Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and The Goat Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and The Goat Agency:
The gaming industry has seen exponential growth over the last decade, becoming an integral part of mainstream culture, and significantly contributing to the global economy. With the advent of social media and live streaming platforms, a new form of celebrity has arisen: the gaming influencer. With their large and dedicated followings, gaming influencers have become a powerful marketing tool for game businesses. This has consequently led to the emergence of gaming influencer marketing agencies that bridge the gap between game businesses and influencers, enabling effective and strategic partnerships.
Gaming influencer marketing agencies play a crucial role in making these connections happen. These agencies act as intermediaries, matching game businesses with the right influencers to help them achieve their marketing goals. They provide a suite of services, from campaign planning and execution, to influencer selection, contract negotiation, content creation, and performance analytics. They possess specialized knowledge about gaming trends, influencer popularity, audience demographics, and the ever-evolving social media landscape.
Top Gaming Influencer Agencies
In the following section, we will provide a comprehensive guide to some of the top gaming influencer marketing agencies, offering insights into their experience, services, success stories, and unique selling propositions. This invaluable resource aims to help game businesses make an informed decision when choosing a gaming influencer marketing agency that can help them reach their goals in the most efficient and effective way possible.
1. Viral Nation
Viral Nation, a globally recognized influencer marketing agency, has a proven track record in mobilizing global influencers to supercharge fan engagement, as showcased by their successful marketing campaign for the largest mobile esports event, PUBG MOBILE STAR CHALLENGE in Dubai.
Viral Nation’s role in this tournament, hosted by Tencent Games, was to market the event to audiences across 15 different countries, driving mass awareness and attendance. Their multi-platform strategy utilized over 100 international influencers across various social media platforms and time zones.
The campaign aimed for 50 million social media impressions and 60 million media impressions over a month. Viral Nation’s strategic use of 142 global influencers, 360 posts, and 41 media placements resulted in 2.4 million impressions, 3.5 million reach, and 1.5 million interactions, achieving the campaign’s objectives and catapulting PUBG MOBILE into an even larger global gaming audience.
Viral Nation provides comprehensive services including global activations, research & strategy, talent discovery & management, creative & content, ambassador programs, events & experiential, localization, social amplification, and reporting & analytics. They have a deep understanding of platform algorithms and offer services such as amplification, whitelisting, and retargeting to maximize reach and results.
Their approach focuses on creating authentic, emotional connections between brands and audiences through trusted content creators. They have the capacity to source and contract influencers of different calibers, from nano-influencers to celebrities, ensuring the right talent to represent your brand.
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. NeoReach
NeoReach stands out as a full-service influencer marketing agency, particularly adept at managing gaming campaigns. Their hands-on approach covers everything from sourcing top-performing gaming influencers to executing data-driven strategies that resonate with the gaming community.
For gaming brands, NeoReach’s team excels at crafting campaigns that blend your brand story with authentic, engaging, UGC content.
Take their campaign with NVIDIA, for instance. NeoReach helped launch the GeForce RTX 30 Series Laptops by partnering with gaming and tech influencers to showcase the laptops’ power for STEM students.
The “Build Something Awesome” theme connected with gaming creators who highlighted how the laptop enhances both productivity and play.
@gazi.ai Spend the day with me trying out a new NVIDIA GeForce RTX 30 Series laptop! #nvidia #csmajors #studygram #ad ♬ Lo-Fi analog beat – Gloveity
This campaign generated over 3.3 million impressions, 46.7K engagements, and $266,330 in influencer media value.
NeoReach not only manages influencer introductions, contracts, and logistics but also amplifies content through paid media. This means that gaming influencers’ posts don’t just stop at organic reach — the NeoReach team boosts visibility with strategic ad auctions, copy, and creative management, ensuring ROI across platforms.
Their experiential activations further set them apart, creating in-person events that blend gaming with live experiences. From influencer-led stadium events to large-scale gaming tournaments, NeoReach excels at building real-world connections between influencers and gaming communities.
Notably, they partnered with Sony for CES 2023 in Las Vegas, where they managed the entire collaboration and produced a content series that showcased Sony’s latest technology. This series was featured on Sony Global’s Facebook and Instagram channels—check out samples from their Facebook to see NeoReach’s impressive work in action.
Apart from their impressive campaigns, Statista partnered with NeoReach in 2023 to present data on gaming brands with the highest YouTube Influencer Media Value (IMV) in the US and Canada.
