Consistently drawing high-quality organic traffic to your online store is necessary to survive and thrive in the crowded digital marketplace. This entails understanding and using eCommerce SEO to attract potential shoppers and entice them to buy your goods.
SEO for eCommerce involves techniques to rank high in the search engine results pages (SERPs) of Google and other search platforms. Moreover, it focuses on improving your category and product pages' performance to make customers freely explore and choose their options.
However, keeping visitor numbers high can be challenging if you're already too busy with inventory management, customer support, and order processing. eCommerce SEO service companies can provide the specialist assistance you need to achieve higher SERP visibility.
10 Best eCommerce SEO Service Agencies You Can Work With for 2024
Organic traffic refers to Internet searchers who visit your online store from unpaid sources, specifically search engines. People who discover brands this way compose 34% of the consumer population. Most consumers use their mobile phones for shopping-related queries (54%) and purchases (49%).
Source: blog.hubspot.com
Navigating SEO marketing for your eCommerce business can be daunting if you do it alone. We've shortlisted 10 service providers you can work with for 2024. Check them out below:
Best for: Amazon merchants targeting or supplying overseas buyers Pricing: $1,000/project Nuanced Media aims to provide your brand an “unfair eCommerce advantage” on Amazon or another marketplace through competitive research, audience targeting, dynamic ads, and multi-channel presence. The agency has a mastery of Amazon’s A9 algorithm and uses the Amazon Demand-Side Platform to launch ad campaigns for brands. Moreover, the agency is a certified Amazon Service Provider Network (SPN) partner. Its knowledge of Amazon Global Selling requirements gives you the confidence to entrust the company with your Amazon account management, brand content, cataloging, advertising management, storage, taxation, and international shipping and returns. Nuanced Media also offers account setup in other marketplaces, such as Target, Walmart, Etsy, and eBay. Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more.
... 10 - 50 San Diego, Phoenix, Tucson, Chicago, and Philadelphia Best for: Businesses of all sizes Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and some of the top brands on Amazon. We have been featured on BuzzFeed, CNBC, ModernRetail and more.
... Best for: Newly launched websites Pricing: $5,000 and up, depending on services required SociallyIn recognizes that SEO is a science, combining competitor research and testing to provide optimized pages for your eCommerce site. The agency can audit your existing e-store and perform the on-page, content, and technical optimization necessary to bring in more visitors and sales. Its 97% average client retention rate proves how satisfied over 100 clients are with SociallyIn’s techniques. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. 50+ Atlanta Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Best for: Amazon store owners with robust advertising efforts Pricing: $5,000+/month eCommerce SEO is part of Disruptive Advertising’s eCommerce marketing service suite, which also includes paid search, paid social, Amazon management, website conversion rate optimization, automated nurture, and email marketing. It analyzes Amazon accounts as meticulously as it does PPC ad campaigns—another agency forte—and conducts CRO testing on all SEO projects to help store owners achieve and sustain their sales volume and profitability. AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Best for: Companies that prefer highly responsive content and development partners Pricing: $1,000 to $5,000 monthly SmartSites is a full-service digital marketing agency that builds eCommerce websites from the ground up or optimizes existing e-stores on the following platforms: Magento, Shopify, WooCommerce, BigCommerce, OpenCart, Zen Cart, PrestaShop, OsCommerce, and Volusion. The agency also works with live chat platforms—Gorgias, Intercom, JivoChat, and Smith.AI—which can directly bring website visitors to inner webpages, providing valuable self-service tools for exploration, specific product inquiry, ordering, and payments in real time. Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core ecommerce platforms are Shopify, Magento, and Woocommerce. Our core ecommerce services include SEO, P... 50+ New Jersey Best for: Small and Medium Sized Companies Sell more stuff with ecommerce sites that attract and convert. SmartSites builds, optimize, and promote ecommerce sites that drive results. Our core ecommerce platforms are Shopify, Magento, and Woocommerce. Our core ecommerce services include SEO, P... Best for: Companies of all sizes, including businesses with global expansion plans Pricing: $1,000 to $2,000 monthly Thrive is a Texas-based company, whose eCommerce SEO campaigns have helped brands more than double their orders, sales volume, and purchase conversion value. Its optimization experts are Walmart and Amazon marketing specialists. They help with account setup, account audit, market and competitor analysis, in-depth product inventory management, product placement, pricing, keyword research, branding, and review management strategy. The agency can also provide video production and social marketing support to further boost your online presence and ROI. Thrive also has various offices across America and one in Vancouver, which can be an advantage if you’re aiming for local eCommerce SEO. Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. 