Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Duck.Design, NeoReach, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Duck.Design, NeoReach, and Moburst:
Brand strategy—a critical compass for businesses, creates a resonating echo of a company's unique value proposition. This multifaceted tool shapes customer perceptions, impacts purchasing decisions, and serves as a cornerstone for enduring business success.
At the helm of this vital function are brand strategy agencies. Armed with deep industry insights, creative flair, and analytical acumen, they meticulously weave branding strategies, mirroring your business's ethos and vision while resonating with your specific audience.
Top Brand Strategy Agencies
As business owners navigate the intricate process of brand strategy development, this listicle aims to provide a comprehensive overview of the top brand strategy agencies in the industry. Each agency is evaluated based on its track record, strategic approach, industry expertise, and client satisfaction.
This guide is intended to assist you in making an informed decision that will align with your business goals and ensure a prosperous future for your brand.
Duck.Design, a trusted partner for an array of businesses, from small startups to Fortune 500 giants, stands out as a beacon of reliability in the realm of brand design strategy services. What sets this agency apart is its impeccable level of client attention. With Duck.Design, clients are getting an experienced, full-time designer dedicated to understanding their brand inside-out. Their modus operandi is streamlined and efficient. With flexible, creative subscription plans, Duck.Design centralizes your graphic design needs, banishing the hassles of job postings and interviews. Their cadre of over 50 full-time designers, handpicked for their expertise, ensures your creative vision is executed seamlessly. The best part about Duck.Design’s services is that they are suited to every industry’s unique audience and style conventions. For example, when Functional Analytics, a software development company, came to Duck.Design, the agency accounted for the sleek and minimalist aesthetic their target audience was accustomed to. The visual identity they created for the brand reflected their analytical and innovative spirit quite well. The agency’s branding strategy services include logo creation, visual identity development, and brand guidelines. They also help brands come up with a style guide, which includes color schemes, typography, and imagery elements. For clients who need ongoing design support, the agency provides a ton of templates that they can use for their future projects. Duck.Design can also handle packaging design and deliver print-ready files for your product packaging, which is a necessity for businesses in the retail market. Duck.Design boasts an impressive track record, having completed 6,900+ designs with a remarkable 9-hour average turnaround time. They offer services encompassing illustrations, merchandise design, branding identity, website design, and motion graphics. As we’ve already mentioned, Duck.Design doesn’t simply go for aesthetics, but functional aesthetics. The agency’s approach is quite evident in the brand and visual identity solutions they produced for Cartesoft, a consulting and IT architecture company. Besides creating a visually appealing interface that’s functional for beginners and advanced users, the agency also redesigned the company’s module offering. These changes resulted in 4,000 website visitors in just the first month following the branding and visual identity refinement. The company also saw a 3% increase in user engagement rate and received 150 registrations in the first month. On the other hand, when Duck.Design took over branding and logo creation for Lumara, a real estate platform that accepts cryptocurrency for transactions, the agency put forward an innovative and intuitive face for the brand to ensure it appeals to the tech-savvy real estate buyers and sellers. Duck.Design’s approach resulted in a 20% improvement in conversions and a 25% increase in interactions. Lumara also managed to get 5,000 new registrations after these changes. Your brand designs are too important to be left in the hands of unreliable freelancers or expensive creative agencies. Why not hire an experienced, full-time designer who knows you by name and your brand by heart?
50+ New York, London, Berlin, Hong Kong, Vilnius Best for: Small and Medium Companies Your brand designs are too important to be left in the hands of unreliable freelancers or expensive creative agencies. Why not hire an experienced, full-time designer who knows you by name and your brand by heart?
