborations and optimize campaigns, PartnerCentric ensures maximum ROI and sustainable growth for its clients.
The agency’s suite of patented tools is revolutionizing the affiliate marketing landscape. FUSE Incrementality™ measures and enhances the effectiveness of affiliate partnerships, while FUSE Precision™ aligns strategies with business goals through advanced targeting and analytics. Their Incrementality Power Rankings benchmark top-performing affiliates, offering a data-driven approach to optimization.
Additionally, their patented compliance technology safeguards brand integrity by preventing fraud and ensuring consistent messaging across channels. Seamlessly integrating with platforms like Impact.com and Rakuten, PartnerCentric’s technology delivers unparalleled results, making them a trusted partner for brands seeking to excel in affiliate marketing.
Case Study: Transforming The Motley Fool’s Affiliate Program
The Motley Fool partnered with PartnerCentric to expand their affiliate marketing efforts, aiming to grow subscriptions for their stock advising and retirement products. The brand initially relied on a limited set of content partners and sought to diversify their affiliate mix to achieve ambitious growth goals. PartnerCentric was approached for their expertise in developing robust affiliate portfolios and driving incremental revenue.
Strategic Approach:
PartnerCentric focused on recruiting and cultivating publisher relationships to broaden reach and diversify customer acquisition channels. They onboarded innovative partners, such as card-linked publishers and personal finance blogs targeting millennials, to drive incremental revenue. Unique paid search campaigns transitioned to CPA models, using dedicated CPA tools, ensuring measurable success aligned with The Motley Fool’s KPIs.
PartnerCentric also introduced lead-based campaigns through email marketing and optimized partnerships with loyalty leaders to capture new customers and achieve sustainable sales growth.
Results:
- 500% Average Monthly Growth: The affiliate program experienced an average monthly growth of over 500% in the first six months.
- 210% Sustained Year-Over-Year Growth: Achieved long-term growth, with affiliate-driven revenue increasing by 210% year-over-year.
- 25X ROAS for Fashion Campaigns: Demonstrated unparalleled return on ad spend for niche campaigns, solidifying PartnerCentric’s reputation as a leader in affiliate marketing.
3. Hamster Garage
Specialty: Managing over 40,000 partner relationships with a focus on program efficiency
Strengths: Personalized account management and partnerships with iconic brands like Canva and Truebill
Key Clients: Canva, Stix Golf, Dyper, Truebill
Hamster Garage has cemented its reputation as a powerhouse in affiliate marketing, blending innovation with personalized account management to deliver unparalleled results for its clients. With a network of over 40,000 partners, Hamster Garage excels at connecting brands with high-value affiliates to maximize program efficiency, achieving an impressive typical efficiency rate of 300%.
As a major sponsor and active participant at industry events like the impact.com iPX 2024 conference, where CEO Faique Moqeet led a fireside chat with brands like Uber, Disney+, and Walmart, Hamster Garage solidifies its position as an industry leader shaping the future of affiliate marketing.
What sets Hamster Garage apart is its 1:1 client-to-account management ratio, ensuring tailored strategies and dedicated support for each client. This hands-on approach has earned the trust of iconic brands like Canva, Truebill, Stix Golf, and Dyper. The agency’s commitment to personalized service allows it to navigate complex marketing landscapes, delivering results that drive measurable growth.
Hamster Garage’s impact goes beyond qualitative achievements, boasting tangible results that showcase its effectiveness. The brands they work with have collectively raised $9.3 billion, with some, like Canva, experiencing affiliate growth surges of over 300%. Their ability to foster partnerships that build billion-dollar brands is a testament to their expertise and innovative approach.
4. Clique Affiliate Marketing
Specialty: Comprehensive program development with a focus on publisher diversification.
Strengths: Commitment to hands-on program management, and a focus on long-term, scalable growth for clients.
Key Clients: Stio and other leading direct-to-consumer (DTC) brands.
Clique Affiliate Marketing stands out as a leader in the performance marketing space by delivering personalized affiliate program management for e-commerce and DTC brands. Their proprietary CliqueNAV™ Model combines recruitment, optimization, analytics, and relationship management to create programs that drive consistent, incremental, and scalable results.
With over 18 years of experience and $90 million in annual affiliate sales, Clique is a trusted partner for brands aiming to maximize their affiliate marketing potential. Their hands-on management approach ensures a balance of publisher diversification, avoiding over-reliance on coupon and deal sites, and emphasizing partnerships with top-tier publishers and media outlets.
