If you’re the type of person who likes to be prepared and stay organized, bulk scheduling is the perfect solution for efficient social media management. With the help of a bulk scheduling tool, you can plan multiple social media posts ahead of time so you don’t have to manually create and schedule every few days. Instead, the tool lets you mass plan hundreds of posts at a time so you’re sorted for the entire month.
In 2024, scheduling your posts to maintain brand consistency and visibility becomes even more crucial—which can be a problem if your tool has post-schedule limits. That’s why we’ve shortlisted some of the best social media scheduling tools that can help you keep your posts organized and optimized, as well as answer other questions about using them.
Top Bulk Scheduling and Mass Planner Tools:
Social Media Management Tools To Help You Plan, Schedule, And Publish
We’ve selected various tools that can be used for planning, scheduling, and publishing posts across different social media platforms. While their exact features may differ depending on the platform (and the needs of your business) their goal is the same: to make your social media posting process much more manageable.
1. Brandwatch Social Media Management
Price: Price on request
Bulk scheduling limit: Unspecified
Brandwatch (formerly Facon.io) is a constantly innovating social media management tool, with plenty of features and integrations to help customers understand their performance on social media platforms. It has three primary plans to meet the needs of its customers for more flexibility: Consumer Intelligence, Influencer Marketing, and Social Media Management. While the first two are marketed more towards researchers and influencer agencies, the last plan is where its bulk scheduling tool shines.
With Brandwatch’s social media scheduling tool, you can plan, edit, preview, and publish content and campaigns from a central calendar. Its Publish tool delivers an intuitive view of all scheduled and published content across all channels. The tool’s approval flows help your team work together on cross-channel projects and ensure high-quality, on-brand content. This saves time, optimizes ad costs, and identifies your best content.
Furthermore, Brandwatch’s Content Pool function ensures that your social feeds have a cohesive brand style and voice. The Content Pool, where all published content and stock items are housed, is available to all your marketplaces and teams. You can use the Content Pool to share your most engaging and relevant content with other local markets, or you can create and save material for later use.
2. Sprout Social
Price: Starts at $249 per month
Bulk scheduling limit: 350 posts
Sprout Social is an all-in-one social media management platform that comes with powerful tools for publishing and scheduling, engagement, listening, analytics, and even employee advocacy. It’s one of the best enterprise-level solutions out there and integrates with most of the leading social networks. You can build a publishing blueprint to simplify your content planning with a visualized content calendar.
The bulk scheduling tool helps you speed up your workflow by importing hundreds of posts at a time through a CSV file. Bulk scheduling isn’t just limited to the message, date, and time but also extends to first comments, tags, and approval workflows. This makes it one of the most comprehensive bulk scheduling options out there as you don’t have to manually go back in and add those details later on.
Sprout Social also features an in-depth social listening module, allowing you to catch on to trends before they become a significant presence in your community. By browsing through different topics, you can see the surrounding social conversations around your brand, giving you actionable data to respond accordingly.
3. Hootsuite
Price: Starts at $99/mo.
Bulk scheduling limit: 350 posts
Hootsuite is a comprehensive social media management platform that comes with tools for publishing, engagement, monitoring, advertising, and analysis. You get a calendar view that makes it easy to visualize your publishing plan so you can map out your campaigns, collaborate with team members, and fill content gaps. It even lets you create dashboard streams that provide you with curated content based on keywords, hashtags, and locations.
The Hootsuite Bulk Composer allows you to schedule multiple posts at a time, simplifying the process of mass planning your social media content. With this, you can upload a CSV file containing hundreds of social media posts that can either be published on one platform or spread across different networks. Hootsuite also lets you review each post so you can make necessary edits such as correcting typos or adding emojis or media files.
Other Hootsuite features make content creation far easier to track, like live previews of your posts. This allows users to see what their posts will look like on different platforms before hitting publish without the hassle of switching between other websites to check them individually.
4. Sendible
Price: Starts at $25/mo.
Bulk scheduling limit: 300 posts
Sendible is a leading social media management platform that offers features for publishing, collaboration, analytics, and listening. It offers a shared content calendar that allows you to visualize your publishing plan for the entire month. It even provides you with content suggestions based on topics that your audience cares about, so you can fill up your publishing schedule with highly engaging content.
With Sendible, it’s easy to mass plan your entire campaign by bulk uploading your posts into the platform using a CSV file. Once uploaded, you can schedule the posts to go out at a specified time or add them to a queue. The platform further lets you customize the messages, URLs, and images to include in each post, which comes in handy if you ever need to make changes.
