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Email marketing may seem a bit archaic in today’s fast-paced world of Instagram influencers and social media. Still, any marketing agency will tell you that email is more than a viable way of reaching your target market.
It may not be as flashy, but it's a reliable, consistent, and (most importantly) trusted way of reaching an audience. But given the scope and goals of any business, simply mass-sending emails is no longer a viable—or even cost-effective—way of doing it. That’s where email marketing systems come in.
But how can they help businesses, and what are the best business systems you can use? Here’s a guide on answering all those questions and more.
Email Marketing Services To Help You Connect With Customers:
12 Email Marketing Systems And Platforms Businesses Can Consider
Email marketing services may have different features, but they’re all centered around one idea: customer relationship management. To this end, it’s crucial to choose a specific service that best suits your needs as a business or a provider that can help you cover the basics to get started.
Campaigner provides businesses with robust tools tailored for email marketing optimization. At its core, the platform boasts a powerful Automation Workflow system that allows for designing targeted customer journeys. This leads to noteworthy results: Campaigner users achieve up to six times more conversions than traditional email campaigns. An integrated feature, Campaigner SMS, augments this efficiency by enabling businesses to incorporate SMS triggers, capitalizing on SMS’s impressive 98% read rate.
Another impressive addition is Reputation Defender. This tool proactively scans and rates email addresses on contact lists, ensuring email list health and mitigating potential delivery issues. On the customization front, businesses have diverse options, from personalization based on geolocation and purchase behavior to the Drag & Drop Builder for designing aesthetically pleasing emails. There’s also the full HTML editor for even greater customization options.
Campaigner places immense value on offering unwavering support to its clientele. Available around the clock, Campaigner’s expert support—spanning phone, chat, and email—is integral to all its plans. This steadfast dedication has culminated in a remarkable 95% customer satisfaction rate. With an impressive 99% uptime and a 98% delivery rate, their two-decade journey in the email marketing industry has witnessed numerous successful partnerships, ensuring consistent results for businesses worldwide.
Stepping into the digital marketing domain, Brevo champions its all-encompassing platform designed to automate marketing campaigns seamlessly. With a trust base of over half a million corporations globally, Brevo’s strength stems from its expansive suite of services. The “Marketing Platform” feature stands out, enabling businesses to craft diverse and innovative campaigns across varied communication channels, ensuring an expansive reach and engagement.
Brevo’s “Sales Platform” is pivotal for businesses in the sales field. This feature allows for diligent tracking of potential leads, capturing all possible sales opportunities, and ensuring no viable lead is overlooked. This intricate combination of both features in one platform allows businesses to manage and grow their customer base efficiently.
AI Camp’s transition from HubSpot to Brevo exemplifies the platform’s excellence. This significant switch translated into a whopping annual savings of $30,000 for AI Camp.
For over 23 years, SMTP has carved a niche for itself in the email marketing and delivery sector. The platform stands tall with a steadfast commitment to ensuring that emails don’t just get sent but actually reach the desired inboxes. Their “Transactional Email” service underscores this commitment, enabling businesses to dispatch vital emails, such as order confirmations, account activations, and crucial notifications.
A noteworthy feature of SMTP is its robust “Email Relay API.” Tailored for easy integration and flexibility, this tool lets businesses anchor their services on a reliable, steadfast email relay infrastructure. What sets this service apart is its impressive 98% delivery rate, coupled with a 99% uptime. Their claim is further substantiated by the fact that they’re known among ISPs as a ‘sender par excellence,’ ensuring emails aren’t caught in spam filters or suffer from avoidable delays.
Recognizing the unique needs of high-volume senders, SMTP has crafted specialized solutions. These encompass dedicated SMTP instances in a protected cloud environment, allowing for immediate scalability in line with business demands. The integrated Reputation Defender ensures consistent domain and IP reputation. Additionally, high-volume senders benefit from dedicated account management, expert support, and an unerring commitment to their success.
