Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, SmartSites, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, SmartSites, and Moburst:
Even today, the most common way for internet users (32.3%) to find new brands or products is through search engines. So, it’s not wrong to say that a digital strategy is a must-have for a modern business. However, building a digital strategy is no easy feat, especially if you're a startup or a small business.
Digital strategy agencies come in as your saviors in this regard. Think of them as your digital marketing allies who not only provide you with digital marketing ideas but also help you execute them.
Even better, many of these agencies also provide a host of other services, from paid-per-click (PPC) advertising to public relations. So, you can find pretty much any digital service you need under one roof. We've reviewed some of the top digital strategy agencies that you can work with, regardless of the size of your business.
Top Digital Strategy Agency Services
Pricing: $5,000+ Location: Pleasant Grove, Utah Best for: Businesses of all sizes Disruptive Advertising is undoubtedly one of the best digital strategy agencies, with a remarkably high client satisfaction score. In fact, over 90 of their clients have been working with them for four years or more, indicating that their services are top-notch and result-driven. Speaking of services, they offer paid search, lead generation, Amazon marketing, SEO, lifecycle marketing, eCommerce, paid social, and creative solutions to their clients. Their lifecycle marketing services are particularly unique and valuable, as they help businesses optimize their customer journey and increase retention rates. To really help your brand stand out, the agency goes the extra mile with SMS and text marketing, chatbots, email marketing, and other creative strategies to maximize qualified leads. It’s due to their excellent service provision that Disruptive emerged as a finalist in the Google Agency Excellence Awards among 650 agencies. They also keep up with industry trends by taking part in conferences. In fact, they organize summits with Google themselves, where their team is given direct insights into upcoming changes and ways to adapt to them. Where required, the agency also incorporates paid social and paid search into its clients’ strategies. Since the agency has an in-house creative team, they can provide the creatives needed for digital campaigns, too. Their lifecycle marketing processes also simplify the intricate process of engaging customers at each milestone. Clients can observe and evaluate their business’s progress using real-time dashboards that offer detailed insights into ongoing campaigns. Disruptive Advertising has a history of using a blend of digital marketing types to serve its clients, one of them being Crossover Symmetry, a provider of exercise equipment for athletes. The client wanted to increase their revenue while leveraging Facebook advertising. More importantly, they needed a partner that could grow their presence in the US, allowing them to scale into Europe and Canada in the future. Crossover Symmetry case study Here’s how Disruptive Advertising helped Crossover Symmetry increase their revenue by 158%: These efforts resulted in a projected increase of $37,787 in the client’s revenue per month. New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Pricing: $1,000+ Location: Paramus, New Jersey Best for: Small and Medium Size Businesses SmartSites has established itself as a digital strategy agency that isn’t only there at the beginning of your brand’s online trajectory but also throughout it. Its partnerships with industry giants like Google and Microsoft make it a trusted authority, constantly staying ahead of algorithmic updates and changes in the digital landscape. SmartSites also partners with platforms like Replo, Retention, UpOrder, Brevo, and Orita to provide clients with a comprehensive digital ecosystem catered to drive growth and success. Its full-stack development services further allow for the creation of modern and SEO-optimized websites to complement clients’ digital strategies. The agency’s services include web design, PPC advertising, email marketing, social media, and organic SEO. So, you know they will include a variety of digital marketing tactics in your digital strategy to help you achieve your business goals. It’s no surprise that SmartSites has over 1,000 five-star reviews from satisfied clients. Part of what makes SmartSites such a desirable digital strategy agency is their campaigns don’t merely depend on a single tactic. Most of them are a strategic blend of paid and organic methods that provide long-term, sustainable results that they can further help you replicate for future strategies. There’s no shortage of success stories from SmartSites, considering the agency has been in business since 2011. With over a decade of experience, the agency has delivered results for countless clients. One of these clients is Formula30A, an all-natural hemp product provider. Despite having high-quality products and an esteemed position in the market, Formula30A struggled in its digital outreach to both existing and new customers. They wanted to partner with SmartSites to maximize their site’s engagement. Of course, conversion was another goal that they wanted SmartSites to cater to. Formula30A case study Here’s how the strategy went: With SmartSites assistance, Formula30A saw a 23% increase in email subscribers and a 158% growth in click rates. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w... 50+ New Jersey Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w... Pricing: $5,000+ Location: New York, New York Best for: Businesses of all sizes Moburst is one of these digital strategy agencies that you know will never miss the mark. They’re known for their mobile-first approach, which makes them an excellent choice for app-based businesses. Their expertise in mobile marketing is such that they produce monthly Mobile Marketing Roundups, which they share with their social media followers and professional networks. In these roundups, they discuss new developments in the social media space and mobile operating system changes, indicating that they’re always on top of the latest trends and updates. The agency claims that it acts as your “full partner” in the “digital march to success.” For that, they approach your brand’s unique marketing needs with a hyper-focused, personalized lens. Their agnostic approach ensures your brand’s identity is never compromised. To make sure that all your marketing needs are met properly, the agency uses its internal approach of cross-department synergies. Simply put, their teams collaborate across departments to ensure that all aspects of your digital strategy, including UX/UI design, growth hacking, and social media management, are aligned toward achieving your brand’s goals. The agency’s difference lies in them seeing their clients as partners from the first day. They are quite selective in the clients they work with since they want to partner with companies whose products they really believe in. It’s this belief that ultimately leads to successful brand strategy creation. More importantly, the agency is highly data-driven, which means they use key attributes to drive your message to the target audience at the right time on the right platform. What makes Moburst such a remarkable partner is that no project is too big or ambitious for them. Whether you’re a startup that wants to become a household name or a large multinational corporation looking for a fresh digital approach, Moburst can handle pretty much everything — no wonder they’re Bloomberg’s World’s Greatest Agency of 2024. Moburst’s cross-department synergies are further instrumental in delivering unparalleled results. The agency’s proficiency spans all major digital platforms and channels, from social media to search engine marketing and everything in between. They’re also one of the top UX agencies due to their in-house design mavens who can turn even the most mundane collateral into an unforgettable experience. Although Moburst has run campaigns of all sizes, we wanted to highlight one of their most impressive feats, which is helping Redefine Meat expand into four European countries. You just know such a campaign had to be backed by a pro-led digital strategy. Redefine Meat’s campaign was a bit complicated because its products were not commercially available in Europe. However, they wanted to build some awareness before the launch. Moburst navigated this challenge with no problem. Here’s the strategy Moburst used to make Redefine Meat successful in Europe: The results? Redefine Meat had a subscriber waiting list of more than 50,000 customers even before their products were launched. Moburst was also shortlisted for 11 awards for this campaign. Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... 10 - 50 New York, Florida, London, San Francisco, Israel Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da... Pricing: $5,000+ Location: Los Angeles, California Best for: Small and Medium-sized Businesses WEBITMD is one of the best digital strategy agencies out there, positioning itself as a growth partner for businesses in a wide range of niches. Their main offering is The Growth Stack, which is a revenue-generating service that aligns your brand’s marketing and sales with a consultative approach. The Growth Stack works as an organized machinery, helping businesses achieve scalability and operational excellence. It includes brand messaging and positioning, creative and branding, CRM onboarding, paid media, sales operations, marketing automation, and content marketing. Plus, it comes with reporting dashboards that help you see real-time results and make data-driven decisions. The RevOps feature of WEBITMD’s approach further streamlines its clients’ digital strategies. As a revenue-focused methodology that aligns customer success, marketing, and sales, RevOps helps translate digital marketing strategies into tangible, monetary results. With WEBITMD’s consolidated resources, you can cut back on multiple vendors and enjoy cross-functional services that drive results. Their teams work in tandem, ensuring a seamless flow of data from one department to another, leading to better decision-making for your business. Over the years, WEBITMD has assisted clients of all sizes in different industries through their digital journeys. Hyatt Hotels is one of these clients. The hotel chain had a complex marketing setup that they wanted to hand over to an agency that knew what it was doing and could handle the advanced level of data analytics their campaigns required. WEBITMD was the perfect fit and helped Hyatt Hotels streamline its marketing efforts. For this campaign in particular, the agency marketed the client’s high-end, ultra-luxury Kin Lounge. Hyatt Hotels case study Here’s how WEBITMD created a digital strategy that worked for Hyatt Hotels: The strategy resulted in a 2.5x increase in revenue. WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. 