NeoReach is a key player in digital marketing, introducing innovative activation and measurement methods. A cornerstone of NeoReach’s service palette is its commitment to data-driven strategies. This involves a meticulous blend of brand strategy, creative brief conceptualization, and influencer collaboration. The agency dives deep into a brand’s current user trends and overall return. They aim to craft marketing campaigns that strive for long-term success, ensuring brands not only see a quick boost but also build lasting ties with their customers. They also specialize in brand awareness services, helping brands drive social conversations at a cost-effective rate. Moreover, their expansion into the buzzing world of Crypto & NFT Marketing shows their ability to adapt and lead. Part of the reason NeoReach is such a standout agency is its use of technology to get data insights. A look at the agency’s portfolio makes it clear that they’re not just specialized in working with established brands. They’ve also helped brands scale their strategy by tapping into new markets, releasing new products, or even using new platforms for marketing. They do this by keeping an eye on all new trends. For example, NeoReach recognizes how important user-generated content has become in any company’s branding strategy in today’s time. NeoReach has not only incorporated UGC content in its service offering but has also released in-depth research on the rise of UGC to help clients. NeoReach comes with a wealth of experience to help brands, both big and small, in creating or scaling their branding strategies. An example of a brand that benefited from its services is the good old Sam’s Club. The prepaid card provider wanted to build awareness around its discounted gift cards. NeoReach helped them by bringing influencers into the picture to promote these gift cards. The agency showed its expertise most in niche selection. NeoReach knew that Sam’s Club had a homey vibe and brand identity, so they targeted influencers in the family, lifestyle, home, and crafting niches. The results were as amazing as they were expected to be. Sam’s Club saw 2.5 million impressions with 15.1k engagements with just 15 well-curated posts. Not only did NeoReach deliver 2x ROI in this campaign, but the agency also re-established Sam’s Club’s brand identity as a family-friendly and budget-conscious company. In a similar vein, NeoReach also geared the brand strategy for The History Channel when the company wanted to connect with its younger audience on TikTok. The TikTok growth trajectory has prompted many businesses to explore the channel’s potential, but scaling their brand strategy for a whole new platform can often be challenging. However, NeoReach simplified this process by creating high-quality influencer videos that highlighted the diversity and educational aspects of The History Channel’s content. Needless to say, the campaign was a success, resulting in 12.2 million views and an ROI of 1.92x. The History Channel quickly got a TikTok presence that many brands take years to establish. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... Moburst is an exemplary digital marketing agency deeply committed to innovation and precision that thrives in reshaping and revolutionizing brand perceptions. Its core expertise revolves around Brand Strategy, delving into understanding the DNA of a brand and carving out distinct narratives. Their forward-thinking approach ensures that brands resonate with their target audience and pivot seamlessly in an ever-evolving market. Their expertise in Organic Awareness harnesses the power of visibility without the reliance on paid campaigns. On the other hand, their Creative and Content teams breathe life into brand messages, making them relatable and memorable. With savvy Media Buying, they guarantee brands get the prime spotlight they deserve. Showcasing a successful collaboration, Moburst teamed up with Uber to boost their app’s global visibility, executing an in-depth localization strategy across ten languages. Leveraging continuous keyword optimization informed by data analytics, the ridesharing giant achieved a 27% surge in organic downloads in 90 days. With a portfolio boasting over 250 expertly crafted brand strategies, Moburst’s achievements firmly position them as a leading force in the brand strategy realm. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. WEBITMD is not your typical brand strategy agency; they are your partner in growth. This digital growth agency stands out by providing a comprehensive suite of services aimed at driving revenue for organizations worldwide. Their unique philosophy sets WEBITMD apart – no cookie-cutter packages or one-size-fits-all solutions. As true partners, they cut through the noise and deliver customized strategies and tactics tailored to your business’s specific growth needs. You don’t necessarily need to have an existing brand to avail of WEBITMD’s services. They have a team of experts that can help you build your brand from the ground up. In fact, their go-to-market strategy service is designed for startups and new businesses that want to create a name and place for themselves in the market. At the heart of WEBITMD’s offering is their award-winning WEBITMD® Growth