Top 10 Best Influencer Marketing Agencies Down Under

1. The Exposure Co.

The Exposure Co. stands out as a premier influencer marketing agency in Australia, offering full-service solutions that elevate brands through strategic influencer partnerships. With a robust network of over 10,000 influencers, The Exposure Co. is adept at crafting campaigns that resonate across beauty, fashion, lifestyle, health, fitness, and parenting verticals. This review explores the agency’s key services and their unique approach to influencer marketing.

Always-On and Thunderclap Campaigns

The Exposure Co. excels in creating “Always-On” influencer campaigns, ensuring that your brand message is consistently integrated into influencer content over an extended period. This strategy fosters genuine advocacy, making your brand top of mind for consumers. These campaigns are designed to build long-term relationships between the brand and its audience, leveraging the continuous presence of influencers to create lasting impressions.

For brands looking to generate immediate buzz, The Exposure Co. offers “Thunderclap” high-impact influencer campaigns. This approach involves engaging a group of influencers to post within the same time frame, maximizing visibility and excitement around a campaign or product launch. Techniques such as influencer takeovers, giveaways, and launch collaborations are employed to create a significant impact and drive consumer engagement.

Experiential Campaigns and Content Creation

The Exposure Co. is known for its innovative experiential campaigns that take influencers and your brand on unforgettable journeys. These campaigns are perfect for brands willing to think outside the box and achieve a wow factor. Whether it’s influencer trips or exclusive offline events, these campaigns create memorable experiences that resonate deeply with audiences.

In addition to experiential campaigns, The Exposure Co. offers expert content creation services. Their select influencers are specialists in producing beautiful visual stories that resonate with audiences. This content is crafted for the brand’s own use across various channels, ensuring a cohesive and impactful brand presence.

The Exposure Co. exemplifies what it means to be a leader in influencer marketing in Australia. With tailored strategies and a deep understanding of the digital landscape, they help brands build meaningful connections with their audiences through innovative and effective campaigns. Whether you’re looking to create ongoing influencer relationships or generate immediate buzz, The Exposure Co. has the expertise to elevate your brand to new heights.

Case Study

Lucas Papaw Remedies partnered with The Exposure Co. to enhance their brand visibility and engagement through targeted influencer marketing. The aim was to leverage the power of influencers to connect with a broader audience and highlight the benefits of Lucas Papaw Remedies’ iconic product.

Strategic Approach

The Exposure Co. implemented a comprehensive influencer marketing strategy, selecting a diverse range of influencers whose followers matched Lucas Papaw Remedies’ target demographic. These influencers created authentic, engaging content that showcased the versatility and effectiveness of Lucas Papaw Remedies. Through personal stories, testimonials, and creative demonstrations on platforms like Instagram and TikTok, the influencers highlighted how the product fits into their daily routines. This strategy also included leveraging the influencers’ reach through sponsored posts, stories, and collaborations to maximize engagement and brand exposure.

The influencer marketing campaign significantly increased brand awareness and social media engagement for Lucas Papaw Remedies. The authentic content produced by influencers led to a surge in website traffic and a notable increase in product sales. This successful collaboration demonstrated the impact of well-executed influencer marketing in expanding brand reach and driving consumer interest.

2. HooZu

HooZu, a Sydney-based influencer marketing agency, is redefining how brands engage with creators through the dynamic channel of human media. With a comprehensive approach that covers every step from ideation to execution, HooZu ensures that your brand’s vision is effectively translated into impactful influencer programs. This review delves into HooZu’s key services and their strategic approach to influencer marketing in Australia.

Comprehensive Campaign Management

HooZu excels in managing influencer marketing campaigns from start to finish. They begin by translating your brand vision into a strategic influencer program, working with trusted and credible influencers to engage your audience effectively. Every step of the journey is meticulously planned, from developing content pillars and identifying the best talent to executing the campaign for maximum ROI.

HooZu’s expertise lies in their ability to analyze and identify the best talent to match your program strategy. They ensure that your brand is always placed in front of the right audience at the right time, leveraging influencers who resonate with your target demographic. This targeted approach not only enhances brand visibility but also fosters genuine connections with your audience.

Data-Driven Optimization and Reporting

HooZu’s commitment to excellence extends beyond campaign execution. They provide comprehensive tracking and measurement of results throughout the campaign and beyond. This data-driven approach allows for continuous optimization, ensuring that your influencer program consistently achieves the best results.

