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Influencer Marketing Hub

Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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How Lickly Used Its Own Audience Research to Reposition Beyond Influencer Marketing
How Lickly Used Its Own Audience Research to Reposition Beyond Influencer Marketing
Seven audience segments changed the launch message and helped shape a new website, content program and sales demo strategy... Lickly was preparing for its public launch with an emphasis on audience...
Everyone’s Scaling Micro-Creators for Q4. Here’s the Part Most Brands Are Skipping.
Everyone’s Scaling Micro-Creators for Q4. Here’s the Part Most Brands Are Skipping.
If your Q4 plan leans on micro and nano creators, you’re in good company. EMARKETER, which counts anyone under 20K followers as micro or nano, projected these creators will take 45.5% of US...
7 Halloween Influencer Marketing Campaigns Brands Can Learn From
7 Halloween Influencer Marketing Campaigns Brands Can Learn From
At Home, NYX Professional Makeup, Lyle’s Golden Syrup, Chipotle, Fanta, OREO, and Hobbledown show seven ways to give creators a useful role in Halloween marketing. Their campaigns connect the...
Creator Economy
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Why in-house marketing teams are turning to external support for influencer campaigns
Why in-house marketing teams are turning to external support for influencer campaigns
Influencer marketing may be owned in-house, but that doesn't mean every part of it is done there. In our 2026 Influencer Benchmark Report, 66.33% of respondents said their programs were managed...
How Creators Can Monetize TikTok Views and Build More Predictable Income
How Creators Can Monetize TikTok Views and Build More Predictable Income
A creator can spend hours developing an idea, filming several takes, editing the final video, and packaging a product into a story their audience actually wants to watch. The video performs. It...
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat Is Giving Creator Agencies Their Own Seat at the Table
Snapchat's latest agency announcement covers a lot of ground. The company introduced new Business Manager capabilities, refreshed its Agency Partner badges, expanded its Indy Agency Partner...
eCommerce
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How E-Commerce Brands Turn Influencer Traffic Into Bigger Orders
How E-Commerce Brands Turn Influencer Traffic Into Bigger Orders
Influencer campaigns are often evaluated by reach, engagement, clicks, and conversions. For e-commerce brands, however, those metrics only tell part of the story. A creator can generate thousands of...
I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
I Built a Beautiful Brand That (Initially) Failed. Here’s What I’d Do Differently
The Math × Humanity Formula Behind DTC Brands That Actually Scale On launch day for Equal Parts, my first brand as a co-founder at Pattern Brands, we were ready for a wave of orders. We had...
How to Choose a Shopify Plus Agency (Without Getting Burned)
How to Choose a Shopify Plus Agency (Without Getting Burned)
I've helped build north of 500 Shopify stores over the last 12 years. A good share of them were rebuilds, brands that came to me after another agency left them with a half-finished Plus migration, a...
Affiliate Marketing
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Refersion Brings Affiliate Program Management Into ChatGPT and Claude
Refersion Brings Affiliate Program Management Into ChatGPT and Claude
The new MCP server lets ecommerce teams investigate live affiliate data and take permitted actions without leaving their AI assistant. Refersion has launched an MCP server that lets merchants...
Why Brands Struggle to Recruit Active Affiliates
Why Brands Struggle to Recruit Active Affiliates
An affiliate joins your program, gets approved, and never sends a customer. Another starts promoting but attracts buyers you cannot serve. A third drives sales, only for refunds and rejected...
What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
What Conversion Data From 10,000+ Creator Storefronts Reveals [Warm Click, Cold Page Problem]
Brands running creator programs are seeing conversion rate lifts of 30%, 40%, even 214% — not from better creators, not from higher commissions, but from changing one thing: where the traffic goes...