Stack. This powerful tool combines the latest in marketing tactics, sales technology, and operations automation to generate tangible business growth. Rather than piecemeal solutions, clients get a cohesive marketing and tech team, all under one engagement. It’s this integrated approach that makes WEBITMD a standout brand strategy agency. WEBITMD’s partnership philosophy extends beyond its services. They are discerning about their clients, aiming to create mutually beneficial relationships built on a shared commitment to success. WEBITMD’s Growth Stack is undoubtedly their flagship offering. It’s an all-in-one solution that combines marketing tactics and sales technology to help brands achieve tangible growth. One of the many brands that have leveraged the Growth Stack’s power is LanguageBird. The online language learning platform needed a full-service partner that could help them scale their services during a time of the COVID-19 pandemic when online learning was all the rage. WEBITMD took a multi-step approach to bring in organic traffic to the platform and increase its return on ad spend (ROAS). WEBITMD created a content marketing strategy with over 8,000 keywords, which resulted in 50x organic traffic for the brand. Plus, LanguageBird saw a 600% return on ad spend. Language Bird case study WEBITMD’s expertise also expands to the SaaS and tech space. The agency helped VETTX, a SaaS startup, increase its leads and scale service operations. VETTX experienced a 3x increase in lead volume with WEBITMD’s help. Plus, the custom automations created by the agency helped streamline their operations. VETTX case study WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. 10 - 50 Los Angeles, Miami, London, Sydney Best for: Small and Medium-sized Businesses WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. Meet Clay, a San Francisco-based digital product and UX agency that is transforming the way businesses interact with their customers. By applying behavioral science to customer experience, Clay designs engaging digital products and creates human-centered enterprise software that feels as polished and snappy as the best consumer apps. They have carved a niche in the industry through their commitment to creating websites that effectively narrate a brand’s story. This has led to collaborations with both large enterprises and startups, including major players like Slack and Facebook, resulting in award-winning website designs. Their service offerings span across strategy, design, development, and content. In strategy, Clay conducts research, UI/UX audits, stakeholder workshops, and offers product strategy and innovation consulting to understand your business needs and devise a growth-oriented strategy. Clay’s design services encompass UI/UX design, brand identity, website and mobile app creation, visual design, as well as prototyping and testing. For development, they possess expertise in HTML/CSS/JS, React/Angular, Backend/API integrations, iOS/Android native apps, and Rapid prototyping. Recognizing the importance of engaging content, Clay extends services in copywriting, video, animation, iconography, and 2D/3D graphics, ensuring your brand’s narrative is compelling and resonates with your audience. Highly commended by their clientele for delivering outstanding results, Clay establishes itself as a strategic partner dedicated to crafting a unique brand identity that truly connects with your target audience. Clay’s partnership is not limited to paid clients. The agency also shares guides and research on their social media for existing and prospective clients. The main reason to choose Clay is that they know what they’re doing. As specialists in the branding strategy and design field, they have worked with all sorts of clients. So, you can expect them to exceed expectations for your brand, too. The case in point is Clay’s branding for CafePay, a payroll management platform. With a combination of branding, design systems, website design, animations, and business development, Clay helped CafePay establish itself as a leading payroll management solution in the market. Clay’s services gave the payroll management company a cost-effective and attractive online identity to present to clients. The design system and strategy established by Clay helped CafePay connect with its target audience and establish a strong brand image. What makes Clay such a great option for brand strategy curation is that the agency is quite adaptable. They know the ins and outs of industries as complex as finance and as niche as personal protection. In the latter, Clay helped PalmPalm, a line of sanitization products, create a brand strategy, from their logo to social media assets and packaging material. While many cleaning products have a clinical and sterile aesthetic, PalmPalm wanted to differentiate itself by putting a ”cooler” image forward. Clay took this image and created a SoCal vibe for the brand. Thanks to Clay’s services, PalmPalm did not have to work with visual design or storytelling agencies individually. Clay handled everything that the brand needed to present itself as a vibrant and trendy company. Clay is a UI/UX design and branding agency in San Francisco. 