Walmart is one of the world's largest retailers, with a vast customer base and a presence in almost every corner of the globe. In recent years, Walmart has been rapidly expanding its online presence, making it a key player in the world of e-commerce. As a result, Walmart advertising has become an increasingly important tool for businesses looking to reach new customers and boost their sales.
While Walmart offers its own advertising platform, many businesses are turning to third-party software providers for help with their Walmart advertising campaigns.
- Top 15 Walmart Advertising Platforms
- 1. Trellis
- 2. Pacvue Commerce
- 3. Stackline
- 4. Skai
- 5. Teikametrics
- 6. Tinuiti
- 7. Downstream
- 8. Perpetua
- 9. Quartile
- 10. CommerceIQ
- 11. Intentwise
- 12. MarinOne
- 13. SparkX
- 14. Helium 10
- 15. Rithum (formerly ChannelAdvisor)
- How Third-Party Platforms Can Help With Advertising on Walmart?
- Frequently Asked Questions
Top 15 Walmart Advertising Platforms
Here, we list the best platforms for advertising on Walmart. These are companies that have been approved by Walmart to provide advertising services to Walmart Marketplace sellers.
Trellis is a cutting-edge eCommerce advertising platform that uses AI to optimize campaigns for maximum relevance and conversions. One of the most significant advantages of using Trellis is that it accelerates your Walmart advertising efforts, leveraging data to maximize market share and improve catalogue productivity. By layering in algorithmic bidding, advertisers never spend too much on a keyword that doesn’t make sense for ROAS goals. This approach helps in growing market share by identifying new keyword opportunities and optimizing search term champions. The platform uses your product knowledge, explores competing brands, and learns from historical performance to map out the entire buyer journey. The platform deploys and reallocates budgets between branded and generic keywords to grow total sales. It does this daily, ensuring no data point is left behind. Best platform for: If you’re a business looking to increase your sales on Walmart, Pacvue is the perfect platform to help you achieve your advertising goals. With Pacvue, you can take advantage of Campaign Automation to work more efficiently and improve overall campaign performance. This means more sales and increased revenue for your business. Additionally, Pacvue’s Paid & Organic Share of Voice tool allows you to stay ahead of the competition and increase your organic search rankings, driving more traffic to your products and ultimately resulting in higher sales. Customized Reporting provides businesses with enhanced metrics and reports, giving you the insights you need to compare your performance on Walmart to other marketplaces. This feature enables you to track campaign performance and make data-driven decisions that will help you optimize your campaigns and maximize sales. Pacvue also offers Budget Management, which provides greater control over campaign spending, ensuring campaigns stay within budget while maximizing revenue. With features such as daypart bidding, out-of-budget tracking, and budget pacing, you can be sure your campaigns are running smoothly and efficiently. Best platform for: Stackline is a retail technology company that provides powerful solutions for thousands of the largest consumer brands, retailers, and professional service firms looking to grow their business on Walmart’s marketplace. This solution allows businesses to generate, launch, and analyze all their Walmart Advertising campaigns in one place and leverage industry-leading machine learning technologies to detect insights that improve the targeting, keyword bidding, and cost-efficiency of their paid search, display, and DSP campaigns. Moreover, Stackline’s Atlas enables businesses to unlock the power of Walmart customer relationships with its Shopper OS product. This allows brands to connect directly with customers, access first-party data, drive more repeat purchases and customer lifetime value, conduct market research through surveys, and more. The platform also provides automated tools and services to power intelligent content improvements across an entire product catalog, increase conversions, and drive SEO for a Walmart business. Best platform for: Skai™ is a top advertising platform for Walmart, providing support for sponsored product ads, native display ads, and video ads. The platform offers bulk editing, inline alerts, custom reports, and automated dashboards to streamline advertising operations. Additionally, Skai™ provides dimensions and categories for advanced analysis, as well as True North custom metrics to bridge the gap between differing attribution and auction models. With Skai™, businesses can expand their retail media portfolio to Walmart Connect and take advantage of lower competition and prices, omnichannel benefits, and unique measurement capabilities. Best platform for: Teikametrics’ advanced