Top 14 Women Owned Digital Marketing Agencies
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Shelf, LTK (formerly rewardStyle and LIKEtoKNOW.it), and Obviously undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
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Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like The Shelf, LTK (formerly rewardStyle and LIKEtoKNOW.it), and Obviously:
Women-owned digital marketing agencies are reshaping the industry with innovation, inclusivity, and creativity. By fostering authentic connections with diverse audiences, these agencies help brands stand out in competitive markets while reflecting the values of modern consumers. With 38% of consumers more inclined to trust brands that embrace diversity in advertising, by prioritizing diversity, equity and inclusion, and representation, these agencies are uniquely positioned to craft impactful, resonant campaigns.
Their leadership, rooted in collaboration and empathy, drives high ROI and measurable growth through data-driven strategies. Partnering with a women-owned agency not only delivers exceptional marketing results but also supports women entrepreneurs, promoting empowerment and equality.
This article showcases the top 14 women-owned digital marketing agencies excelling in creative, results-driven campaigns. Whether you’re looking to boost your online presence or create impactful strategies, these trailblazers are ready to help your brand thrive. Explore how they’re shaping the future of digital marketing!
Focus: Data-driven influencer marketing campaigns tailored for small and medium-sized brands. Founded by Lauren Jung, The Shelf stands out in the influencer marketing landscape with its proprietary SaaS platform that enables brands to design, execute, and optimize campaigns with precision. Specializing in campaigns tailored to the unique needs of small and medium-sized businesses, The Shelf combines advanced technology with a team of creative strategists to deliver highly engaging and results-driven solutions across various industries. What sets The Shelf apart is its ability to merge data-driven insights with bold, creative storytelling. Their proprietary platform provides a seamless process for finding and collaborating with influencers, ensuring campaigns resonate with the target audience and drive measurable ROI. By leveraging their technology and expertise, The Shelf excels in creating dynamic content that captures attention and fosters authentic connections. The Shelf worked to position ROAR Organic as the leading hydration brand for bold, wellness-focused audiences by driving brand awareness, engagement, and visibility across digital platforms. Over three years, The Shelf crafted a dynamic, multi-layered influencer marketing strategy to elevate ROAR Organic’s brand presence. Starting in 2022, the campaigns emphasized humor and relatability, engaging high-performance micro-influencers to integrate ROAR into authentic, everyday content. By 2023, the strategy expanded to include four targeted content pillars—The Arts, Active Lifestyle, Health & Wellness, and Social & Leisure—enabling tailored messaging for different audience segments. In 2024, the campaign further optimized for TikTok and Meta, leveraging allowlisting and platform-specific tactics to drive record-breaking engagement. Influencers like MacArthur Joseph delivered stunning results with engagement rates as high as 61.58% through vibrant, carousel-style posts, while Sarah Sundrop and other creators drove 87.4% of TikTok engagements. This blend of creative storytelling and strategic content distribution positioned ROAR Organic as a bold, relatable, and wellness-centered brand. LTK, the pioneer of creator commerce, continues to deliver exceptional results for brands by leveraging its AI-powered platform, proprietary data, and decade-long expertise in creator-led marketing. Founded in 2011 by Amber Venz Box, a visionary creator turned entrepreneur, LTK empowers brands and influencers alike to thrive in the digital marketplace. Amber’s leadership as Co-Founder and President has been instrumental in shaping LTK into a global platform that bridges the gap between creators, brands, and consumers. With over 40 million monthly shoppers and $5 billion in annual retail sales generated through its platform, LTK offers end-to-end solutions for brands, creators, and consumers. Its services include advanced performance tracking, creator matchmaking, and campaign optimization, all tailored to meet the unique needs of luxury retailers, fast-moving consumer goods, and emerging DTC brands. LTK’s unique ability to pair brands with Creators who authentically connect with their audience ensures impactful campaigns that deliver tangible results. With