Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of eCommerce experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the eCommerce landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Sellozo, SmartSites, and WEBITMD undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in eCommerce and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the eCommerce landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate eCommerce agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific eCommerce needs. Here’s how we assess the various agencies like Sellozo, SmartSites, and WEBITMD:
Catapulting your eCommerce business to financial success is about more than just setting up a website and putting some products up, just hoping that customers will come along and buy from you. You'll get much better results when you engage one of the top-rated eCommerce agencies we have curated.
An eCommerce agency can help you become the next Amazon (or at least earn a respectable income from your eCommerce store). But there are tons of eCommerce agencies and eCommerce tools out there — how to pick the best one for your business? In this article, we're sharing 26 of the best eCommerce agencies that will take your business to the next level in 2024.
Top eCommerce Agencies
eCommerce is only going to continue growing. Of course, eCommerce growth will also trigger more competition with new eCommerce companies popping up all the time and existing eCommerce businesses fighting for customers. This makes choosing the right eCommerce agency vital as we head into a new year. Here's a list of our picks for the top eCommerce agencies for 2024.
1. Sellozo
Best for: Amazon Sellers using Amazon Ads
Location: Vancouver, WA
Platforms: Amazon
Average Hourly Rate: Upon Request
Average Project Cost: Pricing is based on a flat-fee structure, available upon request
Sellozo offers specialized Amazon PPC management services, making it a standout choice among eCommerce agencies for businesses aiming to enhance their presence on Amazon. Their team of Amazon eCommerce experts utilizes an in-house AI tool, ensuring a blend of technology and human expertise in driving advertising strategies and business growth.
Their core eCommerce services include comprehensive campaign structure and strategy support, data-driven strategy development, and campaign optimization. Sellozo’s approach to Amazon PPC management is unique, focusing on maximizing performance and driving exceptional results through services like keyword discovery, campaign dayparting, and detailed analytics & reporting.
They also offer a full suite of services to optimize Amazon ad campaigns, including Sponsored Products, Sponsored Brands, Sponsored Displays, DSP, and Video campaigns. With a focus on reducing wasted ad spend and enhancing ROI, Sellozo positions itself as a valuable partner for businesses seeking to navigate and succeed in the competitive world of Amazon e-commerce.
Services Include:
- AI Bid Automation
- Campaign Studio
- ProductVu Dashboard Access
2. SmartSites
Best for: Search engine optimization (SEO)
Location: Paramus, New Jersey, USA
Platforms: Klaviyo, Mailchimp, SMS, Google, LinkedIn, Facebook, Instagram, TikTok, X
Average Hourly Rate: $100-$125
Average Project Cost: Depending on the service required, they charge a minimum monthly fee of between $500 and $2,000.
SmartSites is a digital marketing agency that’s been around for more than a decade. They provide a range of specialized digital marketing services to multiple industries, including retail.
Rated as one of the leading eCommerce design and marketing agencies in America, they can help you to build, optimize, and market eCommerce sites on various platforms. Their team of award-winning designers and certified developers know how to prioritize user experience, while their integrated eCommerce solutions give them a detailed insight into your customers’ behavior. Then, to help you drive real results, they can also help with ongoing SEO and set up PPC campaigns for quick improvements.
Services include:
- Paid search and social
- Web design
- Site maintenance
- eCommerce SEO
- Email marketing
- SMS marketing
- Marketing automation
- Social media marketing
3. WEBITMD
Best for: Google Ads
Location: Headquartered in Los Angeles with two other offices in New York City and London
Platforms: HubSpot, WordPress, Shopify, Webflow, Facebook Ads, Google Ads, Amazon, Instagram, Yahoo, Bing, LinkedIn, YouTube
Average Hourly Rate: $150-$199
Average Project Cost: Depending on the services, projects start from $5,000.
WEBITMD is a seasoned, full-service digital marketing agency with a focus on growth and sales development. Established in 2008, their mission revolves around providing businesses with customized, engineered growth strategies that merge creative marketing efforts with sales technology and training.
