The 13 Best Content Marketing Tools to Boost Your Engagement

It’s a well-known fact that content marketing is crucial for promoting a brand’s products and services. But a successful content marketing strategy needs the right technology and tools to back it up. In fact, 28% of B2C marketers say that content marketing technology and tools increased their content marketing success.

And 67% of the most successful B2B content marketers say their organisations are either advanced or expert in their use of content marketing technologies. 75% say that content marketing technologies give them better insights into how their content is performing. 56% say that it helps them better understand audience preferences and behaviour.

Equipped with the right tools for content marketing, you should be able to see immense success in the execution of your strategies. Let’s take a look at the top 13 content marketing tools that can help you develop and promote your content more effectively.

13 Content Marketing Tools:

#1: Use BuzzSumo to Generate Brilliant Content Ideas

For your content marketing efforts to really pay off, you need to create content that appeals to your target audience. The best way to do this is by identifying which content pieces are performing well in your industry. 

BuzzSumo can help you do this by analysing the most shared and trending content on a particular topic.

It provides you with in-depth insights into how a certain piece of content is performing in terms of shares, engagement, and links. So you can use this information to come up with brilliant content topic ideas that are bound to gain traction among your audience.

Image Source: BuzzSumo

#2: Personalize your Content with Hubspot CMS

With HubSpot CMS, you have all the tools you need for content creation, distribution, and analytics, all in one place. 

The tool allows you to create and edit blog posts, landing pages, site pages, and emails with ease, whether you choose from one of our pre-built templates or start from scratch. You’ll be backed by a world-class content delivery network to serve your content all across the globe in the fastest way possible.

HubSpot's content management software tool has nice features like A/B testing, but it's particularly powerful when it comes to features like personalized content and smart content. If you're using HubSpot's marketing platform, it also works seamlessly with forms, your email list, and database management.

There are also some great out-of-the-box features designed to help with content creation -- like the ability to natively host video and add forms and calls-to-action in the video using the native editor, along with video analytics and a YouTube analytics integration.

Some of the features marketers will love on a platform level are the ability to partition content so it's easier for teams to work together. Additionally, you can publish content behind passwords and easily personalize content. Best of all, there's high-quality security and hosting, which takes the worry out of the technical side. And, of course, you get top-notch analytics since everything is working together

#3: Discover Profitable Keywords Using Ubersuggest

If you want your content to gain visibility in search engine results, you need to optimise it with highly relevant keywords that get a ton of searches every month. 

You can use Ubersuggest to identify the most searched keywords in your industry along with the search volume and level of competition. So you can discover some great keyword ideas that will help you optimise your content for relevant search results.

Image Source: Ubersuggest

#4: Improve Readability with Hemingway App

Content readability is an important factor that influences how people engage with your content. The easier it is to read your content, the more likely people are to engage with it. 

But if you create something that’s extremely difficult to understand with complicated words and lengthy sentences, people might not read it for very long. Even if it’s a topic that intrigues them. 

That’s why you should use a tool like the Hemingway App to simplify your writing and make it easier to read for everyone. The tool grades your writing and provides you with improvement suggestions like reducing adverbs and passive voice usage, pointing out hard-to-read sentences, etc.

Image Source: Hemingway App

#5: Create Compelling Titles with CoSchedule Headline Analyzer

Your headline is the first thing that people will notice about your content. This holds true for both your text-based and visual content. Most people will read the title first and decide whether or not to engage with the content. That’s why it’s crucial to write compelling headlines that will intrigue that audience at first glance.

You can use the CoSchedule Headline Analyzer to test the potential of your content titles before you decide to publish them. This tool analyses your prospective titles and grades them based on the structure, grammar, and readability. It also gives you suggestions on how to make them more powerful and entice your audience to engage.

#6: Organise Ideas Using Evernote

Anyone who’s ever had to create content knows how difficult it is to organise their thoughts and ideas to develop something substantial. 

That’s where Evernote enters the picture. It can help you take notes and capture ideas in one place so you can organise them more effectively. It lets you save articles, images, webpages, and PDFs so you can easily access them when you need to. 

You can create to-do lists and reminders, making it easier to manage all your tasks and stay on track with your projects. The best part is that you can access these notes anywhere, on any device, and even share them with your team to make content collaboration much easier.