All data insights are collated into easy-to-read reports, providing an in-depth understanding of how the results meet key objectives. These reports include feedback and recommendations for future activities, helping your brand refine its influencer marketing strategy over time. HooZu’s attention to detail in content inspiration and quality control further ensures that your campaigns are not only effective but also aligned with your brand’s vision.

HooZu stands out as a premier influencer marketing agency in Australia, offering end-to-end campaign management and data-driven insights to elevate your brand. With their strategic approach and commitment to excellence, HooZu is well-equipped to help you navigate the evolving landscape of influencer marketing and achieve your brand objectives.

Case Study

Bref partnered with HooZu to leverage influencer marketing for promoting their new product, Bref Brilliant Gels. The goal was to create engaging cleaning content that educates and captivates audiences, highlighting the benefits of the premium toilet gel and establishing it as a bathroom essential in Australia.

Strategic Approach

HooZu developed a unique and exciting content strategy aimed at generating positive conversations and building trust among Australian audiences. They collaborated with authentic TikTok and Instagram influencers who could create relatable and humorous content based on everyday bathroom experiences. These influencers crafted stories and demonstrations showcasing the effectiveness and benefits of Bref Brilliant Gels, emphasizing its importance in maintaining clean and fresh bathrooms.

The influencer marketing campaign successfully increased awareness and engagement for Bref Brilliant Gels. The humorous and relatable content resonated with audiences, driving positive conversations and enhancing the product’s reputation. This strategic approach helped position Bref Brilliant Gels as the preferred toilet rim block product among Australian consumers, demonstrating the power of influencer marketing in reaching and engaging target audiences.

3. Hello Social

Hello Social is an award-winning, Sydney-based digital media and advertising agency that has become a leading force in influencer marketing across Australia. With a deep expertise in social media and digital content creation, Hello Social specializes in crafting integrated campaigns that connect brands with their target audiences in meaningful ways. This review explores the agency’s capabilities in influencer marketing and how they help brands grow their presence in the competitive Australian market.

Natural and Impactful Influencer Campaigns

Hello Social excels at creating influencer marketing campaigns that feel authentic and resonate with audiences. Their approach involves collaborating with influencers to promote your brand in a way that fits naturally within their content. This strategy ensures that sponsored posts blend seamlessly into an influencer’s feed, enhancing credibility and engagement. Whether you’re targeting local lifestyle bloggers or household-name TV personalities, Hello Social’s extensive influencer talent pool ensures the right fit for your brand.

The agency’s campaigns are designed to be not just promotional but also experiential. They effectively use influencer marketing to amplify events and activations, ensuring that the right guests attend and that the event generates significant buzz. By leveraging user-generated content, Hello Social maximizes the reach and impact of these events, creating memorable brand experiences that resonate long after the event is over.

Integrated Digital Marketing Expertise

What sets Hello Social apart is their ability to integrate influencer marketing into a broader digital strategy. The agency offers a full suite of services, from digital strategy and communications planning to media buying and content production. This holistic approach allows them to collapse traditional marketing silos, creating cohesive and scalable campaigns that drive results.

Their expertise extends beyond just influencer partnerships; they also excel in community management, digital media buying, and reporting and analysis. This end-to-end service ensures that your brand is not only visible but also connected with your audience when it matters most. With a client roster that includes major brands like Amazon, Uber, and FIFA, Hello Social has proven its ability to deliver impactful, measurable, and localized campaigns that help brands grow in the Australian market.

Hello Social is a premier influencer marketing agency in Australia, offering integrated and authentic digital marketing solutions that connect brands with their audiences in powerful ways. Whether through seamless influencer collaborations or comprehensive digital strategies, Hello Social is equipped to make your brand the center of attention.

Case Study

Hello Social collaborated with Paramount Pictures to generate excitement among Gen Z for the release of “One Love,” a biopic about Bob Marley. The challenge was to engage a young audience that was largely unfamiliar with Marley’s music and to drive interest in the film.

Strategic Approach

Hello Social partnered with DJ Fisher, a highly popular DJ among Gen Z, to create a custom remix of Bob Marley’s classic hit “Jamming.” This tech house remix was strategically launched a week before the film’s release to build anticipation. The remix was promoted across DJ Fisher’s social media platforms, including Instagram, TikTok, Facebook, and YouTube, ensuring maximum reach and engagement without any paid media.