Omnisend is an all-in-one email marketing service tailored specifically for e-commerce businesses. With a core emphasis on integrating email and SMS campaigns, Omnisend allows businesses to seamlessly engage customers across multiple channels. This synergy has proven to result in a 47.7% higher conversion rate when used in tandem. The platform’s user-friendly design is exemplified by its customizable templates, ensuring businesses can easily deliver a personalized and on-brand experience to their customers. These capabilities are further enhanced with tools for automated segmentation, allowing for precision targeting based on campaign activity and shopping behavior. Such precision has demonstrated a substantial 62.2% higher order rate with segmented campaigns.
Apart from the robust marketing tools, Omnisend stands out for its exceptional customer support. Furthermore, Omnisend supports major e-commerce platforms like Shopify, BigCommerce, and WooCommerce, among others.
Success stories, like that of 123Presets, underscore Omnisend’s impact. After experiencing deliverability issues with a different provider, 123Presets, with Omnisend’s guidance, not only recovered but doubled its revenue. Such collaboration examples are a testament to Omnisend’s holistic approach, which combines technical proficiency with qualitative strategies, ensuring businesses thrive in the dynamic world of e-commerce marketing.
Hubspot’s Email Marketing service is the tool of choice for many marketers, as its simple interface and automation make sending emails simple for anyone with little to no technical training. It has a robust tracking and reporting system that allows users to monitor emails, landing pages, and forms—and is deployed in many campaign launches across various businesses.
Hubspot also contains many marketing integrations that work well with lead generation and sales management, with consistent updates that add new features for easier management. While email management is a small part of the overall tool’s features, its capabilities (especially when working with other features of the Marketing Hub) make it perfect for businesses looking for help with managing emails.
Campaign Monitor’s email marketing service addresses a critical concern that many emails fail to meet: personalization. By integrating with a business’s website and other platforms, Campaign Monitor can build an in-depth customer profile and provide insights to tailor the perfect email for their preferences. This allows the platform to create the most efficient email strategy regardless of the campaign. The platform’s emphasis on personalization also funnels into its features, like time-zone-specific sending and dynamic content creation. With an easy-to-navigate builder, businesses can get their email campaigns up and running within minutes of signing up to use the platform—useful for any users looking for a quick launch.
Interactive email can be a tricky area to navigate for many businesses, but having a service like Mailmodo makes it far easier. This service specializes in creating interactive experiences in emails, allowing customers more options to engage with a business, and a business more opportunities to create dynamic emails that drive results.
Mailmodo helps users create interactive content without the need for coding, avoiding a technical time sink that often stops many businesses from creating dynamic emails. With widget integration, audience segmentation, and email automation, it’s become a favorite of many designers looking to move away from the “boring” open-and-click style that dominates most emails today.
Constant Contact offers a complete suite of digital marketing tools, making it a standout choice for businesses aiming to enhance their online presence. With a focus on simplicity and effectiveness, this platform provides a wide range of services, including email marketing, SMS marketing, social media marketing, and advanced marketing automation tools.
One of the standout features of Constant Contact is its AI-powered content recommendations, which assist users in creating engaging email content effortlessly. The platform also ensures high email open rates with recommended subject lines. Additionally, Constant Contact offers intuitive drag-and-drop email builders, marketing CRM, event management, and social marketing capabilities, all under one roof. This makes it a convenient choice for businesses looking to streamline their marketing efforts.
Constant Contact strongly emphasizes customer support, offering expert advice from dedicated Marketing Advisors via phone or chat. Constant Contact provides the tools to build deeper audience relationships, drive traffic, and achieve marketing goals.
A long-trusted name in email marketing and management, MailChimp helps businesses automate audience segmentation by identifying high-value customers to target with emails. With over 300 integrations for data-driven segmentation, the platform allows users to divide and predict which audiences are the most worthwhile for them to spend their time and effort reaching.
