Paid media Archives

Digital Marketing

Google Search Redesign Makes Sponsored Ads More Transparent

The update groups all paid results under a single visible “Sponsored” tag and allows...

Influencer Marketing • Social Media

From Conversions API to Advantage+ sales, Meta details the stack marketers should lock in...

Influencer Marketing

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

eCommerce

As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...

Influencer Marketing

What does it mean when your video isn’t just viral but placed in TikTok’s top...

Digital Marketing

How do brands cut through an ad ecosystem where automation handles bidding, but creative...

Digital Marketing • Social Media

What does it really take to turn ad spend into measurable growth—lower CPCs for...

Digital Marketing • Social Media

In a market as competitive and culturally nuanced as the UAE, brands face a pressing...

Influencer Marketing • Social Media

On TikTok, wins rarely come from a one-off “viral.” They come from a creative engine...

Digital Marketing

Global brands face a pressing question: How do you ensure your website is discoverable in...