10 - 50 Los Angeles, Miami, London, Sydney Best for: Small and Medium-sized Businesses WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency. Pricing: $5,000+ Location: Atlanta, Georgia Best for: Businesses of all sizes Sociallyin, a well-versed digital marketing agency, offers bespoke social media strategies rooted in in-depth brand and audience analysis. The agency begins each client engagement with a Strategy Kickoff Call, a collaborative session designed to understand the client’s business goals and target audience intimately. Sociallyin dives deep, asking pivotal questions to uncover the client’s key buyer personas and establish benchmarks for success, laying a robust foundation for a tailored marketing strategy. The agency’s meticulous brand audit process further underscores its commitment to delivering customized solutions. Sociallyin scrutinizes a brand’s existing social media presence, identifying strengths and areas for improvement and understanding content resonance and audience sentiment. This crucial step illuminates unique opportunities for expanding social media success. The agency’s strategy creation phase keeps the conversation focused on aligning the bespoke social media approach, ensuring a harmonious blend of innovation and relevance. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. 50+ Atlanta Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Pricing: $1,000+ Location: Dallas, Texas Best for: Enterprises, Large and Small brands Living up to its name, Thrive Internet Marketing Agency helps your business thrive through digital strategy curation and implementation. The best part about working with Thrive is that you get all your digital needs met in the same place because digital marketing is just one of the many services the agency provides. To supplement your digital strategy, Thrive also offers media production, web design, link-building, PPC marketing, social media marketing and advertising, CRO services, eCommerce marketing, and content marketing. The agency can also create a stellar SEO strategy that would widen your online reach. Besides creating a data-driven digital strategy, Thrive also assists your online success with its custom marketing frameworks, which are suited for individual clients. With an industry presence of nearly 20 years, Thrive has digital strategy experts in every key facet of digital marketing. These experts are adept at providing omnichannel solutions to keep your business visible to potential customers, whether it is through SEO-optimized content or targeted social media advertising. Whatever they do for your digital strategy, you will get reports from Thrive, thanks to the agency’s utmost focus on campaign monitoring and evaluation. The Thrive Internet Marketing Agency has so many success stories that we were spoilt for choice when it came to picking one. Nonetheless, the case study of an organic plant seller was highly impressive to us, considering the range of services Thrive used to deliver results for such a niche business. The organic plant seller came to Thrive for their digital marketing strategy and website redesign. They had outgrown their existing marketing agency and required a fresh approach. Thrive quickly realized that June and July would be slower for the client’s website than spring since most people purchase plants before the spring season. The agency kept seasonality in mind when creating a digital strategy for the client. Organic plant seller case study Here’s how Thrive used multiple digital marketing tactics to make the client’s campaign a massive success: Results from Thrive’s strategy Together, these tactics led to an over 39% increase in transactions and a 40% increase in online revenue. Around 26% of all purchases on the client’s new website were from unique visitors, indicating that Thrive had managed to reach a new audience effectively. Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... 10 - 50 Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio, Best for: Enterprises, Large and Small brands Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl... Pricing: $1,000+ Location: Atlanta, Georgia Best for: Small and Midmarket Businesses Lyfe Marketing specializes in offering personalized digital marketing solutions. By focusing on results-driven strategies, LYFE’s bespoke offerings meticulously cater to specific business requirements. Their competence lies in sculpting robust online presences for their clients, ensuring each one feels valued and attended to. Their suite of services is expansive yet finely tuned, encapsulating social media management, where businesses are aided in navigating the intricate terrains of platforms like Facebook and Instagram. They leverage the potency of social media marketing, utilizing strategic methods that guarantee a connection between products or services and thousands of potential customers, elevating brand awareness. Additionally, the proficiency in pay-per-click management and email marketing fortifies their claim of being a one-stop solution for digital empowerment. LYFE ensures each campaign is resonant, engaging, and directly proportional to an increase in leads and sales. A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. 