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To create a landing page that converts calls for planning and audience insight. In addition, you will also need to boast some skills when it comes to design and writing. Luckily, as with most types of marketing, there are online tools available to help you reduce your workload (and some of them are even free). In this blog post, we’re taking a look at 14 of the best tools for creating better landing pages quickly.
Top 14 Landing Page Builder Software:
1. Unbounce
More than 15,000 brands across the globe trust Unbounce with their landing pages. In fact, it was the first software of its type.
With the help of this landing page builder software, you can create optimized landing pages that will boost the number of prospects you convert into leads and sales. It also integrates with several of the best marketing apps like HubSpot, MailChimp, WordPress and Zapier.
It is a great tool if you are planning a search engine marketing campaign as it offers dynamic keyword insertion. With this feature, you can replace your landing page’s keywords with the search queries of users.
Overall, it is easy to use as it offers an intuitive interface and uses a drag-and-drop editor. Plus, it offers various features that enable you to build and test a landing page, website pop-up or sticky bar without any prior coding experience.
Some of its key features:
- More than 125 pre-existing AI-powered and mobile responsive templates
- Automated SSL encryption
- Custom domains
- Client management
- Multi-user management
2. HubSpot
You are probably already familiar with HubSpot. It is one of the most well-known software solutions and boasts different marketing services, including a landing page tool. Its powerful landing page tool offers many features, yet remains easy to use.
Whether you are an agency or a solopreneur, HubSpot will meet all your needs. Though, it is more suitable for bigger companies considering its pricing. While its Starter plan starts at $45 per month when billed monthly, its other plans are significantly more expensive. Its Professional plan costs $800 per month and its Enterprise plans start at $3,600 per month.
Some of its key features:
- List segmentation
- Responsive pages
- A/B testing features
- Personalized landing page content
- Easy-to-use templates
3. Leadpages
For those who have a limited budget, like a small business, Leadpages is a cost-effective solution. Its pricing plans start at $49 per month, while its most expensive plan will set you back $99 per month. It also offers a free trial and discounts, if you opt to pay yearly instead.
While it might not cost as much as many of the other landing page builder software solutions featured in our list, it still offers a wide range of useful features. For instance, it offers more than 160 templates and you can create as many mobile-friendly pages as your heart desires.
One drawback is that its user interface and page editor are not as intuitive. Also, the end product does not look as nice as some of the finished pages created by other builders.
Some of its key features:
- Dynamic text replacement
- Email integration
- CRM
- A/B testing
- WordPress integration
- Social media integrations
4. Instapage
With Instapage, virtually anyone can create a beautiful landing page in a matter of minutes. It offers more than 200 mobile-responsive templates that you can make your own with the help of its customizable editor. It is also straightforward to move your content around thanks to its drag-and-drop system and extremely intuitive interface.
Unfortunately, it is one of the more expensive options in our list. It offers only two pricing plans: Building and Converting. Its Building plan starts at $199 per month if you opt to be billed monthly. If you are interested, they do offer a demo and free 14-day trial that you can try out before making such a big financial commitment.
Some of its key features:
- Direct WordPress integration
- Interactive widgets
- Robust analytics
- Integration with Facebook Advertising and Google Analytics
- Built-in heatmaps
- Font customization
- Dynamic keyword insertion
- Customizable landing page forms
- A/B testing
5. GetResponse
If you have read our article about the best email marketing services for small businesses, you will already be familiar with this tool. GetResponse is a comprehensive tool that you can use for email marketing and creating landing pages in four basic steps. All you have to do is pick a template, customize the content, publish it and, lastly, test it so that you can optimize it further. While they offer great support, it is important to take note that their landing page builder is actually not the main product that it offers. They offer four pricing plans: Basic, Plus, Professional and Max. The cheapest plan starts at $16 per month and includes unlimited landing pages.
Some of its key features:
- Robust built-in analytics
- Intelligent list automation
- Easy-to-use, drag-and-drop editor
- More than 5,000 Shutterstock images
- Offers integration with Shopify, Salesforce, WordPress, and many other platforms
- A/B testing
6. Landingi
While Landingi is used by big companies such as Sony Music and PayPal, it is the ideal builder for small businesses. It is quite similar to Instapage and also offers robust features and a huge number of mobile-responsive templates.
It is quite easy to use and no coding experience or IT skills will be required to create, publish and optimize your landing page. Like many of the other software solutions mentioned, it also offers the drag-and-drop editor that makes it quick to create a landing page.
There are several pricing plans available. The cheapest plan starts at $29 per month, but if you are interested in the professional plan, you will have to fork out more than 20 times that. Professional plans start from $49 per month and will be tailored to fit your requirements.
Some of its key features:
- Organic rank optimization
- Integrations with HubSpot, Salesforce and MailChimp
- A/B split testing
- Built-in web analytics
7. Wishpond
Whether you are a newbie when it comes to creating landing pages or you have more experience, Wishpond is a great option. Its interface is easy to understand and use. In a matter of minutes, you can create a landing page with its drag-and-drop feature. All you basically have to do is pick one of the templates and add the info that you would like to gather by means of a landing page form. If you get stuck, they do offer Live Chat support and there is a long list of resources available that include webinars, articles and e-books. If you would like to find out more about the different plans and pricing, you will have to book a 15-minute slot with one of their specialists who will be able to tell you more about the best plan for your specific business.
