Top Audience Research Software for In-Depth Market Analysis

1. Brandwatch Consumer Intelligence

Brandwatch presents itself as the world’s most formidable consumer insight and research instrument, enabling brands to delve into profound consumer insights. With access to a staggering 1.4 trillion posts from 100 million online sources, Brandwatch employs the most advanced AI to bring brands closer to their consumers.

With its AI-Powered Search, it offers instant data retrieval and, through Consumer Research, provides access to the world’s largest trove of consumer opinions.

Standout features:

• The smartest AI and Iris: With 15 years of evolution, Brandwatch’s AI efficiently sifts through the vast data to highlight trends and reveal insights that might have otherwise gone unnoticed.
• Image Analysis: Empowered by neural networks and deep learning, Brandwatch’s Image Analysis system is trained on billions of images to discern patterns and understand context.
• Custom classifiers: Leveraging Brightview’s machine learning, Brandwatch allows users to train the software to categorize data uniquely.

Software strengths:

• Powerful Analytics: Boasts a flexible user interface with over 50 live visualizations for enhanced data representation.
• Fast, Scalable Platform: Enables simultaneous analysis and comparison of large datasets quickly and efficiently.

Price: Pricing details are available upon request.

4.8 out of 5 stars

Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.5

Reporting

5.0

Overall Score

4.8

Features & Pricing

Sentiment Analysis

Trend Tracking

Influencer Identification

Report Customizability

Social Analytics

Social Measurement

Brand Monitoring

Keyword Tracking

Trend Analysis

Competitor Analysis

Social Reporting

Price on request

Pros and Cons

Goes beyond mere social listening and monitors dozens of sources

An astounding amount of data (12+ years worth) yields powerful insights

Data visualization is impressive in its ability to sum up the numbers at a glance

Advanced boolean queries must be typed from scratch

Overwhelming amount of data and filtering options require more than tech savvy to use the software

Best for: Small, Medium, and Large businesses

4.8 out of 5 stars

Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.

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2. SparkToro

SparkToro emerges as a dynamic audience research tool that furnishes instant insights about any online audience. The platform gleans crucial information from aggregated, anonymized public profiles across 12 social networks, having crawled millions of unique profiles spanning billions of web pages, social media profiles, podcasts, and YouTube channels.

Standout features:

• Demographics & Behaviors: Provides a detailed breakdown of an audience’s interests, job titles, behaviors, and the text data they generate, including the language of their posts.
• Influential Content Discovery: Helps brands identify popular websites, podcasts, YouTube channels, and press publications their target audience gravitates towards.
• Bio Attributes: Analyzes specific words or phrases in social profiles to find commonalities and patterns in the target audience.

Software strengths:

• Comprehensive Data Crawl: By crawling over 80 million social profiles, SparkToro offers broad and deep insights, allowing brands to understand audience influences better.
• Quick, painless outreach: The platform provides easy access to contact information, enabling faster communication and engagement with influential sources.

Price: SparkToro offers a range of plans, starting with a Free tier, followed by Personal at $38/month, Business at $112/month, and Agency at $225/month.

3. SimilarWeb

SimilarWeb offers businesses a comprehensive view of audience behavior, enabling them to acquire precise insights and strategically target their ideal audience segments. By analyzing a vast number of websites and applications, users can deeply understand how their audience spends their time online and how they engage with online content.

Standout features:

• Behavioral Data Analysis: With access to browsing behavior across more than 100 million websites and apps, SimilarWeb gives an unparalleled insight into how users navigate the digital landscape.
• Audience Metrics: Delve into intricate details such as demographics, interests, loyalty, and geographies, thereby understanding your audience’s behavior to its core.
• Competitive Benchmarking: By discovering your competitors’ audience reach and behavior, SimilarWeb equips businesses with the knowledge to outperform competitors and dominate their share of voice.

Software strengths:

• Scalable Audience Insights: The tool can amass unbiased audience insights at a large scale, ensuring businesses comprehensively understand their target market.
• Holistic Audience Creation: Users can build a layered image of their desired target audience based on detailed consumer insights and online behavior patterns.

Price: SimilarWeb offers a tiered pricing model starting at $125 per user/month for the Starter plan, with custom plans available for larger teams and enterprises.

4. Audiense

Audiense positions itself as the ultimate tool for understanding audiences in-depth, providing brands and agencies with unparalleled insights for improved marketing results. With its focus on digital consumer intelligence, Audiense is particularly suitable for businesses aiming for targeted and personalized strategies.