The campaign generated over 5 million video views, 300,000+ likes, 5,000+ shares, and 4,000+ comments across DJ Fisher’s social media content. The high engagement levels successfully raised awareness and excitement for the film among Gen Z. The film opened to significant fanfare, breaking numerous box-office records in Australia, proving the effectiveness of the influencer marketing strategy in driving film uptake and audience engagement.

@fisher MY NEW REMIX OF JAMMING (OUT SOON) TO CELEBRATE THE RELEASE OF BOB MARLEY: ONE LOVE IN CINEMAS VALENTINE’S DAY @Bob Marley: One Love @Paramount Pictures  #ad #jamming #fisher #bobmarley #fyp ♬ original sound – FISHER

4. Contagious Agency

Contagious Agency, based in Sydney, is a leading influencer marketing agency in Australia that harnesses the power of consumer influencers to generate positive word of mouth, reviews, and recommendations for brands, products, and services. With a focus on both Micro and Macro Influencers, Contagious Agency ensures that brands gain credibility, awareness, and authority online. This review delves into the agency’s key services and their approach to effective influencer marketing.

Comprehensive Influencer Campaigns

Contagious Agency excels in creating comprehensive influencer campaigns that drive genuine and powerful organic product reviews from credible consumers. Their services include recruiting influencers to create branded content, endorsements, and product recommendations across their social media networks. This strategy helps brands reach thousands of highly engaged consumers in a credible online environment.

One of their standout offerings is Word of Mouth (WOM) product sampling. This involves sampling your product to thousands of key target market influencers who simultaneously generate high volumes of positive social media content. This dual approach not only increases product visibility but also fosters genuine consumer-led endorsements that resonate with potential customers.

Strategic Content Creation and Advocacy Programs

In addition to influencer campaigns, Contagious Agency specializes in content creation. They engage influencers to produce branded videos, blog posts, and social media content for all your digital channels. This ensures that your brand maintains a consistent and impactful presence across multiple platforms.

The agency also organizes influencer events, profiling and recruiting influencers to attend and promote your brand events. These events create buzz and provide valuable content that can be leveraged for further marketing efforts. Moreover, Contagious Agency offers long-term advocate programs to nurture your most passionate customers with strategic advocacy initiatives, ensuring sustained engagement and loyalty.

Contagious Agency stands out as a premier influencer marketing agency in Australia, offering tailored solutions that leverage the credibility and reach of both Micro and Macro Influencers. Their comprehensive approach to campaign promotion, content creation, and long-term advocacy programs ensures that brands can effectively connect with and engage their target audiences.

5. Marmot Inc

Marmot Inc is a prominent player in the influencer marketing landscape in Australia, specializing in video creation and content-driven campaigns. By identifying and engaging key influencers—such as bloggers and YouTube stars—Marmot Inc helps brands share authentic stories about their products with millions of followers. This review will explore Marmot Inc’s services and their strategic approach to influencer marketing across various verticals, including mum blogs, travel blogs, lifestyle blogs, recipe & food blogs, and men-focused blogs.

Authentic and Engaging Content

Marmot Inc understands the power of real stories and experiences in today’s digital world, where traditional banner ads and ever-changing SEO rules often fall short. Their influencer marketing services focus on creating powerful and authentic content that resonates with audiences. By forming relationships with credible influencers who have large, targeted followings, Marmot Inc ensures that your brand message is communicated effectively and sincerely.

Influencers weave your business into organic content about their real-life experiences, generating buzz and engagement. This approach not only drives traffic to your website but also builds a trusted social media voice for your brand. Whether through influencer marketing or influencer events, Marmot Inc excels at integrating your brand into the genuine narratives of influential thought leaders in specific niches, leading to higher levels of engagement, inspiration, and action.

Comprehensive Campaign Benefits

An influencer campaign with Marmot Inc combines multiple marketing disciplines—social media, PR, SEO, and brand awareness—into a cohesive strategy that achieves key business objectives. By targeting influential bloggers and YouTubers, Marmot Inc drives highly qualified traffic from positive reviews, enhancing your brand’s credibility and attracting potential customers who respect and value the opinions of these influencers.

The SEO benefits from influencer marketing are substantial, as search engines like Google prioritize links from credible sources, improving your organic rankings for key terms. Additionally, the content generated by influencers around your product increases brand awareness and visibility among relevant audiences. This multifaceted approach ensures that your brand not only gains immediate attention but also enjoys long-term benefits from enhanced online presence and credibility.