A.I. technology ensures that every ad dollar is optimized, making it possible for sellers to grow their businesses quickly and efficiently. With Flywheel 2.0, Teikametrics’ optimization platform, sellers can manage product-level profitability and intelligently optimize full-funnel advertising in near-real time. One of the greatest benefits of using Teikametrics is the ability to access essential multichannel metrics such as product-level sales and advertising and profitability metrics. This allows sellers to quickly diagnose inefficiencies and find opportunities for growth. Additionally, Teikametrics offers flexible cost models that can be customized to each advertiser, making it accessible to sellers of all sizes. Teikametrics supports brand owners, manufacturers, resellers, and agencies, and offers both managed services and self-serve options. Their campaign management features are top-notch, with rule-based optimization, dayparting, and budget run-out alerts. The reporting dashboard includes near-real time metrics and share of voice data, allowing sellers to stay on top of their campaigns. Best platform for: Tinuiti’s proprietary Walmart Advertising technology allows them to set up, scale, and manage campaigns quickly, which improves your ROAS (Return On Advertising Spend). Tinuiti’s technology provides automated control of bidding, budgeting, and pacing, which are flexible to Walmart’s unique traffic patterns. Additionally, they build customized reports based on the KPIs that matter most to your business, enabling you to make informed decisions based on real-time data. As one of only a handful of official Walmart Advertising API partners in product and business development, Tinuiti is hand-picked by Walmart as one of the “best in the business” for their proven history of excellent advisory service and account support. Best platform for: Downstream by Jungle Scout is a powerful platform that empowers brands and agencies to quickly scale their growth and improve ROI, RoAS, and operational efficiency with best-in-class automation and insights. The powerful campaign management tool enables users to easily make changes to campaigns and keywords with bulk editing capabilities. This feature significantly increases workflow efficiency by giving users access to a high volume of data and robust filtering capabilities. Users can easily measure the impact of their ad dollars and understand fluctuations in performance on Walmart with the ability to track performance metrics at a brand, keyword, and product-level. The intelligent insights helps users to evaluate their campaigns’ performance more effectively and make data-driven decisions. Downstream’s Automation and Optimization feature, Rulebooks, is a powerful rule-based automation tool that offers an advanced level of control over Walmart campaigns. Rulebooks allow users to set rules on how Downstream updates their bids, helping them optimize their campaigns more effectively. Additionally, Downstream offers Custom Dashboards and Reporting features, allowing users to create custom sales analytics dashboards for flexible reporting. The platform also enables users to share reports with colleagues by setting up recurring shares and granting access to specific dashboards. Best platform for: This powerful software solution provides advertisers with a range of advanced features to help them achieve their growth goals on the Walmart marketplace. One of the key advantages of using Perpetua is its always-on optimization built specifically for the first-price auction model used by Walmart. This means that advertisers can avoid overspending on keywords and scale their campaigns efficiently, without the need for complex rule setting. Perpetua also offers powerful keyword research and harvesting tools, giving advertisers the ability to decide how they want to scale their campaigns. Whether it’s through automated keyword harvesting or manual keyword selection, Perpetua makes it easy to achieve your growth goals on Walmart. Another distinctive element of Perpetua is its advanced analytics capabilities, including share-of-voice reporting and organic rank tracking. With these tools, advertisers can monitor their performance on Walmart and gain valuable insights into where their traffic is coming from and how they can optimize their campaigns for better results. Best platform for: The platform uses machine learning and artificial intelligence to dynamically manage campaigns, keywords, and product promotions to help businesses achieve their business goals. Quartile’s deep data set and dynamic campaign structure uncovers top keywords and adjusts bids regularly, allowing businesses to capitalize on every opportunity. Moreover, the platform optimizes for incremental revenue, not just return on ad spend (ROAS), ensuring that businesses see immediate results. One of the key benefits of using Quartile is the ability to leverage Walmart data to find new opportunities and increase