cutting-edge technology like LTK Match.AI and comprehensive insights into creator performance, LTK provides a seamless, data-driven approach to scaling luxury brands. MATCHES, a luxury fashion retailer, sought to increase sales, enhance brand awareness, and expand into new markets, particularly targeting affluent female audiences aged 25-34 in the US. LTK partnered with MATCHES to launch its first-ever US-based luxury Creator campaign, activating 12 hand-picked Creators who resonated with the brand’s high-end aesthetic. Using LTK’s shopping technology and performance insights, the campaign encouraged engagement and drove purchases. Creators showcased MATCHES’ luxury offerings through visually compelling and authentic content across social platforms, boosting audience trust and interest. Year-over-year, sales increased by 50%, clicks rose by 22%, and MATCHES expanded its LTK collaboration investment by 425%. Obviously, founded by Mae Karwowski, is a leading full-service influencer marketing agency revolutionizing brand-creator connections with custom networks and innovative campaigns. With proprietary AI tools, advanced analytics, and a global Creator network, Obviously helps brands maximize ROI and stay ahead of trends. Mae’s vision as CEO has driven Obviously’s success, recently earning the “Influencer Agency of the Year” award in France by Stratégies for 2024, led by Agathe Allain and Estelle Durguerian. The agency’s offerings include dynamic content creation, always-on ambassador programs, UGC for commerce, and proprietary custom reporting—all designed to enhance brand visibility and drive results. The Daily Beast enlisted Obviously to create social media buzz and grassroots hype for their global LGBTQ rights conference, Quorum. The event required custom content, influencer collaborations, and promotional support from The Beast’s official partners. Obviously took over The Daily Beast’s social media accounts and produced 150+ pieces of content, including 35 custom-designed, real-life visuals. They activated 42 influencers, who attended the event and shared engaging, innovative content using hashtags like #LGBT and #Quorum. Partnering with organizations such as Hello, Mr. Magazine and GLAAD, Obviously further amplified the campaign by generating additional content for their feeds. The Motherhood is a pioneering influencer marketing agency celebrated for its bespoke, human-centered approach to connecting brands with carefully selected creators. Specializing in creating campaigns that prioritize authenticity and meaningful engagement, the agency has a proven history of exceeding industry benchmarks across a range of sectors, including health, wellness, parenting, and technology. Founded by Cooper Munroe, The Motherhood has redefined influencer marketing by focusing on building trust and delivering impactful results. Under Cooper’s leadership, the agency has become a trusted partner for brands seeking tailored influencer collaborations. With over two decades of experience, The Motherhood continues to create campaigns that integrate influencers seamlessly into broader marketing strategies, from identifying the perfect creators to delivering comprehensive campaign analysis. Elitone, an innovative external incontinence treatment, aimed to increase awareness and drive purchase intent while normalizing a private and often-taboo health topic. The Motherhood assembled a team of mid-tier influencers, comprising women with relatable personal experiences. After a virtual brand briefing with Elitone’s founder, influencers tested the product and created authentic, day-in-the-life content. Platforms such as Instagram Reels, Facebook, YouTube Shorts, and TikTok showcased the product’s ease of use during everyday activities. To extend reach, the campaign incorporated boosted Meta ads targeting women aged 35-64. Sway Group, founded by Danielle Wiley, stands out as a woman-owned influencer marketing agency known for its bespoke approach and emphasis on meaningful brand-influencer connections. Since its launch in 2011, Sway Group has built a network of over 50,000 creators and developed a reputation for delivering highly customized campaigns that resonate with audiences. Danielle’s leadership and industry expertise have helped the agency establish itself as a trusted partner for brands navigating the ever-evolving digital marketing landscape. Sway Group provides full-service influencer marketing, from discovering the perfect creators to executing and optimizing campaigns with precision. Their proprietary Sway Proof technology streamlines campaign management and ensures rigorous quality control, offering clients measurable ROI and social visibility. The agency’s approach focuses on selecting influencers by