Top 15 Gaming Influencer Agencies to Supercharge Your Strategy

MPL sought to reach a broader audience and highlight its platform’s convenience of offering multiple games in one app. They turned to the agency for its expertise in influencer marketing, particularly in gaming and tech communities. 

The Influencer Marketing Factory curated a campaign by collaborating with 23 US-based influencers, including Faze Rug, The Stradman, MoreJStu, and Issac & Andrea, with a combined reach of over 98 million YouTube subscribers. The influencers, spanning gaming, tech, and lifestyle niches, created engaging YouTube sponsorships within their normal videos to showcase the features and benefits of the MPL app. 

The campaign achieved 15 million views, 726k likes, and over 74k comments across influencer channels, with a 9% engagement rate. It not only drove substantial app installs but also expanded MPL Gaming’s visibility, reaching a wide audience. Key factors for success included:

• Targeted Influencer Selection: Choosing influencers from relevant niches ensured the content resonated with the right audience.
• Authentic and Engaging Content: Influencers created genuine, relatable content, fostering trust and engagement.
• Highlighting App Features: The content showcased the ease of accessing multiple games in one app, appealing to both casual and serious gamers.

The campaign achieved over 300k Instagram impressions and over a million YouTube views across all creator videos.

What sets Arch apart from other influencer marketing agencies is its laser focus on results. Rather than just looking for brand awareness, the agency places heavy emphasis on installs, CPI (cost per install), ROAS (return on ad spend), and retention. Their campaigns are designed with clear objectives, ensuring influencer activation is performance-oriented and delivers measurable outcomes.

Like their campaign for Wargaming where they used more than 550 influencers across 30 countries to achieve 1,500 activations. This was done primarily using UGC. On the other hand, Match Masters, they upped the ante and achieved over 2,000 activations, placing the gaming app in the #1 spot across 15 countries. 

Apart from Wargaming and Candivore (makers of Match Masters), they’ve also worked with other notable gaming brands such as SuperPlay (creators of Dice Dreams) and Domino Dreams, as well as brands such as Surfshark VPN, RedBull, Huawei, and Incogni. 

These partnerships show their versatility in handling gaming, app, and tech-based campaigns. Moreover, their global network spans the Americas, Europe, MENA, and Australia, making them well-versed in cross-cultural campaigns.

Their extensive network of influencers includes some big names, such as Noah with 2.3 million followers, Murat Soner with 3.5 million, and the Beta Squad with 10 million. This gives brands access to influencers across platforms like TikTok, YouTube, Twitch, Instagram, and even LinkedIn.

Audiencly’s campaign process is both strategic and structured. They begin by defining clear KPIs and understanding your target audience in terms of demographics and geography. Once that’s in place, they handpick influencers that align with your brand identity, ensuring the content resonates with your audience. 

This approach proved essential in their collaboration with Wargaming.net, a popular video game company. They’ve worked with Wargaming since 2020, helping successfully grow their two most popular titles, Word of Warships & Word of Tanks, in the U.S.

In a LinkedIn post, they explain the methodology behind the success, such as collaborating with YouTube creators like CubeINC, Brick Technology, and TD Bricks, whose niches might not specifically align with the gaming niche. Regardless, they emphasize their ability to integrate influencer marketing promotions into the creators’ content organically and innovatively.

So far, the collaboration has not only achieved its result of raising awareness for these games in the U.S. market but has also resulted in downloads.

Audiencly’s influencers span across various platforms, including YouTube and Instagram, and they oversee the entire content creation process—from planning creative ad campaigns to securing final approval from influencers to ensure everything stays on brand.

Another standout case is their partnership with RAID: Shadow Legends, one of the largest fantasy RPGs. 

Audiencly worked with over 60 gaming creators to amass more than 34 million views and 100,000 downloads. Following a similar approach as with Wargaming, Audiencly picked gaming influencers and secured sponsorships with RAID. This sponsorship aimed to showcase RAID’s newest hero. 

