Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
Influencer Marketing
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How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
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How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
How Orbitkey Built a Global Brand Around Products People Can See...
Orbitkey products tend to explain themselves once videos start filming. Loose keys...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...
How Yoto Turned Parent Advocacy Into a $127M Kids’ Audio Brand
A Yoto Player is unusually easy to explain without saying much. A child chooses a...
How Caraway Used Influencer Marketing to Make Cookware a...
Caraway is now stocked by major retailers and discussed by hundreds of creators. Its...
