Be it random discourse, industry news, or opinions on trending topics, X (formerly Twitter) is where we see the most interesting takes. With about 6,000 tweets being posted every second on the platform, there's no denying that it has become a powerful medium for communication and influence.
Despite its recent valuation dip - after being acquired for $44 billion in October 2022 and rebranded as X in July 2023, its value has dropped by 71.5% as of January 31, 2024 - X still holds significant sway in the digital world.
But have you ever wondered how much your tweets are worth? Are they just words in the vast expanse of cyberspace, or do they hold some monetary value? Well, we've got good news. Our Twitter Money Calculator can give you some insight into the potential value of your tweets.
What Is a Twitter Money Calculator?
The Twitter Money Calculator is a tool that estimates the monetary value of your tweets based on the following metrics: followers, total favorites, tweets, and total retweets. It shows you the following results:
- Engagement Rate: The engagement rate is calculated by dividing the sum of likes, retweets, and replies by the total number of followers. It shows how active and engaged your audience is with your tweets. According to RivalIQ's 2024 Social Media Industry Benchmark Report, the engagement rate on the platform has dropped from 0.035% in 2023 to 0.029% in 2024. However, this may vary across industries.
- Estimated Earnings Per Post: The calculator also gives an estimate of how much you could potentially earn per tweet based on your engagement rate.
Why would you use the calculator, though? For one, it gives you an idea of how much you can earn if you decide to monetize your Twitter presence. If a brand has approached you for a sponsored post, you can use the calculator to determine a fair price for your tweet based on your engagement rate and audience size.
How to Use Our Twitter (X) Account Value Calculator?
Our Twitter Money Calculator requires you to enter your Twitter handle. It then captures the number of followers, tweets, total favorites, and total retweets from your account to calculate the cost per post and engagement rate. The engagement rate is based on the last 20 tweets.
A quick disclaimer:
Our calculator assumes that you are a comparatively "normal" micro-influencer who is engaged, active, and respected in your personal niche of interest. If you are the US President or an international sensation like Taylor Swift, you will, of course, earn considerably higher than what our calculator predicts. Celebs and political figures enjoy a highly engaged and devoted following, making their earning potential much higher.
How to Make Money On Twitter?
There are quite a few ways to make money on Twitter. Pretty much every feature, such as spaces, tweets, reposts, videos, and polls, can be monetized. Let's look at a few ways to make money through Twitter.
Sponsored Tweets
Sponsored tweets are like sponsored posts on any other platform, except that they're usually in a tweet format. Some sponsored tweets may also include a video or picture, depending on the client's preferences.
To get sponsored by brands, you need to build a strong following and reputation in your niche. You can approach brands directly for sponsored tweet opportunities or join influencer marketing platforms that connect brands with influencers.
For example, let's say you have a decent following of people interested in budget travel. The developers of an app that lets travelers find cheap hostels may reach out to you for a sponsored post. They may pay you a fixed fee or offer a commission for every download of the app through your referral link.
The earning potential for sponsored tweets depends on your follower count and engagement. In most cases, brands pay around $0.5 to $1.50 per 1,000 Twitter followers. So, if you have 100,000 followers and the hostel-finding app pays $1 per 1,000 followers, you can earn $100 for a single tweet. However, you may make more if the brand offers a commission or if you have a high engagement rate.
When publishing a sponsored tweet, you have to specify it somehow. Most people use the #sponsored hashtag to indicate a brand partnership. For example, blogTO tweeted a sponsored post about rooftop patios in Toronto.
4 Toronto rooftop patios with must-try gin cocktails to check out this summer #Sponsored https://t.co/sSeaqZJDF6
— blogTO (@blogTO) July 22, 2024
Similarly, some people outright mention that their tweet is sponsored. For example, a Twitter user posted a sponsored tweet for a game patch and indicated the partnership by starting the post with "This is sponsored.."
This is #sponsored, but I'm honestly so impressed by this patch. I liked @StardeusGame the last time, but it didn't feel like it was done cooking yet. Now (despite early access) it feels like a complete game with a promise of more content to come. @pdxarchttps://t.co/GeiuvuMtHH
— Quill18 (@quill18) July 22, 2024
Check out our list of Twitter scheduler tools to help you publish sponsored tweets at optimal times.
Affiliate Marketing
In affiliate marketing, you earn a commission by promoting someone else's product. It works like this: you partner with a company or brand, promote their products through your unique affiliate link, and earn a percentage of the sale every time someone makes a purchase using the link in your Twitter post.
