Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Ubiquitous, and NeoReach undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, Ubiquitous, and NeoReach:
It’s no secret—today’s marketing field is vastly different from what it was decades ago. Once upon a time, TV ads reigned supreme; now, social media is king. Gone are the days where marketing departments simply churned out taglines for brands and dictated what consumers should get. These days, marketing is a two-way street, with consumers having more say now than ever before. It’s an exciting world as we see ordinary people rise to become popular influencers, wielding authority that can either boost a brand’s image or destroy it.
From small-scale startups to big, established global brands, influencers are proving to be an effective marketing strategy across many industries. Many people prefer to seek out reviews and their peers’ opinions instead of just taking what a brand says about itself at face value.
YouTube has remained one of the most lucrative social media platforms for influencer marketing. In fact, according to the latest YouTube stats, the platform ranks second in popularity among influencer marketers. About 70% of marketers consider YouTube to be an important platform for executing their influencer marketing strategies.
This is largely owing to the nature of video content and the level of engagement it can offer to the audience. Videos are a popular form of content—entertaining, informative, and with lots of opportunity for advertising. It’s no wonder many brands want to increase their presence on YouTube.
Not all businesses have the time, expertise or resources to carry out their marketing in-house. They prefer to work with specialist agencies who have the specialized knowledge and expertise to create marketing campaigns for them. This is particularly so in the ever-changing worlds of social media and influencer marketing.
Influencers can take a brand to the next level, and seeking the services of an influencer marketing agency with YouTube expertise is an effective way to do that.
Top YouTube Influencer Marketing Agencies to Level Up Your Videos:
1. Viral Nation
Best for: Enterprises and large brands
Notable Clients: Viral Nation has partnered with leading brands such as Meta Quest 2, Call of Duty, PUBG, smartwater, Energizer, and Bud Light. We look at YouTube-specific campaigns in the case studies.
Offices: USA, Canada, Caribbean. The agency is active in eight countries.
Pricing: Viral Nation works on projects ranging between $50,000 and $200,000.
Viral Nation has partnerships with many YouTube influencers, from micro-influencers to mega-influencers. Their global campaigns have won prestigious awards, cementing Viral Nation as a leading influencer marketing agency.
They also operate Viral Nation CreatorOS, a centralized data and measurement platform that powers business intelligence and attribution for your creator ecosystem.
Notable Campaigns: Resident Evil 4 VR for Meta Quest 2
Resident Evil 4 (RE4) is one of the most iconic horror games of all time. The developers announced a VR version for Meta Quest.
However, VR is still a new technology, so Viral Nation was tasked with driving VR awareness, hype, and engagement before launch.
You might wonder where YouTube comes into this. YouTube is neither VR, nor is it a Meta network. However, Viral Network recognized that many followers of YouTube gaming influencers are the type likely to take an interest in playing the VR version of Resident Evil 4.
Ultimately the campaign went viral. The multi-channel campaign resulted in 61.2 million impressions, 15.8 million views, and 1.3 million engagements.
It helped, of course, that the game itself proved popular. According to GameFAQs, users gave this version of RE4, an average rating of 4.23/5, making it the highest rated Meta Quest action adventure game.
Strategic Approach
Viral Nation decided that they had to remind gamers what they loved about Resident Evil, so they brought on board creators and publishers across YouTube, Twitch, Twitter, Instagram, and TikTok to immerse audiences in Resident Evil’s characters, lore, and iconic moments and memes.
They gave the influencers early access to the game, and considerable creative freedom. This resulted in refreshingly original content the influencers were able to share with their audiences. The content included a mix of livestreams, interactive stories and reels, and gameplay compilations across the platforms. Cosplayers even brought their favorite characters to life.
Viral Nation leveraged 73 creators across key verticals. They then amplified campaign reach with a strategic gifting campaign by giving a Meta Quest 2 (with launch day access to Resident Evil 4 VR) to 25 celebrities, artists, influencers, and gamers affiliated with the game franchise.
ViewSonic
ViewSonic are well known for their range of monitors projectors. Unsurprisingly many YouTube influencers and other creators include a ViewSonic monitor in their hardware lineup.
Despite being an established supplier of quality monitors, ViewSonic felt that they needed to increase brand awareness and drive sales for their range of projectors and gaming monitors.
They came to Viral Nation with a goal: to make ViewSonic one of the hottest visual display brands to get your hands on during the holidays.
Ultimately Viral Nation’s YouTube and Instagram influencers succeeded in their mission. Across both platforms, the 18 influencers released 26 posts/videos, with a 2.5% CTR. Overall, the campaign resulted in 10.1 million impressions, 3.8 million views, and 76,000 clicks. It exceeded targets by 142%.
Strategic Approach
Viral Nation’s strategy was to work with influencers and brand publishers on YouTube and Instagram. They partnered with 18 influencers who produced original content to showcase ViewSonic’s range.
YouTube influencers included SoldierKnowsBest, Kevin the Tech Ninja, and Unwrap, who published engaging content and in-depth reviews.
Key YouTube Influencer Marketing Services:
- Trend analysis
- Paid media integration and boosting
- AI-powered brand safety analysis
- Creative repurposing
- Holistic marketing integration
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. Ubiquitous
Best for: Small brands
Notable Clients: Ubiquitous has an impressive client roster consisting of names such as Amazon, Adobe, Cash App, Casper, Doritos, McDonald’s, Steve Madden, and Target.
Offices: Los Angeles, CA
Pricing: The minimum project price at Ubiquitous is $20,000 with an hourly rate of $150 to $200.
Ubiquitous is a company founded by Alex Elsea in 2020 to meet the gaps in TikTok influencer marketing services. Since its launch in 2021, it has become a fast-growing full-service marketing agency that unlocks cross-platform influencer marketing. Its services are focused on delivering growth on TikTok, Instagram, and YouTube.
Ubiquitous serves as a central hub for brands, influencers, and creators. They have a marketplace app where brands can easily find influencers and creators who match the specific needs of a particular marketing campaign.
Their approach is comprehensive, offering a full-service solution that includes campaign strategy, creator selection, content production, and real-time performance tracking. This meticulous process ensures that your YouTube campaigns are not just successful but optimized for long-term growth. The team’s deep understanding of YouTube’s high CPMs and their ability to craft tailored, creator-first strategies set them apart from the competition.