WEBITMD is recognized for its deep understanding of the direct-to-consumer (DTC) landscape. They’ve earned the reputation as the all-in-one marketing suite for their clients, handling everything from CMO tasks, operations, and customer support. This has positioned them as a reliable growth partner for businesses, allowing clients to concentrate on running their businesses while WEBITMD focuses on expansion.
Their marketing prowess spans various domains, encompassing messaging and positioning, visual identity design, email marketing, marketing automation, and content marketing, all intricately woven into their eCommerce strategy. Additionally, their offerings encompass web development and integration to maximize the functionality of your digital storefront.
Services include:
- eCommerce Marketing
- SEO
- Content Strategy
- Copywriting
- Google Ads
- Social Media Ads
- SMS Marketing
- Branding
4. Disruptive Advertising
Best for: PPC marketing
Location: Pleasant Grove, Utah, USA
Platforms: Google Ads, Microsoft Ads, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, TikTok, X, Amazon
Average Hourly Rate: $150
Average Project Cost: $5,000
Disruptive Advertising is an award-winning eCommerce agency with a focus on client growth, employee growth, and company growth. They work with clients to understand their businesses and business goals and then use that information to create a unique marketing strategy to get you there. Disruptive uses a four-step process that starts with PPC management where they use paid ads to drive high-quality traffic to your website. From there, they ensure that your audience is getting the experience they need through email, SMS, and chatbots. Disruptive also makes sure that your website is optimized for conversions. Through it all, you’ll have complete visibility on your marketing performance.
Other key services include:
- eCommerce management
- Retargeting
- Display advertising
- Landing page design
- Site testing
- Site redesign
- Split testing
- Web analytics consulting
- Lifecycle marketing
5. Nuanced Media
Best for: Pay-per-click (PPC) marketing
Location: Headquartered in Tucson, Arizona with another office in Phoenix, Arizona
Platforms: Amazon, Shopify, WooCommerce, BigCommerce, Magento, ClickFunnels, Walmart Marketplace, Target Marketplace
Average Hourly Rate: $100-$149
Average Project Cost: $1,000+
Nuanced Media is a multi-channel eCommerce marketing agency that provides businesses with full eCommerce and Amazon services. They provide comprehensive services for all your eCommerce needs. Aside from seasoned marketers and copywriters, you also gain access to the expertise of consultants, strategists, designers, developers, educators, and innovators. This gives you the competitive edge you need to bring your business to success.
They use a multi-channel brand strategy as part of their holistic approach to establishing a strong eCommerce position on multiple online marketplaces for the brands they work with. More than building a strong and optimized website, they also leverage influencer, affiliate, and social media marketing to accelerate ROIs.
Nuanced Media has been providing eCommerce development services for more than a decade and has successfully helped over a hundred businesses achieve growth and success.
Services include:
- Amazon marketing and consulting
- Branding services
- Wholesale and retail consulting
- Affiliate and influencer marketing
- Social media promotions
- Website design and optimization
- Media buying
- Product syndication and review aggregation
- Marketplace setup and optimization
- Forecasting and projections
- Advanced analytics and reporting
6. Moburst
Best for: Mobile marketing
Location: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London
Platforms: Pinterest, LinkedIn, Instagram, Facebook, TikTok, X, YouTube, WordPress, Webflow
Average Hourly Rate: $150-$199
Average Project Cost: $5,000
Moburst is more than just an eCommerce agency — it is a full-service digital marketing agency that can provide a holistic approach to your eCommerce needs. Their main focus is mobile marketing, which is critical for eCommerce nowadays. The company aims to help their clients become category leaders, effectively outshining their competitors. They do this with a combination of eCommerce marketing services that they offer to their clients, including:
- Mobile marketing
- Organic search marketing
- Website development
- Media buying
- Proprietary analytics and BI dashboard
- Product strategy and consulting
- UX/UI
7. Thrive Internet Marketing Agency
Best for: SEO
Location: Headquartered in Arlington, Texas with dozens of additional offices across the USA
Platforms: Amazon, Shopify, Walmart Marketplace, Target Plus Marketplace, WordPress, Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Ads
Average Hourly Rate: $100–$149
Average Project Cost: $1,000+
Thrive Agency, established in 2005, has carved a niche in the eCommerce agency landscape, offering a suite of services designed to elevate online businesses. At the heart of their service is a commitment to transforming traditional businesses into dynamic online entities.