The best place to start is the Amazon Associates program. You can also try out platforms like ShareASale and CJ Affiliate to find products your followers will likely want to buy. Our guide on high-paying affiliate programs can help you find a program.
After that, simply post about those products and link to their pages using your affiliate link. Don't make it too salesy, though. For example, instead of saying, "Hey guys, check out this amazing vacuum and buy it now!" try something like, "Just tried out this new car vacuum, and it's made my car as good as new! Check it out if you're in need of a good clean."
Take Jeffrey Zeldman's advice:
"The best way to engage honestly with the marketplace via Twitter is to never use the words 'engage,' 'honestly' or 'marketplace."
So, skip the sales pitch and focus on genuinely sharing products you love and think your followers will, too.
How much you earn from affiliate marketing will depend on the product category and your profile's engagement rate. The more sales you make, the more you earn.
Our affiliate marketing guide provides more details.
Website Traffic Generation
If you have a decent Twitter following, you can also use it to get more website traffic. For example, if you have an apparel store, you can post about a sale on Twitter and link to the relevant landing page on your website. Similarly, blogs can link to their latest posts on Twitter to get more readers.
For example, JSTOR writes a short summary of new research studies on Twitter and links to the full article on their website. Since many of these articles are behind a paywall, interested readers can subscribe to JSTOR's plans to read the full article. So, even though the tweet itself is not directly promoting a product, it ultimately leads to website traffic and sales for JSTOR.
Our collaboration with @UCBerkeley students was key in creating a #GenerativeAI tool on JSTOR. Through active dialogue and idea exchange, we've crafted innovative AI solutions for #AcademicResearch. ?
? Read the full blog post: https://t.co/uA28Eydkmj pic.twitter.com/pzQoSCUPvF
— JSTOR (@JSTOR) July 19, 2024
A featured image often helps entice the reader to click on your link. For the apparel store, it could be a collage of your best-selling items. For the blog post, it could be a chart or infographic that summarizes the main points of the article.
Selfridges does this wonderfully. They share the images of the product they're promoting, along with a link to it on their website.
Probably nothing... • Meet Phone (1) by Nothing. Deeper interactions. And brave simplicity. Tap the link to shop: https://t.co/UM6ZpEb96z pic.twitter.com/qxVcM25qoT
— Selfridges (@Selfridges) July 22, 2022
Email List Building
Just like getting website traffic, Twitter can also be used to build your email list. You can use lead magnets, such as free ebooks or discounts, to get followers to sign up for your email list. Let's say you're a SaaS company.
You can share a free trial on Twitter and direct interested users to sign up using their email addresses. A tool like OptinMonster can help you create opt-in forms to capture email addresses on your website. Our selection of AI email marketing platforms will be of help.
Once these people sign up, you can access them through email marketing. Create a targeted campaign to offer them just what they need and convert them into paying customers. Bulk email marketing services will make regular email sending a breeze.
For example, Gartner tweets insights from its new reports to get followers interested. They add a link that the followers can click on to go to the report's page on Gartner's website.
Your success in a new role could depend heavily on the impact of the leader you are replacing and the initiatives already underway.
Explore four transition scenarios that account for about 90% of all leadership transitions: https://t.co/vO2cwNJZy9 #Transition #NewRole pic.twitter.com/nHcinFfCus
— Gartner (@Gartner_inc) July 22, 2024
As we follow the link from the tweet above, we find ourselves on a landing page where we have to enter our email to access the full report. This is how Garner collects emails for its future marketing campaigns.
Source: gartner.com
Video Monetization
There are two ways to monetize your Twitter videos: Amplify pre-roll and Amplify sponsorships. If you run multiple accounts, you can benefit from Twitter's Media Studio, which is a one-stop shop for managing videos on all accounts. You can upload, organize, and share videos or GIFs from the Media Studio.
Amplify Pre-roll
Amplify Pre-roll is a part of the Amplify Publisher Program that monetizes your video content through in-stream ads. Brands can choose to run their pre-roll ads before your videos, and you will get a cut of the revenue generated from those ads.
All you have to do is opt-in for your video content to be a part of Amplify pre-roll. You can select which videos you want to monetize and which advertisers (15 categories) can use them. After that, just sit back and collect earnings.
