A reusable water bottle should be a difficult product to keep talking about. Once a...
Influencer Marketing
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How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How Huk Built an Influencer Strategy Around Fishing Insiders
Fishing apparel has to earn credibility in places where conditions expose every product...
How AI Agents Scale Influencer Marketing Campaigns
Influencer marketing has outgrown the spreadsheet. A decade ago, a brand might run a...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
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Why Creator Programs Are Becoming Full Growth Systems
It is a surprising recommendation from AJ Eckstein, founder and CEO of Creator Match. His...
How to Measure Creator-Led Campaigns Beyond Likes and Views
Creator marketing has reached a point where engagement metrics can no longer carry the...
How Yoto Turned Parent Advocacy Into a $127M Kids’ Audio Brand
A Yoto Player is unusually easy to explain without saying much. A child chooses a...
How Caraway Used Influencer Marketing to Make Cookware a...
Caraway is now stocked by major retailers and discussed by hundreds of creators. Its...
Picking Influencers and Creators That Help Your SEO and Fit Your...
Pick creators the way you hire people, not the way you buy ad space. An ad disappears the...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
Inside the Creator Machine Behind Comfrt’s Viral Rise on TikTok
Spend enough time on TikTok and Comfrt can start to feel like it is everywhere. One...