Source: statista.com
Using their Social Intelligence API, NeoReach calculated the IMV by evaluating sponsored posts against industry benchmarks, offering insights into the ROI of influencer marketing campaigns. This collaboration further showcases NeoReach’s expertise in delivering data-driven gaming insights.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
3. The Goat Agency
The Goat Agency, founded in 2015 by Arron Shepherd, Nick Cooke, and Harry Hugo, specializes in data-driven influencer and social media marketing, helping large brands engage with their target audiences effectively.
The agency has solidified its place in the gaming influencer marketing space with over eight years of experience and numerous awards, such as The Drum Social Media Agency of the Year award.
Their commitment to creativity and authenticity is evident in their recent contract with Snapchat, where they announced an exclusive partnership with the social media app to leverage their influencer marketing expertise for Snap Star Collab Studio.
One reason for this is their approach to influencer marketing. The Goat Agency does daily vlogs where they share insights into campaigns, discuss the evolution of influencer marketing budgets, and emphasize the use of data to guarantee returns for brands.
All this hard work and dedication has resulted in a rapid expansion between 2021 and 2023 where The Goat Agency grew its staff to 350+ employees (adding 200+ quality employees) and increased its billings by 33%.
From their creative execution to deep insights into gaming trends, Goat is a standout partner for brands looking to connect with hyper-engaged gaming audiences.
What sets The Goat Agency apart is their global reach and centralized approach to influencer marketing. They have built relationships with the top gaming influencers across various territories, such as the U.S. and Latin America, the UK and Europe, Asia-Pacific, and more.
One of Goat’s hallmark campaigns was the relaunch of Saints Row for Deep Silver. Deep Silver approached Goat to build hype among millennials nostalgic for the original game while engaging Gen Z, the most active gaming demographic. Goat’s task was to create a campaign that would stand out in the competitive gaming market.
Goat employed a two-phased influencer marketing strategy, focusing on high-quality content from creators across Instagram, TikTok, Twitch, and YouTube.
In the pre-launch phase, six YouTube creators produced unique content. In one impressive example, YouTubers Josh & Archie created a song called “Keeping it Strange” to hack the UK music charts and become pop stars.
The song was specifically created as a promotion for the relaunch of the Saints Row video game. At its peak, the song climbed to number 27 on the UK Music Charts.
During the launch, 21 influencers from the US, UK, and Australia shared diverse gameplay content, such as co-op gameplay and in-game challenges, keeping engagement fresh and dynamic across platforms.
The results? Over 12.2 million impressions, 9.2 million video views, and a top 30 hit in the UK singles chart. The Saints Row campaign drew more than 1 million players in its first three months, far surpassing expectations.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
4. The Influencer Marketing Factory
The Influencer Marketing Factory is yet another leading gaming influencer marketing agency, providing full-scale support for gaming brands across YouTube, TikTok, and Instagram.
With offices in over 30 countries, including the United States, Brazil, Spain, Italy, Germany, and more, and being on Inc’s list of 5000 Fastest-Growing Companies in 2023 (#340), The Influencer Marketing Factory has 1,000+ influencer marketing campaigns under their belt, reaching more than 3 billion people across socials.
One of their most notable successes was their campaign for MPL Gaming. MPL Gaming partnered with The Influencer Marketing Factory to boost brand awareness and increase app installs.
MPL sought to reach a broader audience and highlight its platform’s convenience of offering multiple games in one app. They turned to the agency for its expertise in influencer marketing, particularly in gaming and tech communities.
The Influencer Marketing Factory curated a campaign by collaborating with 23 US-based influencers, including Faze Rug, The Stradman, MoreJStu, and Issac & Andrea, with a combined reach of over 98 million YouTube subscribers. The influencers, spanning gaming, tech, and lifestyle niches, created engaging YouTube sponsorships within their normal videos to showcase the features and benefits of the MPL app.
The campaign achieved 15 million views, 726k likes, and over 74k comments across influencer channels, with a 9% engagement rate. It not only drove substantial app installs but also expanded MPL Gaming’s visibility, reaching a wide audience. Key factors for success included:
- Targeted Influencer Selection: Choosing influencers from relevant niches ensured the content resonated with the right audience.
- Authentic and Engaging Content: Influencers created genuine, relatable content, fostering trust and engagement.
- Highlighting App Features: The content showcased the ease of accessing multiple games in one app, appealing to both casual and serious gamers.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
5. ARCH.
Arch has emerged as a top-tier influencer marketing agency, specializing in connecting brands with influencers in the gaming and app sectors. With over five years of experience and a network of more than 4,000 influencers across five continents, Arch has made a significant mark in the industry by focusing on performance-driven campaigns that prioritize real results, such as registrations, installs, and purchases.
