A bedding company that started with one founder selling sheets at trade shows now has...
Influencer Marketing
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SAMY Acquires Get Engaged to Accelerate U.S. Expansion
Global social-first marketing agency SAMY has acquired Atlanta-based Get Engaged in a...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
How Lovevery Connected Parenting Content With Product Discovery
Parents rarely begin with a toy brand in mind. They are more likely to wonder what will...
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How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
How Orbitkey Built a Global Brand Around Products People Can See...
Orbitkey products tend to explain themselves once videos start filming. Loose keys...
How GIMME Beauty Built Its Creator Strategy Around Product Proof
In categories where products can appear interchangeable, creator marketing can make small...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...