This eCommerce agency excels in creating personalized, data-driven marketing strategies. They focus on enhancing user experience and search engine visibility through comprehensive eCommerce SEO, content marketing, and PPC management. Their approach is not just about driving traffic; it’s about attracting the right audience and converting them into loyal customers.
Their proficiency extends to platform-specific services like Shopify SEO and design, demonstrating their ability to adapt to various eCommerce environments. Social media marketing and marketplace integrations with platforms like Amazon and Walmart further showcase their all-encompassing approach. Thrive Agency stands out for its ability to understand and tackle the unique challenges of the digital marketplace.
Services include:
- eCommerce Design
- Amazon Storefront and Branding
- Product Photography
- SMS Marketing
- Email Marketing
8. Sociallyin
Best for: Social media marketing
Location: Atlanta, Georgia, USA
Platforms: Facebook, Instagram, TikTok, LinkedIn, TikTok, Pinterest, YouTube, Google, Spotify, Reddit, and Quora
Average Hourly Rate: $100-$149
Average Project Cost: Unknown, but the minimum project size is $5,000.
Sociallyin focuses on social media marketing, although they offer influencer marketing, social media solutions, social media advertising, and more. They work with clients from all over the USA.
The agency helps to target key audiences with paid and organic posts. They handle all stages of the production and execution of content.
Sociallyin begins any marketing campaign by having an in-depth meeting around the audience demographics they are trying to reach for the social media campaign. Thanks to this, their team thoroughly understands your brand’s voice so they can properly communicate and produce content. They then create a brief to ensure that everybody agrees on the direction of the campaign. The next stage involves brainstorming to come up with unique ideas. Once they implement their strategies, they analyze the data and observe how they can improve.
Services include:
- Social Selling
- Social Media Consulting
- Data Analysis and ROI Modeling
- Social Media Strategy
- Augmented Reality
- Community Management
9. NinjaPromo
Best for: Multi-channel marketing
Location: Headquartered in London and New York City with additional offices in Dubai, Singapore, Hong Kong, and Vilnius
Platforms: Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, Google Ads, Amazon
Average Hourly Rate: $50-$99
Average Project Cost: Unknown, but the minimum project size is $5,000.
NinjaPromo is one of the leading full-service digital marketing agencies and boasts several offices across the globe. What makes their eCommerce marketing services worth the investment is their strong work ethic. To them, simply sticking to the basics isn’t an option. After launching a marketing campaign, they’ll dig deeper by, for example, running A/B tests and optimizing content. They’ll also make sure that you’re kept in the loop by sharing transparent, detailed reporting, and analysis.
If you would like to explore Amazon, they also include Amazon marketing. Alternatively, if you simply want to stick to your own website, they can help you to improve the feel and functionality so that anyone who visits your store online will enjoy a frictionless experience. Then, to help drive more traffic to your online store, they can help with SEO or PPC.
Their services include:
- Branding
- Website design
- Website development
- Mobile app development
- Social media management
- Search engine optimization
- Conversion rate optimization
- Video production
10. Clay
Best for: UX/UI design
Location: San Francisco, California, USA
Platforms: Not specified
Average Hourly Rate: $175
Average Project Cost: $100,000+
Clay is a digital product and UX (user experience) agency offering UI/UX design and development, web design, and brand identity that’s focused on conversion optimization and customer engagement across websites, mobile apps, and enterprise software. Their team of strategists, designers, and engineers work with various industries including eCommerce.