Case Study: Stio’s Affiliate Program Transformation
Stio, a premium outdoor apparel brand, sought to revitalize its struggling affiliate program to boost sales and improve cost efficiency. The brand partnered with Clique Affiliate Marketing to implement a strategic overhaul.
Strategic Approach:
Clique Affiliate Marketing conducted a comprehensive audit of Stio’s affiliate program and implemented a series of targeted optimizations to enhance its performance. Through Automated Partner Recruitment, high-performing publishers, including Outside and Gear Junkie, were strategically added to align with Stio’s audience and boost engagement.
Using Advanced Reporting and Insights, tools like the Contribution Report provided detailed analytics on partner performance, enabling precise strategy refinements. To maintain integrity and efficiency, Regulated Coupon Usage was enforced through advanced technology, ensuring controlled dissemination and preventing misuse of coupon codes.
Additionally, Optimized Commission Strategies were introduced, offering flexible reward structures designed to incentivize affiliates based on their specific contributions to program success. These efforts collectively redefined Stio’s affiliate program, driving measurable improvements and operational efficiency.
Results:
- 25% increase in sales following the migration and strategy revamp.
- 8% reduction in commission expenses and a 7.5% decrease in total program costs.
- Enhanced program efficiency and transparency through actionable insights and tailored solutions.
Stio case study
5. Versa Marketing
Specialty: Launching and revitalizing affiliate programs with an extensive publisher network.
Strengths: Tailored affiliate campaigns and partnerships with tier-1 publishers, and driving significant growth for DTC brands, including an average 87% sales increase within six months.
Key Clients: Grace & Stella, along with other prominent DTC brands.
Versa Marketing is a highly regarded agency in affiliate and performance marketing, known for delivering measurable results through a strategic and tech-driven approach. Their expertise spans affiliate program management, performance marketing, and influencer collaborations. Boasting a network of over 81,000 quality active publishers, Versa Marketing ensures that clients benefit from targeted campaigns, robust partnerships, and measurable outcomes.
What sets Versa Marketing apart is its proprietary management processes and client-focused strategies. By leveraging their preferred agency status with major affiliate networks, Versa deploys proven methodologies to identify, recruit, and engage high-value affiliates.
Their dedication to understanding each client’s unique objectives allows them to customize strategies for rapid and sustained results. Additionally, Versa’s strategic partnerships with tier 1 media publications, content publishers, and influencers further enhance their ability to scale programs effectively, making them a go-to partner for businesses seeking to unlock the full potential of affiliate marketing.
Case Study: Grace & Stella’s Amazon Sales Surge
Grace & Stella partnered with Versa Marketing in early 2023 to expand their affiliate marketing presence on Amazon through the Levanta platform. The brand aimed to boost Amazon sales rankings and drive significant revenue growth for their vegan and cruelty-free beauty products. Versa Marketing was selected for their proven expertise in affiliate recruitment and campaign management, particularly within Amazon’s affiliate ecosystem.
Strategic Approach:
Versa Marketing leveraged its extensive network of publishers, including content creators and influencers, to craft a targeted affiliate strategy. They onboarded over 150 new affiliate partners, aligning with the brand’s goals to drive quality traffic and improve product rankings.
The strategy included optimized campaigns with tailored incentives to boost clicks and conversions, as well as regular performance reviews to refine and maximize impact.
Results:
- $356,881 in affiliate-driven sales across 362,384 clicks.
- Amazon rankings soared, with the Energizing Eye Masks climbing from 520th to 28th in the Beauty & Personal Care category within six months.
Grace & Stella Amazon rank
- Expanded affiliate network: Successfully onboarded over 150 new affiliate partners, including key influencers and content creators.
Grace & Stella’s partnership with Versa Marketing underscores the power of a well-executed affiliate program to drive significant sales growth and improve product visibility on competitive platforms like Amazon.
6. Viral Nation
Location: Ontario, Canada
Year Founded: 2014
Estimated Annual Revenue: Undisclosed
Popular Clients: Meta Quest, Uber, Logitech, Ubisoft
Viral Nation innovatively transforms the affiliate marketing sphere by integrating influencer marketing as a core monetization strategy. This unique approach harnesses the power of influencers to not just amplify brand exposure but to catalyze direct sales through strategic affiliate links. Viral Nation excels in selecting influencers whose personal brands resonate with the promoted products or services, thereby ensuring genuine engagement and interest from targeted audiences.