Why Ubiquitous is Different
Ubiquitous doesn’t just follow trends; they set them. Their team of seasoned marketers and creative professionals works hand-in-hand with creators to produce content that resonates with audiences while meeting your specific goals. They understand the high CPMs on YouTube and are committed to maximizing your ROI by avoiding common pitfalls and pushing creative boundaries.
The company’s “creator-first” philosophy ensures that influencers are empowered to deliver authentic content, which leads to genuine engagement and long-term success for your brand. From planning and execution to real-time performance metrics and long-term strategy development, Ubiquitous offers an end-to-end solution that puts your brand on the YouTube map.
Notable Campaign: Whisker
Whisker partnered with Ubiquitous to launch their fourth-generation Litter-Robot (LR4) through a massive influencer campaign. With a $650 price tag, LR4 needed to capture the attention of cat owners, particularly on YouTube, where potential customers often turn for in-depth product reviews. Ubiquitous stepped in to lead the campaign, leveraging their expertise in managing large-scale influencer collaborations.
Strategic Approach
Ubiquitous allocated 25-30% of the campaign’s budget to YouTube, recognizing it as a high-impact channel for driving conversions. The agency handpicked YouTube influencers with tech-savvy audiences, focusing on those with a minimum of 500K subscribers who could appreciate the LR4’s advanced features.
Ubiquitous provided these influencers with creative freedom to produce authentic content, while also ensuring each video included a trackable URL to monitor traffic and conversions. The approach targeted high-intent consumers who were likely to search for in-depth reviews before making a purchase.
The YouTube campaign generated 360K views and drove 20.5K site visits, contributing to a significant boost in revenue for LR4’s launch. One of the featured influencers, iJustine, went above and beyond, creating additional content that garnered another 279K views, further enhancing the campaign’s success.
Key YouTube Influencer Marketing Services:
- Campaign strategy and planning
- Content production management
- Custom creative briefs
- Real-time performance tracking
- Campaign optimization
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
3. NeoReach
Best for: Fortune 500 brands, big ad agencies, media/music labels, and fast-growing startups
Notable Clients: Some of the top brands they’ve worked with include TikTok, NVIDIA, Netflix, Macy’s, Blue Apron, The History Channel, and A&E.
Location: San Francisco, California
Pricing: The minimum project price at NeoReach is $50,000.
When it comes to leveraging YouTube for influencer marketing, NeoReach offers a powerful blend of data intelligence and hands-on expertise that sets them apart. Their mission to empower creators aligns seamlessly with their approach to YouTube campaigns, where they use a robust data-driven strategy to ensure your brand reaches the right audience. With a proprietary network of 5,000+ active creators and access to over 5 million influencers’ data, NeoReach has the tools to craft targeted and impactful campaigns that deliver real results.
NeoReach’s Strategic Edge in YouTube Influencer Marketing
NeoReach goes beyond basic influencer outreach by combining cutting-edge technology with deep industry experience. Their AI-powered fraud detection ensures that your campaigns are free from the pitfalls of fake engagements, while their specialized influencer marketing experts handle the heavy lifting of campaign management.
This allows you to focus on your goals while NeoReach identifies the best-fit creators, crafts a tailored strategy, and drives conversions at an unmatched cost efficiency. Whether you’re looking to boost brand awareness, drive social sentiment, or increase conversions, NeoReach has the expertise and resources to make your YouTube influencer marketing efforts a success.
Notable Campaigns: Robinhood
Robinhood, a leading investment platform, partnered with NeoReach to tackle the challenge of diversifying its user base. The brand sought to expand its reach among women, young adults, and first-time investors. NeoReach was brought on board to curate a diverse set of influencers to achieve this goal.
Strategic Approach
NeoReach devised a strategy centered on YouTube, leveraging its ability to host high-quality, in-depth content. The agency selected over 15 influencers, focusing on female creators of color and non-financial influencers, to resonate with untapped audiences. These creators, including prominent names like Hitomi Mochizuki and Ciara Elaine, produced engaging financial advice videos tailored to Robinhood’s target demographic. The strategy was designed to drive app downloads and build confidence in investing among new users.
The campaign successfully achieved over 3.5 million in reach, with 1.5 million views and 250,000 engagements. The diverse influencer approach not only broadened Robinhood’s audience but also significantly increased brand awareness and platform growth.
Tezos
Tezos, an open-source blockchain network known for its innovative approach to peer-to-peer transactions and smart contracts, sought to establish itself as a leading player in the NFT space. To amplify its brand awareness, Tezos partnered with NeoReach, leveraging their expertise in influencer marketing to position the blockchain as an accessible and fun platform. NeoReach was tasked with expanding Tezos’ reach, particularly targeting the tech-savvy, gaming, and crypto communities.
Strategic Approach
NeoReach developed a targeted influencer marketing campaign focused on YouTube, selecting nine creators from the tech, gaming, entertainment, and crypto niches with minimal audience overlap. This strategy was designed to maximize reach and engagement across diverse communities.
Influencers highlighted Tezos’ key attributes, including its Formula 1 partnership, energy efficiency, and user-friendly interface, while guiding viewers to the Tezos Build, Play, Collect homepage. The campaign content emphasized educational resources, aligning with the creators’ interests to ensure authentic promotion.
The campaign successfully drove over 1.1 million views, far exceeding Tezos’ initial goals. The strategic use of niche influencers generated a 1.3x return on investment, $167K in influencer media value, and over 40K fan engagements, solidifying Tezos’ presence in the NFT ecosystem.
Key YouTube Influencer Marketing Services:
- Competitor audits
- Audience demographics matching
- Influencer introduction
- Contract negotiation
- Shipping and payments
- Paid amplification
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
4. Moburst
Office Location(s): New York, NY; San Francisco, CA; Tel Aviv, Israel, and London, UK
Pricing: The minimum project price at Moburst is $20,000 with an hourly rate of $150 to $200.
Notable Clients: Moburst has crafted winning influencer campaigns for brands such as Samsung, Abide, Redefine Meat, and Shopkick.
Moburst started out as an agency with mobile-first roots in 2013 to become one of the most popular full-service digital agencies in the world. They provide a wide range of services for a number of industries across all the main social media platforms. Included in their list of incredible clients is YouTube themselves, making them a great choice if you want to leverage the power of video.
Their campaigns have won a number of prestigious awards, cementing them as one of the leading marketing agencies. They have an in-house team of video experts and a huge network of influencers that can create sophisticated digital assets for YouTube and other video-sharing platforms like TikTok. They’re also experts at all types of how-to videos including instructional videos, DIY guides, and video tutorials.
