As with Google, YouTube, and many other places on the internet, if you want your products to rank well on Amazon, you need to ensure that you follow good SEO practices. There are many Amazon SEAO tools and services that you can use to help you.
Amazon is much more than just an eCommerce store. It acts as a marketplace, and you can sell your goods via the platform. However, you often face fierce competition as a seller. And despite the potential size of an Amazon audience, nobody will buy your goods if they can't see them.
Amazon calls its search engine A9. If you want to succeed on Amazon, you have to ensure that A9 knows of your existence and that you play by the algorithm's rules. A9 does evolve, and luckily, most of the developers of most of the tools and services we reference here regularly update their apps to reflect A9's changes.
Amazon SEO Tools and Services:
1. SEMrush
Semrush has been a leader in keyword data and SEO solutions for over a decade, and its Ecommerce Tools suite integrates this expertise to support Amazon sellers, allowing you to manage both organic and paid traffic campaigns.
Previously known as Sellzone, The Ecommerce Tools suite helps you overcome numerous obstacles related to Amazon SEO, including optimizing Amazon listings, keyword research, traffic insights, and listing monitoring.
Part of the suite of tools includes The Keyword Manager and Magic tools, Traffic Insights, Listing Quality Check tool, Split Testing, and more.
The Keyword Manager tool is particularly notable for Amazon SEO. It allows you to perform comprehensive keyword research with access to over 200 million keywords. This tool helps you find high-volume search terms, optimize your product listings, and identify low-competition keywords for better rankings.
Traffic Insights in Sellzone helps Amazon sellers understand external traffic sources, including organic traffic from platforms like Google. This tool also enables you to monitor competitors’ traffic sources, providing a comprehensive view of performance.
The Listing Quality Check tool audits Amazon product listings to ensure compliance with Amazon’s guidelines and helps you avoid suspensions by offering actionable improvement tips. The tool includes scores for up to four grades, including Poor, Decent, Good, and Perfect.
To round up the Sellzone suite of features we have Split Testing. Split Testing allows you to test different elements (titles, descriptions, prices) on your product pages to identify the most effective configurations for improving conversions.
With the option of testing more than one variant, Split Testing will give you an overview of why your products aren’t as effective as you’d like. With Split Testing, you’ll gain crucial insights into user engagement, bounce rates, conversion rates, and more.
2. Sellozo
In the fiercely competitive world of Amazon SEO, Sellozo stands out with its AI-driven suite. At its core is advanced AI technology that redefines keyword optimization. It simplifies Amazon SEO with AI-based keyword discovery and precise bid automation, freeing you from manual tasks. Sellozo allows automated bidding, boosting ad performance while optimizing the Advertising Cost of Sale (ACoS). This precision transforms ad spending into increased sales and profits.
Sellozo provides access to notable Amazon SEO experts, with their expertise substantiated by compelling case studies. One success story is Commerce Canal, which witnessed PPC sales surged by more than 56%, total sales soared by 61%, and within just a few months, millions of bid adjustments and new keyword discoveries were achieved.
3. Trellis
Trellis Corporation is your Amazon SEO ally, offering a comprehensive suite of tools for keyword research, competition assessment, and SEO optimization. Trellis excels in keyword harvesting, uncovering hidden opportunities, and bid optimization, ensuring a high Return on Ad Spend (ROAS).
Trellis’s AI-driven content optimization enhances the likelihood of conversion, reducing bounce rates, and increasing ROI. The platform simplifies product listing optimization, critical for SEO success. A case study featuring Luxe Weavers highlights Trellis’s impact, with a 38% ROAS increase, 450% sales growth, and a 72% improvement in Return on Merchandising Spend.
4. Threecolts
The Threecolts Amazon SEO Tool, a product of Threecolts, is renowned for transforming eCommerce stores by enhancing content optimization, leading to improved conversions and sales. This tool distinguishes itself by crafting SEO-centric content that resonates with targeted audiences. Integration with popular platforms such as Shopify, WooCommerce, and BigCommerce is seamless, ensuring sellers across diverse platforms benefit from its robust features.
Sellers can also request Amazon-specific product titles, social media posts, or intricately written blogs, offering a level of customization that caters to diverse marketing needs. In addition, Threecolts offers keyword research, harvesting, and PPC management. The ease of setting up, coupled with the automated writing, scheduling, and publishing of social posts, makes Threecolts a convenient and efficient tool for enhancing online store visibility and customer engagement.