One of their unique selling propositions is that their work is “future-proof”. Whatever they design can be scaled to meet your business goals for a good couple of years. This is partly made possible by their AI-infused creative approach.
Other key services include:
- User research
- Product strategy
- Interaction design
- Prototyping
- User testing
- Motion design
- Frontend development
- Backend development
- Analytics and optimization
- eCommerce, B2B, and Enterprise software
- Mobile app design
- Design systems
- Style guides
- 3D/2D design
- Illustration
- Video production
- Copywriting
11. Favoured
Best for: Multi-channel marketing
Location: London, England
Platforms: Not specified
Average Hourly Rate: $125
Average Project Cost: $1,000+
Favoured is a UK-based, full-funnel marketing agency that offers various marketing and design services. Whether you need help simply with first impressions or turning loyal customers into brand advocates, they can take care of the entire customer journey to help drive business growth.
Their services include:
- Email marketing
- Long-form content
- Web design
- Graphic design
- Bespoke illustrations
- Copywriting
- Video and motion graphics
- Animation
- Branding
- Content marketing
- Logo design
12. Emplicit
Best for: Amazon marketing
Location: Headquartered in Seattle with additional offices in San Diego, Chicago, and New York City
Platforms: Amazon, Walmart, Target, Shopify, BigCommerce, WooCommerce, Facebook, Instagram, Google, Bing, Yahoo
Average Hourly Rate: Undisclosed
Average Project Cost: $5,000+
Emplicit describes themselves as “a co-dependent eCommerce maximization partner”. What makes them such an attractive partner is that they choose to focus on effective eCommerce instead of narrowing down their services to a specific market or vertical. That being said, they’re a great choice if you specifically want to improve your Amazon listings. They offer a wide range of services tailored specifically for Amazon like inventory services, marketing, and listing management.
Other key services include:
- eCommerce and product strategy
- Marketing strategy
- Social media marketing
- Search engine optimization
- Product photography
13. Digital Silk
Best for: Website design
Location: Headquartered in Miami with additional offices in New York City, San Diego, and Chicago
Platforms: Magento, WordPress, Shopify, BigCommerce, WooCommerce
Average Hourly Rate: $125
Average Project Cost: $10,000–$25,000
Digital Silk is a creative digital agency offering everything from brand strategies to custom websites and apps. They provide specialized digital marketing services, eCommerce design and development, and software and app design and development.
Other key services include:
- Custom software development
- Shopify websites
- Enterprise resource planning
- B2B lead generation
14. Mayple
Best for: Social media marketing and consulting
Location: Headquartered in New York City with another office in Israel
Platforms: LinkedIn, YouTube, Instagram, Pinterest, TikTok, Facebook
Average Hourly Rate: Undisclosed
Average Project Cost: $1,000–$10,000
Mayple is rated highly for their social media consulting services, along with Sociallyin, with a focus on helping online businesses scale up. They offer a completely transparent experience with live dashboards, onboarding tools, and a built-in monitoring system so you can make sure your eCommerce marketing efforts are paying off.
Services include:
- Email marketing
- Paid advertising
- Social media management
- SEO
15. Evestar
Best for: Paid ads
Location: Headquartered in Miami with additional offices in Fort Lauderdale and Lisbon
Platforms: Magento, Salesforce, BigCommerce, Shopify, WooCommerce, Facebook, Google Ads, TikTok, YouTube, Pinterest
Average Hourly Rate: Undisclosed
Average Project Cost: $5,000 – $25,000
Evestar, founded by Lolita Petrossov, is recognized as a top eCommerce agency. They begin by focusing on your eCommerce store’s fundamental metrics. Their team does this to determine whether a business is ready for immediate scaling. Evestar helps clients scale millions of dollars each month.