hand, prioritizing authenticity over algorithms, and creating campaigns that consistently surpass industry benchmarks. Sway Group sourced lifestyle influencers on TikTok and Instagram who specialize in content around DIYs, cleaning hacks, pets, and crafts. These creators were given flexible prompts to highlight the product’s everyday utility in creative, relatable ways. Campaign posts featured snappy transitions, engaging visuals, and a strong call to action to drive traffic to the Evercare website. To amplify reach, Sway Group used strategic paid ads optimized for target audiences. Through personalized creator collaborations and strategic amplification, Sway Group successfully elevated Evercare’s brand awareness while reinforcing its practical value to consumers. Best For: eCommerce startups seeking sustainable growth through tailored, multi-channel marketing strategies. Evestar specializes in scaling eCommerce brands by combining data-driven insights with expertise in ad creatives, email marketing, and brand book creation. Their unique approach integrates conversion rate optimization (CRO) to maximize ROI, ensuring campaigns not only reach but engage target audiences effectively. With a proven track record of transforming startups into billion-dollar brands, Evestar focuses on delivering personalized solutions that drive measurable success. Their holistic strategies are designed to amplify brand awareness, boost engagement, and convert audiences across various platforms, positioning clients for long-term growth. Evestar recently announced the acquisition of Paspartoo, a leading Shopify web development and CRO agency. By leveraging cutting-edge tools and strategies, Evestar empowers eCommerce businesses to navigate competitive markets and scale effectively, making them a top choice for brands aiming to achieve rapid, sustainable success. Best For: B2B, enterprise clients, and nonprofits seeking tailored, data-driven strategies for sustainable growth. SeedX is a growth-focused marketing agency specializing in empowering businesses with innovative, data-driven solutions. With over eight years of experience and more than $1 billion in revenue generated for clients, SeedX has become a trusted partner for scaling businesses. The agency combines marketing, technology, and strategic insights to deliver holistic solutions that drive measurable outcomes across all channels. SeedX’s omnichannel approach ensures seamless integration of analytics, competitive analysis, and personalized marketing strategies. Their expertise spans paid media buying, SEO, UX/UI design, and retention marketing, enabling them to address the entire customer journey. With scalable solutions tailored to evolving business needs, SeedX ensures that every campaign aligns with core objectives for maximum ROI. SeedX founders Jacqueline and Justin were recently honored on Forbes’ 30 Under 30 list for their exceptional contributions to growth strategy and marketing innovation. This recognition underscores SeedX’s commitment to excellence and its role as a leader in driving sustainable growth for businesses. By offering customized, scalable solutions rooted in deep analytics and industry expertise, SeedX helps businesses achieve their growth goals while navigating an ever-changing digital landscape. Best For: Startups, nonprofits, and global brands looking to transform their presence through innovative social media, branding, and production services. Our Own Brand (OOB) is a dynamic creative agency that specializes in turning brands into cultural phenomena. With expertise in social-first strategies, cutting-edge production, and branding, OOB is committed to delivering impactful campaigns that resonate with audiences and drive measurable results. OOB takes a human-centric approach, blending creativity, strategy, and seamless execution to craft compelling brand stories. Their services include social media management, brand development, content production, and campaign execution. By offering end-to-end solutions, OOB ensures that every project, from conceptualization to launch, aligns with business goals and audience expectations. With a diverse portfolio of clients and a team of experts spanning design, strategy, and content creation, OOB is dedicated to building long-term partnerships while delivering commercial success. Their ability to combine cultural insights with data-driven strategies ensures that brands not only capture attention but foster lasting connections with their audiences. Focus: Empowering businesses with cutting-edge web design and digital marketing solutions tailored to foster rapid growth in biotechnology, education, healthcare, and other industries. Unique Strength: Agile and creative approach combined with expertise in