A parent hands their toddler a fruit bar in the back seat of a car. The child takes a...
UGC
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How Nugget Comfort Turned Play Furniture Into a Community-Driven...
Nugget Comfort started with a familiar college problem. Cheap futons were uncomfortable...
PartnrUP
PartnrUP is an AI-powered influencer marketing and creator commerce platform that helps...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
The Participation Test for Creator Partnerships
A brand can sign one of the most respected people in its category and still give them...
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Viral.App
Most UGC platforms begin with a marketplace: assemble a creator pool, let brands...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
Infmap
Most influencer marketing software is built from one side of the table. A brand or agency...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
How Happy V Uses Creators to Make Vaginal Health Easier to...
Happy V’s second factory tour gave its influencer community an unusually practical...
How Side-Hustle Creators Can Stack Revenue Without Managing...
Building a business around content does not have to mean filling a spare room with...
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly $200M...
In 2005, John O’Donnell started selling four-button polos with a pocket and a...