Services include:
- Ad creative
- Facebook ad buying
- Google ad buying
- YouTube ad buying
- Pinterest ad buying
- Email and SMS marketing
16. Titan Growth
Best for: SEO and PPC marketing
Location: San Diego, California, USA
Platforms: Amazon, Google, Bing, Facebook, Instagram, LinkedIn
Average Hourly Rate: $100-$149
Average Project Cost: $1,000+
Titan Growth has a knowledgeable team with extensive experience in paid media and technical SEO. Every team member at Titan Growth is triple-certified with Google in Advanced Analytics, Search, and Display, and this is one of just a few eCommerce agencies that are a Google All-Star, Elite Bing Partner, Facebook/Instagram partner, and LinkedIn partner.
Their other services include:
- Email prospecting
- Amazon marketing
- Social media management
- Video production
17. Ignite Visibility
Best for: SEO
Location: San Diego, CA, USA
Platforms: Not Disclosed
Average Hourly Rate: $100-$149
Average Project Cost: $1,000–$10,000
Ignite Visibility is one of the top eCommerce agencies in the industry. They represent both large and small businesses and focus on creating custom solutions built to meet the special business goals of each client. They use a proprietary software called the Forecaster Method to forecast results for every service they offer.
Services include:
- SEO
- Digital PR
- Social media marketing
- Conversion rate optimization
- Paid search management
- Google display advertising
- Paid social advertising
- Website design and development
- Amazon optimization and marketing
- Franchise marketing
- Email marketing
18. UPQODE
Best for: Website design
Location: Nashville, Texas, USA
Platforms: WordPress, Shopify
Average Hourly Rate: $75
Average Project Cost: $10,000–$25,000
UPQODE is an award-winning web design agency with a team of creative designers and skilled coders that can take your eCommerce business from launch to growth. They can handle everything you need from creating an online presence to marketing and SEO strategy to maintain your online presence.
Services include:
- Web design (including corporate website design)
- Web development (including eCommerce website development)
- Website maintenance
- Web hosting
- Digital marketing
- SEO
19. JUICE
Best for: Paid ads
Location: New York City, New York, USA
Platforms: TikTok, Facebook, Instagram, X, Google, Bing
Average Hourly Rate: Undisclosed
Average Project Cost: $10,000–$25,000
JUICE is an industry-leading integrated digital marketing agency that focuses on maximizing ROI. This has helped their clients achieve success across user acquisition, eCommerce, and lead generation campaigns. If you need a scalable, efficient campaign that brings in results, check out this eCommerce agency.
Their services include:
- Paid social
- Paid search
- SEO
- Social media management
- Influencer marketing
- Email marketing
- Copywriting and content
20. Brick Marketing
Best for: SEO
Location: Boston, Massachusetts, USA
Platforms: Google, Bing, Constant Contact, Mailchimp, WordPress, HubSpot, WooCommerce, Salesforce, Amazon, Facebook, Instagram, LinkedIn
Average Hourly Rate: $100-$149
Average Project Cost: $1,000–$10,000
Brick Marketing is a leading B2B and B2C marketing agency that takes the time to get to know each client so they can offer them the best possible service and get the best ROI. If your business is lacking skills in the marketing department, they offer a fractional CMO service that can help you get on the right track. In addition to consulting, they also focus on SEO and a range of digital marketing services.
Other services include:
- Content marketing
- Social media marketing
- Website development
- Email marketing
21. SEOValley
Best for: SEO
Location: Bhopal, India
Platforms: Google, Facebook
Average Hourly Rate: $15
Average Project Cost: $1,000–$10,000
SEOValley is an award-winning and top-rated digital marketing agency. They believe in giving clients a holistic, results-oriented, and affordable SEO solution that provides a high return on your investment.