For Acer, their goal was to promote their gaming laptops to a younger audience. Using the creativity of YouTubers, such as AdnanBro, Imperator FX, and Niki13Gaming, they successfully increased visibility for Acer’s Predator Gaming Laptops among Gen Z audiences in Southeast Europe.
The campaign achieved over 300k Instagram impressions and over a million YouTube views across all creator videos.
What sets Arch apart from other influencer marketing agencies is its laser focus on results. Rather than just looking for brand awareness, the agency places heavy emphasis on installs, CPI (cost per install), ROAS (return on ad spend), and retention. Their campaigns are designed with clear objectives, ensuring influencer activation is performance-oriented and delivers measurable outcomes.
Like their campaign for Wargaming where they used more than 550 influencers across 30 countries to achieve 1,500 activations. This was done primarily using UGC. On the other hand, Match Masters, they upped the ante and achieved over 2,000 activations, placing the gaming app in the #1 spot across 15 countries.
Apart from Wargaming and Candivore (makers of Match Masters), they’ve also worked with other notable gaming brands such as SuperPlay (creators of Dice Dreams) and Domino Dreams, as well as brands such as Surfshark VPN, RedBull, Huawei, and Incogni.
These partnerships show their versatility in handling gaming, app, and tech-based campaigns. Moreover, their global network spans the Americas, Europe, MENA, and Australia, making them well-versed in cross-cultural campaigns.
Their extensive network of influencers includes some big names, such as Noah with 2.3 million followers, Murat Soner with 3.5 million, and the Beta Squad with 10 million. This gives brands access to influencers across platforms like TikTok, YouTube, Twitch, Instagram, and even LinkedIn.
ARCH.
ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients.
10 - 50
Zagreb, Croatia
Best for:
ARCH.
ARCH. is an influencer agency specialised in influencer performance marketing — bringing tangible results for games, apps, and ecommerce clients.
6. Audiencly
Audiencly was founded in 2018 by Adrian Kotowski, initially focusing on ad campaigns in the gaming sector before expanding into lifestyle marketing. Fast forward to 2024 and Audiencly has established itself as a top-tier gaming influencer marketing agency, working with some of the biggest names in the gaming industry, such as Raid, Gaijin, and Lords Mobile.
Audiencly is also very active in the gaming community, attending events that allow them to network and develop strategic opportunities with gaming brands. One such event was the 2024 Gamescom event where Audiencly spent 3 days connecting with fans and industry leaders.
Audiencly’s campaign process is both strategic and structured. They begin by defining clear KPIs and understanding your target audience in terms of demographics and geography. Once that’s in place, they handpick influencers that align with your brand identity, ensuring the content resonates with your audience.
This approach proved essential in their collaboration with Wargaming.net, a popular video game company. They’ve worked with Wargaming since 2020, helping successfully grow their two most popular titles, Word of Warships & Word of Tanks, in the U.S.
In a LinkedIn post, they explain the methodology behind the success, such as collaborating with YouTube creators like CubeINC, Brick Technology, and TD Bricks, whose niches might not specifically align with the gaming niche. Regardless, they emphasize their ability to integrate influencer marketing promotions into the creators’ content organically and innovatively.
So far, the collaboration has not only achieved its result of raising awareness for these games in the U.S. market but has also resulted in downloads.
Audiencly’s influencers span across various platforms, including YouTube and Instagram, and they oversee the entire content creation process—from planning creative ad campaigns to securing final approval from influencers to ensure everything stays on brand.
Another standout case is their partnership with RAID: Shadow Legends, one of the largest fantasy RPGs.
Audiencly worked with over 60 gaming creators to amass more than 34 million views and 100,000 downloads. Following a similar approach as with Wargaming, Audiencly picked gaming influencers and secured sponsorships with RAID. This sponsorship aimed to showcase RAID’s newest hero.
With a diverse roster of gaming creators like TD Bricks, Joeseppi, Socksfor1, and The Act Man, they have deep connections within the gaming community, which they leverage to drive meaningful results.
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
7. NewGen (formerly Kairos Media)
NewGen began initially in 2015 under the name Kairos Media. Spearheaded by Mike Craddock and Chris Parnell, the agency evolved over the years, acquiring Horizon Union, known for their eSports and gaming talent, and Kyma Media.