With a diverse roster of gaming creators like TD Bricks, Joeseppi, Socksfor1, and The Act Man, they have deep connections within the gaming community, which they leverage to drive meaningful results.

The campaign aimed for 50 million social media impressions and 60 million media impressions over a month. Viral Nation’s strategic use of 142 global influencers, 360 posts, and 41 media placements resulted in 2.4 million impressions, 3.5 million reach, and 1.5 million interactions, achieving the campaign’s objectives and catapulting PUBG MOBILE into an even larger global gaming audience.

Viral Nation provides comprehensive services including global activations, research & strategy, talent discovery & management, creative & content, ambassador programs, events & experiential, localization, social amplification, and reporting & analytics. They have a deep understanding of platform algorithms and offer services such as amplification, whitelisting, and retargeting to maximize reach and results.

Their approach focuses on creating authentic, emotional connections between brands and audiences through trusted content creators. They have the capacity to source and contract influencers of different calibers, from nano-influencers to celebrities, ensuring the right talent to represent your brand.

HypeFactory is known for its methodical approach in setting up influencer campaigns. The agency emphasizes understanding customers’ needs and preferences, recognizing that while there are billions of gamers worldwide, not all can be targeted uniformly.

The agency’s unique AI algorithms are another standout feature. It has a suite of 55 different metrics to delve into the quality of posts, brand fit, and community strength. Even more impressive, HypeFactory can identify profiles that don’t necessarily publish gaming content but have followers relevant to a specific campaign and brand.

One of the agency’s most notable campaigns was for the game, RAID: Shadow Legends, involving over 2,000 influencers and generating over 635 million views in 14 languages.

@gazi.ai Spend the day with me trying out a new NVIDIA GeForce RTX 30 Series laptop! #nvidia #csmajors #studygram #ad ♬ Lo-Fi analog beat – Gloveity

This campaign generated over 3.3 million impressions, 46.7K engagements, and $266,330 in influencer media value.

NeoReach not only manages influencer introductions, contracts, and logistics but also amplifies content through paid media. This means that gaming influencers’ posts don’t just stop at organic reach — the NeoReach team boosts visibility with strategic ad auctions, copy, and creative management, ensuring ROI across platforms.

Their experiential activations further set them apart, creating in-person events that blend gaming with live experiences. From influencer-led stadium events to large-scale gaming tournaments, NeoReach excels at building real-world connections between influencers and gaming communities.

Notably, they partnered with Sony for CES 2023 in Las Vegas, where they managed the entire collaboration and produced a content series that showcased Sony’s latest technology. This series was featured on Sony Global’s Facebook and Instagram channels—check out samples from their Facebook to see NeoReach’s impressive work in action.

Apart from their impressive campaigns, Statista partnered with NeoReach in 2023 to present data on gaming brands with the highest YouTube Influencer Media Value (IMV) in the US and Canada.

Using their Social Intelligence API, NeoReach calculated the IMV by evaluating sponsored posts against industry benchmarks, offering insights into the ROI of influencer marketing campaigns. This collaboration further showcases NeoReach’s expertise in delivering data-driven gaming insights.

One reason for this is their approach to influencer marketing. The Goat Agency does daily vlogs where they share insights into campaigns, discuss the evolution of influencer marketing budgets, and emphasize the use of data to guarantee returns for brands.

All this hard work and dedication has resulted in a rapid expansion between 2021 and 2023 where The Goat Agency grew its staff to 350+ employees (adding 200+ quality employees) and increased its billings by 33%. 

From their creative execution to deep insights into gaming trends, Goat is a standout partner for brands looking to connect with hyper-engaged gaming audiences.

What sets The Goat Agency apart is their global reach and centralized approach to influencer marketing. They have built relationships with the top gaming influencers across various territories, such as the U.S. and Latin America, the UK and Europe, Asia-Pacific, and more. 

One of Goat’s hallmark campaigns was the relaunch of Saints Row for Deep Silver. Deep Silver approached Goat to build hype among millennials nostalgic for the original game while engaging Gen Z, the most active gaming demographic. Goat’s task was to create a campaign that would stand out in the competitive gaming market.