At the forefront of their offerings is the sophisticated, centralized campaign performance analytics. Viral Nation equips brands with a comprehensive dashboard offering insights in real-time across various platforms. This includes detailed sentiment analysis, brand reputation studies, and crucial attribution metrics such as Return On Ad Spend (ROAS) and Return On Investment (ROI). This unified analytical approach empowers brands to evaluate the effectiveness of their affiliate campaigns from a holistic perspective.
The rollout of CreatorOS™ represents a significant leap forward in simplifying the intricacies of the digital marketing ecosystem. Powered by cutting-edge AI and the latest advancements in social data analytics, CreatorOS™ underscores Viral Nation’s dedication to pioneering affiliate marketing solutions.
This platform consolidates key performance metrics into a single view, streamlining the management of influencer partnerships. Consequently, brands can make faster, data-informed decisions, optimizing their affiliate marketing strategies for maximum impact and efficiency.
What to expect from the company?
- Next-level brand safety and reputation management
- Content generation
- Social media proficiency
- Creator management for accurate affiliate marketing
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
50+
Offices in Toronto and New York
Best for:
Enterprises
Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation.
7. Gen3 Marketing
Specialty: Data-driven affiliate management with ethical practices.
Key Clients: Tony Robbins, Ripley’s Believe It or Not, Precious Moments.
As the largest independent affiliate marketing agency globally, Gen3 has been at the forefront of performance marketing for over two decades, delivering measurable growth for brands through innovative strategies and deep publisher relationships.
Designed for businesses of all sizes, Gen3’s affiliate solutions integrate seamlessly into existing marketing efforts, driving incremental revenue and sustainable ROI. The agency’s unique advantages include access to proprietary data, advanced performance analytics, and a global network of high-quality publishers and social media influencers.
One standout feature is Gen3’s unparalleled ability to customize affiliate programs to meet specific brand goals. From building and optimizing affiliate partnerships to leveraging actionable insights through vertical-specific trend data, Gen3 provides full-service management that drives meaningful results.
With a dedicated account team, comprehensive reporting, and a commitment to personalized service, Gen3 Marketing ensures that every client achieves their affiliate marketing objectives efficiently and effectively, setting a new standard for success in the industry.
8. Acceleration Partners
Specialty: Global partnership marketing with a high-touch consultative approach.
Strengths: Partnership optimization, innovative partner recruitment, and global expansion capabilities.
Key Clients: Target, Crocs, Dick’s Sporting Goods, Helly Hansen, and other leading global brands.
Acceleration Partners redefines affiliate marketing by offering data-driven, globally integrated solutions that drive measurable growth and optimize performance partnerships. With a proprietary platform, APVision, and a team fluent in 20+ languages across nine countries, they specialize in crafting tailored affiliate marketing strategies that align with a brand’s unique goals while ensuring compliance and fraud prevention.
Designed for brands of all sizes and industries, their full-service approach includes partner recruitment, optimization, and program management, delivering incremental revenue and sustainable ROI.
One standout feature is their Publisher Development team, which nurtures a global network of over 60,000 click-active partnerships while constantly building new, high-value relationships. Combined with advanced analytics and fraud monitoring tools like Forensiq and BrandVerity, Acceleration Partners ensures transparency and maximized returns for every client.
As a six-time winner of the GPMA “Best Affiliate and Partner Marketing Agency,” Acceleration Partners continues to lead the industry with their tech-driven strategies, unparalleled global expertise, and commitment to delivering exceptional outcomes.
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in partnership marketing, AP delivers integrated and strategic influencer program management for outcom...
50+
Headquartered in Boston, MA, with employees in nine countries. A truly global footprint.
Best for:
Enterprises and Large brands
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in partnership marketing, AP delivers integrated and strategic influencer program management for outcom...
9. Advertise Purple
Specialty: Advanced affiliate program management powered by proprietary technology, with a focus on maximizing ROI and driving customer acquisition.
Key Clients: GreenPan, Primally Pure, FARM Rio, GLDN.com, and other top-tier e-commerce brands.
Advertise Purple redefines affiliate marketing by combining cutting-edge technology with strategic expertise to deliver unmatched growth for its clients. With over 50 million conversions generated and $4.5 billion in affiliate revenue across 23 verticals, Advertise Purple is a leader in performance-based marketing, trusted by over 5,000 brands globally.