10 - 50 300 Broadway, San Francisco, CA 94133 Best for: Enterprise Clay is a UI/UX design and branding agency in San Francisco. Coined as the architects of brand identity, NinjaPromo positions itself as a branding agency that transforms visions into unique, compelling identities. The agency acknowledges that consistent and meaningful brand communication is key and provides comprehensive solutions that enhance marketing strategies and resonate with audiences. NinjaPromo offers a wide range of services, including brand strategy, brand design, social media branding, corporate branding, website branding, and brand management. Their proficiency in paid social media advertising helps businesses effectively use social media trends to bolster their brand presence. NinjaPromo’s approach to corporate branding emphasizes the intangible spirit and values of a corporate entity, leaving a substantial digital footprint. Through website branding, they help businesses develop a website that attracts audiences and converts visitors into customers. However, NinjaPromo doesn’t only focus on the core concepts of website design services. The agency also includes the client’s visual identity and brand objectives in the web design. For example, that’s what the agency did for Dark Fusion, a crypto company. Since the company wanted to maintain its bold and innovative approach to web design, NinjaPromo successfully integrated that into the website. The website they created captured the essence of the company’s groundbreaking technology while staying functionally responsive. In terms of brand messaging, brand positioning, brand tone of voice, and brand style, NinjaPromo assists businesses in articulating their core values, standing out from the competition, and maintaining a unique and consistent style across all platforms. Their successful track record in creating impactful, authentic brands speaks to their expertise and creativity. Picking NinjaPromo as your dedicated brand strategy agency is an easy decision. The agency offers every service you could need for your branding strategy, including brand style guides, brand design, logo design, brand management, and brand development. Archicad Master used all these services to build a strong and identifiable brand for themselves in the professional study space with NinjaPromo’s help. The company provides professional learning material for architects and designers to use Archicad to its full potential. NinjaPromo created a stylish visual identity for the brand, featuring a sophisticated font and a bold color palette that reflected the professionalism of the architecture industry. Archicad Master’s brand messaging and visually appealing design elements have helped them carve out a niche in the professional study space. Another brand that NinjaPromo got similar results for is the Photonic App. The mobile trading app supports tokens built on quantum technology. They took NinjaPromo’s services to create a logo, style guide, and UI kit. It’s quite hard to give a brand a stellar personality while sticking to a monochrome or muted color scheme. But NinjaPromo did just that for Photonic App, resulting in a visually striking and easily recognizable brand. Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. 50+ London, New York, Dubai, Singapore, Hong Kong, Vilnius Best for: Enterprise, Small and Midmarket Businesses Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. Digital Designers.NYC (DD.NYC®) is an outstanding creative design branding agency nestled in the heart of New York City. This award-winning agency has garnered numerous accolades for its remarkable work in multiple branding areas. DD.NYC®’s suite of services includes Web Design, Branding, UI/UX Design, and Packaging Design. Their commitment to modern design practices is evident through the emphasis on mobile-first designs to ensure optimal performance on any device or interface. But what sets DD.NYC® apart is their AGILE Process, M/WBE Certification, and status as a 5-star Clutch Top 40 Design Agency. Their user-centered approach ensures that every project is tailored to meet their client’s unique needs and preferences. Their professionalism and extensive experience in brand design strategy are underscored by a slew of prestigious awards and accolades, from their recent 2023 Webby Nomination to their inclusion in the elite Top 50 Branding Firms in the U.S. With a staggering portfolio of over 250 successful projects, Digital Designs.NYC has unquestionably solidified its position as a trailblazing agency in the realm of brand design strategy. DD.NYC® is an award-winning NYC digital design agency for branding, web design, UI/UX & packaging design! 