Services include:
- eCommerce SEO
- Social media marketing
- Content marketing
- Conversion rate optimization
- Online reputation management
- Analytics
- Website development and design
22. Lounge Lizard
Best for: Creative branding and website design
Location: Headquartered in New York City with additional offices in several other US cities
Platforms: WordPress, Magento, Shopify, Amazon
Average Hourly Rate: $150
Average Project Cost: $25,000–$50,000
Lounge Lizard is rated as one of the best US-based digital marketing agencies and eCommerce agencies for 2023 to give a closer look. Since 1998, they’ve designed and developed websites, digital marketing campaigns, and mobile apps that can only be defined as best in class. Lounge Lizard’s BrandTenders, Marketing Mixologists, and Technical Distillers are also experts in:
- Brand strategy
- Social media management
- SEO
- Pay-per-click management
- Conversion rate optimization
23. DotcomWeavers
Best for: Website design
Location: Morristown, New Jersey, USA
Platforms: Magento, Google Ads, Amazon, Walmart
Average Hourly Rate: $120
Average Project Cost: $25,000–$50,000
DotcomWeavers is another top-rated, award-winning eCommerce agency on our list. They specialize in web design and development and have completed more than 400 projects for businesses of all sizes across different industries. They offer a personal consultative approach to marketing that helps them understand their clients’ business goals.
Services include:
- Magento eCommerce development
- Mobile app design and development
- Digital marketing
- eCommerce consultation
- Managed support
- Catalog management
- Magento 2 migration
24. Paragraphs
Best for: Branding
Location: Chicago, Illinois, USA
Platforms: Not specified
Average Hourly Rate: $150
Average Project Cost: $25,000–$50,000
Paragraphs defines their eCommerce agency as creative business marketing strategists. They excel at branding and corporate identity and have earned awards for their work with several Fortune 500 companies. They’re a Women Business Enterprise and pride themselves on being strategic, proactive, and responsive.
Their services include:
- Strategy
- Marketing
- Branding
- Storytelling
- Corporate communications
- Content development
- Competitive analysis
25. Public Advertising Agency
Best for: Branding
Location: Temecula, California, USA
Platforms: Google Ads, YouTube, Bing, Facebook, Instagram, X, LinkedIn, Pinterest
Average Hourly Rate: $100-$149
Average Project Cost: $1,000–$10,000
Public Advertising Agency is an award-winning agency with more than 25 years of experience in creating successful marketing strategies. They focus on strategy, design, and planning to build brand identities that move clients closer to their target audiences before creating a fine-tuned marketing plan to reach those audiences through the most effective marketing channels.
Services include:
- Branding
- SEO
- PPC
- Social media marketing
- Email marketing
- Website design and maintenance
26. Agency Partner Interactive
Best for: Branding
Location: Dallas, Texas, USA
Platforms: Google Ads, Mailchimp, HubSpot, Shopify, Magento, WordPress, TikTok, Facebook, Instagram, LinkedIn, YouTube, Snapchat
Average Hourly Rate: $35
Average Project Cost: $1,000–$10,000
Agency Partner Interactive is an eCommerce agency that works to understand clients’ businesses and leverage technology and marketing solutions to generate revenue and increase profits. From SEO and PPC to WordPress and Magento, Agency Partner Interactive’s web design, website development, branding, eCommerce, and marketing solutions are customized to suit the business strategy of each client.
Other services include:
- UI/UX design
- App development
- Digital marketing
- Strategy and consulting
- Graphic design
Types of eCommerce Agencies
Some eCommerce agencies choose to focus more on the marketing side of business, while others specialize in website design and development.
If you’re new and still need a website or it’s time to overhaul your online store, you’ll most likely end up needing an eCommerce development agency. eCommerce development agencies typically offer:
- Website design and development
- User experience (UX) design
- Integrations
- Graphic design
- Platform migration
If you’re happy with how your online store looks and operates and searching for other ways to improve sales, you’re probably going to need to work with an eCommerce marketing or SEO agency. eCommerce marketing agencies typically offer:
- Social media marketing and management
- Paid search
- Paid social
- Conversion rate optimization
- Influencer marketing
- Email marketing
Then, there’s also the option of working with an eCommerce SEO agency specifically. In this case, you’ll focus on search engine optimization from the start to attract more organic traffic. A big part of their services will include content creation to help you create website content that’s optimized for the right keywords.