5. Helium 10
Helium 10 offers various tools related to product research, keyword research, listing optimization, operations, analytics, and marketing. The most relevant tools for Amazon SEO are their Cerebro, Magnet, and Misspellinator keyword research tools, and their Frankenstein, Scribbles, Index Checker, and Listing Analyzer listing optimization tools, along with their Portals landing page builder. In addition, Helium 10 offers a free Amazon keyword research tool.
With Helium 10’s free Amazon keyword research tool, you begin by inputting a seed keyword or ASIN. The tool will suggest thousands of competitive and relevant search terms that you can use to optimize your listing or reveal your competitors’ keyword strategy with a reverse ASIN search.
6. Seller App
Seller App includes a range of tools covering marketing, sales, and operations to supercharge your Amazon business. Some of these revolve around keyword research, keyword tracking, and PPC analysis.
You can use their Amazon keyword tracker to discover your listing’s rank for given keywords. Improve your optimization strategies by focusing on keywords that matter. It includes essential metrics like page rank, position, change in position, and search visibility. It will help you perceive the impact of any changes that you make in your Amazon SEO strategies immediately and observe the difference in your listings’ position over time.
7. Seller Labs PRO
Seller Labs PRO (Product Revenue Optimization) is a platform that allows you to manage your business with a comprehensive Amazon seller software designed to maximize profits and drive growth. With Seller Labs PRO, you can manage and monitor your sales, reviews, and profitability all in one place.
Amazon sellers can use Seller Lab PRO’s Keyword Performance Center to supercharge their business with real data and sell more. You can expand your related keyword lists, track top performers, and see the keywords with the highest ranking based on search volume, estimated sales, and CPC. You can follow as many keywords and products as you want.
8. AMZScout
AMZScout includes multiple Amazon product research tools. They claim their Full plan offers everything you need to find and launch products, create listings, track performance, and much more. You can spy on your competitors, monitoring their sales, pricing, keywords they use, and even their stock levels.
AMZScout keyword tools give you all the keywords needed to make an attractive product listing and run a PPC campaign. Use perfect listing and a PPC campaign to reach top search results on Amazon and boost sales up to 400%.
9. Keyword Tool for Amazon
This is a tool that does precisely what it says. Keyword Tool uses Amazon autocomplete (or search suggestion feature) to generate many relevant keywords that you can use for Amazon listing keyword optimization or other purposes. It can help buyers find your products more easily.
You can opt between a free version of the tool or a paid version, Keyword Tool Pro. The Pro version provides on average two times more Amazon keywords in comparison to the free version. It also gives you access to other useful features to make your keyword research process much easier and faster.
10. Sonar – Free Amazon Keyword Tool
Sonar is Sellics’ free Amazon keyword tool. It helps Amazon sellers, vendors, and agencies find all relevant keywords for their businesses, increase product listing visibility, and improve Amazon SEO. It selects from more than 180 million keywords generated by real Amazon shoppers in multiple languages. The tool only includes keywords for which the ASIN is ranking on the first page of Amazon search results at the time of the most recent database update.
The Sonar Amazon keyword tool can also identify and track competitors’ keywords with a reverse ASIN lookup.
11. MerchantWords
MerchantWords offers a suite of tools and services designed to grow your business on Amazon. You can select from their Silver, Gold, or Platinum plans, with the higher plans offering more tools and capabilities. MerchantWords data comes directly from the Amazon autocomplete search bar. They capture search trends as they happen, so you can see how shoppers search for products around the world.
One of MerchantWords’ reports is a Digital Shelf diagnostic report. You can use this to uncover new and unused keyword opportunities for SEO and PPC. It can help you understand your market reach, how your ASIN ranks among others in its category, as well as the top-ranking keywords you share – or might be missing. You can see the titles, images, and key performance indicators for your closest competitors.
12. Keyword Inspector
Keyword Inspector is a suite of individual tools to help Amazon Sellers gain an advantage over their competition. Each tool is separate, but you can rely on multiple tools at once to help you find/sell/optimize more products faster on Amazon.
The main tools in Keyword Inspector are:
- Reverse ASIN Keyword Tool
- KIPRT (Keyword Inspectors Product Research Tool)
- Keyword Trends Tool
- Indexation Tester
- Free Amazon Keyword Tool for Suggested Keywords
- Free Amazon Search Terms Optimizer Tool
13. Scientific Seller
Scientific Seller claims that you can see as much as a 10% bump in monthly Amazon sales by simply using smarter keyword research software. They offer a free keyword research tool.
