When you’re just getting started on TikTok it can feel a bit overwhelming. Not only do you have to build your following from nothing, but you need to figure out how to create and edit content and how to monitor your performance on the platform, too.
Fortunately, there are tools that can help you manage your TikTok presence whether you’re a brand, an influencer, or a regular user. In this article, we share our picks for the best TikTok tools you need to grow your following, create killer content, and analyze your performance. The tool you’ll want to get started with is our very own TikTok Money Calculator.
Best TikTok Tools for Finding Influencers
TikTok’s viral popularity has prompted an entirely new segment of influencers. If you’re a brand or agency looking for the right influencer on TikTok, it can be like trying to find a needle in a stack of more needles.
To make it easier, here are our favorite TikTok tools for finding influencers.
1. Loomly
Loomly is a social media posting and scheduling tool that helps you collaborate, publish, and measure your social media marketing efforts from a single platform. It offers post ideas, a content library, optimization tips, and more.
Work with a team? Loomly will notify you every time someone in your team updates or comments on a piece of content via email, push, Slack, and Microsoft Teams notifications.
What we love most about Loomly is the TikTok scheduling tool. It’s delightfully easy to connect Loomly to your TikTok account. From there, you can quickly schedule your TikTok posts and Loomly will let you know when it’s time to publish.
Loomly Key Features:
- List and calendar views, plus a master calendar view to keep your social media content calendar organized.
- Get post ideas, based on trending topics, RSS feeds, date-related events, and social media best practices.
- Store, organize, and use your photos, videos, notes, links, and post templates in a central, intuitive library.
- Connect with your team for a collaborative review and approval workflow, with end-to-end post and ad history.
Loomly Pricing:
Loomly pricing starts at $25/month (when paid annually).
2. Modash
Modash is an influencer marketing platform designed to help brands streamline their TikTok marketing efforts. Whether you’re looking to find the perfect TikTok influencers, analyze their audience, or track the performance of your campaigns, Modash offers a comprehensive suite of tools to ensure your TikTok marketing is both effective and efficient.
Modash’s TikTok tools allow you to discover influencers who align with your brand’s goals, using advanced filters to narrow down influencers by follower count, engagement rate, audience demographics, and more. This ensures you connect with creators who can truly engage your target audience. Once you’ve identified the right influencers, Modash provides in-depth analytics to assess their audience’s authenticity, location, and interests, helping you make data-driven decisions.
What sets Modash apart is its ability to automatically collect and organize all TikTok content generated by influencers during your campaigns. This feature is invaluable for brands managing large-scale TikTok campaigns, as it saves time and ensures that every piece of content is captured and easily accessible for reporting and analysis. Additionally, Modash tracks key performance metrics such as reach, impressions, and engagement, allowing you to measure the success of your TikTok campaigns in real-time.
Modash Key Features:
- Easily find TikTok influencers who match your brand’s needs using detailed filters.
- Gain insights into the demographics and interests of an influencer’s followers on TikTok.
- Effortlessly collect and organize all TikTok content from your campaigns for easy access and reporting.
- Monitor key metrics such as reach, impressions, and engagement to measure the effectiveness of your TikTok campaigns.
- Connect Modash with your other marketing tools, like Shopify and Gmail, to streamline your TikTok marketing efforts.
Modash Pricing:
Pricing starts from $99/month.
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
3. Upfluence
Upfluence is the perfect tool to find influencers from your own visitors or within Upfluence’s 3+ million user list and turn them into long-term brand ambassadors. It helps you find influencers with a data-driven search engine, send automated bulk emails, streamline your campaign workflow, and measure ROI—all in one place.
No matter your industry, Upfluence has a solution for you. Online stores can easily capture social data from visitors with a customized pop-up while B2C businesses will enjoy using Upfluence’s AI-powered software to search for influencers in any industry, any country, on any topic.
Agency or B2B user? Don’t worry, Upfluence has you covered, too.
Upfluence Key Features:
- Live capture helps you turn visitors and customers into brand ambassadors fast.
- Contact influencers at scale with automated bulk emails.
- Find the perfect influencer from their database of more than 3 million.
Upfluence Pricing:
Upfluence pricing starts at $478/month.