Common Client Challenges and Effective Solutions
From competition to cybersecurity, the eCommerce industry isn’t immune to challenges. Here are some of the most common challenges that eCommerce agencies’ clients typically face:
- Customer experience (CX)
- Data security
- Cart abandonment
- Logistics and shipping
- Product catalogs
- Product returns
- Refund policies
- Customer support
- Packaging and sustainability
- Website traffic
- Cross-border transactions
- Omnichannel marketing
While you might be able to sell a broader group, displaying your broad range of products can be tricky. You have no aisles or physical shelves. You have to set up your website in such a way that it’s still easy for customers to find the product.
This is one of the challenges that Nuanced Media covered for Seat Covers Unlimited. Their product catalog was virtually endless. Nuanced Media got to work and reduced their product catalog of 800,000+ by, for example, eliminating SKUs that didn’t generate a sale in the past year. They also stopped using sub-brands to help with brand consistency. As a result, their conversion rate doubled in just six months.
That said, the reason why customers don’t discover (or buy) a product isn’t always because the product range is too big. In the case of NeeSee’s Dresses, they had no way to communicate their weekly new arrivals. They were using Klaviyo but that lacked direct functionality to automate the process the brand used.
Here’s when an eCommerce agency’s knowledge of tools can come in useful. Disruptive Advertising found another way to use the tools at their disposal and created a new custom collection with Shopify integration. After the first month, they already saw an increase of over 110% in revenue. This added up to nearly $400,000 in extra revenue in the first year.
How to Choose the Best eCommerce Agency for Your Business
While any of the eCommerce agencies we've included on our list will be able to help you build your strongest eCommerce business in 2024, it's important to know what you're looking for. To help you narrow down your options and make a final decision, here are essential things to consider when choosing an eCommerce agency.
Your business goals and budget
Some eCommerce agencies will help you discover and refine your business goals, but it really helps to have a better understanding of your goals before you start your search. For example, if you want to focus on improving your search rankings, choosing an agency that specializes in eCommerce SEO like SEOValley will work.
However, if you want to improve various areas like branding, website design, and social media presence all at once, a specialist agency will only get you so far. In this case, streamline the process by working with an eCommerce marketing agency. For example, WEBITMD, Nuanced Media, and NinjaPromo can help you with all three of these areas and more.
You would also have noticed that the hourly rate can differ significantly. Some might charge $100 (or less per hour), while others can charge double that. For example, based on our data, Chicago eCommerce agencies charge, on average, $80 per hour. So you might be able to afford the hourly rate. But still, double-check if they have a minimum project fee. Then, find an agency that can help you achieve all your goals without having to blow your entire marketing budget.
That said, investing in a higher rate can yield significant returns. For example, WEBITMD is one of the more expensive agencies on this list. However, they have a proven track record of delivering a return on investment (ROI) of as high as 175% like they’ve done for Mystic Journey Crystals. Plus, Moburst, which falls more or less in the same price range, has helped one of their clients to launch a mobile media campaign that yielded 10 times the ROI.
Their portfolio and track record
Any agency will be able to show you what they’ve done for other eCommerce brands. This can be a website they’ve designed, brand kit, or other digital assets.
Looking at the examples that they’ve shared on their website or email message is a good place to start. However, you’ll also want to read up on the strategies they’ve used and the results these strategies generated. Many eCommerce agencies share case studies on their website. Read a few. These will give you a better idea of how they approach each project.
For an example of a detailed and informative portfolio, you can check out Lounge Lizard. They share a list of their clients, sorted by category (and they also encourage potential clients to contact them directly if they can’t find a specific category as they most likely have experience in the area too). Then, they include a link to a third-party review website where they can read their customer testimonials. They also tick the case studies box. Their website includes a dedicated page just for case studies that you can filter by service, and industry, like eCommerce. Each case study is also very detailed and includes the project’s objective, their approach, tech used, impact, before and after photos, and link to related projects.