10 - 50 New York, NY Best for: Midmarket, Enterprise, Small Business DD.NYC® is an award-winning NYC digital design agency for branding, web design, UI/UX & packaging design! Described as a catalyst for startups to reach their zenith, Humbleteam is a brand strategy agency that takes pride in its design-centric approach towards product development. By integrating UX/UI design, branding, and strategic thinking, Humbleteam offers a full suite of services that are meticulously tailored to meet the evolving needs of startups, regardless of the industry they belong to. With over six years of experience and a team of 40 product designers, Humbleteam has worked on over 100 projects across 20 industries, securing over $1 billion in funding for its partners. The agency offers three core branding services – a single UX/UI designer for ongoing tasks, a dedicated design team for new app or website design, and a full-fledged UX/UI design team for comprehensive needs. Pricing is quote-based, ensuring each client gets a customized service package suitable for their budget and requirements. With clients ranging from the smallest one-employee companies to Fortune 500 corporations, Humbleteam’s flexible approach to service delivery is truly commendable. One of their remarkable success stories is the collaboration with NASA, where Humbleteam helped develop a new storage optimization system for the International Space Station within just 15 days. Another notable project involved the rebranding of the world’s premier free music app, leading to significant UX improvements and a stronger visual language. Humbleteam helps startups and enterprises create successful digital products through design and branding. The agency’s clients have raised over $540M on the strength of products produced by the team. 10 - 50 USA, Czech Republic Best for: Small and Large Brands Humbleteam helps startups and enterprises create successful digital products through design and branding. The agency’s clients have raised over $540M on the strength of products produced by the team. Fazer positions itself as an agency that propels brands towards an enhanced state of being, focusing on strategic and visual storytelling. With a methodology rooted in substance and style, Fazer aims to engage and inspire the audience into action. They believe that every creative decision, from sales to marketing to onboarding, should be backed by a brand strategy that paves the way for success. They offers a range of branding services, including market and consumer research, brand positioning, competitive analysis, de-positioning strategy, brand themes, persona, narrative, and messaging. They also provide visual storytelling and design services such as stylescaping, visual identity design, and brand identity systems. The agency does not provide a fixed pricing model, preferring to offer customized quotes based on the specific needs and scale of the project. Fazer’s method involves a deep-dive into market research, competitive analysis, and leadership team workshops to identify unique opportunities for brand positioning. The agency prides itself on crafting compelling brand stories and creating resonant visual identities that accurately reflect the brand’s core ideology and competitive edge. Fazer’s successful case studies are a testament to their innovative approach to brand strategy. Their commitment to high-performance branding is apparent in their ability to consistently deliver on their promise of helping clients compete more effectively in the modern marketplace. Mobas is a leading brand and strategy agency committed to creating robust and impactful brands that significantly contribute to business growth. They are experts in uncovering customer insights and building brand strategies that drive businesses forward. Their comprehensive services include stakeholder research, market scoping, brand proposition and naming, campaign strategy, and go-to-market strategy. Mobas’ brand development process begins with ‘Brand Definition’, a meticulous analytical process aimed at understanding a brand’s current position and future direction. Following this, ‘Brand Creation’ comes into play where the brand’s unique identity is crafted, based on comprehensive understanding of business challenges and market opportunities. The next phase is ‘Brand Delivery’ where the team at Mobas ensures the effective launch of your brand in the market. Lastly, through ‘Brand Evaluation’, they measure and optimize brand resonance, offering actionable insights for brand effectiveness improvement. With an impressive portfolio of case studies including Taylor Vinters, The Cambridge Building Society, Saville Group, Marmalade Insurance, Tees Law, and BMJ, Mobas has demonstrated its proficiency in brand strategy and development. Liquid Agency, a belief-driven branding agency, thrives on connecting brands with people by aligning customer and employee experiences with the true purpose of organizations. Their approach significantly enhances business growth and brand credibility. Liquid Agency specializes in designing brand-aligned experiences, making it the go-to place for brands seeking creation, reimagination, and amplification. Their services include ‘Brand Experience (Bx)’, ‘Employee Experience (Ex)’, and ‘Customer Experience (Cx)’, which holistically address all facets of a brand’s interaction with its audience. Liquid Agency’s working style is agile, innovative and is based on a philosophy that taking calculated risks often lead to business transformation. Their insights into designing brand believer profiles instead of traditional customer personas demonstrate their forward-thinking approach. With a rich history spanning over 20 years, Liquid Agency’s expertise is evident in their diverse industry portfolio and a directorial team, including the likes of Marty Neumeier, the Director of CEO Branding. Spectacle is a highly decorated branding