Sendible integrates seamlessly with many of the most popular social media platforms today, from Facebook to TikTok. It also has other integrations like a Google Chrome Extension (allowing you to schedule publishing for posts without going in the tool itself) and Canva (for more accessible inclusion of graphics into your social media posts), helping you create a seamless workflow around creation and publishing.
5. Agorapulse
Price: Starts at $49 per month, increasing based on number of social media profiles (custom and free plans available)
Bulk scheduling limit: Unlimited
Agorapulse is a powerful social media management tool that offers solutions for publishing, monitoring, reporting, engagement, and ROI. It gives you a unified social inbox where you can view and manage all your messages and comments across different social networks in one place. The listening feature allows you to discover trending conversations and actionable insights about your brand.
With Agorapulse, you can schedule your social media posts in bulk to save time and resources. The free plan lets you schedule up to 40 posts whereas all of the free plans let you bulk schedule an unlimited number of posts. This makes it a great option for agencies and marketers who have to bulk schedule a large number of social media posts for multiple clients.
These work well with Agorapulse’s other features, like its follower profiling and reporting software, which can help you better understand how your brand is performing on different platforms—and who is the most invested in your brand.
6. CoSchedule
Price: Starts at $19 per user per month (free plan available)
Bulk scheduling limit: 365 posts
CoSchedule is essentially a marketing management tool that offers a robust marketing calendar so you can bring all your content, projects, and tasks together in one place. This makes it easier to organize your marketing efforts and maintain visibility across teams. Through this calendar, you can collaborate with team members in real-time by sharing progress, suggestions, and feedback.
CoSchedule aims to simplify social media management by eliminating the need to manually schedule social posts. You can create predefined social sharing templates that can be reused over and over again. Moreover, it even lets you import a CSV file to upload hundreds of social media posts at a time. Once imported, you can easily review, edit, and schedule these posts to mass plan your publishing schedule.
This tool is handy for blog brands since CoSchedule integrates with WordPress posting. Users can even write and promote their blog posts from within the platform for greater ease of use.
7. SocialBee
Price: Starts at $24 per month
Bulk scheduling limit: 1000 posts (up to 5000 with higher-tier plans)
SocialBee is a powerful social media management platform that provides tools for creating, scheduling, publishing, and analytics. The platform makes it easy to mass plan your social content across various social media accounts. It lets you organize your posts into different categories, which you can then schedule at once to go out at different times of the week.
The platform allows you to create posting sequences that you can reuse to maintain a consistent publishing schedule. SocialBee also lets you bulk upload your social posts from a CSV file, which you can then schedule in bulk. It even gives you the option to set the posts to expire after a number of days or trim text to fit the category limit on Twitter. Plus, you can make bulk edits to your posts to save time – whether you want to add or remove social profiles, turn them into a draft, approve them, delete them, or move them to another category.
8. Social Champ
Price: Starts at $29 per month (free plan available)
Social Champ is a social media management tool that allows you to create, plan, monitor, and collaborate on social media. It offers a social media calendar and a free social media scheduler that makes it easy to plan your posts ahead of time. The platform even lets you analyze user sentiment and monitor relevant social media conversations so you can get a better understanding of your audience.
With the Social Champ bulk uploader, you can import up to 100 social posts per CSV file. Moreover, you can also upload multiple CSV files and mass plan for up to three years in advance. Once uploaded, the platform lets you schedule these posts to go out at a time and date specified by you. Additionally, Social Champ also ensures that you never run out of post ideas by providing you with content suggestions and automatically connecting the RSS feeds of your favorite publications.
9. Onlypult
Price: Starts at $17.5 per month
Bulk scheduling limit: 20 posts/attempt
Onlypult is a social media tool that’s dedicated to publishing and monitoring. It’s one of the more affordable options in social media management. It allows you to publish to multiple social media accounts and supports all the leading social networks including Pinterest, TikTok, and Tumblr. The tool makes delegation easier by letting you provide social media managers with access to publications without having to share your password.
The bulk scheduling tool simplifies social media planning by uploading multiple posts from a CSV file. You can then create a posting calendar for the rest of the month or even plan much more in advance. Onlypult also lets you create a standard text to apply to all your posts in case you need to include your catchphrase or contact info in every post. Further, you can make any necessary adjustments to the posting schedule before saving it to your calendar.
Onlypult also helps keep your social media posts organized by allowing you to have them deleted after a set time, limiting the number of promotional posts on your platforms. This cleans up your social media profiles and avoids confusion about campaigns that have already ended.