Some of its key features:
- Live Chat support
- Responsive templates
- A landing page template library to suit a wide range of needs
- Extra marketing automation tools
- Easy-to-read analytics
- A/B testing
- Integrations with a number of the top marketing platforms
8. ClickFunnels
ClickFunnels is not really a landing page builder software, but it still deserves an honourable mention. It is actually used to create sales funnels most of the time. Though, you can use its tools and editors to build a landing page as well. If you want to sell an online course or offer your services, you will like what ClickFunnels can offer. You can, for instance, use it to begin an affiliate program. With the help of a pay-per-click campaign or Facebook Ads, you can send targeted traffic to your landing page and then collect the leads to grow your email list. Pricing starts at $147 per month.
Some of its key features:
- Round-the-clock support
- Easy-to-use drag-and-drop landing page editor
- A single dashboard
- Basic templates
9. Ucraft
Ucraft is an easy-to-use website builder that you can also use to create landing pages specifically. It offers a huge selection of features, but if you opt for its cheapest pricing plan of only $10 per month when paid annually, the features on offer are rather restrictive. Also, if you specifically want to use it just for creating your landing page, you will find that this tool is too basic. For example, it does not offer A/B testing.
All things considered, it is easy to use thanks to its drag-and-drop editor and decent selection of basic templates. Though, to be honest, it is better for creating a basic business page than a landing page. If you would still like to give it a go, it offers a free 14-day trial that you can take advantage of to make a more informed decision.
Some of its key features:
- Round-the-clock Live Chat support
- Integration with Google Analytics, Intercom, and other key tools
- Drag-and-drop editor
10. ShortStack
ShortStack is ideal for building landing pages for contests and giveaways as it offers fraud detection and can restrict repeat entries. As a matter of fact, they claim that they can help you to get an average of more than 80% more views.
Overall, it is easy to use and there is no need to be familiar with coding to create a beautiful, mobile-responsive landing page. It offers four pricing plans: Business ($99 per month), Agency ($199 per month), Brand ($499 per month) and Enterprise. Though, if you opt to be billed annually, you can save as much as 20%.
Some of its key features:
- Email marketing tools to help you monitor your leads and conversion rate
- Customizable calls to action
- Marketing automation
- Campaign analytics tools
- It integrates with MailChimp, Squarespace, Shopify, Vimeo, and Google Analytics
- Real-time editing
11. Elementor
Elementor is a great choice if you prefer to work with WordPress (more than five million users use this WordPress plugin to create custom landing pages). What makes it so popular is that you can customize virtually every detail of your page such as the color, layout and font. It also has a free plan, unlike many of the other builders mentioned in this list. In addition to its free plan, it offers three paid plans: Essential ($59 per year), Expert ($199 per year) and Agency ($399 per year).
Some of its key features:
- More than 80 design elements
- More than 300 designer-made templates
- Responsive editing
- Drag-and-drop editor
12. Systeme.io
This comprehensive marketing platform is a great tool if you would like to automate and grow your marketing activities. With its intuitive drag-and-drop builder and components, it is simple to create mobile-responsive pages. What is more, it also offers pre-designed landing page templates that are organized by industry. It offers three pricing plans: Startup ($27 per month), ($47 per month) and Enterprise ($97 per month).
Some of its key features:
- A/B testing
- Sales funnels
- Email marketing
13. Pagewiz
What sets Pagewiz apart from many of the other builders mentioned is that it has a strong focus on modern design and conversion optimization. It offers more than 100 templates that have incorporated current best practices and loads of custom fonts. With the help of the drag-and-drop editor, you can then adjust one of these templates slightly so that it better aligns with your business. While it integrates with the leading email services and CRMs, it also offers access to its API if you want to make custom integrations.
It offers four pricing plans: Basic ($29 per month), Standard ($49 per month), Plus ($99 per month) and Pro ($199 per month). Though, if you opt to be billed annually, you can save 15%.
Some of its key features:
- Clear analytics
- A/B testing
- Secure cloud hosting
- Round-the-clock support
14. Convertkit
ConvertKit is actually an email marketing service, but it has broadened its features to include a landing page builder. One of the major benefits that it offers is that you can use it to combine your landing page with your email marketing. This way you can save valuable resources. Though, it does not offer all the advanced features that many of the other landing page builder software solutions discussed earlier have. For example, the library has only 30 templates and it does not offer A/B testing. That being said, the basic features that it does have are pretty great.
Like Elementor, it also has a free plan. If you need something more, you can either opt for the Creator plan (which starts at $29 per month) or the Creator Pro plan (which starts at $29 per month).
Some of its key features:
- Mobile-optimized pages
- Custom data collection
- No code necessary
- Integration with Unsplash
Frequently Asked Questions
Which landing page builder is best?
These are the best landing page builders:
- Unbounce
- HubSpot
- Leadpages
- Instapage
- GetResponse
- Landingi
- Wishpond
- ClickFunnels
- Ucraft
- ShortStack
How do I create a landing page for free?
Here’s how to create your own landing page for free.
- Pick a landing page template
- Name your landing page
- Add your own content
- Include images
- Pick a domain name
- Double check the links and CTAs
- Publish
What does a landing page builder do?
Landing page builders let you test your own elements for your landing page to get the most of your design. For example, you can test different headlines, copy and offers to increase clicks and conversions.
How do I create my own landing page?
Here’s an easy guide to create your own landing page:
- Pick a landing page template
- Name your landing page
- Add your own content
- Include images
- Pick a domain name
- Double check the links and CTAs
- Publish