Key YouTube Influencer Marketing Services:
- Influencer vetting
- Outreach and negotiation
- Creative strategy
- Performance monitoring
- Real-time optimization
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
5. The Influencer Marketing Factory
Best for: Enterprises and Large Brands
Notable Clients: The Influencer Marketing Factory has an impressive client roster boasting names such as BenQ, Dunkin’ Donuts, Universal Music, SONY, and VisitKorea.
Offices: Miami, FL and New York, NY
Pricing: The minimum project price at The Influencer Marketing Factory is $20,000.
The Influencer Marketing Factory is a trailblazer in YouTube influencer marketing, helping brands unlock the full potential of this powerful platform. With a strategic approach that prioritizes your brand’s KPIs and target audience, they ensure that your campaigns are not just about reaching viewers but driving meaningful engagement and measurable ROI. Their global reach and experience with top-tier brands like Google, Sony Music, and Warner Music Group demonstrate their capability to craft and execute successful influencer marketing campaigns across various industries.
Why The Influencer Marketing Factory Excels in YouTube Influencer Marketing
The Influencer Marketing Factory’s expertise in YouTube influencer marketing lies in their ability to match your brand with the perfect influencers who align with your target audience. They don’t just rely on the influencer’s following; they focus on the story that will resonate with viewers, driving traffic to your landing page or eCommerce platform through strategically placed links in video descriptions. Their commitment to creativity ensures that the content produced is not only engaging but also tailored to your brand’s goals.
Moreover, their sophisticated tracking and reporting tools allow you to see the full impact of your campaign, from clicks to conversions, ensuring you achieve a solid return on investment. With a team of digital marketing professionals and a global presence, The Influencer Marketing Factory is well-equipped to elevate your brand’s YouTube presence to new heights.
Notable Campaigns: ALG Resort
ALG, a premier resort brand-management group, partnered with The Influencer Marketing Factory to elevate its travel brands—CheapCaribbean, BeachBound, and Apple Vacation—on social media, with a focus on YouTube.
The goal was to captivate and engage potential travelers by showcasing exotic Caribbean destinations and beach vacations through authentic influencer content. ALG approached The Influencer Marketing Factory to boost brand awareness and drive bookings by leveraging the power of YouTube creators.
Strategic Approach
The Influencer Marketing Factory curated a diverse roster of micro, medium-sized, and macro YouTube influencers to authentically showcase ALG’s travel brands. These creators were carefully selected to align with ALG’s target audience, with content tailored to highlight the ease of using ALG’s websites and search tools.
The strategy emphasized organic, narrative-driven promotion, where influencers seamlessly integrated ALG’s offerings into their travel vlogs, showcasing real experiences rather than hard sells. This approach ensured that ALG’s message resonated with viewers, creating a strong emotional connection.
The campaign generated significant traction, with the YouTube influencers reaching a total of 2.5 million subscribers and driving 165K views and 7.3K+ likes. The authentic and engaging content successfully boosted ALG’s brand awareness, solidifying its position as a go-to resource for dream vacations.
Hyundai
Hyundai partnered with The Influencer Marketing Factory to orchestrate a high-impact campaign for the launch of the 2024 Hyundai SANTA FE. The campaign focused on leveraging the power of social media influencers to showcase the vehicle’s features and appeal. Key influencers were invited to attend the vehicle’s launch event in New Mexico, where they captured and shared content across multiple platforms, including YouTube, to drive awareness and engagement.
Strategic Approach
The Influencer Marketing Factory crafted a tailored campaign that capitalized on the distinct creative styles of each participating influencer. On YouTube, influencers created immersive content that highlighted the Hyundai SANTA FE’s cutting-edge features, such as its spacious interior, advanced technology, and powerful engine options. The influencers’ content was designed to align with their personal brands while emphasizing the vehicle’s appeal as a top-tier family SUV. This approach ensured that the campaign reached a broad audience, resonating with both tech enthusiasts and lifestyle-focused viewers.
The YouTube segment of the campaign generated substantial engagement, with a combined following of 2.5 million subscribers across the participating influencers’ channels. The content produced garnered over 22.5K views and 1.4K likes, significantly boosting the Hyundai SANTA FE’s visibility and reinforcing its positioning as a leading choice in the SUV market.
Key YouTube Influencer Marketing Services:
- Target audience identification
- Audience-influencer matching
- Influencer contracting
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
6. MOMENTiQ
Best for: Enterprises and Large Brands
Notable Clients: MomentIQ has worked with brands such as American Eagle, Ulta Beauty, and Fashion Nova.
Offices: Los Angeles, CA
Pricing: The minimum project price at MOMENTiQ is $50,000.
MOMENTiQ, established by a team renowned for creating leading influencer marketing agencies and platforms, has carved its niche in driving influencer marketing campaigns, with a distinct emphasis on TikTok and YouTube. The agency tailors campaigns to various objectives such as brand awareness KPIs and performance marketing KPIs.
Their approach isn’t merely about reaching an audience but optimizing campaigns to connect on a profound level. From defining goals, audience, and budget, MOMENTiQ delivers campaigns that capture millions of views. Influencer marketing is their area of mastery, with an ability to develop stronger awareness and aligning with creators that best resonate with the brand’s essence.
MOMENTiQ’s end-to-end influencer campaigns are geared to produce tangible results. They leverage their unique approach in building campaigns, focusing not only on mere views but also on in-depth engagement. Their specialty in TikTok and YouTube allows them to tap into a vibrant, dynamic audience.
With a promise to “bring the eyeballs of the world to you,” they don’t just capture awareness but create lasting impressions with the right creators. Their approach transcends superficial engagement, going beyond 7 seconds to develop a more substantial connection with target audiences. In working with companies who “get it,” MOMENTiQ illustrates a future-forward vision of influencer marketing.
Notable Campaign: The Recording Academy
The Recording Academy approached MomentIQ with a bold vision to elevate the top U.S. creators to A-list status during the 2024 Grammys and surrounding events. They sought a partner capable of leveraging influencer marketing to maximize the event’s reach and impact. MomentIQ was selected for their expertise in orchestrating large-scale influencer campaigns.
Strategic Approach
MomentIQ designed a comprehensive influencer marketing strategy that involved 250 of the top U.S. creators, boasting a combined following of over 1 billion. The agency crafted tailored content for each creator, ensuring authentic engagement that resonated with their audiences. The strategy included pre-event promotions, live coverage, and post-event highlights, maximizing exposure. Collaboration with management partners like TeamChecked helped optimize content distribution and amplify the campaign’s reach.