Currently, this program is available in 16 countries worldwide. So, you can expect local and international brands to run their ads on your videos. To qualify for Amplify pre-roll, you should be verified and based in a country where the Amplify Publisher Program is available. You also have to follow Twitter's Safe For Ads content guidelines.
Amplify Sponsorships
Amplify sponsorship is a one-to-one sponsorship in which your video content is paired with pre-roll from advertisers. Plus, it includes customized branding opportunities. To use this monetization medium, you have to join the Amplify Publisher Program.
Then, develop your content package with Twitter. Once matched with an advertising partner, you will receive your sponsorship revenue share. Besides video clips, you can also monetize live video.
Again, you should be verified and in compliance with Twitter's content guidelines. You'll also have to accept the Amplify Publisher Program Terms & Conditions.
Learn how to get verified on Twitter in our guide.
Subscriptions
Do you think your content is so valuable that subscribers cannot wait to see it? You should offer subscriptions on your Twitter profile.
Basically, it works like Patreon, where your followers pay you a monthly fee to receive exclusive content. For example, if you're a digital marketer, you can offer behind-the-scenes industry events to your followers. Make sure you read the Subscriptions Creator Terms beforehand.
Twitter allows subscriber-only Spaces where you can host chats with your fans. You can also activate subscriber-only replies so that only those who subscribe to your content can reply to your posts. Even better, Twitter creates a subscription posts tab for easy access to your exclusive content.
As for the earnings, you get around 97% of the money, while Twitter keeps 3%. The way you price your subscription will depend on the value you're offering. However, keep it reasonable so your followers don't feel like you're exploiting them.
Tipping
Another way to earn money through Twitter is to turn on the Tips button on your profile. People who find your content helpful can tip you through regular money or Bitcoin. Tips are not available on the web at the moment; only iOS and Android users can give tips.
Here's how to activate tips:
- Go to ''Edit Profile'' on your iOS or Android app.
- Tap on ''Tips.'' It will be off by default.
- Consent to Twitter's General Tipping policy.
- Turn the toggle on.
- Select the third-party service(s) through which you want to receive tips.
- Add your accounts for the third-party services you selected previously.
You're now set to receive tips from your supporters. Twitter does not take any cut from tips. However, the third-party service you use might charge a fee. Similarly, there's no dollar limit on the amount of tips you can receive.
Use our social media post ideas to create content that gets you more tips.
Ads Revenue Sharing
Twitter has introduced an Ads Revenue Sharing model, which allows creators to earn money from ads displayed on their content. To be eligible for this program, you should:
- Be a verified organization or have X Premium
- Have at least 5 million organic impressions on posts published within the last 3 months
- Have 500 or more followers
- Complete identity verification
- A Stripe account (Twitter payouts come through Stripe)
After you've agreed to Twitter's terms for this program, you'll start receiving a share of the ad revenue generated by your content. The exact percentage you receive depends on Twitter's calculations, which aren't quite transparent yet.
The key to maximizing your earnings through Ads Revenue Sharing is getting high engagement on your posts. For example, Everything Out of Context is a meme page with 1 million followers. They are subscribed to X Premium and earn from Ads Revenue Sharing. For example, here's a post from them with thousands of interactions.
Elden Ring can’t even compete with this pic.twitter.com/x9Hz1b6Uhv
— Everything Out Of Context (@EverythingOOC) July 21, 2024
We found this ad, among others, in the post's comment section. The more interaction you get on your posts, the more chance of getting ads and receiving revenue from them.
The Ring of Honor is here! See the latest DFS tournament winners to join the Stokastic Hall of Fame! https://t.co/KkJjNkU1wQ pic.twitter.com/jwV2a17zgc
— Stokastic (@Stokastic_Com) July 18, 2024
How to Grow Your Twitter Account to Earn Money?
How to get more followers on Twitter is a common question aspiring creators ask. Here are some tips to grow your Twitter presence.
Specialize in a Niche
Like every platform, Twitter also peaks when you focus on a singular niche. That's when brands also want to work with you because they see you as an authority in that sector.
The niche you select should be something you're good at or interested in. Once selected, post relevant content to build a following that's interested in your industry.
Take David Ornstein as an example. He's a football correspondent who exclusively shares news about the sport. His 2.9 million followers regularly engage with his content.