digital strategy and branding, enabling Ladybugz Interactive Agency to deliver responsive, user-centric websites and integrated marketing strategies that drive measurable success. After a few years of hiatus, Ladybugz Interactive Agency has metamorphosed into a more powerful full-service web and digital agency. Equipped with advanced digital tools and the latest trends, Ladybugz delivers agile web design and digital marketing services to B2Bs in various industries including biotech, education, construction, manufacturing, and nonprofits. CEO-Founder Lysa Miller leads her team of web designers and digital marketers who have vast experiences in their field of expertise. Aside from being the head of Strategy and Growth, she oversees all client accounts and actively participates in strategy planning. The agency specializes in social media marketing, SEO, SEM, and content management. It also customizes digital marketing strategies aligned with each client’s specific digital goals and objectives. Other services include brand design, brand messaging, web design and development, eCommerce, photography, and videography. Focus: Driving growth for small and medium-sized businesses through customer-centric strategies, marketing automation, and cutting-edge advertising techniques. Unique Strength: A collaborative and results-oriented approach powered by proprietary tools like NurtureLead. Agency 6B combines award-winning expertise with a lean, agile team to deliver measurable results, including significant cost-per-acquisition reductions and lead generation boosts. Award-winning marketing and ad expert Vix Reitano leads the lean but mean team of Agency 6B. After the tremendous growth of her creative agency, Vix Reitano made it to the Forbes NEXT 1000 Founder list in 2021. Along with her modest team of creatives and marketers, she has been helping business owners scale their businesses and build six-figure revenue streams. She has partnered with rising brands Spatologie, Tommy Bahama, Cohen’s, and The Ad Council among many others. Agency 6B leverages marketing automation to ensure that businesses reach the right audience at the right time with the right message, thanks to customer-centric and results-oriented strategies. They also offer a monthly subscription that gives clients access to monthly workshops on digital marketing courses, a training library, and proprietary software. Focus: Elevating B2B marketing with bold, innovative branding, web design, and content strategies tailored to drive measurable business results. Unique Strength: A results-driven, creative approach to B2B marketing, blending data-backed strategies with custom design and storytelling. Bop Design excels in crafting cohesive marketing platforms that generate quality leads, foster brand loyalty, and empower businesses to stand out in competitive industries. Kara Jansen has bopped her way to success as co-founder and creative principal at Bop Design, a marketing agency focused on helping B2B companies create marketing platforms that lead to great business outcomes. Kara Jensen also serves as the lead branding and marketing strategist. Bop Design is a diverse team of content strategists, copywriters, designers, web developers, and project managers. The agency specializes in branding, web design, and content marketing for B2Bs in biotech, healthcare, finance, technology, engineering, and other industries. It has successfully completed web development, design, and marketing projects for Anji Pharma, Wertz, Lightwell, Serpa, Convirza, DASH Financial, Rouse, Quantum, and many other brands. Focus: Empowering B2B companies in technical, industrial, and life sciences sectors to achieve transformative growth through strategic marketing, branding, and web solutions. Unique Strength: A specialized, collaborative approach tailored to the complex needs of technical and industrial B2B companies. Windmill Strategy excels in creating customized strategies that integrate cutting-edge digital tools, data-driven insights, and a deep understanding of industry nuances to deliver measurable results and long-term success. Established in 2006, Windmill Strategy has been propelling B2Bs to success by helping them adapt to rapidly changing marketing landscapes. Its team of senior-level experts is led by founder and principal Kathy Mrozek. Her vast experience in marketing, branding, and web design enables her to craft innovative solutions that modernize marketing for B2B companies. Windmill Strategy powers growth for clients in highly specialized industries such as industrial, automation, manufacturing, technology, engineering, technical services, life sciences, and medical. Its key services include digital marketing and ABM, web design and development, branding and