10 - 50 Atlanta Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Pricing: $10,000+ Location: Los Angeles, California Best for: Mid-Sized Businesses Positioned as a prominent entity in digital marketing, Single Grain offers solutions meticulously tailored to enhance marketing impact without augmenting operational headcount. The agency’s multifaceted approach is epitomized by a suite of services anchored in strategic, data-informed decision-making processes. Renowned brands, including Amazon, Uber, and Salesforce, are a testament to Single Grain’s efficacy, each having achieved enhanced visibility, increased engagement, and exponential growth in various key performance indicators. The agency’s offerings encompass SEO & Content Marketing, where a team of adept SEO specialists and content creators amalgamate years of expertise to deliver conversion-driven strategies. PPC campaigns, another of Single Grain’s forte, are handled by Google Premier Partner marketing experts, ensuring customized strategies that align with specific business objectives. Conversion Rate Optimization and SaaS Marketing are additional dimensions where the agency excels, marked by a proven track record of amplifying conversion rates and nurturing qualified SaaS leads, respectively. Each service is underpinned by constant testing, optimizing, and a focus on real, tangible data. Pricing: Upon Request Location: London, UK Best for: Businesses of all sizes OMG Center is a dynamic entity in the digital marketing strategy landscape, adept at navigating the unpredictable terrain characterized by shifting shopping trends and technological evolution. Central to its operations is a portfolio of tailored strategies honed to transform digital imprints into compelling narratives that resonate with targeted audiences. Brands partnering with OMG Center are equipped with the instrumental forces of Content Marketing, SEO, Social Media Marketing, and PPC Advertising, each streamlined to specific client needs and industry dynamics. Content Marketing at OMG Center is characterized by a nuanced understanding of audience predilections. The agency channels this insight into the creation of diverse content forms, including visually engaging imagery, short-form videos, and highly responsive podcasts. SEO best practices are engineered to leverage the algorithmic preferences of search engines, deploying tactically placed keywords and optimized site functionalities to boost visibility. Each content piece is a fusion of strategic keyword incorporation and engaging narratives, ensuring visibility is matched by substantive engagement. Pricing: $25,000+ Location: Nottingham, UK Best for: Mid-Sized Businesses Impression Digital is recognized for its bespoke approach to digital marketing, weaving intricate strategies that are meticulously tailored to align with each business’s unique objectives and challenges. Grounded in a foundation of extensive insight and research, the agency embodies a synergy of data-driven methodology and creative innovation. They are adept at formulating strategies that encapsulate the essence of a brand, resonating with targeted audiences while underpinning the core business goals. With an extensive suite of services, including digital strategy retainers and insights & research projects, Impression Digital encapsulates a holistic approach to digital marketing, elevating brands to unprecedented heights. At the heart of Impression Digital’s operations is a robust and dynamic approach that melds strategic formulation and tactical execution. The agency’s objective setting is underpinned by a rigorous discovery phase that ensures a deep understanding of each business’s unique landscape. With a rich amalgamation of first-party and third-party data sources, the agency crafts informed and impactful strategies. The execution phase is characterized by precision and adaptability, ensuring each strategy not only aligns with but dynamically responds to the evolving market landscape, achieving and often surpassing the outlined KPIs.1. Disruptive Advertising
The Disruptive Advertising Solution
Strategic Approach
Disruptive Advertising
Disruptive Advertising
2. SmartSites
The SmartSites Solution
Strategic Approach
SmartSites
SmartSites
3. Moburst
The Moburst Solution
Strategic Approach
Moburst
Moburst
4. WEBITMD
The WEBITMD Solution
Strategic Approach
WEBITMD
WEBITMD
5. Sociallyin
Sociallyin
Sociallyin
6. Thrive Internet Marketing Agency
The Thrive Internet Marketing Agency Solution
Strategic Approach
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
7. Lyfe Marketing
Lyfe Marketing
Lyfe Marketing
8. Single Grain
9. OMG Center
10. Impression Digital
Signs You Need a Digital Strategy Agency
If you're unsure whether you need a digital strategy agency or not, here are some signs that can help you make a decision.
- Stagnant Online Growth: Have you hit a plateau in any digital space, such as social media or website traffic? If you think you're doing everything right but your numbers are not increasing, it may be time to get help from a digital strategy agency. Since these agencies have helped clients like you in the past, they'd know what they can do differently to get those numbers rolling. That's exactly what SmartSites did for Formula30A in the case study we've discussed above.
- Ineffective SEO: Sometimes, you're doing your best at SEO, but your rankings still don't seem to budget. If that's the case, a digital strategy agency with experts who have years of experience can help you out. These agencies keep up with new SEO trends (such as Disruptive organizing the Google Summit) so they can assist you with cutting-edge optimization techniques. Depending on how bad the situation is, a website design may be needed, as Thrive Internet Market Agency did for the organic plant seller in their success story above.
- Low Conversion Rates: Maybe you're getting enough site traffic and social media engagement, but the conversion rates are low. It's likely there are issues on your website or in the overall sales funnel that need to be resolved. A digital strategy agency can come to your rescue in this regard. They will conduct a full website and social media audit to identify areas for improvement.