The campaign achieved over 500 million views, significantly contributing to the 16.9 million viewers of the 2024 Grammys, a 34% increase from the previous year. The hashtag #Grammys trended at No. 1 in the U.S. for 12 hours, solidifying the event as the top social entertainment moment of 2024.
Key YouTube Influencer Marketing Services:
- User-generated content
- Results-driven influencer campaigns
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
7. The Shelf
Office Location(s): New York, NY
Pricing: Minimum project size is $100,000+ with an average hourly rate of $150 – $199 / hr
Notable Clients: Lenox, KISS, American Standard, EOS
Founded over 9 years ago, The Shelf has established itself as a prominent YouTube Influencer Marketing agency. Their approach is deeply rooted in data-driven strategies, ensuring that each YouTube influencer campaign is not only creative but also yields high ROI.
This agency stands out for its ability to meticulously plan, execute, manage, and optimize influencer campaigns, making them a go-to choice for brands seeking impactful YouTube marketing.
At The Shelf, they specialize in identifying the most suitable YouTube creators for your brand, leveraging their extensive data from over 1 billion collected posts. Their services extend beyond mere influencer selection into crafting campaigns that enhance product promotion, build brand awareness, and align with your brand’s goals. Their global network of influencers and storytellers ensures that your brand’s story resonates with your target audience, establishing trust and authority in your niche.
Key YouTube Services:
- YouTube Brand Integration Strategy
- YouTube Content Amplification
- YouTube Performance Analytics and Reporting
- YouTube Creative Campaign Development
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
8. The Goat Agency
Office Location(s): London, UK; New York, NY and Singapore, Asia
Pricing: The minimum project size at Goat is $50,000.
Notable Clients: The Goat Agency has crafted winning YouTube influencer campaigns for brands such as Nivea, Wayfair, Dell, Odeon, Intuit Turbotax, and UniDays.
Founded in 2015, Goat is a leading YouTube influencer marketing agency that helps brands in various sectors form partnerships with macro and micro YouTube creators. They are known for their expertise in designing strategies that align with client goals and campaign objectives, backed by extensive market research and proprietary databases.
Goat guarantees client deliverables by managing influencers, content creation, and payments. They ensure robust campaign management through a dedicated account manager who serves as the primary contact. Post-campaign, clients receive comprehensive analysis reports offering insights, recommendations, and future learnings.
Goat’s dedication to meeting campaign KPIs sets them apart, promising to contract more influencers until the targets are met. They have proven success in disruptive campaigns across multiple platforms, as showcased in the award-nominated Saints Row campaign, which resulted in 9.2 million video views and over-performance on video views by 124%.
Key YouTube Services:
- In-house video production
- Editing and design
- Community management
- Paid media
- Livestream ads
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
9. Find Your Influence
Office Location(s): Scottsdale, Arizona
Pricing: Find Your Influence offers custom pricing available upon request
Notable Clients: Lenovo, L’Oreal, Intel, Walmart
Find Your Influence (FYI) was founded in 2013 with the goal of connecting brands with influencers to create authentic and effective marketing campaigns. Since its inception, FYI has grown into a respected influencer marketing agency known for its expertise across various social media platforms, including YouTube.
The agency has carved out a niche by offering personalized services that cater to brands seeking to leverage the power of YouTube influencers to reach and engage their target audiences.
FYI works with a wide range of influencers, from up-and-coming creators to established YouTube stars, ensuring that brands can find the perfect match for their specific campaign goals.
Whether you’re looking to launch a product, increase brand awareness, or drive engagement, FYI’s team of experts develops strategies that maximize the potential of YouTube as a marketing platform.
FYI has built a reputation for its ability to craft campaigns that not only meet but exceed client expectations. Their approach is data-driven and results-oriented, allowing brands to track the success of their campaigns in real-time and make adjustments as needed to optimize performance.
Key YouTube Services:
- Influencer Matching
- Content Creation and Scheduling
- Campaign Management
- Tracking and Analytics
- Strategic Guidance
Find Your Influence
Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n...
10 - 50
Scottsdale, AZ
Best for:
Medium and Large Businesses
Find Your Influence
Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n...
10. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Office Location(s): Dallas, TX; New York, NY; London, UK; Paris France; Sao Paolo, Brazil; Berlin, Germany; Shanghai, China; Sydney, Australia
Pricing: The minimum project size at LTK is $50,000.
Notable Clients: LTK has worked with notable brands in retail and fashion boasting names such as Walmart, Missguided, Mary Kay, L’Oreal, and IDA.
Formerly called rewardStyle & LIKEtoKNOW.it, LTK is a global community of hundreds of thousands of first-class content creators and brands. They offer end-to-end campaign execution across all the major lifestyle categories that include health and wellness, women’s fashion, men’s fashion, and beauty. LTK also operates as a platform for influencers and creators interested in collaboration opportunities, one-on-one growth consulting, and easy tools.
Whether you’re an influencer or a brand, LTK offers several benefits. Brands can take advantage of LTK’s unique access to over 10 years of historical brand performance data that will give them real-time insight into their influence. Armed with this data, they’re much better equipped to grow their influence by targeting the right audience on social media.
For creators, one of the biggest perks is exclusive access to a personalized shop on LTK. Plus, creators can also leverage LTK’s proprietary creator performance data to help them maximize their earnings.
Key YouTube Services:
- Brand consulting
- Media boosting
- Retail media network
- Content licensing
- Amplified distribution
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
11. Vireo Video
Office Location(s): Vancouver, BC
Pricing: Vireo Video works on projects as small as $5,000 and charges $150 to $200 per hour.
Notable Clients: Vireo Video has worked with companies such as iVisa, Gelato, Best Buy, Briogeo, PolicyMe, and Exabeam.
Vireo Video is a YouTube influencer marketing agency that specializes in connecting businesses with top influencers and creators to increase brand awareness and sales. As a certified YouTube expert team, Vireo Video has a deep understanding of the platform, allowing them to develop strategic campaigns that maximize results. Their refined process for YouTube influencer marketing ensures a successful campaign from start to finish. They work with a diverse group of clients and industries, ranging from thought leaders and coaches to B2B and B2C businesses.
