Nugget Comfort started with a familiar college problem. Cheap futons were uncomfortable...
B2C
LATEST
National Day Calculator for Social Media Marketers
A national day can give your audience a reason to pay attention. Whether it deserves...
How Cozy Earth Turned Product Recommendations Into a Luxury Brand
A bedding company that started with one founder selling sheets at trade shows now has...
How Grüns Built an Influencer Marketing Strategy Around Daily...
Grüns launched its superfood gummies back in August 2023. Less than three years later...
How NOBULL Uses Athletes and Creators to Reach New Audiences
NOBULL made its name in CrossFit, where serious training, functional footwear, and a...
How Mugsy Built a Creator Marketing Strategy Around Stretch Denim
Most jeans are easy to understand until you have to spend an entire day wearing...
More Articles
How Quince Turns Creator Product Reviews Into a Scalable...
A $50 cashmere sweater is an easy product to notice. It is also an easy product to...
How Owala’s Product Design Fuels Short-Form Creator Marketing
A reusable water bottle should be a difficult product to keep talking about. Once a...
How a Global Haircare Brand Used AI to Get 227 Creators Live in...
[---ATOC---] [---TAG:h2---] The Challenge Running 227 nano-creators across two markets...
How Murphy’s Naturals Built Its Influencer Strategy Around...
Bug repellent has a content problem. A creator can show someone applying a spray...
How Soltech Used Plant Creators to Turn Grow Lights Into Home...
Most grow lights begin with the needs of the plant. Soltech also considered the room...
7 Best Ad Blockers for Chrome in 2026: Which Ones Still Work?
For years, picking an ad blocker for Chrome barely required any thought. You installed...
How Yoto Turned Parent Advocacy Into a $127M Kids’ Audio Brand
A Yoto Player is unusually easy to explain without saying much. A child chooses a...
Inside Bachan’s Marketing Strategy: From Family Recipe to $87...
When Bachan’s reached grocery shelves in 2019, it entered a crowded sauce category with...
Verbatim’s Brianna Doe to Rethink Virality at Content...
A viral moment once carried a familiar shape. One piece of content reached a massive...