Paid media Archives

Influencer Marketing

How an Influencer Reporting Platform Improves Campaign...

Influencer marketing is scaling aggressively. In our 2026 Influencer Marketing Benchmark...

Social Media

Are your Meta campaigns learning faster but behaving less predictably than they used to...

AI Marketing

Search visibility is no longer defined solely by blue links and keyword rankings. In...

Digital Marketing

The update groups all paid results under a single visible “Sponsored” tag and allows...

Influencer Marketing • Social Media

From Conversions API to Advantage+ sales, Meta details the stack marketers should lock in...

Influencer Marketing

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

eCommerce

As Q4 ad auctions tighten and consumer behavior splinters across platforms, one question...

Influencer Marketing

What does it mean when your video isn’t just viral but placed in TikTok’s top...

Digital Marketing

How do brands cut through an ad ecosystem where automation handles bidding, but creative...

Digital Marketing • Social Media

What does it really take to turn ad spend into measurable growth—lower CPCs for...