All three merged in 2024 to create NewGen, a dedicated gaming influencer marketing agency catering to the needs of both brands and talents.
NewGen officially launches globally as the evolution of Kairos Group, unveiling a multi-million dollar investment in partnership with BGF to enhance their Agency, Talent, and Content business.
With over nine years of experience in Influencer, Gaming, and Social strategy, NewGen is positioned to drive growth for ambitious brands and creators across London, Manchester, and New York.
NewGen leverages its deep roots in the gaming industry to connect global brands with the world’s biggest names in gaming, such as Boaty, Bebahan, Chuffsters, DoctorFreeze, and more.
They also have a dedicated social publishing talent, comprised of big names like PewDiePie, Kai Cenat, Amelia Dimoldenberg, Jeremy Lynch, and dozens of others. Their expertise in creator marketing doesn’t just include the gaming niche. It also spans fashion, food, travel, lifestyle, and fitness.
But what sets NewGen apart is its proprietary tech, NewGen Live, a dynamic stream overlay extension that enhances the streaming experience by giving brands creative autonomy.
What’s NewGen Live?
NewGen Live is our dynamic overlay extension that bridges the gap between brands and audiences, all while simultaneously enhancing the streaming experience for all.
We’ll be talking all things NewGen Live at @gamescom. Want to meet? Drop us a line. pic.twitter.com/Ct88X3mvJq
— NewGen (@newgenagency_) August 19, 2024
This tech helps brands create more engaging and immersive livestream content by allowing interactive challenges, branding opportunities, and tailored audience interactions.
A standout example of NewGen’s expertise in gaming influencer marketing is the Clash of Clans campaign. Clash of Clans collaborated with NewGen to enhance the game’s brand presence on TikTok.
Clash of Clans sought to tap into TikTok’s dynamic platform to engage a broader audience, especially through music and creativity. The brand approached NewGen to leverage their expertise in social strategy and influencer marketing to create an engaging campaign that would resonate with TikTok users.
NewGen’s strategy focused on the community-driven aspects of TikTok, enlisting influencers to authentically integrate the game’s iconic sounds into their content. A key feature was the use of TikTok’s “Duets,” allowing users to participate and co-create, building a chain of musical interactions around Clash of Clans.
@g_takei #duet with @TromboneTimo What can you add to this duet? Come join our band! #digitaldissonance #clashofclans #sponsored ♬ original sound – g_takei
The campaign was designed to organically extend the game’s experience through music while reaching new audiences. It achieved a 17% view-through rate (VTR), surpassing benchmarks by 1000%. It garnered over 59 million impressions and more than 7,000 comments, reflecting strong user engagement and reach.
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
1 - 10
London, LA
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
8. Cloutboost
Founded on the principle of bridging the gap between brands and the vast gaming audience, Cloutboost stands as a leading agency in gaming influencer marketing. They pride themselves on their data-driven approach, tapping into an audience of 3 billion gamers worldwide, and thus providing brands with an unprecedented reach.
Cloutboost offers a well-rounded set of services to clients, including influencer marketing, public relations, and paid user acquisitions. Their influencer marketing campaigns, such as the influential Samsung Influencer Campaign at CES 2020, underscore their skill in crafting engaging and impactful influencer-driven narratives.
A key element of Cloutboost’s approach is their acquisition-focused marketing. They don’t just connect brands with influencers; they acquire high-quality gamers through personalized, data-driven strategies, bolstered by their proprietary data-mining technology. This technology analyzes millions of outlets in real-time, optimizing performance and increasing return on investment for their clients.
Their team, boasting over 20 years of first-hand experience in video game marketing and PR, offers tailored strategies to both gaming and non-gaming brands of all sizes, guiding clients through each stage of the process. With a client roster including PlayKids and Sony, Cloutboost demonstrates its capacity to deliver results, making it a strong contender in the realm of gaming influencer agencies.
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
9. Socially Powerful
Socially Powerful is an influencer marketing agency with a distinct approach to building engaging gaming communities worldwide. The agency’s unique proposition lies in its global network of gaming influencers, each ready to amplify a brand’s online presence across different gaming niches.
Their strategy begins with a deep dive into a brand’s social channels and existing community. Through careful analysis and strategic influencer partnerships, they expand these communities, gamer by gamer, cultivating an audience that genuinely appreciates the brand and its offerings.