One standout feature is their proprietary Bloom platform, which offers real-time insights and unparalleled transparency into affiliate program performance. This business intelligence dashboard enables brands to track strategies, optimize campaigns, and analyze over 13 metrics per affiliate, ensuring every partnership drives meaningful results.
Additionally, their Partner Pairing™ and Campaign Connect™ tools leverage advanced algorithms to match brands with ideal affiliates and facilitate seamless campaign deployment.
Advertise Purple’s emphasis on data-driven strategies and machine learning removes guesswork from growth, offering predictive analytics to enhance ROI and reduce risk. Their performance-based billing model, established in 2014, aligns incentives with client success, fostering long-term partnerships.
Recognized with 11 “Agency of the Year” finalist nominations and named to Inc.’s Fastest-Growing list for seven consecutive years, Advertise Purple continues to set the standard for affiliate program management with innovative solutions, global expertise, and industry-leading results.
10. Station Entertainment
Specialty: Influencer-driven affiliate campaigns with a people-first approach.
Strengths: Comprehensive campaign management, results-driven service, and strong partnerships with top influencers.
Key Clients: Beyond Paint, Skillshare, HelloFresh, Grocery Outlet, Nord VPN, Home Depot, and emerging influencers like DIY Wife and Adrenaline Addiction.
Based in Wilmington, North Carolina, Station Entertainment is a fast-growing affiliate marketing agency founded in 2021 by Trenton and Brandon, with a mission to prioritize relationships over profits. Their people-first philosophy focuses on creating win-win-win scenarios for brands, influencers, and audiences, fostering authentic connections that drive meaningful results.
With a flexible approach that avoids long-term contracts or retainers, Station Entertainment measures success solely by the results they achieve. Backed by a diverse team of 30 professionals with expertise in sales, analytics, and creative strategy, they offer comprehensive services ranging from influencer matching and creative execution to real-time results tracking.
Their proven track record includes collaborations with over 1,000 brands across platforms like Instagram, TikTok, and YouTube. By focusing on authentic relationships and aligning campaigns with a brand’s core values, Station Entertainment delivers exceptional ROI.
Whether managing targeted affiliate campaigns for DTC brands or large-scale influencer collaborations, their tailored, results-driven approach makes them a trusted choice for brands aiming to excel in the competitive affiliate marketing space in 2025.
Station Entertainment
Station Entertainment is a leading Influencer Agency, bringing memorable campaigns to both top dogs and emerging brands. Using a unique system focused on data and brand core values, Station pairs the two to create effective influencer campaigns that ...
10 - 50
Wilmington, North Carolina, Mexico City, Oceanside California
Best for:
Small and Medium-sized companies
Station Entertainment
Station Entertainment is a leading Influencer Agency, bringing memorable campaigns to both top dogs and emerging brands. Using a unique system focused on data and brand core values, Station pairs the two to create effective influencer campaigns that ...
11. NYMO & Co.
Specialty: A content-first approach to affiliate marketing, driving strategic partnerships that maximize brand awareness and new customer acquisition.
Strengths:Customized affiliate strategies with a focus on trust and transparency for long-term growth.
Key Clients: Premium Cookware Brand, emerging DTC brands in lifestyle, health, beauty, and home goods categories.
Founded in 2017 by industry veteran Marshall Nyman, NYMO & Co. has quickly become a leader in affiliate marketing by offering fully managed programs, publisher development, and content monetization services. Their data-driven strategies help clients optimize campaigns across platforms like ShareASale, AWIN, and Impact.
What sets NYMO & Co. apart is its content-first approach and commitment to long-term brand growth. By focusing on strategic content partnerships and performance-based models, the agency helps clients build sustainable customer acquisition pipelines and boost brand awareness.
Their dedication to transparency and results is further reinforced by their free affiliate program audits, offering brands actionable insights without obligation. For emerging and established brands alike, NYMO’s tailored strategies and hands-on program management make them an invaluable partner in navigating the complexities of affiliate marketing.
Case Study: Premium Cookware Brand
NYMO & Co. partnered with a premium American-made cookware brand to launch and scale their affiliate marketing program. The brand sought a sustainable growth strategy that aligned with its long-term goals while delivering immediate revenue impact. NYMO & Co. was chosen for their expertise in strategic affiliate marketing and their focus on building programs tailored to the brand’s evolving priorities.
