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Influencer Marketing Hub

Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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The Participation Test for Creator Partnerships
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them very little to do. The announcement gets attention. A handful of posts follows. When the contract ends, the...
The Right Way to Keep Tabs on Your Instagram Follower Growth
The Right Way to Keep Tabs on Your Instagram Follower Growth
People no longer care just about getting as many followers as possible on Instagram. Businesses looking to find influencers actually want to know the quality of their audience, the trends in...
How Owala’s Product Design Fuels Short-Form Creator Marketing
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a customer buys one, the practical need has been met. Owala solved that marketing problem in two connected ways: it...
Creator Economy
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How Creators Can Monetize TikTok Views and Build More Predictable Income
How Creators Can Monetize TikTok Views and Build More Predictable Income
A creator can spend hours developing an idea, filming several takes, editing the final video, and packaging a product into a story their audience actually wants to watch. The video performs. It...
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat's latest agency announcement covers a lot of ground. The company introduced new Business Manager capabilities, refreshed its Agency Partner badges, expanded its Indy Agency Partner...
Acceleration Partners Names Suzannah Tarkington VP of Influencer Marketing
Acceleration Partners Names Suzannah Tarkington VP of Influencer Marketing
Influencer and affiliate marketing have traditionally occupied different corners of the marketing mix. One focused on reach, creative storytelling, and cultural relevance, while the other was built...
eCommerce
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How E-Commerce Brands Turn Influencer Traffic Into Bigger Orders
How E-Commerce Brands Turn Influencer Traffic Into Bigger Orders
Influencer campaigns are often evaluated by reach, engagement, clicks, and conversions. For e-commerce brands, however, those metrics only tell part of the story. A creator can generate thousands of...
I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for Equal Parts, my first brand as a co-founder at Pattern Brands, we were ready for a wave of orders. We had...
How to Choose a Shopify Plus Agency (Without Getting Burned)
How to Choose a Shopify Plus Agency (Without Getting Burned)
I've helped build north of 500 Shopify stores over the last 12 years. A good share of them were rebuilds, brands that came to me after another agency left them with a half-finished Plus migration, a...
Affiliate Marketing
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What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not from higher commissions, but from changing one thing: where the traffic goes...
How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
How to Launch a Creator Affiliate Program That Actually Drives Sales (+ Free Checklist)
For ecommerce brands, affiliate marketing is no longer just a coupon code channel. It is becoming a creator performance channel, but only if the program is built with the right goals, economics...
Why Your Affiliate Program Has a Retention Problem (And What to Do About It)
Why Your Affiliate Program Has a Retention Problem (And What to Do About It)
Most affiliate managers measure their program by the number of people in it. That number is easy to grow. Run another outreach campaign, and it goes up. Report it in a monthly update, and it looks...