visual design, analytics and insights, and UX consulting. It also offers marketing automation and sales enablement to further propel B2Bs to growth and success. Focus: Empowering brands with a fusion of strategic digital and experiential marketing solutions aimed at boosting visibility, enhancing engagement, and delivering measurable results. Unique Strength: A figure-it-out-and-get-it-done approach that integrates creative ingenuity with data-driven strategies. Elevate My Brand specializes in holistic marketing campaigns that bridge online and offline channels, creating impactful brand experiences that resonate with diverse audiences and adapt to market trends. If you need help developing and executing a solid marketing plan, Laurel Mintz and her team will figure it out and get it done. As founder and CEO of Elevate My Brand, Laurel Mintz has been actively leading and inspiring her team of digital strategists and marketing experts to develop innovative marketing plans and creative tailor-fit solutions. She also has extensive experience in intellectual property and corporate transactions, which helps her guide clients in protecting their brands. Elevate My Brand caters to B2B and B2C clients of various business and operational sizes. They craft strategic marketing initiatives that jumpstart growth for new and emerging brands. They also help well-established brands assess and recalibrate marketing strategies to adapt to market changes. Their digital marketing services include branding, web design, social media marketing, and content development. They also provide digital event marketing services such as production, publicity, and strategic partnerships. Their portfolio of successful projects includes those for well-known brands such as Tamara Mellon, Verizon, Paw Patrol, Zendesk, Carr McClellan, Milk Jar Cookies, Jane Israel, Facebook Meta, Fender Music Foundation, and Saks Fifth Avenue. Focus: Building brands through engaging content that connects, educates, and drives measurable business results. S&G specializes in crafting custom content experiences that resonate across digital and print channels, amplifying reach and creating lasting customer connections. Unique Strength: A journalistic approach combined with cutting-edge marketing strategies. S&G blends authentic storytelling with data-driven insights to deliver campaigns that transform brands into industry leaders and thought influencers. Lauren Fairbanks takes her experience and expertise in brand communications and publishing to S&G, a content marketing agency that creates branded content experiences. As co-founder and CEO, she leads the creative staff and manages the agency’s day-to-day operations. For over a decade now, S&G has been helping brands implement marketing campaigns focused on authentic communication that engage the right audiences. Their specialty is in creating custom content and delivering them across multiple channels to amplify a brand’s reach. Aside from content creation and amplification, they also offer PR and media outreach services and full video marketing services. Their roster of clients includes JWA, OUTshine Film Festival, Mimoco, Shrimp and Grits Kids, Steris Life Sciences, and Eperi.1. The Shelf
Case Study: ROAR Organic
Strategic Approach
Results:
2. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Case Study: MATCHES x LTK
Strategic Approach:
Results:
3. Obviously
Case Study: Obviously x The Daily Beast
Strategic Approach:
Results:
4. The Motherhood
Case Study: The Motherhood x Elitone
Strategic Approach:
Results:
5. Sway Group
Case Study: Sway Group x Evercare
Strategic Approach:
Results:
6. Evestar
7. SeedX
8. Our Own Brand
9. Ladybugz Interactive Agency
10. Agency 6B
11. Bop Design
12. Windmill Strategy
13. Elevate My Brand
14. S&G Content Marketing
Discover Leading Women-Owned Digital Marketing Agencies Across the U.S
Our Agency Hub spotlights top women-owned digital marketing agencies in key U.S. cities and states, celebrating their unique perspectives and contributions to the digital marketing landscape. These agencies excel in delivering innovative strategies and fostering inclusive marketing environments. If you're looking to support diverse leadership within the marketing industry or enhance your campaigns with fresh, impactful ideas, explore our detailed listings:
- Digital Marketing Agencies in New York: Collaborate with women-led agencies renowned for their creativity and leadership in the bustling center of U.S. commerce.
- Digital Marketing Agencies in Florida: Partner with dynamic women-led agencies in one of America's fastest-growing markets.
- Digital Marketing Agencies in Texas: Discover agencies led by women who are shaping the future of digital marketing in a diverse and dynamic state.