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
4. Iconosquare
Iconosquare gathers your most important social media data. The first version of the tool collected your Instagram data, and over time they have added Facebook, Twitter, and LinkedIn statistics. After surveying their clients, they have recently decided to add TikTok capabilities.
Brands and professionals can now analyze in detail their performance on TikTok. Although this feature is new, Iconosquare is already planning an upgraded version with the additional possibility to create a custom dashboard and generate reports and exports.
You can use this tool to answer such questions as, what captures your audience’s attention, when should you post to reach the largest audience, and how are your videos performing?
Iconosquare Key Features:
- Performance and engagement measurement / most engaging videos / best time to post
- Individual video detailed analytics
- Views history / Likes history / Comments history / Shares history / Post history & density
- Media lifespan
Iconosquare Pricing:
Iconosquare pricing starts at $49/month (with annual billing).
5. TikTok Money Calculator [Influencer Engagement & Earnings Estimator]
![TikTok Money Calculator [Influencer Engagement & Earnings Estimator]](https://influencermarketinghub.com/cdn-cgi/image/fit=crop,gravity=auto,f=webp,width=800/wp-content/uploads/2021/04/TikTok-Money-Calculator-Influencer-Engagement-E.jpg)
Our calculator can show you estimated earnings for any TikTok user.
The TikTok Money Calculator is useful for established influencers and aspiring influencers alike. Established influencers can use the calculator as a guideline to set rates for endorsing a brand’s products or services.
For aspiring influencers, you can get information on other TikTok users who are similar to you (aka, your competitors) to calculate potential earnings from the platform.
6. TikTok
The native TikTok app has a solid video editing tool built right in! It has an intuitive, easy-to-use interface and access to customer filters and effects as well as an enormous library of songs.
You start by setting up your filters, sounds, effects, timing, and speed options. Then, it’s time to record your video. Once you’re done recording, you’ll see editing options that include trimming the video, a sound mixer, effects, an option to choose a cover, and more.
TikTok Built-In Video Editor Key Features:
- Large selection of effects, filters, and sounds to customize your videos.
- Ridiculously convenient since it’s built right into the app.
- Enough tools to make it a great video editing option without being too complex for beginners.
TikTok Built-In Video Editor Pricing:
Free!
7. Viamaker
Viamaker is a free, all-in-one video editing app that helps you create amazing TikTok videos. It’s a new app from Bytedance (creators of TikTok), so you know that they play nice together.
Viamaker is easy to use. You can trim, reverse, and add speed change effects to your videos. Advanced filters help you add a creative and personal touch.
The app also includes a massive music library so you can engage visitors with fun sounds.
Viamaker Key Features:
- Easy to use features including cut, reverse, and changing speeds.
- Advanced filters and effects help you create a personalized video.
- Access to a massive music library.
- Express yourself with trending stickers and custom TikTok fonts.
Viamaker Pricing:
Free!
8. Media Mister
Media Mister is a TikTok tool that lets you buy followers and likes and TikTok. They follow a tried and tested strategy to make it safe and simple to buy TikTok fans online in just a few clicks. Without triggering TikTok’s spam alerts.
How do they do it? Media Mister sources your followers from real TikTok fans within its own private networks. Thousands of businesses and influencers, businesses, and users buy TikTok fans regularly. It provides an instant and continuous performance boost that could make a huge difference to your brand. Success on social media platforms comes down to popularity and buying followers from Media Mister can set you up as a credible and popular authority in your niche.
In addition to TikTok fans, you can also purchase TikTok hearts (likes). This is important to help you maintain a good follower to engagement ratio which plays heavily into TikTok’s algorithms. Media Mister lets you buy followers and likes that will occur over a set period of time to ensure that your account stays within the safe number of daily actions and doesn’t trigger TikTok’s algorithms. This keeps your account safe from being disabled or deleted.
Media Mister Key Features:
- Buy TikTok followers and likes that will show up on your account over time.
- Boost your TikTok followers quickly.
Media Mister Pricing:
Media Mister pricing is based on the number of followers or likes you buy. Pricing for followers and likes starts at $2.00 for 25 followers or likes.
9. TokUpgrade
TokUpgrade is a fully-managed service that will help you grow your TikTok following by increasing profile views through organic engagement.