paid share of voice. Additionally, Quartile provides businesses with complete control over their spend, and there is no minimum commitment or contract traps. On average, Quartile customers see a 38% increase in revenue, 41% increase in conversions, 18% increase in ROAS, and a 33% increase in conversion rate within the first 90 days of launching with Quartile for Walmart Advertising as mentioned on their website. The platform also offers sponsored product ads that reach shoppers wherever they are on Walmart. Best platform for: CommerceIQ is a powerful retail ecommerce management platform that has recently partnered with Walmart Connect to offer automated management of Sponsored Product and Sponsored Brand Amplifier advertising. With CommerceIQ’s Retail Media Management for Walmart Connect, brand advertisers and ecommerce leaders can take advantage of share of voice (SOV) optimized algorithms that can drive incremental sales and ROI, as well as a flexible consumption model that includes self-service software, managed services, or bring-your-own-agency. One of the key strengths of CommerceIQ is its integration with Walmart Connect APIs, which enables automated management of Walmart’s Sponsored Product and Sponsored Brand Amplifier advertising. This integration makes it easier for brands to activate shoppers across their purchase journey, optimizing Sponsored Product, Sponsored Brand Amplifier, and onsite and offsite display advertising. And with CommerceIQ’s machine-learning led automations, brands can drive automated actions based on their business objectives, including awareness, new product launch, media efficiency, and conversion. The platform also offers self-service reporting that allows brands to build custom reports in seconds, providing valuable insights for optimization. Best platform for: One of the standout features of Intentwise is its ability to help you build brand awareness by introducing your brand to customers at different stages of their journey. You can create and optimize Search Brand Amplifier campaigns to increase visibility and brand awareness, a feature that is not available in Walmart’s self-service platform. Intentwise also offers powerful tools to help you streamline your campaign management. You can create and manage campaigns at scale, analyze your performance with in-depth reports, and use actionable insights to strategize for growth. With its advanced capabilities and powerful tools, Intentwise can help in achieving goals and winning on Walmart, which makes it an excellent choice for businesses looking to scale their advertising on the popular marketplace. Best platform for: MarinOne is a top Walmart Advertising platform that helps advertisers leverage Walmart Connect’s wide range of omni formats to reach customers. With MarinOne, advertisers can manage Walmart campaigns alongside their other ecommerce channels, providing a one-stop shop for retail media needs. The platform’s cross-channel reporting suite and optimization tools, such as Insights, enable flexible reporting and customization of KPIs, data roll-up, and dimension tagging. MarinOne’s advanced optimization suite uses machine learning to deliver automated bidding, custom bid modifiers, creative A/B testing, budget pacing, and performance insights and recommendations. The platform also offers campaign management tools, including creating and editing campaigns, ad groups, keywords, product targets, and catalog items, as well as bulk editing and uploading support and customized automated actions. Best platform for: As an AI-Driven advertising platform, Xmars by SparkX is a game-changing solution for Walmart sellers looking to improve their advertising performance. The platform integrates with Walmart’s Sponsored Products and Sponsored Brands ecosystem, providing full-funnel coverage for intelligent marketing services. The focus of this platform gravitates around customer lifetime value, leveraging AI and massive data to improve the efficiency and effectiveness of advertising campaigns. It offers data analysis and insights by syncing with Walmart’s data to monitor AD performance, analyzing advertisements, stores, and keywords to generate visual reports for sellers. Xmars also provides intelligent management of goal setting, budgeting, bidding, and keywords through its database and AI capabilities. With Xmars, sellers can create optimal campaigns and achieve the best advertising effects. This smart advertising platform is an excellent solution for Walmart sellers who want to improve their advertising performance and achieve business growth. Its advanced AI capabilities, full-funnel coverage, and intelligent management make it a top contender among Walmart advertising platforms. Best platform for: One of Helium 10’s distinctive features is its all-in-one research tool, Xray. This sophisticated, data-driven tool saves sellers time and money while also providing them with the information they need to feel confident