- Poor User Engagement: Again, if visitors are not engaging with your online content, it could be a sign that something is not working effectively. If you're seeing low engagement rates on social media and your website, you could get a digital strategy agency on board for assistance. They will conduct a thorough audit of your online channels to determine the cause behind low user engagement and then create a corrective plan of action.
Which Services Do Digital Strategy Agencies Offer?
A digital strategy agency operates at the intersection of business strategy, technology, and marketing. It serves as a catalyst for digital transformation and growth, aligning digital initiatives with business objectives. The goal is to optimize your digital footprint, enhance customer experiences, and drive sustainable growth through data-driven insights and innovative solutions.
But, let's get into the specifics. Here are all the services you can expect from a digital strategy agency.
Strategic Planning and Digital Roadmapping
In the realm of digital strategy, agencies embark on a journey that begins with strategic planning and digital roadmapping. Here, the intricate process involves not just plotting a course through the digital landscape but reimagining how your business interacts with technology and customers alike.
These agencies harness a blend of market analysis, competitor insights, and customer behavior data to craft bespoke digital strategies. For example, SociallyIn's digital marketing strategies are deeply rooted in brand and audience analysis, essential for building targeted campaigns that resonate with the audience at an emotional level, ensuring engagement and loyalty.
On the other hand, WEBITMD's process is more fine-tuned toward exploring competitors for a more holistic campaign setup. This approach involves a comprehensive evaluation of your competitors' digital footprints, identifying their strengths and weaknesses, to position your business strategically in the market.
Both approaches are commonplace in the digital strategy sphere. These roadmaps are not mere guidelines but transformative blueprints designed to integrate digital technologies into the very fabric of your business, propelling growth and enhancing operational agility.
Data Analytics and Insights
As we delve deeper, data analytics and insights stand as the cornerstone of informed decision-making. Digital strategy agencies wield the power of data, converting vast streams of information into coherent, actionable insights.
This rigorous analysis not only forecasts market trends but also personalizes customer interactions, making every decision, from product development to marketing, data-driven. Through meticulous performance tracking, these agencies ensure that digital initiatives are not shots in the dark but strategic moves that yield measurable success.
To achieve this, these agencies employ a variety of sophisticated tools and methodologies. For instance, they might use Google Analytics for web traffic analysis and user behavior tracking, providing insights into how users interact with your website.
SEMrush could be deployed for comprehensive SEO and competitor analysis, helping to fine-tune content strategies and improve search engine rankings. For a deeper understanding of customer sentiments and trends, Brandwatch can analyze social media data, offering a glimpse into what content resonates with your audience.
Furthermore, advanced agencies might leverage Tableau or Power BI for data visualization, transforming complex datasets into understandable, actionable insights that can be easily shared across departments. This approach not only democratizes data within the organization but also facilitates strategic discussions grounded in empirical evidence.
Source: Power BI
Digital Marketing and SEO
Transitioning into digital marketing services, the focus shifts to creating a formidable online presence. By integrating SEO, content marketing, social media, and PPC into a unified digital marketing strategy, these agencies amplify your visibility across the digital sphere. Mastering SEO tactics ensures your content captures the top spots in search results, funneling organic traffic to your platforms and establishing your brand's digital authority.
Here, a few agencies stand out. For search engine optimization, agencies like Disruptive Advertising and SmartSites take the cake. These agencies focus on the technical and creative aspects of SEO, ensuring your brand ranks well in search results and connects meaningfully with its audience, therefore driving engagement, loyalty, and conversions.
But SEO isn't the only digital marketing service these agencies specialize in. We already mentioned content marketing and social media, which are crucial for modern business. Here, agencies like Moburst and Lyfe Marketing exemplify their expertise. Moburst distinguishes itself with specialized content services tailored for mobile platforms, crafting engaging and platform-optimized content that enhances user interaction and drives engagement.
Lyfe Marketing, however, is a social media powerhouse, offering services that span from strategy formulation to content creation and community management. Their approach ensures that your brand thrives on platforms like Facebook, Instagram, and X (formerly Twitter) and builds lasting relationships with your audience, turning followers into brand advocates.
User Experience and Customer Engagement
The journey with a digital strategy agency also deeply explores user experience and customer engagement. Prioritizing the user's journey, agencies craft digital experiences that are not only intuitive but deeply engaging. From a website's aesthetics to an app's functionality, every aspect is meticulously designed to enhance user satisfaction and drive conversions.