and design agency that excels in aiding startups and purpose-driven businesses in rapid, intentional growth. Recognized by numerous awards, including the Top Brand Strategy Company 2023 Clutch Badge and Transform Awards NA 2022 Gold, Spectacle has proven its capability in the creative field. Spectacle’s core creative services cover a wide range of areas. These include Brand Strategy, where they ensure your brand serves as an asset rather than a liability; Insights, focusing on empathy-driven customer segmentation and journey mapping; Design & Visual Identity, crafting visual identities that leave lasting impressions; Verbal Identity & Messaging, strategizing messages that distinguish your brand; and Campaigns & Experiences, breathing life into strategies from concept to execution. Their notable work with clients such as Goodwill of Colorado and VMG Partners demonstrates their ability to deliver high stakes results in areas such as brand strategy, campaign creation, and website design. Spectacle’s comprehensive approach to brand development makes it a standout in the creative agency space. Interbrand, a pioneer in the creative industry, is dedicated to giving brands the confidence to make iconic moves. They focus on breaking away from category norms and responding to shifting customer expectations to sustain brand relevance and increase value. Interbrand’s approach to creativity is bold and forward-thinking. With their Best Global Brands 2022 initiative, they highlight brands that exemplify leadership, showing significant growth in the past 20 years and a brand value exceeding $3 trillion. They believe that a successful brand goes beyond business—it should act as a societal change agent. Interbrand’s portfolio showcases their ability to explore, imagine, and actualize possibilities. Examples of their creative work include the rebranding of GE for its separation into three public companies and the strategic expansion of the Juventus football club brand. Interbrand’s proficiency in fostering brand evolution solidifies its place among the top creative agencies. Thinkfarm, a strategic branding, design, and campaign agency, boasts over three decades of experience in developing and marketing iconic brands to spur business growth. Their stellar clientele, including The Rolling Stones, Banking Circle, and Kantar, speaks volumes about their creative aptitude and range. They excel in creating brand strategies, naming, messaging and storytelling, identity, and implementation, along with marketing campaigns and research. They’ve carved a niche by closely collaborating with entrepreneurs and board-level leaders, challenging preconceived notions to foster maximum forward momentum. Thinkfarm’s transformative services come into play at critical junctures in a business cycle, where real and significant change is warranted. Their approach involves understanding their clients’ businesses thoroughly, unlocking potential, and crafting ideas that resonate with audiences, creating compelling brand stories and campaigns. Their expertise has been proven across varied sectors like entertainment, financial markets, and broadcast media firms, reflecting their preference for a diverse client base to keep their creativity fresh and innovative. Contact Thinkfarm for a tailored proposal that suits your unique needs. As a full-service branding agency, Digital Silk is dedicated to achieving brand awareness and online growth through results-driven strategies and solutions. Their broad spectrum of services includes Branding Strategy, Brand Identity, Brand Management, Logo & Brand Book Design, Professional Rebranding, and Brand Marketing. This top-rated agency has a proven track record of delivering effective solutions right from ideation to launch and beyond. They collaborate with brands to create clear and concise pathways to reach branding targets, backed by industry, KPI, and pain point analysis. Digital Silk excels in driving authenticity and brand credibility through a unique and powerful brand identity. They ensure expert brand positioning to reach your target audience effectively, fostering consumer trust and brand loyalty. Their professional rebranding services are backed by extensive research and offer actionable changes to enhance visibility, engagement, and conversions. Boasting an impressive portfolio, they have helped diverse businesses, including Genate, Dognomics, and NEWater, to establish their brand identities. Reach out to Digital Silk for a custom proposal and a bespoke brand audit from their branding specialists.1. Duck.Design
Why Duck.Design
Strategic Approach
Strategic Approach
Duck.Design
Duck.Design
2. NeoReach
Why NeoReach
Strategic Approach
Strategic Approach
NeoReach
NeoReach
3. Moburst
Moburst
Moburst
4. WEBITMD
Why WEBITMD
Strategic Approach
Strategic Approach
WEBITMD
WEBITMD
5. Clay
Why Clay
Strategic Approach
Strategic Approach
Clay
Clay
6. NinjaPromo
Why NinjaPromo
Strategic Approach
Strategic Approach
NinjaPromo
NinjaPromo
7. DD.NYC (formerly DigitalDesign.NYC)
DD.NYC (formerly DigitalDesign.NYC)
DD.NYC (formerly DigitalDesign.NYC)
8. Humbleteam
Humbleteam
Humbleteam
9. Fazer
10. Mobas
11. Liquid Agency
12. Spectacle
13. Interbrand
14. Thinkfarm
15. Digital Silk
What Does a Brand Strategy Agency Do?