? EXCL: Bournemouth working on deal to sign Kepa Arrizabalaga on loan from Chelsea. #AFCB in talks with #CFC + 29yo; top target but options include Ramsdale & also interest from other clubs. Contract 2025 so would need extension before move @TheAthleticFC https://t.co/S1BpInEdYI
— David Ornstein (@David_Ornstein) August 23, 2024
Optimize Your Twitter Profile
Here's what goes into an optimized Twitter profile: a profile picture, a header image, a bio, and a link to your blog or website. Write a concise bio that tells people what you do and what they can expect from your account.
Take a look at Maria Popova's Twitter profile. She has an animated image that's representative of her brand. Her bio describes her profession and gives insight into her personality. She has also added a link to her website and updated her location for further credibility.
17 life-learnings from 17 years of The Marginalian https://t.co/8SYLnNroPY pic.twitter.com/e3R3UnRU3D
— Maria Popova (@themarginalian) October 23, 2023
For more information on how to optimize your X (Twitter) profile, we have an Ultimate Twitter Image Size Guide for you to dive into.
Post Consistently
How consistently you post on Twitter will ultimately impact the engagement on your profile. Buffer recommends posting 3 to 4 times a day on Twitter. If that seems like too much, post at least once a day.
For high engagement, post at optimal times. You can determine these by checking your Twitter Analytics. Alternatively, use reports like those from Buffer to guide your posting schedule. According to their study, the best time to post on Twitter is 11 am on a Friday or Monday.
Best time to post on Twitter
Don't fill your profile with fluff, though. Your posts should provide value so that your audience buys your subscription, engages with your sponsored posts, tips you, and buys your affiliate products. Cryptorsy, a Web3 marketing studio, recommends mixing up your content,
"Images quickly convey messages, while GIFs and videos capture attention with movement and storytelling. Algorithm X favors visual content, enhancing tweet visibility."
You can also publish threads and polls to retain the audience's attention.
Check out our list of free social media scheduling tools to find a tool that lets you schedule your whole editorial calendar for the month in advance.
Build a Community
David McIlroy, a known content creator, recommends,
"Search relevant hashtags and join in with the most active conversations. Reply to tweets and comments, share whatever value you can offer, and above all else, be genuine."
The point of doing all this is to create a community for yourself.
When people respond to your posts, reply to their comments. Also, like and repost posts by your fellow industry leaders or influencers. Take part in discussions to get more eyes on your content. For example, Neil Patel responds to top comments on his posts. It gets the ball rolling and starts conversations.
What if my other businesses are to improve my value chain?
— Chakam Namalah (@BH1_Gideon24) July 21, 2024
Follow Twitter Trends
Twitter's "trending" section shows you what topics are currently popular on the platform. Keep an eye on these trends and try to incorporate them into your content strategy. Use hashtags in your posts, too. This will show your posts to people who are searching for trending topics.
You don't necessarily have to come up with Aristocratic tweets; simply become a part of the discourse. Tweets about trending topics show on Twitter feeds, which is just what you want.
Tweet Hunter
To take your trend-following strategy a step further, consider using tools like Tweet Hunter. Tweet Hunter is an all-in-one AI platform that helps you optimize your Twitter content with AI-driven insights, allowing you to stay ahead of the curve.
With features like a searchable library of high-performing tweets, automatic tweet scheduling, and a trend tracker, Tweet Hunter ensures you never miss out on what's hot. It also includes a performance predictor, so you can see how your tweets might perform even before you post them. By leveraging such tools, you can maximize your engagement and ensure your content remains relevant in the ever-evolving Twitter landscape.
Promote Your Account
Early in your Twitter journey, you can also run a paid campaign to gain traction. If you want to do it for free, collaborate with another creator in your niche. See if they can give you a shoutout for free.
Alternatively, Twitter Ads are always there. You can run ads on both the website and the app. For example, here's an ad from Grubmagnet Gaming, a gaming YouTuber who is new to Twitter and wants to increase their following.
Hey you! I'm new to X, looking to connect with video gamers. I make many video game tutorials and post nice content like this shot from RDR2. I've got over 25 million video views on YouTube. Come see what I do and say hello, will ya? pic.twitter.com/6SpZc37UE6
— Grubmagnet (@grubmagnet) July 18, 2024
If you need assistance, partner with a Twitter advertising agency.
Analyze Content Performance
If your tweets seem to be getting a lot of impressions but no comments or likes, it's likely your content isn't engaging enough. But maybe you notice that your image posts are doing quite well. That means your audience wants to see more of those.
Use Twitter Analytics to keep track of successful and unsuccessful posts. Create more of the former, and test out new content formats to see if they perform better.