10. Post Planner
Price: Starts at $3 per month
Bulk scheduling limit: n/a
As the name suggests, Post Planner is a social media planning tool that lets you create, curate, schedule, and analyze social media content. The tool makes sure that you never run out of post ideas by providing you with content streams, evergreen post recycling, and virality predictions. It supports bulk posting, which means you can compose posts at once for multiple profiles across multiple social networks.
With Post Planner, you can upload hundreds of posts to be scheduled at once from CSV or Excel files. This allows for easy mass planning, which simplifies the process of planning your entire campaign or calendar ahead of time. Post Planner simplifies scheduling by allowing you to queue posts in a single click. You can even randomize the order of your content using post shuffling, which will allow you to keep engaging your audience.
11. RecurPost
Price: Starts at $25/mo.
Bulk scheduling limit: Unlimited
RecurPost is a social media management tool with a focus on publishing and planning. The tool provides you with a social calendar that gives you full control over your content planning. It comes with an inbox where you can read and reply to incoming messages and comments in one place so you can manage all your communications. You can even add team members, delegate tasks to them, and easily collaborate without having to share your social credentials.
When it comes to bulk scheduling, the RecurPost solution is one of the most robust options out there. With the most basic plan, you can bulk schedule up to 1000 social media posts through CSV files. The more advanced plans, however, allow you to schedule an unlimited number of posts at a time. This is extremely useful if you have a demanding publishing schedule and have to post multiple times a day.
12. HubSpot
Price: Starts at $50/mo.
Bulk scheduling limit: 300 posts
The HubSpot marketing software offers comprehensive tools to manage every aspect of your marketing. It provides you with tools for social media marketing so you can create and publish posts, analyze results, boost your posts, and monitor your competitors’ streams in one place. HubSpot lets you create a custom publishing schedule that’s optimized based on your audience’s social activity, enabling you to drive high levels of engagement.
It even allows you to bulk schedule posts by uploading up to 300 posts at a time through CSV files. You can specify the account, posting date, messaging, link, and photo URL for each post. Once uploaded, you have the option to review the posts and make necessary edits before scheduling them to go out at the time and date specified.
13. SocialPilot
Price: Starts at $25.5/mo.
Bulk scheduling limit: 500 posts
SocialPilot is a social media marketing platform with a focus on publishing and collaboration. It provides features for social media scheduling, content curation, and RSS feeds automation. It also comes with a social inbox that lets you manage your communications in one place. The platform even lets you manage Facebook Ads and offers robust analytics insights to help you optimize your strategies.
The platform’s bulk scheduling feature lets you mass plan up to 500 social media posts in advance by uploading a CSV file. This lets you mass plan for leading social networks including Facebook, Twitter, Instagram, LinkedIn, and Tumblr. SocialPilot supports bulk scheduling for text posts, link posts, and even image posts. Once uploaded, you can review the posts and make edits to the scheduling time and which social accounts to upload to.
You can organize the different social media platforms your brand is posting into groups for easier distribution and oversight of posts. This will cover creating publishing, and editing your posts—allowing users to fine-tune their approach to social media posting if needed.
Simplify Social Media Publishing with Bulk Scheduling
There are a ton of bulk scheduling and mass planner tools available in the market. It’s important to find one that works specifically for your needs and fits your budget. Several platforms even let you bulk schedule for free, although they’re typically limited to a fewer number of tools. For instance, trial users on Sprout Social can bulk schedule up to 50 posts at a time.
Go through your current toolset and see if it’s lacking in any way, and then consider a social media management tool that comes with bulk scheduling based on those needs. For example, you might only need a bulk scheduling tool because you already have everything else you need. Or you might be looking for a more comprehensive platform because your current toolset doesn’t let you do much. Either way, using a bulk scheduling tool lets you simplify social media publishing by letting you plan your posts well in advance.
Frequently Asked Questions
Do brands need a bulk publishing tool?
If your company is active on social media, it needs a bulk publishing tool to get significant traction and engagement with your audience. Many of the tools we’ve discussed don’t just help you publish—they also give you reports about how your posts performed, organize all content into a single place, and otherwise provide you with crucial information about the audience that sees your social media posts.
What if my brand is too small for a bulk publishing tool?
Some tools discussed above target enterprise-level businesses, but it's becoming apparent that even smaller companies can benefit from bulk publishing tools. According to Forbes, the 4.9 billion people on social media often spread their digital footprint around 6 to 7 different platforms per month. The more posts you have spread across other platforms, the higher your visibility will be, no matter how large or small your brand is.
Should I hire a social media manager to oversee/operate bulk publishing tools?
While many of these tools do automate processes of creating and publishing social media posts, having a full-time social media manager is still advised on your team to make sure content is up to your standards. Social media managers are also crucial to another aspect of social media posting—official brand responses.