Strategic Approach:
NYMO implemented a phased affiliate program launch that prioritized partnerships with high-quality content creators and niche publishers aligned with the cookware brand’s target audience.
They introduced data-driven strategies to optimize affiliate relationships and drove incremental growth by fostering collaborations with lifestyle influencers and culinary blogs. Over time, NYMO adjusted tactics to maintain a balance between short-term sales opportunities and long-term brand development, ensuring the affiliate program supported overall marketing goals.
Results:
Over 24 months, the program generated $1M in affiliate revenue, achieving an 8x ROI.
Cookware Brand case study
Revenue grew by 250% from the first to the second year, while average order value (AOV) increased by 47% from year one to year four, demonstrating sustained growth and a commitment to quality partnerships.
Key Trends in Affiliate Marketing Shaping Strategies for 2025
Affiliate marketing is set to experience significant innovation and growth in 2025. With evolving strategies, emerging technologies, and shifting audience behaviors, marketers and affiliates must stay ahead of the curve. These trends highlight where the industry is heading and how businesses can adapt to stay competitive:
1. Expansion of Live and Social Shopping
Live-streaming is reshaping affiliate marketing and social commerce, becoming an indispensable tool for real-time audience engagement and seamless shopping experiences.
The rise of live-streaming is transforming shopping by blending entertainment and commerce. Affiliates can build trust, drive impulse buys, and offer authentic experiences. Notably, 43.3% of marketers report improved product visibility with tools like YouTube’s Shopping Collections, while 30% actively use live-streaming for direct sales, highlighting its powerful impact.
Leading the charge is TikTok Shop, which integrates entertainment and e-commerce through interactive live shopping sessions. TikTok’s innovative closed-loop ecosystem allows consumers to discover, engage, and purchase products directly within the app. This trend has already gained significant traction globally, particularly in regions like Southeast Asia, where social commerce dominates as a primary e-commerce strategy. TikTok Shop’s rapid adoption in the U.S. and its recent expansion into Spain and Ireland highlights its growth trajectory, with plans to launch in several more European markets in 2025.
Platforms like Instagram and YouTube are following suit with features designed to capture their share of the booming social shopping trend. Instagram Shopping offers a seamless way for users to shop directly on the platform, while YouTube’s Shopping Collections leverage video content to showcase products, enhancing product visibility and engagement. Globally, these platforms are transforming into all-in-one shopping destinations, catering to the increasing demand for interactive and frictionless purchasing experiences.
2. Rise of Co-Selling
Co-selling is redefining affiliate marketing by introducing personalized, co-branded storefronts and landing pages. This collaborative approach allows brands and creators to design curated shopping experiences that deeply resonate with audiences.
Affiliates act as "curators," showcasing tailored product selections that align with their audience's interests, fostering trust and driving conversions. Co-selling’s ability to personalize the shopping journey benefits everyone involved—brands see higher affiliate conversion rates, creators enjoy meaningful partnerships, and audiences experience a more engaging and relevant shopping process.
3. Mobile Optimization
With mobile traffic dominating global web usage, optimizing for mobile has become a non-negotiable for affiliate marketing and e-commerce in 2025. As consumers increasingly shop, browse, and make purchases directly on their smartphones, creating seamless, mobile-first shopping experiences is critical.
Mobile optimization goes beyond accessibility—it ensures that every aspect of the shopping journey, from product discovery to checkout, is smooth, fast, and intuitive. Brands and affiliates who prioritize mobile-friendly experiences can capture the growing market of mobile shoppers and maximize conversions, while those who fail to adapt risk losing out on significant revenue opportunities.
The Benefits of Partnering with an Affiliate Marketing Agency
Collaborating with an affiliate marketing agency can transform a brand's approach to customer acquisition and revenue generation. Threadbare, a British direct-to-consumer fashion brand, offers a compelling example of how such a partnership can unlock significant growth.
After launching in October 2020, Threadbare sought to establish a strong affiliate program to achieve ambitious goals, including generating £53.8k in revenue within the first year and achieving a 7.5% contribution to overall revenue.
By partnering with Customer First Digital and leveraging Rakuten Advertising, Threadbare implemented a strategic, phased approach to maximize its Shopify affiliate program's impact. The result was a remarkable 33% increase in revenue and a 56% higher ROI than forecasted, solidifying the affiliate program as a core revenue driver for the brand.
This case study is only one example of how partnering with an affiliate marketing agency can deliver transformative results. The collaboration between Threadbare and Customer First Digital not only exceeded revenue projections but also strengthened publisher relationships, enhanced campaign efficiency, and built a scalable foundation for future growth.