The team at Vireo Video includes YouTube creators with a wide reach on their own channels, which allows them to strategize from a place of expertise. They provide a range of YouTube influencer marketing services, including campaign strategy, collaboration and content review, influencer sourcing and negotiation, influencers and campaign management, content launch, and reporting. Vireo Video is also a certified Google Partner, demonstrating their expertise and success in search, display, video, and shopping.
Vireo Video has helped their clients collectively gain over 2+ billion video views and generated tens of millions in additional revenue. They are known for their responsiveness, communication, professionalism, and expert guidance, as highlighted by one of their clients, Lise Leblanc.
Key YouTube Services:
- Video SEO
- Creative development
- Channel auditing
- Full-service YouTube marketing
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
10 - 50
Vancouver
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
12. HireInfluence
Office Location(s): Houston, TX; Los Angeles, CA; New York, NY and Amsterdam, Netherlands
Pricing: The minimum project size at HireInfluence is $50,000.
Notable Clients: HireInfluence has partnered with clients in a wide range of industries boasting names such as Grammarly, McDonald’s, Southwest Airlines, Lee jeans, Nickelodeon, and Community Coffee.
HireInfluence is another staple in many top agency lists online. Since 2011, they have been focused on influencer marketing, sharpening their skills and expertise in the industry. As an agency offering a full-service suite, they provide services from strategy development to compliance and analytics. Each campaign is tailor-fit to the client, ensuring that the brands get the most of their marketing.
HireInfluence prides itself on what they call “experiential ideation and fulfillment.” Because of their years of experience in the industry, they are attuned to the emotional needs of the market and are able to foster strong connections and develop next-level loyalty with consumers for their clients. What they create is not simply content, but positive experiences for the followers.
Key YouTube Services:
- Influencer curation
- Negotiations and contracting
- Payments + 1099s
- Content auditing
- Paid media
- Tailored analytics
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
13. Carusele
Office Location(s): Raleigh, NC and Birmingham, MI
Pricing: The minimum project price at Carusele is $20,000.
Notable Clients: Carusele has partnered with a number of consumer brands across a variety of verticals with names such as Clearasil, Tyson Tastemakers, Ikea, Walgreens, Herbal Essences, Frito Lays, Britax, and even UFC.
Multi-awarded company Carusele is perhaps one of the most revolutionary and innovative marketing agencies today. They eschew traditional influencer marketing that focuses on things like vanity metrics and artificial clicks in favor of a more robust, strategic, and data-driven approach. This makes Carusele one of the go-to agencies for YouTube influencer marketing.
Their trademarked measurement system, Engaged Audience Profiles™, gives clients an in-depth look at the kinds of people who engage with the content. This system allows Carusele and their clients to determine that the clicks, likes, and shares that the influencer receives are from genuine people.
A revolutionary and innovative marketing agency, Carusele has also developed other proprietary algorithms aside from Engaged Audience Profiles to help them analyze the performances of their campaigns.
Key YouTube Services:
- Hand-selected influencers
- Manual influencer vetting
- Campaign tracking
- Real-time optimization
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
1 - 10
Raleigh, North Carolina; Birmingham, Michigan
Best for:
Large Companies
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
14. Obviously
Office Location(s): Los Angeles, CA; San Francisco, CA; New York, NY; Paris, France; Sydney, Australia
Pricing: The minimum project size at Obviously is $100,000.
Notable Clients: Some of the notable clients that Obviously has worked with include Google, Converse Chuck Taylor, Bumble, Lyft, and Honest Beauty.
Obviously is one of the leaders in the influencer marketing arena. Boasting clients from Fortune 500 companies, it is a fast-growing global company that claims to have had a significant role in the rise of the micro influencer.
Their successful YouTube influencer partnerships include product tutorials and reviews for cosmetics retailer Ulta, as well as gaming videos for Free Fire that generated brand awareness.
Obviously has developed their own client dashboard within their platform for clients’ easy access to data. They can retrieve the measurements that they need in real-time, allowing them to make fully informed decisions at every stage of the campaign.
They also have the ability to mount campaigns of any size, from small and simple programs to complex campaigns that require thousands of influencers. Whatever brands need, Obviously can deliver.
Key YouTube Services:
- Creative strategy
- Influencer management
- Shipping and fulfilment
- Content creation
- Paid amplification
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
50+
New York, Los Angeles, San Francisco, Paris, Sydney
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
15. August United
Office Location(s): Tempe, AZ
Pricing: The minimum project size at August United is $50,000.
Notable Clients: August United boasts an impressive clientele made up of names such as Microsoft, GE, Samsung, Kroger, Purex, Citizen, and Visionworks.
August United describes themselves as “influencer marketing mavericks,” forgoing the traditional for the modern. They live and breathe adventure, loving the challenges that come with developing a unique YouTube influencer marketing campaign for their clients.
The agency’s full-service influencer marketing program is as full as it gets. Not only do they match clients with the right influencers, but they also equip the influencers with the right tools and knowledge for optimal engagement.
August United has an in-house team of creators who can produce content for the brand. When it comes to influencer marketing, they can work with your chosen content creators to produce out-of-the-box videos that will catch the eye of your target audience.
Another unique service of August United is their influencer brand retreats. Influencers and brands are given the opportunity to personally meet and get to know each other, strengthening their relationship for a potentially long-term partnership.
Key YouTube Services:
- Audience-first strategies
- End-to-end optimization
- Community management
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
1 - 10
Tempe, AZ
Best for:
Enterprise
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
16. SugarFree
Office Location(s): Los Angeles, CA and Austin, TX
Pricing: The minimum project price at SugarFree is $100,000.
Notable Clients: Sugarfree boasts a remarkable clientele made up of names such as Airbnb, Gillette, Microsoft, Casper, FOX, Travel Channel, Swarovski, Walmart, and NBC.
Have you heard of TikTok? Of course, you have. Tiktok’s explosion into a social media giant is, in large part, thanks to SugarFree Agency. Their work to get influencers in TikTok generated more than 3 million engagements, ending in an ROI of 600%. Considering that SugarFree is comparatively new in the industry, this is seriously impressive.
Though their primary platform is TikTok, especially for their talent agency unit, the agency offers their services for other social media platforms. Creating an influencer marketing campaign is a seamless process and focuses on telling an enduring story.
They have a large network of influencers that can help your brand, including popular YouTubers Dang Matt Smith, Emma Chamberlain, and David Dobrick. They also understand the Gen Z market well as they were the audience that raised TikTok’s popularity in the US and Europe.
They have a diverse pool of talents and professionals who work with brands to ensure that every detail is fit to the story.