Understanding the importance of non-intrusive marketing in the gaming industry, Socially Powerful thinks differently. They skillfully leverage gaming influencers to promote a brand’s latest offerings, ensuring that the marketing efforts don’t interrupt the gamers’ experiences.
With global offices, Socially Powerful transcends geographical boundaries. Whether a brand requires an influencer marketing agency in the UK or the USA, Socially Powerful can assist in creating impactful influencer campaigns that leave a lasting impression on gamers.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
10. GameInfluencer
GameInfluencer has positioned itself as a leading influencer marketing agency for games, boasting over 3.1 million content creators in their database and generating over 500 million views across all campaigns. They work with leading international developers, publishers, and influencers to create unique and memorable influencer marketing campaigns.
A major strength of GameInfluencer lies in their influencer matchmaking ability. They tap into their expansive database to identify the perfect influencer for each game, whether in niche segments or internet superstars.
Their full-service offering includes strategic planning, influencer selection, campaign execution, and post-campaign analysis. They have a dedicated in-house team of strategists, producers, influencer project managers, designers, developers, digital marketing analysts, and social media experts to ensure a smooth campaign process.
GameInfluencer prides itself on delivering trackable results. They work with major tracking and attribution systems to measure key performance indicators, continuously optimize campaigns, and deliver exceptional results. With years of industry experience and a track record of successful campaigns, GameInfluencer provides comprehensive and reliable influencer marketing services for the gaming industry.
11. The Influencer Agency
The Influencer Agency is a frontrunner in the gaming influencer marketing landscape, offering comprehensive services to brands looking to create impactful digital marketing campaigns. The agency understands the power of partnerships between brands and well-known gamers, providing a unique reach through consumer-focused strategies. They work with gaming influencers, both macro and micro, who have gained loyal audiences through walkthroughs, commentary, reaction videos, and live streaming popular games like Fortnite and Apex Legends.
By leveraging the celebrity-like status of gaming influencers, The Influencer Agency helps businesses tap into large-scale Gen Z and Millennial audiences who trust and value the sentiment behind each individual’s personal brand. Their gaming influencer marketing campaigns are tailored to efficiently and effectively reach target audiences on platforms like Twitch and TikTok. With a proven track record, they’ve successfully partnered with XP Sports and SypherPK, achieving better brand awareness by connecting with SypherPK’s almost five million followers.
12. HYPEFACTORY
HypeFactory is a dominant player in gaming influencer marketing, operating in a booming industry valued at over $300 billion. Recognizing the limitations of traditional promotion methods in an ultra-competitive market, HypeFactory harnesses the power of gaming influencers to deliver brand messages to an enormous and engaged audience.
The agency leverages platforms like Twitch and YouTube, which collectively account for millions of live streams monthly. In 2020 alone, 1.2 billion people viewed gaming content, a figure projected to rise even further. Brands gain from these partnerships through transparency, target audience knowledge, and community engagement.
HypeFactory is known for its methodical approach in setting up influencer campaigns. The agency emphasizes understanding customers’ needs and preferences, recognizing that while there are billions of gamers worldwide, not all can be targeted uniformly.
The agency’s unique AI algorithms are another standout feature. It has a suite of 55 different metrics to delve into the quality of posts, brand fit, and community strength. Even more impressive, HypeFactory can identify profiles that don’t necessarily publish gaming content but have followers relevant to a specific campaign and brand.
One of the agency’s most notable campaigns was for the game, RAID: Shadow Legends, involving over 2,000 influencers and generating over 635 million views in 14 languages.
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
1 - 10
Serbia, Australia, Spain, Lithuania, Armenia, Ireland, Portugal, Armenia, USA, Israel.
Best for:
Large Brands and Small Business
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
13. Famesters
With a resounding belief in the power of gaming and social media influencers, Famesters is a gaming influencer agency that helps brands reach out to a passionate audience. They boast over 5 years of experience in the industry, covering 42 countries, launching more than 1500 campaigns, and involving over 7000 influencers.
Famesters’ strategic approach includes a full cycle of campaign management, from initial brand and product research, market research, and competitor analysis, to strategy building, testing, scaling, and finally, evaluating and reporting. This comprehensive process ensures a clear and transparent path to success for their clients.
The team at Famesters brings a wealth of gaming market knowledge to the table. They understand PC, console, and mobile games across all genres and categories and know how to effectively promote them with the help of influencers on popular social media platforms like YouTube and Twitch.
They also guarantee their clients the most relevant influencers and the best prices. Their team creates lists of the most suitable and reliable influencers who create high-quality gaming content in the client’s niche and negotiate the best deals.