Paragraphs, on the other hand, is more vague about their track record. They merely list the logos of some of the successful brands that they’ve worked with. That said, case studies are available by request. Also, while they have received online reviews, they don’t provide a link on their website. Instead, you’ll have to do your own research. It’s these types of extra steps that you need to take that make the process more difficult than it has to be and can count against them when you consider the detailed portfolios of others.
Communication
If you're struggling to get someone to call or email you back when you're trying to become a client, that doesn't really bode well for the communication you can expect after you become a client. Look for an agency that's proactive in their communications.
Throughout the duration of the project, you’ll need to communicate with the agency regularly. They don’t necessarily need to be within driving distance (unless you’re big on face-to-face interaction). However, there are a few things about how they approach communication that you’ll need to have clarity on. For example, will you have a dedicated team member who’ll be your contact person. How will communication work and how often will you discuss the project?
A good eCommerce agency will also regularly inform you about the results. Speaking of which, they need to be able to tell you beforehand which essential metrics they will focus on. Most of the time this will be the website traffic rate, sales conversion rate, average order value, return rate, and email opt-ins (if you plan on using email marketing).
For example, when you work with Thrive Internet Marketing Agency, you’ll be assigned a dedicated digital marketing team and account manager. This streamlines communication tremendously as you’ll always have a point of contact that you can reach out to directly. They also include detailed monthly reporting during which they’ll quantify the results but also take the time to explain it in a way that you’ll understand.
Hire One of the Top eCommerce Agencies for 2024
Many companies are taking their businesses online with the hope that eCommerce will provide them another way to reach their customers and increase revenue. That means even more competition in an already active online business world. As the number of eCommerce businesses continues to rise, it's more important than ever to find an eCommerce agency that can help you stand out from the crowd.
Any of the eCommerce agencies we've included on our list can help you achieve the eCommerce business success you're looking for. We recommend taking a look at your business goals and how they compare with the services offered by each of the eCommerce agencies on our list. When you've narrowed it down to a few options, reach out to those agencies for a quote to find your perfect match.
Frequently Asked Questions
What is an eCommerce agency?
An eCommerce agency can help you to start an eCommerce business or grow an existing one without having to employ full-time staff from the start. It can, for example, help you with website development, marketing, and customer service. Many eCommerce agencies will also help you to find and hire the right employees to help you take care of the day-to-day operations of your eCommerce business. It is a cost-effective way to start and scale your eCommerce business.
How much does an eCommerce agency charge?
An eCommerce agency can charge anything from $75 per hour to $175 per hour. Though, on average the top eCommerce agencies charge about $150 per hour. Some charge per project. Once again, the cost per project can differ a lot. It can cost anything from $1,000 per project to $50,000 per project! Though, on average most top eCommerce agencies charge between $1,000 and $10,000 per project.
What should I look for in an eCommerce agency?
Some of the most important criteria for choosing an eCommerce agency are track record (including a strong portfolio), website design skills, and industry knowledge. While industry knowledge regarding your specific niche is not a necessity, it does not hurt. In any case, a good eCommerce agency will at least be able to create a customized marketing strategy just for your business. Also look at how they communicate and market themselves. If the agency’s website is disappointing, rather avoid doing business with them.
What are some of the services offered by eCommerce agencies?
The services offered differ from one agency to the next. Though, some of the most standard services include: web design, analytics, branding, search engine optimization (SEO), copywriting, and social media management. Some agencies might even be able to help you with mobile app development and video production.
Should I hire an eCommerce agency?
If you can’t afford to hire full-time staff, working with an eCommerce agency can be the next best thing. Also, considering that the number of eCommerce businesses continue to grow, it is becoming more crucial that you find a way to stand out from the crowd. By working with one of the top eCommerce agencies, you will get much better results and successfully turn your business into a profitable online store.