Standout features:

• Social Intelligence: Audiense dives deep into consumer behavior on social platforms, reflecting real affinities and preferences that marketers can leverage for more effective marketing strategies.
• Digital Intelligence: Harness the power of one of the world’s most comprehensive sources of digital audience insights, discovering groups and segments crucial to your business.
• Demand Intelligence: Understand the demand for brands, talents, and IPs based on various digital social signals, enabling a proactive approach to audience targeting.

Software strengths:

• Consumer-Centric Approach: By centering consumer segmentation and cultural insights, Audiense ensures that teams truly understand their audiences, driving impactful results.
• Versatility in Products: With two distinct solutions and four products, Audiense offers a range of tools that can function both stand alone or synergistically, adapting to varying business needs.

Price: Audiense’s pricing begins at $1534/month for Audiense Insights, with other plans varying based on usage requirements such as the number of seats or reports.

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok

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5. Quantcast Audience Intelligence

With its state-of-the-art Audience Intelligence, Quantcast offers a platform for brands and marketers to uncover in-depth audience insights. The platform taps into unique real-time data from over 100 million online destinations to provide a fresh perspective on ever-evolving consumer behavior. The Quantcast platform is a one-stop solution for strategizing, executing, and measuring audience-related tasks, ensuring brands stay ahead of the curve.

Standout features:

• Interactive Audience Insights: With Quantcast, dive deep into real-time consumer insights, capturing details on browsing interests, purchase behaviors, domain affinity, demographics, devices, and much more. This is further powered by Ara TopicMap, which provides a multidimensional online content analysis to offer unparalleled insights into audience behavior.
• Custom Audience Creation and Activation: Build and activate custom audiences based on specific topics or interests. Quantcast ensures brands can tailor their approach, efficiently reaching the most relevant users and maintaining audience fidelity during campaigns.
• Comprehensive Audience Comparison: Quantcast’s platform enables comparing multiple audiences side-by-side. This feature aids in better cross-channel planning and ensures the creative messaging aligns perfectly with the target audience’s preferences.

Software strengths:

• Unique Real-time Data Access: Gain access to data from a staggering number of online destinations, ensuring the freshest insights inform strategies.
• Unified Platform for Planning to Execution: Quantcast combines audience insights with media strategies, allowing for planning, activation, measurement, and innovation within a single ecosystem.

Price: Inquire about their Enterprise-level features.

6. Nielsen ONE

Nielsen ONE is revolutionizing cross-media measurement by offering deduplicated insights across linear TV, connected TV, desktop, and mobile. This all-in-one platform makes it simpler for publishers and marketers to discern who’s watching what, when, and on which device.

Standout features:

• Cross-Platform Audience Measurement: Nielsen ONE offers one of the only industry-accepted metrics that can measure audiences across diverse platforms.
• Proprietary Identity System: Get an edge over competitors with Nielsen ONE’s identity system that integrates panel data, third-party identity information, and direct publisher insights, ensuring precise persons-level campaign impressions.
• Four-Screen Ad Deduplication: Achieve a comprehensive view of your campaigns with deduplicated measurements across connected TV, computer, mobile, and more. This guarantees you understand your reach and can adeptly manage frequency across these platforms.

Software strengths:

• Data Validated by Real People: While Nielsen ONE taps into vast datasets, it validates its findings with granular insights only possible through a representative, person-level panel. With data from over 100,000 panelists, you get unparalleled accuracy.
• Unrivaled Coverage: Nielsen ONE’s extensive coverage spans TV networks, popular streaming services, leading digital-first publishers, and more. This comprehensive view ensures you’re always in the know about where and how your audience consumes content.

Price: Contact representatives to get pricing.

7. Infegy Atlas

Infegy Atlas brings forward an industry-leading consumer intelligence platform designed to tap into the vast realm of social conversations. With a prime focus on making structured and actionable data out of the vast influx of online discussions, Infegy equips businesses with the tools to align their strategies based on valuable and real-time consumer insights.

Standout features:

• Advanced Text Analytics: Infegy Atlas prides itself on its proprietary text analytics, content analysis, and machine learning capabilities. Its Natural Language Processing (NLP) engine can process languages that cover three-fourths of the global population, ensuring an accurate sentiment analysis.
• Comprehensive Data Access: Through Infegy Atlas, businesses can access trillions of current and historical data points from diverse sources like social media, blogs, forums, and more. These data points are visually presented, ensuring clarity and relevance to business metrics and marketing objectives.
• Swift Data Processing: One of the key differentiators of Infegy Atlas is its rapid processing power. Businesses can receive results in mere seconds, allowing them to make crucial decisions promptly rather than waiting for extended periods.