50+ Arlington, Texas; Los Angeles, California Best for: Enterprises, Large and Small brands Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more. Best for: Scalability-aiming eCommerce firms Pricing: Starts at $2,500/month for its basic plan WebFX can optimize your online presence on popular eCommerce platforms, such as Shopify, BigCommerce, and WordPress. Clients will gain access to its MarketingCloudFX ROI tracker, which operates on the back of data analytics processor IBM Watson AI. eCommerce SEO packages include CRO analysis and implementation. Best for: SEO sustainability-focused companies Pricing: $3,000 to $10,000/monthly Victorious creates 12-month campaigns, which, although customized to your business goals, follow a “general rhythm” divided into four quarters. Its team spends the first quarter goal-setting, starting its 200+ point SEO audit (including technical and backlink analysis), keyword research, and Robots.txt optimization. Audits continue in the second quarter—including core web vitals—alongside establishing your brand’s topical authority through optimized content and link building. Site architecture, CRO, and featured snippet recommendations support ongoing content optimization in the third quarter. Meanwhile, a competitive and ROI analysis, annual goal assessment, and EAT (expertise, authoritativeness, and trustworthiness) recommendations happen in the final quarter. The agency boasts that clients can achieve an ROI in 45 days upon launching the eCommerce SEO strategy for your store, but it doesn’t give percentages or estimated dollar values. Best for: eCommerce businesses targeting US buyers Pricing: Between $150 and $300/hour or $2,000 and $10,000/month The Searchbloom team follows the A.R.T of SEO methodology. Letter A stands for authority, built for you through reviews and backlinks. Meanwhile, R is for relevance through high-quality and relatable copy with a clear unique selling proposition. Finally, T is for technology through an easy-to-navigate website structure, mobile-friendliness, and customer data security measures. You’ll also find free search marketing tools on its website, such as its Conversion Rate ROI calculator, Local SERP Checker, Snippet Preview Tool, and more. The agency works with WooCommerce, BigCommerce, CoreCommerce, Shopify, Magento, Squarespace, Volusion, and SamCart. Best for: Companies with multi-category e-stores that need tidying up Pricing: From $2,500 to $20,000+/month depending on the website’s size and services required OuterBox prides itself in having a 125+-strong Google-certified SEO team, which has helped eCommerce clients grow their organic web traffic by an average of over 273%. Clients get password-protected access to monthly reports on the SEO tasks accomplished and eCommerce-focused KPIs. For the past nearly 20 years, OuterBox has helped optimize clients’ stores on Shopify, Magento, NetSuite, WordPress, WooCommerce, NopCommerce, BigCommerce, Drupal, Volusion, Umbraco, Unilog, and Celerant. Best for: Businesses that need a self-serve pricing mechanism Pricing: $2,500/month (national-focused with a modest catalog size and simple product line) Coalition Technologies has handled over 530 eCommerce projects in its nearly decade and a half of operations, using 500+ ranking factors for its SEO initiatives. Its tech stack consists of Magento, Shopify, BigCommerce, and Shift4Shop (formerly 3dcart). Coalition helps you arrive at a rough figure for your SEO project with its Marketing Pricing Estimator.1. Nuanced Media
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2. Sociallyin
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3. Disruptive Advertising
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4. SmartSites
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5. Thrive Internet Marketing Agency
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Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
6. WebFX
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7. Victorious
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9. OuterBox
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10. Coalition Technologies
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Key Factors to Consider When Researching an eCommerce SEO Agency
You must be comfortable working with your eCommerce SEO company, especially since your future relationship will involve sharing your sales data besides paying the project cost. The following can help you gauge which of your shortlisted agencies will suit your goals:
Specialization
Research and ask who its past clients were (and current ones, too), what platforms they work with, and what challenges it has helped clients overcome. Choosing a company with a deep familiarity with the platform your online store uses will mean better optimization and platform-specific solutions to promote opportunities and tackle organic promotion difficulties.
Reputation
Check your candidates' websites and ask for case studies or success stories relevant to your niche and specific struggles. Let them share the optimization process and the gains they achieved for their clients. Look for evidence of their strategic mastery, especially in adapting to changing search engine algorithms and evolving consumer trends. Also, review your prospective partners' portfolios to determine if they’ve done similar work in your sector.
Source: nuancedmedia.com
Examine their industry recognition and presence in respected marketing publications. Finally, look for client testimonials and social media feedback to determine the excellence levels they bring to their campaigns.
Source: sociallyin.com
Peer endorsements and thought leadership contributions in expert forums can further validate their reputation and influence within the professional community.
Source: smartsites.com
Strategy and reporting metrics
Select an agency updated with the latest online search trends and best practices. It should be able to present its long-term plan for your e-store, focusing on the KPIs that would bring sustainable sales and revenue growth. Ensure the agency demonstrates proficiency in leveraging advanced KPIs, such as customer lifetime value and ROI, beyond just traffic and rankings. Also, find out how the agency customizes reporting metrics that align with your business objectives and their success indicators.
Source: outerboxdesign.com
Advanced agencies’ approach should integrate AI and machine learning tools for predictive analysis and offer actionable insights and strategic recommendations in their reporting, directly linking SEO activities to business outcomes and revenue growth.
Source: webfx.com
Pricing model
Understand the agency's payment terms. Despite the growing popularity of pay-for-performance, this model isn’t advisable for SEO because some goals take longer to achieve. Moreover, industry insiders say that some companies offering this pricing type aim for short-term wins, including ranking for keywords with low search volume and long-tail keywords. However, traffic volume and rankings alone don’t impact your bottom line. Conversions and engagement also determine the ROI of SEO efforts.