With a promise of high return on investment and detailed performance reports, Famesters assures their clients of a well-managed, successful influencer marketing campaign.
14. WeAreSocial
WeAreSocial takes a unique perspective on gaming – seeing it as a form of social media. The team’s deep social expertise enables them to understand the nuances of gaming communities, which are driven by connection, entertainment, and creativity, much like social media.
The agency assists brands in comprehending the culture of gaming on each platform and the communities within them. They are adept at navigating the rules set by the game and its players, helping marketers to explore, embrace, and most importantly, understand this space.
WeAreSocial helps brands identify the best strategy and implement campaigns on gaming platforms that audiences want to engage with, driving tangible results. This understanding of social behaviours allows the agency to create world-class creative ideas that can live on any platform.
In the realm of design, they offer motion graphics, 3D design, animation, illustration, and more. Their commitment to platform discovery and innovation keeps their clients at the cutting-edge of technology and social. The agency is also adept at creating branded content that resonates with different online communities and successfully cuts through the noise.
WeAreSocial facilitates collaboration between brands and influencer partners, allowing brands to reach new audiences in an authentic and impactful way.
15. The Outloud Group
The Outloud Group is a seasoned player in the esports and gaming influencer marketing sphere, boasting over 10 years of experience in the field. They specialize in building brand affinity and community in gaming through various services, including live streaming, in-game promotions, integrations, partnerships, social activations, and esports tournament sponsorships on platforms like Twitch, YouTube, Discord, Instagram, and beyond.
Their white-glove experience offers businesses strategy, partnerships, media planning, product logistics, campaign execution, and analytics. The Outloud Group has a history of successful collaborations, such as Grubhub’s sponsorship of the League of Legends Championship Series, which led to impressive results in impressions, engagements, and positive sentiment.
The agency offers a range of partnership options, such as team partnerships, events & tournaments, individual partnerships, and in-game experiences. With a tailored approach, they help brands bridge the gap and build trust between creators and their audience, as demonstrated through their collaborations with TroydanGaming and Dollar Shave Club & Nickmercs.
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
1 - 10
Detroit
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Choosing the Right Gaming Influencer Agency
As we've taken a look at some of the top gaming influencer agencies, it's important to remember that the choice of the right agency for your gaming business is a crucial decision. It should be based on several factors. A good understanding of the gaming industry, track record, existing relationships with influencers, and strategic approach to influencer campaigns are all key.
Understanding the nuances of gaming culture is essential for a successful marketing campaign. An agency's established relationships with influencers can provide a range of options and help find the perfect fit for your brand.
A well-planned strategy that aligns with your brand's goals and resonates with the target audience is more important than just a popular face. The ability to measure campaign performance and provide detailed analytics is essential to assess effectiveness and return on investment.
As gaming influencers become a dominant force in marketing, reflecting the shift towards more personalized, interactive, and authentic experiences, gaming influencer marketing agencies will play an even more critical role. So choosing the right agency is an important step for game businesses aiming to navigate this complex and dynamic landscape.
Alongside partnering with a gaming influencer agency, another way to tap into this lucrative market is to leverage gaming influencer marketing platforms. To explore this further, check out our detailed guide on the Top 16 Gaming Influencer Marketing Platforms, an additional resource for brands looking to expand their reach within the gaming community.
Frequently Asked Questions
How do these agencies match brands with gaming influencers?
These agencies work to match brands with gaming influencers who align with their key demographic and brand values. They consider the influencers' gaming expertise, audience size, engagement rates, and the platforms they use. By understanding the brand's goals and target audience, they can recommend influencers who are the best fit.
What is the reach of these gaming influencers?
The reach of gaming influencers can vary greatly, from thousands to millions of followers. However, what's more important is the level of engagement and trust they have with their audience. Gaming influencers like SypherPK, who has almost five million followers, have been known to deliver impressive results for brand awareness campaigns.
What type of brands can benefit from these agencies?
Brands that target Gen Z and Millennial audiences can significantly benefit from these agencies. This includes businesses in the tech, entertainment, sports, and lifestyle sectors. However, any brand looking to create authentic and engaging content to connect with a wider, digitally-savvy audience can benefit from gaming influencer marketing.
Can I work with influencers directly instead of using an agency?
Yes, it's possible to work with influencers directly. However, finding the right influencers, negotiating terms, and managing campaigns can be time-consuming and challenging without experience. An agency can simplify this process and help ensure your campaign's success.