Goat employed a two-phased influencer marketing strategy, focusing on high-quality content from creators across Instagram, TikTok, Twitch, and YouTube. 

In the pre-launch phase, six YouTube creators produced unique content. In one impressive example, YouTubers Josh & Archie created a song called “Keeping it Strange” to hack the UK music charts and become pop stars.

The song was specifically created as a promotion for the relaunch of the Saints Row video game. At its peak, the song climbed to number 27 on the UK Music Charts.

During the launch, 21 influencers from the US, UK, and Australia shared diverse gameplay content, such as co-op gameplay and in-game challenges, keeping engagement fresh and dynamic across platforms.

The results? Over 12.2 million impressions, 9.2 million video views, and a top 30 hit in the UK singles chart. The Saints Row campaign drew more than 1 million players in its first three months, far surpassing expectations.

A key element of Cloutboost’s approach is their acquisition-focused marketing. They don’t just connect brands with influencers; they acquire high-quality gamers through personalized, data-driven strategies, bolstered by their proprietary data-mining technology. This technology analyzes millions of outlets in real-time, optimizing performance and increasing return on investment for their clients.

Their team, boasting over 20 years of first-hand experience in video game marketing and PR, offers tailored strategies to both gaming and non-gaming brands of all sizes, guiding clients through each stage of the process. With a client roster including PlayKids and Sony, Cloutboost demonstrates its capacity to deliver results, making it a strong contender in the realm of gaming influencer agencies.

With global offices, Socially Powerful transcends geographical boundaries. Whether a brand requires an influencer marketing agency in the UK or the USA, Socially Powerful can assist in creating impactful influencer campaigns that leave a lasting impression on gamers.

GameInfluencer prides itself on delivering trackable results. They work with major tracking and attribution systems to measure key performance indicators, continuously optimize campaigns, and deliver exceptional results. With years of industry experience and a track record of successful campaigns, GameInfluencer provides comprehensive and reliable influencer marketing services for the gaming industry.

By leveraging the celebrity-like status of gaming influencers, The Influencer Agency helps businesses tap into large-scale Gen Z and Millennial audiences who trust and value the sentiment behind each individual’s personal brand. Their gaming influencer marketing campaigns are tailored to efficiently and effectively reach target audiences on platforms like Twitch and TikTok. With a proven track record, they’ve successfully partnered with XP Sports and SypherPK, achieving better brand awareness by connecting with SypherPK’s almost five million followers.

The team at Famesters brings a wealth of gaming market knowledge to the table. They understand PC, console, and mobile games across all genres and categories and know how to effectively promote them with the help of influencers on popular social media platforms like YouTube and Twitch.

They also guarantee their clients the most relevant influencers and the best prices. Their team creates lists of the most suitable and reliable influencers who create high-quality gaming content in the client’s niche and negotiate the best deals.

With a promise of high return on investment and detailed performance reports, Famesters assures their clients of a well-managed, successful influencer marketing campaign.

WeAreSocial helps brands identify the best strategy and implement campaigns on gaming platforms that audiences want to engage with, driving tangible results. This understanding of social behaviours allows the agency to create world-class creative ideas that can live on any platform.

In the realm of design, they offer motion graphics, 3D design, animation, illustration, and more. Their commitment to platform discovery and innovation keeps their clients at the cutting-edge of technology and social. The agency is also adept at creating branded content that resonates with different online communities and successfully cuts through the noise.

WeAreSocial facilitates collaboration between brands and influencer partners, allowing brands to reach new audiences in an authentic and impactful way.

The agency offers a range of partnership options, such as team partnerships, events & tournaments, individual partnerships, and in-game experiences. With a tailored approach, they help brands bridge the gap and build trust between creators and their audience, as demonstrated through their collaborations with TroydanGaming and Dollar Shave Club & Nickmercs.

AAA Agency has built a robust reputation within the gaming industry by managing influencer campaigns that connect brands with passionate gaming communities. They work with top-tier content creators, streamers, and vloggers, ensuring a perfect match between the gaming brand and influencers that resonate with their specific audiences. This is evident in their successful collaborations with gaming giants such as Ubisoft, Tencent, Wargaming.net, and Lilith Games, among others.