Agencies bring expertise in crafting tailored strategies, leveraging advanced analytics, and fostering meaningful partnerships, ensuring brands achieve impactful outcomes. For businesses looking to navigate the complexities of affiliate marketing, a skilled agency can be instrumental in driving measurable success and maximizing long-term potential.
Paving the Path to Affiliate Marketing Excellence
As affiliate marketing continues to break new ground in 2025, choosing the right agency can be your secret weapon. From scaling campaigns and ensuring compliance to leveraging trends like AI personalization, co-selling, and video-centric strategies, these agencies are the ultimate growth partners.
The key to success lies in finding an agency that aligns with your unique goals and audience. With the right expertise and tools at your disposal, you can turn challenges into opportunities and drive exceptional ROI.
Why wait? Dive into the agencies featured in this article to discover your perfect match. Take the first step toward building a high-impact affiliate marketing strategy that sets the stage for long-term success!
Frequently Asked Questions
Comparing Affiliate Marketing Resources
Affiliate Marketing agencies specialize in various sectors, including B2C/B2B Marketing, E-commerce, Influencer Marketing, Social Media, and Content Marketing, among others. Explore the section below for an overview of the resources these agencies use:
- Top Influencer Marketing Agencies for August
- Top 12 B2C Marketing Agencies to Boost Your Sales
- Top 10 Facebook eCommerce Agencies
- Top Social Media Marketing Agencies
- Top 8 B2B Lead Generation Agencies for Superior Results
- Top 8 Integrated Marketing Agencies to Grow Your Business
- Top 10 Digital Media Marketing Agencies
- Top 29 UGC Agencies for Authentic Content
What is an affiliate marketing agency?
An affiliate marketing agency specializes in managing and optimizing affiliate programs for brands. These agencies connect businesses with affiliates (partners) who promote their products or services in exchange for a commission on sales generated.
Can you make $10,000 a month with affiliate marketing?
Yes, it’s possible to make $10,000 a month with affiliate marketing, but success depends on the quality of the affiliate program, niche, and marketing strategies. High-performing affiliates with the right audience and partnerships often achieve these earnings.
Do digital marketing agencies offer affiliate programs for generating new clients?
Yes, many digital marketing agencies offer affiliate programs to incentivize referrals and generate new clients. These programs typically offer commissions to individuals or businesses that successfully bring in new clients.
If an agency does not advertise an affiliate program, should I contact them directly to ask?
Yes, if an agency does not publicly advertise an affiliate program, it can be worth reaching out directly to inquire. Some agencies may offer customized affiliate opportunities upon request, especially if they see potential for a mutually beneficial partnership.
How can I find digital marketing agencies open to affiliate partnerships?
You can find digital marketing agencies open to affiliate partnerships by researching agencies that specialize in performance marketing, attending industry events, and exploring platforms like LinkedIn. Reaching out to agencies directly with your proposal is also a good approach.
Would agencies accept a commission-only model for new client referrals?
Many agencies are open to commission-only models, especially those with a performance-based pricing structure. However, it depends on the agency’s business model, resources, and willingness to collaborate on client acquisition.
Are there specific niches or industries where affiliate programs for agencies are more common?
Affiliate programs are more common in industries such as e-commerce, SaaS (Software as a Service), finance, health, and beauty. Agencies that work with these sectors often offer affiliate programs to help expand their reach.
What are the best practices for proposing a partnership to agencies?
When proposing a partnership, be clear about how both parties can benefit. Present a well-structured proposal, highlight your past successes or expertise, and explain how you can help the agency acquire new clients or increase revenue.
Are there other industries (e.g., software development or SEO) that offer affiliate opportunities?
Yes, software development and SEO agencies often offer affiliate opportunities. These industries rely on affiliate partnerships to expand their client base and reach a broader audience.
What kind of commission rates are typical in affiliate partnerships?
Commission rates in affiliate partnerships typically range from 5% to 30% of the sale, depending on the industry and the agency. Some agencies also offer tiered commissions or performance bonuses based on the number of clients referred.
Are affiliate partnerships with local agencies more effective compared to larger firms?
Affiliate partnerships with local agencies can be more effective if they have a strong network within a specific geographic area or niche. Larger firms may offer more extensive resources and global reach, but local agencies can provide more personalized attention and tailored strategies.