This helps companies avoid many of the usual trial-and-error that comes with sending emails—either for a campaign or for regular engagement—while still considering audience concerns like personalization and data privacy. By identifying these critical customers through email, businesses can increase conversions and drive higher-quality traffic toward their brands.
Moosend offers a straightforward approach to email marketing and automation, making it ideal for businesses of all sizes. Whether just starting or needing advanced features, Moosend’s has got brands covered. The first notable feature is the Drag & Drop Newsletter Editor, which allows businesses to craft visually stunning emails effortlessly. In addition, Moosend’s AI and A/B testing ensures subject lines are thoroughly tested and optimized.
But a hallmark of this email marketing software platform is the list segmentation, which promises messages reach the desired inboxes. Not only that, marketing automation helps recover abandoned carts and trigger personalized “Thank You” emails to customers. Other than that, the software permits choosing from a selection of templates or designing custom workflows using the intuitive Visual Workflow Builder.
Moosend understands the importance of integrating with eCommerce platforms, CRMs, and other web applications and accomplishes this seamlessly without requiring coding skills. With around-the-clock customer support, a comprehensive knowledge base, and step-by-step video tutorials, Moosend provides demystifying email marketing for businesses.
MailerLite is your go-to digital AI marketing tool, offering a suite of features to enhance your online presence. It ensures the effortless crafting of emails with the AI-powered Drag & Drop Email Editor. Moreover, brands can precisely automate email campaigns triggered by events like birthdays and anniversaries. MailerLite will even grow a brand’s subscriber list efficiently with highly effective signup forms and pop-ups and monetize content by selling digital products or offering paid newsletter subscriptions, all within the same platform.
But what truly distinguishes MailerLite is its user-friendly interface and top-tier customer support. The platform boasts 24/7 customer support with a remarkable 97% satisfaction rate, ensuring brands are never left alone in their marketing endeavors.
Furthermore, the software effortlessly connects with other web applications, streamlining workflow and elevating the overall customer experience. The platform offers a diverse selection of templates for landing pages, websites, and pop-ups, all thoughtfully designed to cater to brands’ specific business needs.
Drip is a game-changer in the world of email marketing systems, offering a comprehensive suite of tools designed to drive growth and engagement. One of Drip’s standout features is its ability to facilitate deep data-driven segmentation, enabling brands to craft highly personalized marketing strategies. With a focus on simplicity and effectiveness, Drip offers tools for designing and delivering irresistible emails, scheduling confidently, and creating onsite campaigns that guide and connect brands with visitors beyond the inbox.
Drip’s robust automation capabilities allow for running multichannel marketing strategies on autopilot, freeing up time for other essential tasks. The platform also provides detailed insights through dashboards, helping brands fine-tune their marketing strategies for increased lifetime value.
Drip is unique with its dedication to user-friendly capabilities and personalization, coupled with seamless integration with over 150 apps. Trusted by over 6,000 brands, Drip has helped generate more than $1.5 billion in attributed revenue.
Why Does Email Still Work So Well For Marketing?
Around 4.6 billion people will still be using email in 2025. Most services, systems, sites, and platforms will usually require an email address to enter or use—which means businesses have direct contact with their customers, especially if they voluntarily choose to opt in.
But the ubiquity of email isn’t the only reason why it can work so well for marketing:
Emails Are Best Practice For Most Marketers
Around 69% of B2B marketers use email to distribute content, second only to their websites and blog posts. It’s not difficult to see why: email offers a business an easy way to customize the type of content to better fit a specific customer rather than complying with the limitations of being on another platform.
This “blank space” essentially offers marketers the elbow room to make emails reflect their companies’ brand, goals, and campaign targets, which can often be difficult on other marketing platforms and channels that can stifle such creativity.
Customers Opt-In For Emails They Want To See
Audiences rarely give away their email address to a service or provider that they aren’t likely to engage with. Most, if not all, customers will voluntarily choose email: and only 0.1% of them will decide to unsubscribe from receiving emails altogether.