A brand strategy agency develops your brand's whole identity for the physical and digital world. As Seth Godin explains,
‘‘A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.’’
A brand strategy agency develops these memories, stories, relationships, and expectations for your business. Here’s how.
Brand Research and Positioning
Everything from the brand positioning statement to visual branding starts with research. A brand strategy agency does this on your behalf. Be it an analysis of market trends or customer behavior, the agency will do it for your brand.
Based on market research and competitor or audience insights, the agency will then develop a positioning strategy for your brand. For example, it will define the personality of your brand and how it differs from others in the market. It will also determine the unique selling points (USPs) that make your brand stand out and develop a messaging strategy accordingly.
According to Ashley Friedlein, an entrepreneur and investor,
‘‘Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.’’
In the research and brand positioning stage, brand strategy agencies create that perception.
Visual Identity Development
Every brand needs a visual identity. It's like the makeup, hair, and outfit for your brand. Your brand's visual identity includes the logo, color palette, fonts, imagery, animations, illustrations, etc. Brand strategy agencies develop this visual identity based on your brand's personality and positioning strategy.
For example, Spectacle, a brand strategy agency on our list, created a visual identity for VMG, an investment firm. The agency kept the professional and serious tone of the investment firm in mind and created a minimalistic visual identity with clean lines, geometric shapes, and muted colors.
Source: spectaclestrategy.com
Marketing Collateral Creation
Brand strategy agencies also create all the marketing collateral for your brand. This includes business cards, brochures, flyers, social media graphics, and website design. All these materials should have the same visual identity for your brand to be memorable.
Website Design and Development
Many brand strategy agencies also offer website development services since websites have become integral to digital branding. They create the right blend of intuitiveness and visual appeal for your website.
For example, NinjaPromo offers web development as one of its branding services. The agency created a website for Dorks that reflected the brand's nerdy and fun personality with quirky animations and illustrations.
Content, Social, and Paid Ads Campaigns
After the initial branding work, some brand strategy agencies also handle content creation and digital marketing for your brand. They develop a content strategy framework for your brand. Then, they supplement it with paid ads. When needed, they also handle social media marketing to ensure your branding strategy stays the same across all platforms.
Again, NinjaPromo offers this service. The agency refined a SaaS company's lead generation campaign by updating its SEO strategies and implementing a targeted PPC campaign that focused on buyer intent-related keywords. Their efforts resulted in a 263% increase in lead volume.
How to Select a Brand Strategy Agency For Your Business?
There's a lot that goes into choosing a brand strategy agency for your business. Here are some factors to keep in mind when you select an agency.
Experience
Sure enough, you want to partner with an agency that's equipped with enough experience to drive brand success for your business. When you search, keep an eye on those who've worked with a diverse range of clients and have gained a considerable portfolio and experience.
From our list, WEBITMD is one such agency. Founded in 2008, the agency has over a decade of experience in its field. Over the years, they have updated their creative approach and data-collection technologies to give their clients the best outputs. So, you can rest easy knowing you're in expert hands.
Service Offerings
Which services does the agency offer? Do they only provide branding and visual identity services, or can they also tackle website development and social media management? Often, it's better to work with an agency that can do most, if not all, tasks.
Otherwise, you'll have to deal with multiple agencies for different tasks, which raises costs and increases inconsistencies. NinjaPromo is among the best brand strategy agencies if you need a one-stop for your business needs. Some of the services the agency provides are branding, website development, mobile app development, lead generation, community management, SEO, paid media, and social media.
NinjaPromo services
Our guide on branding statistics can help you determine which services are a must for your brand strategy.
Client Portfolio
The client portfolio of a brand strategy agency can tell you all you need to know about the quality of their work. Which industries have they served? What kind of businesses — big, medium, small — have they worked for? What were the results? The portfolio answers all these questions.
