Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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The State of Influencer Marketing 2020: Benchmark Report
The State of Influencer Marketing 2020: Benchmark Report
We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual...
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
The State of Influencer Marketing 2024: Benchmark Report
The State of Influencer Marketing 2024: Benchmark Report
The Influencer Marketing Benchmark Report 2024 is our latest overview of the influencer marketing industry. It summarizes the thoughts of more than 3000 marketing agencies, brands, and other relevant...
Creator Economy
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The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
eCommerce
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Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
If you've ever created website content, you will understand the importance of search engine optimization (SEO) to your online success. If your content isn't visible, nobody will see it, regardless of...
10 Retail Trends That Will Impact the Retail Industry in 2023
10 Retail Trends That Will Impact the Retail Industry in 2023
Retail trends can give you a glimpse of what the landscape will look like in 2023. Knowing which trends would impact the market and which ones you’d be able to apply to your company can help you...
Top 14 Amazon Listing Optimization Tools To Help You Sell More
Top 14 Amazon Listing Optimization Tools To Help You Sell More
Amazon sold its first book online in 1995. Within its first month, it was generating $20,000 per week in sales. The world's largest eCommerce store has long since widened its product range from...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Top 14 Affiliate Marketing Courses to Try in 2024
Top 14 Affiliate Marketing Courses to Try in 2024
According to affiliate marketing statistics, it’s anticipated that the affiliate marketing industry will be worth about $15 billion by 2023. What’s even more impressive is that this number has...
A Primer on Pinterest Affiliate Marketing in 2024
A Primer on Pinterest Affiliate Marketing in 2024
Pinterest has been around for over a decade, building a sizable following throughout the years. It has also evolved to being not only a social media platform but an invaluable marketing tool as...