This gives companies a personal (and direct) window into their customers’ lives, which increases engagement and helps keep brand awareness high. If a company is already an expected sight in a customer’s inbox, they already have an effective way of talking to their audience.
Email Is Cost-Effective
Email is by far one of the most cost-effective ways to conduct a marketing campaign. While exact numbers vary, companies may be able to achieve an ROI of up to $70 per $1 spent on emails, which can add up to significant savings long-term.
Given the variety of features between different email systems and platforms, you can tailor your emails to your customers without affecting any potential profits for your bottom line. This is especially significant when considering that email marketing can drastically change depending on your campaign.
Personalized Emails Have Better Reception
Customers are 88% more likely to engage with an email if they feel it’s been personalized. Because inboxes can be filled with all sorts of automated responses, confirmation emails, and other daily communications, a brand that personalizes its emails for its customers is far more likely to be received favorably by its audiences.
This is especially apparent when you consider that most, if not all, email marketing tools and services offer some degree of personalization within their features. Companies looking to get ahead of their competitors will take full advantage of this capability to personalize emails, which can help them reach better engagement rates both short and long-term.
How To Make Email Work For You Beyond 2024
Email marketing may be helpful for businesses today, but it will only be effective in its current state for a while. Companies will need to leverage the strengths of email marketing to make the most out of its benefits now—but also take care to future-proof its efficacy.
Here are three ways that businesses can improve their use of emails:
Personalization, by far, will be the most essential thing that will keep email marketing relevant to customers. Given the rapid rise in marketing, advertising, and other customer outreach efforts, today's audience won't respond to the usual email blasts and cookie-cutter templates that dominated early email marketing.
By using personalization, brands will be able to:
- Adjust their emails based on specific customer segments, not just for a whole
- Diversify their reach to account for different demographics without alienating others
- Tailoring customer experiences in each email (such as the type of content received)
This approach properly addresses audience segmentation at the cost of minimal investment and the risk of off-brand messaging. Businesses will be able to talk to different audience demographics, increasing engagement and customer loyalty.
Addition Of User-Generated Content
Companies can leverage audience interaction with their audience by including peer-to-peer recommendations in their email marketing. Customers are far more likely to buy/engage with services other customers have tried, and emails can be a great avenue to share this type of content.
User-generated content can also:
- Give companies an idea of the type of content their audience wants to see based on traction
- Allow for organic marketing without the need to extensively research or acquire customer feedback
- Improve confidence in their brand by showing actual proof of customer engagement and enjoyment
Businesses can make small changes in their marketing funnel (such as obtaining reviews after purchase) that can easily create User-Generated content. With enough time, a company can compile an entire library's worth of success stories that they can use to showcase and empower their brand.
More countries worldwide have stepped up their laws about consumer privacy and customer data—and companies need to keep up to avoid penalties. While most of these efforts are targeted toward websites, eCommerce platforms, and the like, emails also fall within the scope of these regulations.
Making sure that email marketing is always compliant with data privacy can:
- Assure an audience that data protection laws cover their consumer rights
- Prevents companies from being penalized by law enforcement and avoids potential lawsuits
- Addresses specific audience segments and their concerns about data when interacting with your brand
Businesses must keep ahead of developments in data privacy and other similar regulations to apply any changes needed to their marketing, including email. Depending on where your customer segments are located, you may have to make significant alterations to your email campaigns to comply with their local regulations.
Examples Of Effective Email Marketing Strategies with BEMS
Email marketing remains a potent tool in the digital marketer's arsenal, and Business Email Marketing Systems (BEMS) are the key to unlocking its full potential. Let's delve into some effective email marketing strategies businesses can implement using BEMS to drive engagement and conversions.
- Personalized Email Campaigns: BEMS empowers businesses to create highly personalized email campaigns. By segmenting email lists based on factors like demographics, behavior, or purchase history, brands can send tailored content that resonates with individual recipients. Personalization leads to higher email open rates, click-through rates, and, ultimately, more conversions.
