It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
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Happy V’s second factory tour gave its influencer community an unusually practical...
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Snapchat is bringing its Performance Summit to two U.S. cities this September, with...
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Creator partnerships can produce far more than a single sponsored post. A campaign may...
How Contextual Advertising Helps Brands Reach Consumers in the...
Two consumers can fit the same audience profile and still be in completely different...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...
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I've helped build north of 500 Shopify stores over the last 12 years. A good share of...
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When Beast Industries began searching for a Head of TikTok earlier this year, the company...
How Influencer Marketing Is Shifting From Reach to Trust
Inside the strategy, mistakes, and mindset shifts reshaping influencer marketing – a...
The Flexibility Test: Why Independent Agencies Can Gain an Edge...
Enterprise brands usually evaluate influencer marketing agencies through a familiar set...
How Global Consumer Brands Should Structure Influencer Marketing...
Influencer marketing has become established infrastructure for global consumer...
Verbatim’s Brianna Doe to Rethink Virality at Content...
A viral moment once carried a familiar shape. One piece of content reached a massive...
Hammer Media’s Mika Castro to Discuss the Systems Behind...
A creator can build an impressive audience and still operate a vulnerable...