in their product listings. With compatibility for Walmart Marketplace, Xray gives access to millions of Walmart Product IDs, making it easier to identify profitable products. In addition to Xray, Helium 10 offers two keyword research tools specifically designed for Walmart: Cerebro and Magnet. These tools help sellers find relevant keywords to maximize organic traffic and display the Walmart search volume for each keyword. Profits is another tool in Helium 10’s suite, using real-time data to track the financial health of Walmart product listings, including gross revenue, net profits, sales trends, and inventory levels. With this data, sellers can make informed decisions to grow their business. Finally, Helium 10’s Keyword Tracker allows sellers to monitor the position of all their Walmart keywords in one convenient dashboard, using historical data to optimize their listings, anticipate trends, and outrank their competitors. Best platform for: Rithum is a comprehensive e-commerce platform that provides managed services to automate key actions and optimize performance on Walmart and other marketplaces. With Rithum’s centralized inventory and order management, you can add Walmart.com to your sales channels with ease, automate product categorization, and open doors to new possibilities and soaring revenue. Their algorithmic repricer ensures that your prices are adjusted automatically to keep you in line with your competitors, giving you an advantage and helping you win more Best Offer positions. One of the striking qualities of Rithum is their ability to streamline the advertising process on Walmart. Their advanced platform allows you to manage and optimize your Sponsored Product campaigns with ease, providing robust reporting and analytics that allow you to fine-tune your campaigns and maximize your ROI. Another advantage of Rithum is their ability to help you expand your reach across multiple marketplaces, including Amazon, eBay, and more. With their centralized platform, you can easily manage your inventory, orders, and advertising campaigns across all of your sales channels, saving you time and effort while increasing your revenue. Best platform for:1. Trellis
2. Pacvue Commerce
3. Stackline
4. Skai
5. Teikametrics
6. Tinuiti
7. Downstream
8. Perpetua
9. Quartile
10. CommerceIQ
11. Intentwise
12. MarinOne
13. SparkX
14. Helium 10
15. Rithum (formerly ChannelAdvisor)
How Third-Party Platforms Can Help With Advertising on Walmart?
There are several reasons why third-party software is a good choice for businesses looking to advertise on Walmart.
Third-party software providers offer a wide range of features and tools that can help businesses optimize their advertising campaigns. These features include advanced analytics and reporting tools, bid management software, and automated campaign optimization tools. By leveraging these tools, businesses can better target their advertising campaigns, track their performance, and optimize their ad spend.
Third-party software providers offer expert support and guidance to help businesses navigate the complexities of Walmart advertising. These providers have deep expertise in the Walmart advertising platform and can help businesses create effective ad campaigns, optimize their ad spend, and stay up-to-date with the latest trends and best practices.
Third-party software providers can help businesses save time and money by streamlining their Walmart advertising campaigns. By using machine learning and automating certain tasks and processes, businesses can focus on other important aspects of their business while still achieving great results with their advertising.
Frequently Asked Questions
How do I get started with advertising on Walmart's platforms?
A: To get started with Walmart advertising, you will need to create an account on Walmart's self-service advertising platform, Walmart Connect. From there, you can create and manage your ad campaigns and track their performance.
What kind of audience can I reach with Walmart advertising platforms?
Walmart's advertising platforms allow you to reach a broad audience of Walmart shoppers. This includes both online and in-store shoppers, as well as Walmart+ members, who are loyal customers that pay a monthly or annual fee for perks like free shipping and discounts.
Can I use third-party platforms to advertise on Walmart if I already sell on Walmart Marketplace?
Yes, you can use third-party platforms to advertise on Walmart even if you already sell on Walmart Marketplace. In fact, many sellers use third-party platforms to drive more traffic to their Walmart Marketplace listings and increase their sales.
How much does it cost to advertise on Walmart using third-party platforms?
The cost of advertising on Walmart using third-party platforms varies depending on the platform and your advertising goals. Some platforms charge a percentage of your ad spend, while others offer flat-rate pricing or custom pricing based on your needs.