Even better, ask your audience. Run a poll or ask for feedback in your tweets. You can also get inspiration from fellow experts and competitors. For example, if everyone else seems to be doubling down on video content, maybe it's time to give it a try.
Check out these real-time social media analysis tools to be on top of your Twitter posts' performance.
How Much Money Can You Earn Through Twitter?
The amount you earn from Twitter will depend on how engaged your following is and how much you market your content. For example, for sponsored posts, the brands will look at engagement levels to determine how much they'll pay per 1,000 followers.
On the other hand, the quality of your content will decide how many people tip you or buy your subscription. The same goes for affiliate products, too. If people find them relevant, only then they'll purchase through your link.
As for Ad revenue sharing, the payment varies across accounts. In a YouTube video, the creator @TiffanyFong_ mentions that she earned $667 after one month through the program. For reference, she has 143.8k followers on Twitter and posts consistently.
She also talks about another creator, @BillyM2k (creator of dogecoin), who earned $36,000 a month with 2.1 million followers. So, it's obvious that a higher number of followers can help you earn more. But without engagement, the follower count doesn't do much.
Run Twitter Like a Business
To succeed in business, you need to be organized and disciplined. To succeed as a Twitter influencer, you need to be the same. You're not going to be treated very seriously on Twitter if you keep the Mr Egghead profile picture, for instance.
You need to carefully consider how you construct your tweets. Think about the exact wording to use, determine relevant hashtags that will help you attract new followers, and find the best images to use (and statistics show you should include an image in your tweets wherever possible). Serious tweeters often set up a spreadsheet with the necessary information for them to use when they compose tweets.
Implement the tips and examples you've seen in this guide and give them time to work for you. Don't hesitate to use Twitter marketing tools to make the most out of your efforts.
Frequently Asked Questions
How much does twitter pay for 1 million views?
For creators, the estimated earnings for 1 million impressions on Twitter are typically between $8 and $9. However, this figure can vary significantly depending on the engagement of the audience and the nature of the content shared.
The monetization model on Twitter primarily revolves around advertising revenue, where businesses pay to promote their products through Promoted Tweets, Promoted Accounts, and Promoted Trends. Creators can earn from these ads based on the visibility and engagement their tweets generate, particularly from verified users.
Overall, while creators can earn from their content, the payment per view is not fixed and depends on multiple variables.
How much can you make on Twitter?
Like most social platforms, influencers on Twitter can make a healthy income from their social activity. You can use our Twitter Money Calculator to give you an indication of how much your tweets are worth if you believe you are an influencer based on your engagement and number of followers.
How do you earn money on Twitter?
It is harder for the average Twitter user to reach influencer status than those on the more visual social media channels, such as Instagram and YouTube. There is less of a marketplace for non-celebrity Twitter influencers to match up with companies. There are still opportunities for Sponsored Tweets, though. Twitter influencers get paid more if they have both a high engagement rate and a sizable number of followers.
How does Twitter make money?
Most of Twitter's money comes from advertising on the site. Indeed, advertising accounts for about 86% of its revenue. Unlike YouTube, however, Twitter doesn't share advertising revenue with its users. However, that doesn't make Twitter overly profitable, certainly compared to its size and popularity.
Do celebrities get paid to tweet?
The whole purpose of our Twitter Money Calculator is to indicate the money you might receive were you able to reach an agreement with a brand to make a sponsored tweet, based on your current follower numbers and engagement rate. Many influencers are relatively ordinary people, who have managed to build a large, dedicated following, thanks to the quality of their tweets in a particular niche. It is even easier for celebrities to make money because their Twitter accounts are so popular.
Does Twitter pay you for viral tweets?
Twitter doesn't pay anybody for their tweets, no matter how successful or viral they are. Unlike YouTube, Twitter doesn't share its advertising earnings with Its users. That doesn't mean you can't make money on Twitter, however. It just means that brands have to discover the successful Twitter account holders and make private deals with them, sponsoring future posts. So, if somebody's tweet goes viral, it is likely that a brand will approach them, offering a sponsored post deal on their future tweets.
How do I make my tweets go viral?
You have to work hard if you want a portion of your tweets to go viral. You generally have to increase your engagement over a lengthy period. The more people who initially see your tweets, the higher the odds of them liking and retweeting your tweet.
Some of the factors that will help with this include:
- Specialize in and dominate a niche
- Build your following ... naturally
- Provide value to your audience
- Engage with your followers