Voice search optimization knowledge
With almost a third of American households owning smart speakers and voice-assisted mobile apps, you must make your e-store voice search-ready. Statista forecasts that voice-assisted eCommerce transactions will be worth nearly $20 billion in 2023.
Community engagement and post-purchase experience
Consider hiring an agency that integrates social media and online forums into its SEO strategy to strengthen your brand's online community. Look for an agency that focuses on nurturing customer loyalty and driving repeat business by enhancing the customer journey post-purchase.
Source: disruptiveadvertising.com
Meanwhile, telling shoppers about their loyalty points in a pop-up message on the checkout confirmation page and thank-you emails with a customer review request or newsletter subscription invite can turn shoppers into brand advocates. Ensure they have strategies for optimizing search for customer support queries and encouraging user-generated content (UGC). For example, Coalition Technologies works with Yotpo, which collects various UGCs, from reviews to customer photos and images. Moreover, find an agency whose expertise extends to integrating SEO with email marketing and loyalty programs to maintain a vibrant brand community.
Source: thriveagency.com
Analyzing the Expenses Associated with Hiring an eCommerce SEO Agency
The costs involved in outsourcing eCommerce SEO vary, depending on several factors.
Project scope
The number of eCommerce websites that would be optimized, their content—including how many pages, products, and categories they have—and target languages determine your SEO project coverage.
Some agencies charge $100 to $500 per page for content creation and optimization, depending on the length and complexity. Meanwhile, monthly optimization services can cost $600 to $10,000 based on your website’s size and requirements.
Services required
Agencies will also charge you depending on the services required to address the specific aspects of your SEO project. These activities include website audits, keyword research, category and product page optimization, content creation, link building, speed optimization, and ongoing monitoring.
Industry competition
More time, effort, and resources may be necessary to rank for keywords in highly competitive industries, where businesses are vying for the same keywords. Some of the priciest niche categories for SEO are health, fashion, and automotive products. Other difficult niches include weight loss-related goods, smart technology products, pharmaceuticals, CBD, vintage collectibles, and adult content.
Agency expertise and skill set
Companies that have delivered proven results for several years can demand higher rates as they bring in more connections and in-depth knowledge when strategizing for your specific SEO needs.
Overview of eCommerce SEO Services
Search engines list only "the best of the best" content on their first pages. Thus, it's necessary to know the three pillars that affect a website's ranking and online presence in general, namely: on-page, off-page, and technical SEO.
On-Page SEO for eCommerce
On-page eCommerce SEO refers to techniques applied to your webpage content that will make it easier for search engines to understand the context and value of a page to internet users. It involves:
- keyword research and usage
- applying meta tags (which include meta titles and meta descriptions)
- posting informative, engaging, and well-structured written content and high-quality images
- alt (alternative) tags or the text that appears in place of an image if the latter fails to load on a user's screen
- internal linking
Off-Page SEO for eCommerce
Off-page eCommerce SEO pertains to strategies for authority and reputation building through backlink-building or acquiring backlinks from reputable and relevant websites, guest posting, social signals or engaging your target audience on social media (including social listening), and influencer outreach.
Technical SEO for eCommerce
Technical eCommerce SEO covers site speed, mobile responsiveness, XML sitemap submission for accurate search engine indexing, SSL security, and website structure with minimal sub-directories. These factors determine how efficiently search engines can crawl your website. At the same time, they make portals easy to navigate, enhancing user experience for longer session duration and sales.
How Much Does eCommerce SEO Services Cost?
Hourly rates for US-based eCommerce SEO agencies are from $100 to $300, while monthly rates start from around $2,000 for new and small to medium businesses. Agencies may charge over $10,000 monthly for industry-leading websites or e-stores requiring detailed engagement, content production, and technical support.
Conclusion
Without a steady stream of leads, experts warn that you may be out of business in a year or so, even if you have the best product, branding, or service. By partnering with eCommerce SEO experts, you can attract potential shoppers, increase conversions, and achieve sustainable profitability. With the help of the agencies listed above, you can confidently navigate eCommerce SEO and succeed in ranking higher.
Frequently Asked Questions
What are eCommerce SEO services?
eCommerce SEO services are techniques that help online stores rank higher on search engines. These services include website audits, on-page SEO, off-page SEO, technical SEO, and performance tracking. Optimized eCommerce platforms have mobile-friendly features and a streamlined checkout process, leading to high conversion rates.
How much is eCommerce SEO?
Payment for eCommerce SEO varies according to your project’s nature, whether it's just improving product descriptions or your entire website structure. Your chosen company's expertise and the competition level in your niche are other primary factors that will affect costs. You may have to allot over $10,000 in monthly fees for comprehensive optimization by an experienced agency. Meanwhile, services may cost around $2,000 monthly for basic SEO services involving websites of startups and SMBs.