Key YouTube Services:
- Creative content and strategy direction
- Influencer casting and recruitment
- Contracting and implementation
- Campaign execution
- Detailed reporting
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
1 - 10
Los Angeles, California, Austin, Texas
Best for:
Enterprise, Midmarket and Small Business
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
17. Collab Asia
Office Location(s): Seoul, South Korea; Tokyo, Japan; Singapore; Jakarta, Indonesia; Hong Kong SAR; Manila, Philippines; Kuala Lumpur, Malaysia; Shenzhen, China; and Mumbai, India
Pricing: Collab Asia doesn’t disclose their rates and requests prospective clients to contact them for more info.
Notable Clients: Collab Asia has worked with a bunch of notable global and Asian brands including EA, Dior, LG, Samsung, TikTok, Maybelline, SONY, and ELLE.
If you’re looking to expand your reach in Southeast Asia, then Collab Asia is your best bet. They are the fastest growing digital network in the Asia Pacific region, managing thousands of creators and hundreds of clients. As digital marketing professionals know all too well, translating a campaign to a different region is more than just translating the language use—it is about transforming the entire campaign to fit the target audience, and this is the expertise that Collab Asia provides.
Like most influencer marketing agencies, they offer a full suite of services.
A YouTube preferred partner, Collab Asia works with many of Asia’s top influencers. Their expertise on both Western and Eastern platforms lends them a unique value proposition, especially for those who are considering tapping into Asian audiences.
With several offices in different countries across Asia, Collab Asia truly lives up to its name.
Key YouTube Services:
- Campaign strategy and execution
- Channel management and audience growth
- Direct advertising
- Media inventory
- Content localization and distribution
- Digital rights management
18. LetsTok
Office Location(s): New York, NY; Tel Aviv, Israel, and Hong Kong, China
Pricing: The minimum project price at Let’sTok is $5,000.
Notable Clients: Let’sTok has partnered with brands such as Hypersloths, Mountain Dew, Time Raiders, and Kryptomon.
Let’sTok is the world’s first influencers ad network (AdFluencers) that uses Ai technology to facilitate seamless collaborations between brands and influencers. It has been dubbed “Israel’s TikTok” by the Jewish Business News and is a 100% digital platform. With Let’sTok, you can connect with your favorite influencers via one-on-one personal online meetings.
Let’sTok leverages its proprietary AI end-to-end tools to empower content creators and fuel their growth to becoming global influencers, as well as to provide users with unique video content such as personalized advice or guidance.
On the platform, which can be accessed via the web or the Let’sTok app, you can find a wealth of talent categories, ranging from crypto and NFT to pets, so there’s bound to be a category that fits your niche. Another thing that sets Let’sTok apart from other platforms is it offers a creator’s economy that allows content creators to have access to a stable revenue stream.
Key YouTube Services:
- Campaign management
- Performance campaigns
- 770k verified creators
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
19. The Outloud Group
Office Location(s): Detroit, MI
Pricing: The minimum project price at The Outloud Group is $100,000.
Notable Clients: Besides NordVPN, the Outloud Group boasts a clientele of reputable brands such as Fiverr, Acorns, GrubHub, Policygenius, and RocketMoney.
The Outloud Group has been handling YouTube influencer marketing programs since 2008, making it one of the oldest agencies in the industry. Outloud boasts over 8,500 sponsored videos on YouTube with a whopping 300 billion views—and counting! They work with more than 200 YouTube brand partners who understand that while producing videos may be more time-consuming than Instagram posts, the ROI across the whole funnel is worth it.
One of their most memorable campaigns on YouTube is their partnership with internet privacy company NordVPN and YouTube influencer Mark Rober. NordVPN sponsored one of Rober’s most famous videos, the glitter bomb trap for thieves who steal his packages.
The Outloud Group’s 15 years in the biz have provided them with valuable insights on both YouTube marketing and influencer marketing. Their data has allowed them extensive knowledge on trends and themes that work well on video.
Aside from brands, the agency also offers content creators and influencers with services to help them succeed on YouTube, Instagram, Twitch, TikTok, and Facebook.
Key YouTube Services:
- Campaign planning and execution
- Campaign logistics
- Gaming influencer marketing
- Influencer paid social
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
1 - 10
Detroit
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Benefits of YouTube Influencer Marketing
YouTube influencer marketing has emerged as a powerful tool for brands to connect with their target audiences in a meaningful and impactful way. By partnering with influencers who have established credibility and a loyal following, brands can leverage authentic content to drive engagement, increase brand awareness, and boost sales.
Wide Reach
YouTube, with over 2.5 billion monthly active users, offers an unparalleled opportunity for brands to connect with diverse audiences across the globe. This massive reach is exemplified by agencies like MOMENTiQ, which crafted influencer marketing campaigns for American Eagle and Ulta Beauty, capturing millions of views. By tapping into YouTube’s vast user base, brands can significantly amplify their visibility and impact.
High Engagement
Influencers on YouTube often have deeply loyal followers who trust their recommendations. Studies show that 82% of consumers are likely to follow influencer advice, making this approach more effective than traditional ads. Ubiquitous, for example, achieved impressive results for clients like Whisker by empowering creators to produce authentic, relatable content, leading to genuine audience engagement.
Cost-Effectiveness
Compared to traditional advertising, YouTube influencer marketing can be more budget-friendly while delivering substantial ROI. Agencies like Viral Nation, which executed a successful campaign for Meta Quest 2’s Resident Evil 4 VR, demonstrate how targeted, strategic influencer partnerships can generate millions of impressions and engagements without the hefty costs of traditional media.
In-Depth Content
YouTube’s platform allows for detailed, long-form content, which is ideal for product demonstrations through tutorials, reviews, and unboxing videos. For instance, NeoReach leveraged YouTube’s depth to create engaging financial advice videos for Robinhood, significantly broadening its user base. This ability to dive deep into content makes YouTube a powerful tool for brands looking to educate and convert their audience.
Steps for Selecting a YouTube Influencer Marketing Agency
From the above list, it’s clear to see that there’s an expansive selection of agencies for YouTube influencer marketing. So although there’s an abundance of options, it becomes challenging to pinpoint the best choice for your business. Here are some key steps to select a YouTube influencer marketing agency.
Step 1: Consider Their Service Offerings
For starters, the agency should be able to provide you with the exact kind of service you need. This largely depends on the level of help you need with your campaign, the type of campaign you’re running, and whether your campaign will be solely focused on YouTube.