To get started with TokUpgrade, you just sign up and choose either a regular or pro plan. After you’ve registered, your dedicated account manager will ask you some questions to complete your setup. TokUpgrade markets your profile towards your target audience and will like or follow posts of those with similar interests on your behalf. All you need to do is create and share your own high-quality content.
TokUpgrade constantly optimizes your profile to make sure you’re getting the best growth in followers. And, it filters out the content or profiles you don’t want to engage with.
TokUpgrade Key Features:
- Advanced targeting lets you target users in your ideal demographic based on similar accounts, hashtags, or target locations.
- Import all of the accounts you currently follow to a whitelist where they won’t be unfollowed.
- Blacklist specific accounts, keywords, hashtags, or languages you don’t want to engage with.
- Get access to your own dedicated account manager.
TokUpgrade Pricing:
TokUpgrade pricing starts at $15/week.
10. Pentos
Founded in 2020, Pentos has one goal in mind – to simplify TikTok analytics. It tries to make the platform more transparent for brands and creators by turning data into actionable insights. It also shares trends in easy-to-understand graph format.
You can use it to analyze users, monitor videos, and measure hashtags. As music is a core feature of TikTok, it also includes a feature that helps you to track the use of songs to monitor the popularity of songs.
It’s also a great tool for competitor analysis. This way, you can get a better idea of how you stack up against the competition.
Pentos Key Features:
- Data can be exported to Excel or CSV format.
- Analysis of multiple accounts in one place.
- Aggregated data for hashtags across all videos.
Pentos Pricing:
Pricing starts at $49 per month.
11. Canva
While Canva is a lot less sophisticated than most tools on this list, it’s still a very useful tool to have in your arsenal. It offers more than 5,600 high-quality TikTok templates of which almost half are available for free.
In its collection specifically designed for TikTok are in-feed ads templates and TikTok background video templates. You can filter it through style or theme and use its easy-to-use, drag-and-drop editor to customize it.
TikTok Key Features:
- Customizable templates
TikTok Pricing:
It has a Free plan and two paid plans. Pricing starts at about $7 per month.
12. SocialPilot
SocialPilot is a simple and cost-effective social media marketing tool for teams and agencies. More than 115,000 businesses use SocialPilot to manage their social media, schedule posts, improve engagement, and analyze results.
SocialPilot’s lets you create and schedule multiple TikTok videos to expand your reach so you can be sure that your content gets seen and your posting strategy stays on track.
SocialPilot’s TikTok scheduler keeps posting efficient for agencies and businesses that might be managing multiple accounts.
You can seamlessly schedule videos for multiple accounts by setting up individual posting schedules. This means that you’ll never forget to post content or miss out on the right to engage on TikTok.
SocialPilot Key Features:
- Content curation helps you discover relevant and trending content for different keywords and influencers.
- URL shortening keeps your URLs looking as good as your videos.
- Schedule and share content from anywhere on the internet or using the SocialPilot mobile app.
SocialPilot Pricing:
SocialPilot pricing starts at $25.50/month (with annual billing).
13. Hootsuite
Hootsuite, one of the leading social media management tools, has recently added TikTok to its list of integrations. You can now use it to schedule TikTok videos, nurture relationships, and measure your performance too.
Marketing teams will love the shared content calendar and approval workflows that make collaboration much easier. Another way that it will help to save time is by eliminating the need to switch between browser tabs and devices. Instead, you can stay on top of comments and messages across all your social networks conveniently via one place.
Hootsuite Key Features:
- Real-time suggestions on the best time to publish help you to optimize engagement.
- Fresh insights into the demographics and activity of your followers.
- Custom reports to share the effectiveness of your TikTok marketing strategy.
Hootsuite Pricing:
Pricing starts at $99 per month.
Use the Best TikTok Tools to Boost Your Brand
Growing your TikTok account doesn’t have to be hard. No matter whether you’re looking for a TikTok tool to grow your followers, schedule TikTok posts, or figure out how your TikTok campaigns are performing, there’s a tool that’s right for you, right on this list.
Choose the TikTok tools that meet your needs and get started so you can get back to creating the amazing, engaging content your audience wants.