By mapping the customer journey across all touchpoints, these agencies enable personalized engagement, fostering a sense of loyalty and advocacy among your customer base.
For example, Lyfe Marketing details how its social media strategy has helped a brand gain 54,000 new followers across Facebook, Instagram, Twitter, and YouTube. The agency focused on competitor research, developing content to attract leads, and, ultimately, a strategy that would convert those leads.
They began with a customer avatar to figure out the ideal customer. They then worked on the content itself and ways to implement it across their socials. The audience growth and engagement metrics speak for themselves.
Technology Integration and Innovation
Lastly, using tech and innovative methods reflects the forward-thinking approach of digital strategy agencies. They are not just about adapting to the current digital trends but pioneering the incorporation of emerging technologies like AI, blockchain, and AR/VR into your digital ecosystem.
This foresight into technological advancements ensures your business is always ahead of the curve, offering innovative solutions that captivate your audience. Moreover, the seamless integration of platforms across CRM, CMS, and e-commerce solutions by these agencies ensures that your digital infrastructure is robust, scalable, and primed for future growth.
Digital strategy agencies are your architects in the digital realm, constructing a foundation that supports your business's growth, innovation, and customer engagement. By outsourcing your digital strategy needs to these experts, you gain a partner equipped to navigate the complexities of the digital age, ensuring your business not only survives but thrives in this ever-evolving landscape.
Top Trends in Digital Strategy for 2024
If you compared digital strategies today with those even five years ago, you'd see a stark difference. This is mainly due to the rapid speed at which the digital landscape and technology are changing.
With AI, personalization, and omnichannel marketing taking center stage, it's more important than ever for businesses to incorporate these trends in their strategies to remain abreast of their respective industries. Here are some new trends that have emerged in these last few years and will continue to be an important part of digital strategy in 2024.
AI and Automation
According to our AI Marketing Benchmark Report, over 42% of marketers now use generative AI in their digital strategies, and over 69% use some form of AI in marketing operations. Our AI in SEO report had similar findings.
While content creation is a commonly known use case of AI in digital strategies, it's not the only one. Marketers use AI and automation to improve targeting, personalize content, predict customer behaviors, and optimize campaigns.
As we've mentioned earlier, SmartSites partners with a ton of platforms and tools to improve its services. One such tool is Orita, an AI-driven email marketing tool that uses machine learning algorithms to tell email marketers which leads are engaged and which are not. With Orita, SmartSites can deliver more effective email marketing campaigns by ensuring high deliverability and engaging leads who are actually interested in your product.
Personalization
Since half of B2C marketing leaders around the world plan to spend more money on content and personalization technologies, it won't be wrong to call personalization the next big trend in digital strategy. It makes total sense why brands are willing to invest in it.
Today's customers are bombarded by branded content and information from all sites. They have become immune to generic ads and messaging, which means personalized content is the way to get them interested in what you have to offer.
That's why digital strategy agencies now use personalized techniques like dynamic content to deliver unique messages to different segments of their audience. For eCommerce businesses, they focus on personalized product recommendations since these help maximize conversion rates.
In the WEBITMD campaign run for Hyatt Hotels, they specifically personalized email content for high-end clients since that was the client's target audience. Even when doing local SEO, they focused on luxury keywords since anyone staying at a Hyatt tends to be looking for an upscale experience.
Omnichannel Marketing
Now that customers are present in everything from search engines and physical stores to social media and email inboxes, reaching them at a single touchpoint isn't enough. An omnichannel strategy that includes a consistent experience across all channels is necessary to attract and retain customers.
Digital strategy agencies, due to their expertise in different domains, can ensure this experience much better than an in-house team that may only specialize in one or two aspects.
Thrive Internet Marketing Agency provides an excellent example in the campaign they ran for a shoe company. The client wanted to maximize results in both organic and paid efforts. So, Thrive did it all by:
- Building a backlink strategy for the client's website
- Creating relevant SEO-optimized content around keywords that would increase traffic to the site
- Optimizing the client's Google Business Profile
- Launching growth campaigns for their social media pages
- Posting consistently across the client's social media channels
- Running an ad campaign (Performance Max) through a value-based bidding strategy
- Working with social media influencers to host giveaways
Shoe company case study
As you can see, Thrive really went all out to ensure that the client could reach its customers at every digital touchpoint. The campaign resulted in a 144% increase in return on ad spend (ROAS) and a 279% increase in new website users year-over-year.
