Why You NEED Video Marketing (+5 Best Online Video Makers)

Video marketing is vital these days. Not only are people twice as likely to share video content than any other kind of content, but 84% of people also say that they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl). But when it comes to creating compelling video content, some would-be video marketers don't know where to start. Fortunately, we've pulled together a list of the best online video makers that you can use to get started with this important marketing tactic or level up your existing video marketing efforts. But first, let's talk about what video marketing is and explore some reasons you should absolutely start video marketing right now if you haven't already.

5 Best Online Video Makers:

What Is Video Marketing?

Video marketing is a marketing tactic that involves creating and sharing video content to bring in new customers or followers, retain existing ones, and converting those followers into paying customers.

Why Video Marketing Matters

We've already mentioned a couple of video marketing statistics that illustrate just how important video marketing can be for brands in terms of reach and conversions. Here are some key benefits to video marketing that should convince you to get started or grow your video marketing efforts.

Google Loves Video Content

Since Google owns YouTube, it should surprise nobody that Google favors YouTube video content in search results. To make sure that Google pays attention, you'll want to make sure your YouTube videos are optimized for SEO and that they are educational and entertaining. Since YouTube has high domain authority, we also encourage you to link back to your site and products in your video descriptions.

Video Commands Attention

Video content captures attention in a way that images just don't. To make sure that viewers continue watching, you'll want to focus on creating an intro that drives excitement. You only have a few seconds (max!) to capture attention, so your videos can't rely on a slow burn.

Video Content Encourages Sharing

As we mentioned earlier, people are twice as likely to share video content with their friends as they are other types of content. That's why we've seen such a boost in short-form video platforms like TikTok, Instagram Stories, Instagram Reels, and others.

Consumers Love Video Content

According to Wyzowl, 69% of people prefer to watch a short video to learn about a product or service. This beats out 18% who prefer a text-based article, 4% who prefer infographics, 3% who prefer eBooks or manuals, 3% who prefer webinars, and 2% who prefer a sales call. Keep this in mind the next time you're considering how to market your brand.

Video Attracts New Customers

Your video content can be shared across social media platforms, giving you the opportunity to reach consumers on Instagram, Facebook, YouTube, and others. The biggest social media platforms have targeting tools you can use to get your video content in front of the right people.

Videos Are Great for Explaining

A staggering 96% of people have watched an explainer video to learn more about a product or service (Wyzowl). Creating video content about your new product or service can get would-be customers an in-depth look at your product or your brand. Plus, it's usually a whole lot easier to explain things using video instead of text or still images.

Video Increases Conversions

We talked about this earlier, but video can also increase conversions. The reason for this is that they give consumers the chance to see your product or service in action. Plus, when you include video content on your website, it can increase the amount of time visitors stay on your site. This increases the chances that they'll see something they like and will also signal to search engines that your site provides value.

5 Best Online Video Makers for 2021

Now that you're convinced you need to invest some time into creating video content to promote your brand, you're probably wondering how to get started. Here are 5 of the best online video makers for 2021 that will help you create compelling, intriguing, and entertaining content to show your products and services in the best light.

1. Promo.com

Promo.com is hands down one of the best online video makers in 2021. You can use Promo.com to create video ads, social media videos, product videos, explainer videos, and more. The platform offers access to a high-quality video library with more than 100 million clips and professionally edited music. Creating your video is easy, too. Just choose from one of Promo.com's customizable, ready-made videos and make it yours. Promo.com offers great support and you get a lifetime license of the videos you create.

? Customization

Promo.com has more than 4,000 video templates that you can customize. Or, if you'd prefer, create your own video from scratch. The platform gives you access to 100+ million premium HD videos and photos from iStock, Getty Images, and other stock image and video platforms.

? Base Features

  • 100M+ premium video clips, 150K+ standard video clips, and fully licensed music
  • Ready-made video templates
  • Supports multiple video formats
  • Text animations
  • Easy to use editor
  • Free social media calendar
  • Photo collage maker
  • Commercial usage rights

? Pricing

Promo.com offers three pricing plans:

  • Basic: $49/month or $291/year
  • Standard: $99/month or $514/year
  • Pro: $359/month or $1,853/year

2. Biteable

Biteable is an online video maker that you can use to make videos with animation, stock footage, and photos. The platform includes a great selection of templates and stock footage to make creating your videos super easy. Biteable also offers video editing tools so you can trim, crop, merge, and resize video as well as remove or add audio, text, images, and watermarks.

? Customization

Biteable is highly customizable. You can create a video from scratch by choosing scenes, adding text, choosing your font, and adding colors, styles, and animated scenes to make your video a true representation of your brand. Not feeling super creative? Not a problem Biteable has templates that you can use to get started quickly. And the templates are also customizable.