Image Source: Evernote

#7: Create Eye-Catching Visuals with Canva

People are much more likely to engage with your content if it has eye-catching visuals. BuzzSumo analyzed 100 million articles and found that articles having at least one image are twice as likely to get shared. 

So you need to create as much visual content as possible if you want to drive more engagements. In addition to relevant screenshots and graphs, you might also want to create original graphics to accompany your blog posts and social media posts. 

You can use a free design tool like Canva for this. This tool comes with a ton of attractive templates that you can customise according to your needs. You can find templates for presentations, blog banners, social media posts, email headers, and more.

Image Source: Canva

#8: Use ClickFunnels to Create Effective Sales Funnels

Sales funnels allow you to organise the journey that people take from visiting your site to actually converting. An effective funnel enhances the customer experience at every stage so you can get more conversions and higher average order value. 

If you want to generate more leads or drive more sales through content marketing, you’ll need to set up a proper sales funnel to guide the readers from awareness and interest stages to conversions. 

Instead of creating a sales funnel from scratch, you can use a platform like ClickFunnels to easily design high-converting funnels. This platform lets you create a simple funnel based on your specific goal – whether it’s to generate leads, increase sales, or drive event attendance. 

You’ll be able to easily customise the template with an easy drag-and-drop editor that lets you add, shift, or remove pages as needed.

Image Source: ClickFunnels

#9:  Check for Plagiarism Using Copyscape

Duplicate content may not get your website penalised, but it can seriously harm your traffic and rankings and therefore, your search visibility. 

So it’s one of the most damaging elements that could set your content marketing efforts a few steps back. You may have other websites copying your content or you may have quoted another article, which will bring up a duplicate content issue.

This makes it crucial to always check for plagiarism before publishing new pieces of content and repurposed content. You can use a tool like Copyscape to run a search for similar content across the web so you can fix these duplication issues well ahead of time.

#10: Make Sharing Easier with ShareThis

One of the most common content marketing goals is to get more shares to increase visibility and impressions. The more shares you get, the more people who will see your content. And the more visibility you get for your content, the more leads you could get. 

This makes it crucial to allow easy content sharing rather than putting your readers through the gruelling process of copy-pasting the URL onto their social media posts. 

To do so, you can add social sharing buttons to your blog posts and website content using ShareThis. Then your readers won’t have to open their social media accounts to share your posts.

Image Source: ShareThis

#11: Automate Email Content Distribution with GetResponse

Email is still one of the most effective channels for content distribution. A MailMunch survey even found that along with social media, it is the second most preferred method of content distribution. It is, therefore, crucial for content marketing as it helps you nurture your leads and retain existing customers. 

However, email marketing is a challenge in itself. But you can simplify the whole process using an email marketing automation tool like GetResponse. This tool does everything that’s needed by an email marketing tool – from creating eye-catching emails and developing automation workflows to designing high-converting landing pages. 

The automation workflows on GetResponse are fully scalable. You can customise them as needed and make sure you send out the right emails according to your subscribers’ behaviours and reactions.

Image Source: GetResponse

#12: Use Hootsuite to Manage Your Social Media

As mentioned earlier, social media is the second most preferred channel for content distribution along with email. 

This makes it crucial to invest in a comprehensive and effective social media management platform like Hootsuite. You can use this platform to schedule all of your social media posts so that they get published when your followers are most likely to engage

Hootsuite also lets you curate pre-approved content that your teams can post and schedule at the right times. 

It even provides you with in-depth insights into how your social media posts are performing. This is a great way to discover what type of posts your audience prefers and when they’re most active. So you can use these insights to further optimise your social media content strategy.

Image Source: Hootsuite

#13: Use Trello to Promote Team Collaboration

It takes a team to execute an effective content marketing strategy. Easy communication and collaboration is essential if your team has to stay on track with all your tasks and projects. 

You can use a platform like Trello to created boards for specific projects, assign tasks, share content briefs, and more. 

This platform makes it much easier to keep track of your tasks and assignments so you won’t miss deadlines. You’ll be able to see who’s working on a card, how far they’ve progressed, and what they have finished.

Final Thoughts

These 12 content marketing tools are highly effective and can help you manage almost every aspect of your content marketing strategy. Make the most of them to create better, more engaging content, organise your schedule, collaborate with team members, and distribute your content effectively for content marketing success. 


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