Data Privacy and Compliance
Amidst the data privacy concerns that are now at the forefront of consumer's minds, it is more important than ever for businesses to prioritize data privacy and compliance. Customers aren't comfortable handing over their data to companies. And it's up to you to ensure that you are handling their data ethically and in accordance with privacy regulations.
Digital strategy agencies stay on top of new regulations, both national and international, to keep their clients compliant with them. They also take active steps to implement these regulations in their clients' digital campaigns. For example, SmartSites uses Termly to generate compliant privacy policies and cookie banners for their client's websites.
Similarly, other agencies have designated experts who handle the privacy and compliance side of things for their clients.
The Business Benefits of an Effective Digital Strategy
An effective, professional-led digital strategy has the following benefits for your business.
Streamlined Operations
With a digital strategy in place, all operations become more streamlined. These may include communication between departments, sharing of information and data, tracking of progress, and real-time updates on work. The strategy provides a clear direction for everyone in the organization to follow, thus reducing any confusion or duplication of efforts.
Since everyone also knows what they're working toward, communication becomes a breeze. On top of that, streamlined operations result in time savings since there will be fewer errors, delays, and redundancies. They also help reduce costs, as the streamlined processes are more efficient and require fewer resources to complete tasks.
Enhanced Customer Experience
An omnichannel digital strategy that fulfills the customer's needs at every touchpoint is obviously destined to keep your customers satisfied. Digital strategy agencies do this by providing a seamless customer experience across all channels, whether it's on your website or social media platforms.
They also ensure personalization across all touchpoints. For example, on the website, they'll show dynamic content, and on social media, they'll use data to personalize the customer's experience. Similarly, they use dynamic ads and personalized email campaigns to enhance the customer's experience.
AI further helps amp up personalization through segmentation and targeting. Some AI marketing tools can also provide recommendations based on the customer's past purchases and demographics to tailor the shopping experience to them. Besides AI tools, digital strategy agencies may also use chatbots to provide 24/7 support to your customers, resolving their queries in real time.
Further, these agencies also incorporate customer feedback into your digital strategy to improve customer experiences even more. Not only does this make the customer feel heard, but it also allows for continuous improvement in the overall customer experience.
For example, in the Thrive campaign we've discussed above, the shoe company saw a massive increase in social media engagement. They had a 129% increase in engagement on Instagram alone, with +624% of website clicks coming from the platform.
Why?
Because Thrive reached them exactly where they were in a way that made them feel special, they became more likely to engage with the brand and make a purchase.
Business Growth and Scalability
A solid digital strategy sets the stage for steady business growth by aligning your marketing efforts with business goals. It helps you stay flexible, adapting quickly to shifts in the market and tapping into new opportunities. By using the right tools and insights, agencies make it easier for brands to grow, reach new markets, and adjust their approach as their audience changes, ensuring they’re set up for long-term success.
When you work with SEO digital agencies that perfect digital strategies for you, business growth becomes a probable reality. After all, it's a digital world. If you get the digital pieces right, you're likely to be more efficient and attract new customers from around the world. And with a solid strategy in place, scaling your business becomes much easier and more strategic.
But strategy alone isn't enough. Digital strategy agencies also use digital marketing tools, as we've seen with SmartSites, to further automate tasks and get AI-driven insights, which further helps them optimize client campaigns.
Through the campaigns, these agencies also keep an eye on data and analytics to use the insights for scaling the business. They also communicate these reports to clients, which you can further use to tweak the operations you're managing in house.
An excellent example of business growth and scalability comes from Moburst's campaign for Redefine Meat. The agency was able to establish a presence for the brand in Europe even before it had launched there. They not only scaled the business and expanded it to new markets but also conducted lead generation and brand awareness campaigns that ensured thousands of customers were already waiting for the product when it launched.
Outrank and Outdo Competitors With Digital Strategy Agencies
Digital strategy agencies can work wonders for your business, regardless of the industry or size. Not only do they help increase online visibility and customer engagement, but they also provide valuable insights and strategies for long-term growth and scalability.
So why settle for mediocre results when you can get expert help to make a place for yourself online? The good news is that these agencies keep up with the trends we've explained above. They also know about all the best tools and how to use them to their full ability.
All in all, strategy services are essentially digital transformation agencies that can change the course of your business. Even better, they do it right the first time, saving you the cost and hassle of in-house trial and error.