Look for brands that have some experience in your niche. They should also have worked previously with businesses the same size as yours. For example, if you're a startup, you should look for an agency that specializes in go-to-market strategy creation and can handle the challenges that come with scaling a business.
But if you're an established business, you need a brand strategy agency that knows how to deal with the extent of your reach and can offer you fresh ideas to improve your branding efforts.
In our list, Clay is among the most celebrated brand strategy agencies. They have worked with clients in pretty much every industry, including big names like Sony, Uber, Toyota, Discover, Cisco, and Slack.
Clay clients
Pricing
Pricing is inevitably a factor in choosing a brand strategy agency, especially if you're a small business. Most agencies don't list their prices publicly, so you should expect to inquire about it during your consultation. Ask as many questions as you need to understand what's included in the pricing. The price may increase or decrease based on the services you need.
Some agencies offer subscription plans in which you get unlimited branding material during the month for a set price. Duck.Design is one such example. For $999 per month, you get a dedicated designer for blog graphics, banner ads, packaging and labels, clothing design, merchandise design, and more.
Duck.Design paid plans
If you want to include UI and UX in your services, you can opt for the second plan, which costs $1,599 per month. It's up to you to decide whether you want to work with an agency that offers subscription plans or one-time projects.
Wrapping Things Up
The vibrant and ever-changing landscape of modern business has made one thing abundantly clear: a strong and compelling brand strategy is not a luxury, but a crucial necessity. This strategy acts as the guiding compass, ensuring your company's value proposition connects with your target audience. It also shapes your business's competitive edge.
This importance cannot be overstated as it dictates how customers perceive your business, sways their purchasing decisions, and ultimately defines your business's long-term success.
Brand strategy agencies are specialists at the forefront of this critical business function. Equipped with industry knowledge, creativity, and analytical abilities, these expert organizations craft brand strategies that reflect your business's ethos and vision and resonate with your target audience.
A brand strategy agency should function as an extension of your own team, working seamlessly towards shared goals. Their understanding of your company's vision and values, their communication style, and their commitment to your business's success are as crucial as their technical expertise.
The importance of brand strategy in ensuring business success is undeniable, and choosing the right agency to build this strategy is crucial. The insights shared here hopefully shed light on the role of brand strategy agencies and how to select one that aligns with your vision. Your brand strategy is more than just a part of your business; it shapes your business's identity and charts the path to your long-term success. Make sure it's in the hands of those who can guide you to that success.
Frequently Asked Questions
I'm a startup. Can these agencies help me?
Absolutely. Both agencies have a history of successfully working with startups. They tailor their strategies to meet your unique needs and challenges, helping to position your brand effectively in the market.
Can these agencies help with rebranding?
Yes, especially Digital Silk. They provide professional rebranding services that are backed by extensive research. They analyze your current branding pain points and unique value propositions before suggesting actionable changes to increase visibility, engagement, and conversions.
How do these agencies approach branding strategy?
Both Thinkfarm and Digital Silk focus on understanding your business and target audience deeply. They use this understanding to craft brand strategies that highlight your unique value propositions and resonate with your audience, effectively driving brand awareness and growth.
Do these agencies have experience in my industry?
Most likely, yes. Thinkfarm and Digital Silk have worked with clients across various industries. Their portfolios include clients from the entertainment, financial markets, biotech, petcare, fitness, and many other sectors.
How do these agencies ensure the effectiveness of their strategies?
Both agencies take a data-driven approach to ensure the effectiveness of their strategies. They conduct extensive industry, KPI, and pain point analysis to understand and outline opportunities that your branding strategy can capitalize on.
How long does it take for a brand strategy agency to deliver results?
The timeline for branding services varies depending on your brand's needs. However, it typically takes a few weeks to months for the initial strategy development and implementation. After that, agencies provide ongoing support to keep your branding consistent.
How much do brand strategy agencies cost?
While some agencies offer monthly subscription plans, others charge by project or service. The more services you need, the higher the cost. You can expect to spend a few thousand to tens of thousands of dollars for branding services, depending on your brand's size and service requirements.