- Digital Marketing Agencies in San Diego: Benefit from the unique insights of women-owned agencies in this vibrant coastal city.
- Digital Marketing Agencies in Los Angeles: Work with leading women-owned firms specializing in digital marketing in the entertainment industry's heartland.
- Digital Marketing Agencies in Dallas: Find women-led expertise in a city known for its robust telecommunications and technology sectors.
Female Leadership is Shaping the Future of Marketing
Women-owned digital marketing agencies are not just changing the game—they’re revolutionizing it. With a unique blend of creativity, inclusivity, and data-driven precision, these trailblazers are setting a new benchmark for impactful marketing.
By championing diversity, equity, and inclusion, they’re fostering genuine connections while leading the charge in sustainability and innovative workplace practices. Their ability to craft purpose-driven campaigns and resonate with diverse audiences makes them invaluable partners for brands seeking not just success, but significance in today’s dynamic market.
Frequently Asked Questions
Comparing Digital Marketing Agencies
These agencies operate across diverse sectors, such as Business Services, Advertising & Marketing, eCommerce, Consumer Products & Services, and Healthcare, among others. Explore the sections below for an overview of Digital Marketing Agencies categorized by:
- 18 Digital Marketing Agencies for Small Businesses
- Top Digital Marketing Agencies in the United States
- Top 24 Full-Service Agencies to Scale Your Marketing Efforts
- Top 47 Digital Marketing Agencies to Boost Your Growth
- Top 10 Digital Media Marketing Agencies to Influence Audiences
- Top 23 Digital Marketing Agencies in the UK for Next Level Results
- Top 14 Digital Marketing Agencies for Startups
- 10 Best Real Estate Digital Marketing Agencies
What are some notable women-owned digital marketing agencies near Arizona?
Here are some of the most prominent women-owned digital marketing agencies near Arizona:
- Scott Social
- Elly and Nora Creative
- E Squared Marketing
- Homemade Social
- The James Agency
- Digital Sunrise
What are some notable women-owned digital marketing agencies near Colorado?
Some of the most notable women-owned digital marketing agencies near Colorado are:
What are some notable women-owned digital marketing agencies near New Jersey?
Here are some of the top women-owned digital marketing agencies in New Jersey:
- Rapunzel Creative
- Major Tom
- Response Marketing
- Sköna
How do women-owned digital marketing agencies differentiate themselves?
These agencies stand out through their leadership style, focus on inclusivity, and ability to tap into underrepresented demographics. Their emphasis on empathy-driven marketing and personalized solutions often leads to impactful campaigns.
What services do women-owned digital marketing agencies typically offer?
Most agencies offer a comprehensive suite of services, including:
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Management
- Email Marketing
- Branding and Creative Design
- Content Marketing
- Data Analytics and Performance Tracking
Can a women-owned agency help my business grow?
Yes. Women-owned agencies often prioritize innovative strategies tailored to specific business goals. They can help increase brand visibility, improve customer engagement, and drive revenue growth through data-driven campaigns.
Are women-owned agencies suitable for specific industries?
While women-owned agencies work across industries, they often excel in markets that value storytelling, creative branding, and audience inclusivity, such as lifestyle, fashion, wellness, and technology
How do women-owned agencies ensure ROI for their clients?
They focus on clear goal-setting, data-driven approaches, and transparent reporting. By understanding the client’s unique needs, they deliver measurable results aligned with the business objectives.
How do I evaluate women-owned digital marketing agencies for my business?
Then evaluating women-owned digital marketing agencies, consider these factors:
- Portfolio and case studies
- Client testimonials and reviews
- Industry expertise and niche alignment
- ROI-driven strategies and transparency
- Communication and collaboration style
Are women-owned agencies competitive with larger, non-gender-specific firms?
Yes, many women-owned agencies match or surpass the capabilities of larger firms, thanks to their agility, creativity, and ability to provide personalized services.