? Base Features

  • Studio-quality animations
  • 1+ million Storyblocks video clips
  • 2.8+ million Unsplash stock images
  • Royalty-free music
  • Custom uploads
  • Chat and email support

? Pricing

Biteable offers a forever free plan and two paid plans:

  • Free: $0 for base features and watermarked videos
  • Plus: $29/month or $228/year
  • Ultimate: $99/month or $588/year

3. Renderforest Video Maker

Renderforest Video Maker is another online video maker that lets you create explainer videos, product or service promo videos, slideshows, presentations, infographic videos, and a lot more. It's just one part of the Renderforest platform, an all-in-one branding platform that provides tools to create high-quality videos, logos, graphics, mockups, and websites.

? Customization

Renderforest has more than 800 completely customizable templates and 10K+ scenes you can add to your videos. You can customize your video creation using background music, voiceovers, text, or changing the styles and colors. Plus, you can add stock images and videos. Some of the Renderforest templates also have customizable presets that simplify the process even further.

? Base Features

  • Unlimited 360p video exports
  • Up to 3-minute videos
  • 200k+ stock videos and a limited number of music tracks
  • Unlimited low-quality logos and mockups (with watermarks)
  • Free websites on Renderforest subdomain
  • Limited graphic designs and color customization

? Pricing

Renderforest offers a forever free plan and four paid plans:

  • Free: $0 for base features and watermarked videos
  • Lite: $19.99/month or $83.88/year
  • Amateur: $29.99/month or $119.88/year
  • Pro: $59.99/month or $239.88/year
  • Agency: $599.88/year (no monthly option)

4. Wave.video

Wave.video is easily one of our favorite online video makers for 2021. You can use this platform to easily create and edit videos for social media, emails, websites, and blog posts. Wave.video offers a library of 200M+ stock videos, images, and audio clips as well as templates you can customize.

? Customization

Like many of the online video makers on our list, Wave.video gives you the option of creating your video project from scratch or starting from one of their pre-made templates. Either way, you have full customization control of your video and can change everything from background colors to font sizes to present your brand exactly the way you want. Wave.video also lets you choose from different video formats (square, horizontal, story, etc) so you can make sure your video is the right size for the social media platforms you use.

? Base Features

  • Free library of video clips, images, and royalty-free audio
  • 600+ professional designer templates
  • Option to upload your own videos, images, and audio clips
  • Voiceover recording
  • 350 fonts to choose from
  • Ad-free video hosting
  • Inspirational calendar with video ideas
  • Auto-resizing for 30+ video formats

? Pricing

Wave.video offers a forever free plan and two paid plans:

  • Free: $0 for base features with basic video editing
  • Creator: $49/month or $281/year
  • Business: $99/month or $569/year

5. Magisto

Magisto is an online video maker with a twist — it's powered by AI. So, you upload your photos and videos, choose your editing style, and add music. Magisto then chooses the best bits of your videos and photos, adds the music you wanted, and splices the content together into a video. Using Emotion Sense Technology Magisto creates just the right mood based on the editing direction and music you choose.

? Customization

With Magisto, you have two options for creating videos: creating your videos from scratch or using one of the platform's video templates. Either way, you have the option to customize, editing the video the way you want, adding your own content, or buying content from the stock images and videos library.

? Base Features

  • Make videos up to 10 minutes long
  • Full access to Magisto's video editor
  • Premium editing styles
  • Unlimited downloads and social sharing
  • Text animation

? Pricing

Magisto offers three paid plans:

  • Premium: $9.99/month or $59.88/year
  • Professional: $19.99/month or $119.88/year
  • Business: $69.99/month or $419.88/year

Choose From the Best Online Video Makers

If you're not already using video marketing for your business, it's time to start. More and more consumers are seeking out video content and you don't want to get any further behind! Any of the online video makers on our list will help you create compelling, high-quality videos that you can use to promote your brand across social media platforms, on your website, in emails, and more. So, start creating!

Frequently Asked Questions

What are the best online video makers in 2021?

The online video makers on our list are a great place to start:
- Promo.com
- Biteable
- Renderforest Video Maker
- Wave.video
- Magisto
In addition to these online video makers, you can check out these:
- Adobe Spark
- Moovly
- WeVideo
- Animoto
- ClipChamp

What is video marketing?

Video marketing is a marketing tactic that involves creating and sharing video content to bring in new customers or followers, retain existing ones, and converting those followers into paying customers.

What are the benefits of video marketing?

There are several reasons you should start using videos in your marketing strategy. Here are just a few of them:
- Google loves video content
- Video commands attention
- Video content encourages sharing
- Consumers love video content
- Video attracts new customers
- Videos are great for explaining
- Video increases conversions

What is an online video maker?

An online video maker is a video creation and editing tool you can use to create video content for your website, emails, social media, and more.

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content