They gather keyword ideas from various sources, including Latent Semantic Indexing (LSI), but if they do not turn out to be Amazon keywords, they filter them out.
Scientific Seller takes pride in having a slow keyword tool. They suggest you run it overnight or even longer. This is because after it finds a few hundred keywords within seconds, it then searches further and further away from the seed keyword, doing thousands of increasingly creative Amazon searches to find related keywords that you would never possibly think of on your own.
14. Jungle Scout
Jungle Scout is an all-in-one platform for selling on Amazon. They have recently expanded their offering by adding Downstream, which measures, manages, and amplifies your advertising presence on Amazon.
You can use the core Jungle Scout product to discover what products are in demand, what keywords will boost your sales, how to automate your inventory and review requests, and more. Instantly validate product ideas as you explore Amazon. Evaluate new opportunities, forecast product sales, and request reviews in one click.
15. Keyword Tool Dominator
Keyword Tool Dominator is a free keyword tool and keyword research tool for Amazon, Bing search, eBay, Etsy, Google, Walmart, and YouTube. Their Amazon Keyword Tool is used to find the most popular Amazon keywords for product listing for Amazon SEO. Generate the most up-to-date and relevant product keyword list by searching for keywords across 16 Amazon marketplaces.
The Keyword Tool Dominator emulates a real user typing search terms with slight variations repeatedly to find hundreds of keyword suggestions in a very short period. You can find hundreds of great long-tail keyword phrases from just one search term.
16. Viral Launch
Viral Launch is a software suite designed to give your brand the Amazon seller tools needed to scale. It includes tools related to Amazon product research, Amazon competitor tracking, Amazon keyword research, Amazon advertising and PPC, and Amazon keyword tracking.
Viral Launch helps track your most important sales-driving keywords and sponsored ad placements daily, including sending notifications when a keyword’s rank changes. It tracks thousands of keywords for your products so that you always know exactly how shoppers are finding your products in organic and sponsored search results.
17. AMZ Tracker
AMZ Tracker features keyword tracking, so you know where your products are ranking for their keywords with one glance. Track your competitor’s products so you can see when they make a change that works. You can quickly identify what’s bringing your conversion rate down and fix it. You can also increase your rankings by bringing traffic off-Amazon to your listing using the Super URL tool.
AMZ Tracker members get access to Deepwords, a long-tail keyword search engine for Amazon sellers. Find super high converting keywords that most keyword tools miss. You can open their Unicorn Smasher Chrome extension on an Amazon search page, and see revenue, number of reviews, quality of the listing, number of sellers, and much more.
18. Keyword Keg
Keyword Keg is a suite of five keyword tools focused solely on keyword research. It allows you to enter a seed topic and get high opportunity long-tail topics in just a few seconds. The five tools are:
- Find Keywords Tool – you can enter up to 30 seed keywords at one time and get keyword suggestions from 11 APIs
- Import Keywords Tool – you can use the Import Keywords tool to quickly get metrics for keywords you already have, possibly acquired from another tool like Google Search Console, or competing websites
- Related Keywords Tool – all the related keywords Google shows at the bottom of the search results page
- People Also Ask For Keywords Tool (PASF Tool) – all the keywords shown in the “people also ask for” boxes that Google shows when you click a link
- Merge Words Tool – you enter many keywords and generate multiple combinations from those keywords along with their metrics. This is useful if you have products with different colors and for different people
Frequently Asked Questions
What is Amazon SEO?
Amazon SEO involves optimizing and updating your product listings to increase your placement on their search results. When you rank higher in Amazon search results, it leads to more sales because shoppers will find your products faster.
What is the best Amazon keyword tool?
These are the best and most popular Amazon keyword tools:
- Semrush
- Sellozo
- Trellis Corporation
- Threecolts
- Helium 10
- Seller App
- Seller Labs PRO
- AMZScout
- Keyword Tool for Amazon
- Sonar – Free Amazon Keyword Tool
- MerchantWords
- Keyword Inspector
- Scientific Seller
- Jungle Scout
- Keyword Tool Dominator
- Viral Launch
- AMZ Tracker
- Keyword Keg
Is there SEO for Amazon?
Amazon SEO is the process of optimizing and updating your product listings to increase your placement on their search results, leading to higher sales.
Who pays for FBA shipping?
If you are an FBA seller, you will not have to pay for shipping, handling, or packaging to ship your products. Amazon’s fulfillment employees will pick, pack, and ship your products for you. You will be charged an FBA fee for your products instead, determined by the size and weight of your product.
