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In our previous article, What is Influencer Marketing, we discussed how influencers...
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Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
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Most of us grow up somewhat in awe of celebrities. Maybe we get to love them on the...