Will you need help with influencer negotiation and contracting? Will you be amplifying influencer content with paid ads? Are you planning to extend your campaign beyond YouTube? Consider all of these factors so you can find an agency that offers the services that are specific to your needs.
Some agencies may be able to help with influencer marketing alone while others may even provide full-service YouTube marketing. Some agencies focus specifically on video influencer marketing on YouTube and TikTok while others also extend their services to other social media channels.
Regarding to YouTube specifically, it also depends on the type of YouTube influencer marketing campaign you’re launching. Are you going to focus on brand ambassador campaigns? Or perhaps you’re going to try product seeding and influencer unboxing videos? Most agencies specialize in specific types of YouTube influencer campaigns, so it’s important to find one that can help you with the type of campaign you want to run.
Carefully consider these details to narrow down a YouTube influencer marketing agency that can address your needs. For example, if you’re planning to run a cross-channel campaign that also includes YouTube, an agency like Vireo Video that only focuses on YouTube marketing may not be the best choice. Alternatively, if you’re going to run an intensive campaign that involves product seeding and shipping out products to influencers, an agency like NeoReach that provides all those services may be perfect for you.
Step 2: Look at Their Industry Expertise
Another important factor to consider is their expertise in your industry. Sure, the agency may be able to provide the type of service you need, but how well versed are they in launching influencer marketing campaigns in your industry? This is particularly important for highly niche industries such as gaming and crypto, for example.
This step is crucial because you want to work with an agency that has a proven track record of reaching the type of audience you want to target. Not all influencer marketing campaigns are built the same, involving varying types of influencer activations and campaign approaches. These variations are based mostly on the industry focus because each industry appeals to a different type of audience with unique needs, pain points, and values. As such, even the type of influencer you should work with will also be different.
For example, a fintech company may be able to successfully appeal to their target audience by partnering with a YouTube influencer that’s known for simplifying financial advice for the masses. However, the same company may not fare so well with a YouTube influencer that solely creates content about cars because the influencer’s established audience base may not necessarily intersect with the company’s target audience.
As a result, you need to shop around for a YouTube influencer marketing agency that’s had some success stories involving brands in your niche. The Outloud Group, for instance, would be a great option for brands in the gaming industry as the agency specializes in influencer marketing with esports and gaming creators. Their expertise goes beyond individual partnerships and includes team partnerships, events and tournaments, and in-game promotions.
Step 3: Weigh Pricing and Plans
One of the most crucial considerations when selecting a YouTube influencer marketing agency is the cost. How much do they charge for their services? And what types of plans do they offer? It’s a given that the agency you work with should be able to provide the services you need within your budget.
In many cases, the cost may be directly proportional to the level of service they provide. However, you need to look at the breakdown of those services to see whether you really need all of them and whether you’ll be spending extra on services that you don’t plan on using.
Choosing the right YouTube influencer agency based on pricing goes beyond simple affordability and also includes flexibility. Can they create a customized plan based on your budget or do you have to purchase a one-size-fits all plan that includes services you don’t really need?
Step 4: Consider Their Influencer Network
Finally, the influencer agency should be able to connect you with the exact type of influencers you need. For this, they need an expansive network of influencers that fit into a category related to your business. This means they should be able to connect you with tech reviewers if you’re in the tech industry or beauty influencers if you sell beauty products.
Make sure to thoroughly look at the number of influencers they have in their network. More importantly, try to get a sample list of the different YouTube influencers you can partner with through their agency. This is important because some agencies may boast large numbers but not necessarily have established relationships with the specific influencers you want to partner with.
For example, they may have a network of 100,000+ influencers, but these numbers won’t matter to you if only 100 of those are YouTube influencers and most of them have a micro reach whereas you want to activate 50 well-known YouTubers.
Choose a YouTube Influencer Marketing Agency that Works for You
When deciding to hire an influencer marketing agency for your campaign, keep in mind that bigger does not always mean better. Big agencies might offer more, but will they be a good fit for your brand?
The brand-agency-influencer relationship is a three-way partnership, making it important that the goals, values, and capabilities of all three are aligned. Look at the strengths of each agency and weigh them with your own priorities. Some agencies do well with one service, and some with more. What services do you need the most? What will help drive your brand awareness, conversion, or other KPIs?
Frequently Asked Questions
Comparing Top Influencer Marketing Agencies
Are you looking for the top influencer marketing agencies to elevate your brand's online presence? At Influencer Marketing Hub, we've meticulously researched and tested hundreds of influencer marketing agencies to provide you with comprehensive guides and in-depth reviews of the best in the industry. Our curated list includes:
- Top Influencer Marketing Agencies for 2024
- 31 Best Influencer Marketing Agencies in the USA for 2024
- Top 8 Influencer Marketing Agencies in the UK in 2024
- Top 19 Influencer Marketing Agencies in London
- Top 10 Multicultural Influencer Marketing Agencies
- Top 26 YouTube Marketing Agencies for 2024
- 21 of the Leading Influencer Talent Agencies Globally
- Top Micro-Influencer Agencies For 2024
Comparing YouTube Marketing Tools And Services
At Influencer Marketing Hub, we've done the legwork for you by thoroughly evaluating and testing a wide range of YouTube marketing tools and services. Our extensive research allows us to offer you detailed guides and reviews that highlight the top solutions in the industry. Whether you’re looking for video analytics, campaign management, or influencer discovery, our curated list of YouTube marketing tools and services has everything you need to elevate your video marketing strategy:
- Youtube Influencer Marketing Platforms for Brands (2024)
- Top 13 YouTube Growth Services for Organic Growth in 2024
- Top 35 Video Marketing Agencies for 2024
- 15 Best YouTube Shorts Video Agencies for Your Brand
- Top 10 YouTube SEO Services Mastering Video Visibility
- Top 30 YouTube Marketing and Channel Management Tools for 2024
- 15 Short Form Video Agencies in 2024
- Top 10 YouTube Marketing Agencies
What are the best YouTube influencer marketing agencies?