Software strengths:

• Holistic Audience Segmentation: The platform offers detailed audience insights and allows users to build focus groups and execute accurate market research using predefined and custom audience segments.
• Emotion-Driven Sentiment Analysis: Going beyond the traditional positive, negative, or neutral classifications, Infegy Atlas uses machine learning to detect emotions like joy, trust, and anticipation, offering a deeper understanding of audience sentiments.

Price: Request a quote to discover the best package tailored to your needs.

8. Adalyser

Adalyser’s platform elevates television audience research. It aims to provide in-depth competitor analysis in the TV advertising sphere, ensuring businesses do not just assume but truly understand their competitors’ moves. Adalyser focuses on a comprehensive approach to television audience data, driving towards producing impactful and effective TV advertisements. As a result, Adalyser cements itself as the leading TV advertising platform.

Standout features:

• Competitor Campaign Analysis: Adalyser simplifies the process of discovering competitors’ TV campaigns. It provides insights into their effectiveness, audience engagement, and relationships with media owners. This vast bank of campaign data allows businesses to learn from the best and optimize their own strategies.
• Integrated Audience Research Platform: Adalyser offers brand analysis, conversion rate analysis, and scenario planning tools in a unified platform. This holistic approach ensures businesses understand their data fully and execute their campaigns based on comprehensive insights.
• Budget Monitoring: Adalyser emphasizes spending wisely. By researching the costs of advertising on various TV channels and understanding audience preferences, it guides businesses to optimize their budget allocation, ensuring effective campaigns without overshooting costs.

Software strengths:

• Brand Analysis Profundity: Adalyser offers a deep dive into brand analysis, allowing businesses to understand the data behind competitors’ ads and their placement in the TV industry. This includes examining various factors such as audience size, networks, and even spot lengths.
• All-inclusive Data View: Whether it’s brand analysis, audience location, conversion rate analysis, or scenario planning, Adalyser ensures that businesses get a 360-degree view of all data pertinent to constructing a successful TV plan.

Price: Custom pricing is available upon scheduling a demo.

9. CrossEngage

CrossEngage offers a dynamic Customer Intelligence Platform designed to enhance long-term customer relationships. It allows businesses to harness customer data’s power to increase each relationship’s profitability, focusing primarily on enhancing Customer Lifetime Value (CLV).

Customer Lifetime Value (CLV) is an innovative predictive analytics concept that empowers you to identify and expand high-value audiences, optimize the financial outcomes of your customer retention efforts, and enhance customer allegiance. CrossEngage is a leader in CLV implementation. 

Standout features:

• 360° Single Customer View: CrossEngage lets you easily track and collate all your first-party customer data from both online and offline touchpoints in real-time. This unified database eradicates data silos and optimizes every single customer experience.
• No-Code Predictive Modeling: With CrossEngage, you can access pre-built predictive models like CLV, churn prediction, and next best offer, or craft custom CLV-based predictive models using the power of automated machine learning (Auto ML) – all without the need for coding or technical expertise.
• Intelligent Audience Management: The platform’s intuitive interface lets you build and activate predictive audiences with ease. You can visually create engaging cross-channel user journeys and respond to real-time user behavior.

Software strengths:

• Frictionless User Experience: From data collection to predictive audience building, CrossEngage guarantees a seamless user experience with their SaaS Platform.
• Data Activation Across All Channels: CrossEngage allows for the creation of pixel-perfect templates and personalized communications, activating data on native email, mobile push channels, or through various integrations.

Price: Pricing details are available upon booking a demo.

10. GWI

GWI provides a robust platform for audience research that offers instant access to worldwide consumer insights. It serves as a window into the world of billions of digital consumers, ensuring businesses remain updated with real-time data and trends regarding their products, services, and brand perception.

Standout features:

• Harmonized Audience Data: GWI’s platform represents a whopping 2.8 billion digital consumers. With such extensive data, you’re always informed about global audience behaviors, offering insights that can help fine-tune strategies.
• Flexible Data Access: Whether you want to zoom in on local markets or get a comprehensive global overview, GWI offers both. Their intuitive platform ensures that you can access harmonized data quickly and efficiently.
• Rich Data Insights: GWI emphasizes the depth and richness of its data. From profiling to understanding the biggest trends, it provides tools and reports that allow businesses to dig deeper into audience behaviors, interests, and values.

Software strengths:

• Fast & 24/7 Access: GWI ensures constant access to real-world insights from genuine consumers, ensuring you’re always in touch with evolving trends and patterns.
• Actionable Insights: GWI’s commitment is to deliver actionable insights. Their data is collected from 52 markets with 250k profiling points, giving you tools to connect with your audience instantly.

Price: GWI offers a flexible pricing model with a Free plan, and a more comprehensive Pro plan, allowing users to choose based on their needs.