- A/B Testing for Optimization: A/B testing, facilitated by BEMS, allows businesses to experiment with different email elements like subject lines, content, and CTAs. Analyzing the results helps them identify what works best for their audience. Over time, this iterative approach leads to more effective email campaigns and improved ROI.
- Email Automation: BEMS provides robust automation features, enabling brands to set up automated email workflows triggered by specific actions or events. For instance, welcome emails for new subscribers or re-engagement campaigns for inactive customers. Automation ensures timely and relevant communication with audiences.
- Segmentation for Precision: Effective segmentation is the cornerstone of targeted marketing. BEMS helps segment audiences based on their preferences, engagement history, and buying behavior. This precision allows for sending the right message to the right people, increasing the chances of conversion.
- Reporting and Analytics: BEMS offer in-depth reporting tools, providing insights into the performance of email campaigns. Analyze metrics like open rates, click-through rates, conversion rates, and revenue generated. Brands can use these insights to refine their strategies for continuous improvement.
Seamless Integration of BEMS with E-commerce Platforms
E-commerce businesses thrive on effective marketing, and one crucial aspect is the integration of Business Email Marketing Systems (BEMS) with e-commerce platforms. Here's why seamless integration is a game-changer:
- Personalized Product Recommendations: BEMS integrated with e-commerce platforms can analyze customers' browsing and purchase history. This data allows sending personalized product recommendations via email. Customers receive tailored suggestions that align with their interests, leading to higher conversion rates.
- Abandoned Cart Recovery: One of the most significant challenges for e-commerce is cart abandonment. Integrated BEMS can automatically send reminder emails to customers who abandon their carts, enticing them to complete their purchases. This simple yet effective strategy can recover a significant percentage of potentially lost sales.
- Seamless Customer Journey: With BEMS and e-commerce platform integration, businesses can create a seamless customer journey. Customers receive consistent and relevant communication from the initial welcome email to post-purchase follow-ups, enhancing their overall shopping experience.
- Real-time Inventory Updates: BEMS can sync with e-commerce platforms to provide real-time inventory updates. This ensures customers receive accurate information about product availability and reduces the likelihood of sending out emails promoting out-of-stock items.
Despite being one of the internet's earliest innovations, email remains a considerable—and effective—way to reach an audience. Businesses can leverage this efficiency by using email marketing services and systems to improve the email marketing process. Companies can build a solid foundation of engaged customers for long-term growth with a proper understanding of these tools and how they interact with their intended recipients.
Frequently Asked Questions
How expensive are business email marketing services?
Business email marketing systems automate much of the email marketing process for you. Buying ad space is optional if a customer is on your mailing list, which is often far more expensive than sending an email. Most tools discussed earlier have free versions, but companies looking to scale their campaigns may have to buy into the premium plans.
Can businesses opt out of using email marketing?
Email marketing is one of the many ways you can reach your audience. Depending on your target demographic, using social media may work as well or even better at driving engagement. However, most experts generally recommend adopting an omnichannel marketing strategy to get the best possible results; this will always include email.
What's the best way to grow an email list?
Incentivizing your customers is a simple and effective way to get them to opt into your email lists. Running email-only campaigns can keep your audience paying attention to your emails, which increases their engagement. It's also simple for your customers to opt in: putting CTAs on your website, social media, or other platforms can all be excellent ways to get their interest.
How can I craft better emails?
There are many best practices to consider when crafting an email, but a general guideline is to make your emails as customer-centric as possible. This means studying your specific audience segments, personalizing email content to their tastes, and measuring the success of your email campaigns with email metrics. Doing all the research you can before hitting "send" on your emails increases the likelihood of receiving them well.
Should I buy email lists?
Some companies and organizations offer a database of email addresses that you can buy to send emails to. While this may sound like a convenient way to get your emails out, there are better ideas than purchasing email lists. There's no guarantee that these lists were compiled with the users' consent—which can infringe on their privacy and potentially open your business to lawsuits.