The following table provides a comparison of the top YouTube influencer marketing agencies, showcasing their notable clients, areas of expertise, and key services. This summary offers a quick overview to help you determine which agency aligns best with your brand's needs and budget.
|
Notable Clients |
Best For | Minimum Project Price | Key YouTube Services |
Offices |
|
American Eagle, Ulta Beauty, Fashion Nova |
Enterprises and Large Brands | $50,000 | User-generated content, results-driven campaigns |
Los Angeles, CA |
|
Amazon, Adobe, McDonald’s, Target |
Small Brands | $20,000 | Campaign strategy, content production management |
Los Angeles, CA |
|
Meta Quest 2, Call of Duty, smartwater |
Enterprises and Large Brands | $50,000 | Trend analysis, creative repurposing |
USA, Canada, Caribbean |
|
TikTok, NVIDIA, Netflix, Macy’s |
Fortune 500 brands, big ad agencies | $50,000 | Competitor audits, audience demographics matching |
San Francisco, CA |
|
BenQ, Dunkin’ Donuts, Universal Music |
Enterprises and Large Brands | $20,000 | Target audience identification, audience-influencer matching |
Miami, FL and New York, NY |
|
Samsung, Abide, Redefine Meat |
Various industries | $20,000 | Influencer vetting, creative strategy |
New York, NY; San Francisco, CA; Tel Aviv, Israel; London, UK |
|
Lenox, KISS, American Standard |
Data-driven strategies | $100,000 | Brand integration strategy, performance analytics |
New York, NY |
What services do YouTube influencer marketing agencies offer?
The table below compares the service offerings of the top YouTube influencer marketing agencies, highlighting key capabilities such as campaign strategy, content production, and more specialized services like AI-powered brand safety. This overview helps you identify which agencies provide the essential tools and expertise to elevate your YouTube marketing campaigns.
| Service | MOMENTiQ | Ubiquitous | Viral Nation | NeoReach | The Influencer Marketing Factory |
|---|---|---|---|---|---|
| Campaign Strategy and Planning | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Content Production | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Influencer Vetting and Selection | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Real-Time Performance Tracking | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Paid Media Integration | ❌ | ✔️ | ✔️ | ✔️ | ✔️ |
| AI-Powered Brand Safety | ❌ | ❌ | ✔️ | ❌ | ❌ |
| Trend Analysis | ❌ | ❌ | ✔️ | ❌ | ❌ |
| Creative Strategy | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
What other social media platforms do these YouTube influencer marketing agencies support?
The table below compares which social media platforms the top YouTube influencer marketing agencies support. This comparison helps you understand the versatility of each agency across different platforms, ensuring you select the one that best fits your brand's multi-channel marketing needs.
|
Agency |
Supported Social Media Platforms |
|
MOMENTiQ |
YouTube, TikTok |
| Ubiquitous |
YouTube, TikTok, Instagram |
|
Viral Nation |
YouTube, Instagram, Twitch, Twitter |
| NeoReach |
YouTube, Instagram, TikTok, Facebook |
|
The Influencer Marketing Factory |
YouTube, Instagram, TikTok |
| Moburst |
YouTube, TikTok, Instagram, Facebook |
|
The Shelf |
YouTube, Instagram, TikTok, Pinterest |
What are the most affordable YouTube influencer marketing agencies?
The table below compares the pricing of the top YouTube influencer marketing agencies, highlighting their minimum project prices. This comparison will help you identify the most affordable options for your YouTube marketing campaigns.
|
Agency |
Minimum Project Price |
|
MOMENTiQ |
$50,000 |
| Ubiquitous |
$20,000 |
|
Viral Nation |
$50,000 |
| NeoReach |
$50,000 |
|
The Influencer Marketing Factory |
$20,000 |
|
Moburst |
$20,000 |
| The Shelf |
$100,000 |
How much does it cost to hire a YouTube influencer?
The cost to hire a YouTube influencer varies widely depending on factors like the influencer's reach, engagement rate, and content quality. Generally, you can expect to pay anywhere from a few hundred dollars for micro-influencers to several thousand dollars for macro or celebrity influencers. Agencies often offer pricing starting from $20,000 to $50,000 for comprehensive campaign management, ensuring that your investment aligns with your marketing goals.
What is a YouTube marketing agency?
A YouTube marketing agency is a specialized firm that helps brands create, manage, and optimize their presence on YouTube. These agencies offer a range of services, including campaign strategy, content production, influencer partnerships, and performance tracking, to ensure brands effectively engage their target audience and achieve their marketing objectives on the platform. By leveraging their expertise in video content and audience behavior, YouTube marketing agencies help brands maximize their reach, drive engagement, and generate conversions through tailored YouTube campaigns.
What are the key factors to consider when choosing a YouTube influencer marketing agency?
When choosing a YouTube influencer marketing agency, key factors to consider include the agency's expertise in your industry, the range of services offered, and their ability to align with your specific campaign goals. Additionally, consider the agency's influencer network, past client success stories, and pricing to ensure they can deliver the results you need within your budget.
What are the typical costs associated with hiring a YouTube influencer marketing agency?
The typical costs associated with hiring a YouTube influencer marketing agency can vary widely, with minimum project prices often ranging from $20,000 to $50,000. Factors like the agency's services, the complexity of the campaign, and the influencer's reach can influence the final cost. For comprehensive campaign management and top-tier influencer partnerships, budgets may exceed these baseline figures, especially for larger brands or more intricate campaigns.
How do these agencies handle content creation for YouTube campaigns?
These agencies typically handle content creation for YouTube campaigns by collaborating closely with influencers to produce authentic, engaging videos that align with the brand's messaging. They offer services such as content strategy, script development, video production, and editing to ensure high-quality output. Agencies like Ubiquitous and Viral Nation, for instance, provide end-to-end content production management, working with influencers to create tailored content that resonates with the target audience and meets campaign objectives.
What are the potential risks of working with YouTube influencers?
Working with YouTube influencers carries potential risks such as mismatched brand alignment, where the influencer's content or audience doesn't resonate with your brand's values, leading to ineffective campaigns. Additionally, there's the risk of influencer scandals or negative behavior, which could damage your brand's reputation by association. Lastly, relying too heavily on a single influencer could limit the reach or diversify your campaign’s impact, making it essential to carefully vet influencers and manage partnerships strategically.
What are the best practices for approaching and negotiating with YouTube influencers?
When approaching and negotiating with YouTube influencers, start by conducting thorough research to ensure the influencer's audience aligns with your brand's target market. Personalize your outreach by highlighting why you believe they are a great fit for your campaign, and clearly outline the goals and expectations. During negotiations, be transparent about the budget, deliverables, and timeline, and ensure there’s room for creative freedom, as this often results in more authentic content. Establishing a fair and mutually beneficial agreement is key to building a long-term, successful partnership.