Frequently Asked Questions
Comparing digital marketing agencies
Some digital marketing agencies cater to all types of businesses while others are specific to locations and services. Here’s an overview of different agencies:
- Top 11 Enterprise Digital Marketing Agencies
- Top 18 Results-Driven Online Marketing Agencies
- Digital Marketing Agencies for Small Businesses
- Top Digital Marketing Agencies in the United States
- Top 10 Creative Digital Marketing Agencies
- Digital Marketing Agencies in New York
- Top 10 Home Services Digital Marketing Agencies
Comparing digital marketing tools
Digital strategy agencies use a ton of marketing tools to enhance their services. Here’s a collection of some of them:
What are the top digital strategy agencies?
At Influencer Marketing Hub, we have identified and reviewed the top digital strategy agencies based on their services. The table shows their notable attributes.
|
Digital Strategy Agency |
Size | Location | Best For |
| Disruptive Advertising | 50+ | Pleasant Grove, Utah |
Businesses of all sizes |
|
WEBITMD |
10 - 50 | Los Angeles, California | Small and mid-sized businesses |
| SmartSites | 50+ | Paramus, New Jersey |
Small and mid-sized businesses |
|
Moburst |
10 - 50 | New York, New York | Businesses of all sizes |
| Thrive Internet Marketing Agency | 10 - 50 | Dallas, Texas |
Enterprises, large, and small brands |
|
Sociallyin |
50+ | Atlanta, Georgia | Business of all sizes |
| Lyfe Marketing | 10 - 50 | Atlanta, Georgia |
Small and mid-sized business |
Which services do digital strategy agencies provide?
Digital strategy agencies offer multiple services from SEO and search engine marketing to social media marketing and PPC marketing. The top digital strategy services provide the following services.
|
Digital Strategy Agency |
Content Marketing | PPC Management | Email Marketing | SEO | Social Media Marketing |
| Disruptive Advertising | ✔ | ✔ | ✔ | ✔ |
✔ |
|
WEBITMD |
✔ | ✔ | ✔ | x | x |
| SmartSites | x | ✔ | ✔ | ✔ |
✔ |
|
Moburst |
✔ | ✔ | ✔ | ✔ | ✔ |
| Thrive Internet Marketing Agency | ✔ | ✔ | ✔ | ✔ |
✔ |
|
Sociallyin |
✔ | ✔ | x | x | ✔ |
| Lyfe Marketing | x | ✔ | x | ✔ |
✔ |
How much does it cost to work with digital strategy agencies?
The cost of working with digital strategy agencies differs from one agency to another, based on how long they’ve been in business and the scope of their services. The table shows a general overview of agency pricing.
|
Digital Strategy Agency |
Channels | Campaign Size |
| Disruptive Advertising | Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X |
$5,000+ |
|
WEBITMD |
Facebook, Google, Instagram, LinkedIn, YouTube | $5,000+ |
| SmartSites | Amazon, Facebook, Google, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok |
$1,000+ |
|
Moburst |
Blog, Facebook, Google, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok | $5,000+ |
| Thrive Internet Marketing Agency | Blog, Facebook, Instagram, LinkedIn, Pinterest, X, YouTube |
$1,000+ |
|
Sociallyin |
Facebook, Instagram, LinkedIn, TikTok, X, YouTube | $5,000+ |
| Lyfe Marketing | Facebook, Instagram, LinkedIn, X |
$1,000+ |
How Do Digital Strategy Agencies Stay Updated with Industry Trends and Technologies?
Agencies invest in continuous learning, training, and development. They often utilize the latest tools, attend workshops, and collaborate with tech companies to stay abreast of emerging trends. Many of them attend and organize industry events, conferences and stay connected with industry thought leaders through networking.
How Customizable are the Services Offered by a Digital Strategy Agency?
Digital strategy agencies typically offer bespoke solutions tailored to each client’s unique needs, objectives, and industry challenges, ensuring optimal alignment with business goals. Instead of a one-size-fits-all approach, these agencies offer customizable services that can be adapted and modified to fit the specific requirements of each project. Their agnostic approach allows them to work across various industries and sectors, providing flexibility in their services.
How Do Digital Strategy Agencies Measure and Report on Campaign Success?
Agencies use various analytics tools to track KPIs and metrics. Clients receive detailed reports on campaign performance, insights, and recommendations for ongoing optimization. Besides Google Analytics, they also use third-party tools to get a comprehensive view of website traffic, conversions, social media engagement, ad performance, and other metrics.