A key part of AAA’s expertise is their ability to craft and execute full-cycle influencer marketing campaigns, from market analysis and influencer matching to ad placement control and detailed reporting. Their approach ensures that each campaign is strategically designed to achieve the best possible outcomes for their clients, regardless of budget.

The agency’s influence in the gaming sector is further solidified by their award-winning services. They recently bagged two prestigious awards from TechBehemoths: Best Content Marketing Services and Best Digital Strategy Services. 

These recognitions speak volumes about their ability to tell compelling brand stories and turn ideas into tangible results.

Furthermore, their State of Gaming & Influencer Marketing Report provides invaluable insights into market trends, gaming segments, top influencers, and successful gaming campaigns.

The report not only showcases AAA’s deep understanding of the gaming ecosystem but also highlights their commitment to staying ahead of trends in the industry.

One of the agency’s most impressive projects was for World of Warships: Legends, a naval warfare multiplayer game developed by Wargaming. The goal of the campaign was to introduce the game to a new audience and drive engagement in a way that went beyond traditional product integration.

AAA Agency worked with a unique YouTube creator, Squire, who specializes in historical comedy sketches, to bring a fresh, engaging twist to the campaign. The team filmed a comedy sketch on HMS Caroline, a real Royal Navy cruiser that saw action during World War I.

The video featured a comedic showdown between a captain and his hapless first mate, bringing the game’s essence to life with humor and historical context.

The campaign was a huge success, generating 740k views, thousands of likes, and hundreds of comments. The immersive nature of the project not only introduced new audiences to the game but also provided an unforgettable experience, drawing viewers into the world of World of Warships in a way that traditional ads simply couldn’t.

NewGen leverages its deep roots in the gaming industry to connect global brands with the world’s biggest names in gaming, such as Boaty, Bebahan, Chuffsters, DoctorFreeze, and more. 

They also have a dedicated social publishing talent, comprised of big names like PewDiePie, Kai Cenat, Amelia Dimoldenberg, Jeremy Lynch, and dozens of others. Their expertise in creator marketing doesn’t just include the gaming niche. It also spans fashion, food, travel, lifestyle, and fitness. 

But what sets NewGen apart is its proprietary tech, NewGen Live, a dynamic stream overlay extension that enhances the streaming experience by giving brands creative autonomy.

What’s NewGen Live?

NewGen Live is our dynamic overlay extension that bridges the gap between brands and audiences, all while simultaneously enhancing the streaming experience for all.

We’ll be talking all things NewGen Live at @gamescom. Want to meet? Drop us a line. pic.twitter.com/Ct88X3mvJq

— NewGen (@newgenagency_) August 19, 2024

This tech helps brands create more engaging and immersive livestream content by allowing interactive challenges, branding opportunities, and tailored audience interactions.

A standout example of NewGen’s expertise in gaming influencer marketing is the Clash of Clans campaign. Clash of Clans collaborated with NewGen to enhance the game’s brand presence on TikTok. 

Clash of Clans sought to tap into TikTok’s dynamic platform to engage a broader audience, especially through music and creativity. The brand approached NewGen to leverage their expertise in social strategy and influencer marketing to create an engaging campaign that would resonate with TikTok users.

NewGen’s strategy focused on the community-driven aspects of TikTok, enlisting influencers to authentically integrate the game’s iconic sounds into their content. A key feature was the use of TikTok’s “Duets,” allowing users to participate and co-create, building a chain of musical interactions around Clash of Clans.

@g_takei #duet with @TromboneTimo What can you add to this duet? Come join our band! #digitaldissonance #clashofclans #sponsored ♬ original sound – g_takei

The campaign was designed to organically extend the game’s experience through music while reaching new audiences. It achieved a 17% view-through rate (VTR), surpassing benchmarks by 1000%. It garnered over 59 million impressions and more than 7,000 comments, reflecting strong user engagement and reach.