Marmot Inc stands out as a leading influencer marketing agency in Australia, offering a strategic blend of authentic content creation and comprehensive campaign management. Their expertise in leveraging the influence of bloggers and YouTubers across various verticals makes them an invaluable partner for brands looking to grow their presence and engage with their target audience effectively.

Case Study

IKEA partnered with Marmot Inc to increase online exposure and engagement for their “Teddy – Make Time for Living” video, which supported a national TV campaign. The goal was to connect with families and highlight the importance of spending more time together through open plan living.

Strategic Approach

Marmot Inc, specializing in blogger outreach, connected IKEA with five influential bloggers in the Mum and Home style/interior design space. These bloggers created and shared content that integrated the Teddy video and invited their audiences to watch it and share their own family time stories. The bloggers encouraged their followers to comment on how they would use IKEA products to enhance their family time, fostering a community dialogue around the campaign.

The campaign achieved significant engagement and exposure across all participating blogs. Highlights included 857 genuine reader comments on blog posts and a Facebook post reach of 256K. This approach successfully amplified the campaign’s message and integrated IKEA products into conversations about family living, demonstrating the effectiveness of influencer marketing in reaching and engaging target audiences.

6. Hopeful Monsters

Hopeful Monsters specialise in PR, influencer marketing, social media, content, experiential, and digital. They consider themselves to be one of Australia’s top integrated marketing agencies.

With influencer marketing, Hopeful Monsters follow a six-step process:

1. Brand truth – research and insights
2. Discovery – strategic partnerships meet influencer detecting technology
3. Content – connecting consumers
4. Amplification – an integrated approach to speed up influence
5. Analysis – important metrics
6. Optimization – continually driving success

7. Wear Cape

Wear Cape is a full-service influencer marketing agency that’s based in Melbourne, Victoria. While they were only established a few years ago in 2019, they have a combined experience of more than a decade working on viral marketing campaigns. 

They offer a wide range of services aimed at brands and influencers. From influencer sourcing to content optimization, they’re experts at every stage of influencer marketing campaigns. 

They also have a team of creatives, strategists, and social media technical experts that have access to some of the best influencers. With the help of proprietary technology, they can identify the most relevant influencers for brands. This forms part of phase one. The second phase focuses on campaign execution, while phase three focuses on data analysis and reporting. 

They also offer a number of add-on services that include:

• Paid amplification
• Full-service content production
• Ambassadorships

Influencers interested in joining their talent pool need to have at least 20,000 followers on TikTok, YouTube, or Instagram. They can then complete a Creator Intake Form on their website, if they meet this criteria. From negotiations to digital rights management to career support, they will ensure that the influencers in their network get the best deal and advice to set them on the road to success.

8. We Are Social

We Are Social describe themselves as a “socially-led” creative agency. They have more than 15 offices across four continents, with two located in Australia. Trusted by names like Samsung, Audi, and the Australian Government, they can help with strategy, creative, production, and media and distribution. 

With regards to influencer marketing specifically, they can help with all aspects of campaigns. They help to co-create ideas that are culturally relevant, helping them to deliver “authentic influence”. What’s more, they’re also members of the Australian Influencer Marketing Council (AiMCO). So, brands can rest assured knowing that all their campaigns are transparent and in line with industry guidelines. 

While the size of an influencer’s following isn’t necessarily the main focus, they do work with macro-influencers and celebs in addition to nano and micro-influencers. Their specialist Insight and Influencer teams use social listening to help them identify the right influencers for brands. 

In addition to influencer sourcing, they offer various other services to their clients. These include:

• Brand planning
• Social strategy
• Campaign strategy
• Creative campaign and concept development
• Branded content
• Effectiveness measurement

9. Two Palms

Launched as a “hub for experts in all things social”, Two Palms has grown into an international community of some of the brightest in the digital industry. They have two offices in Australia — one in Queenstown and one in Sydney — from where they create integrated campaigns that rely on well-thought-out strategy and visually striking content and partner creatives in their network with the suitable matches. While they were only founded in 2019, during the short time that they have been in business, they have already worked with a number of leading big names that include Amazon Prime Video, Ben & Jerry’s, and Tourism Australia. 

Their award-winning team is up to speed with the latest trends and has created a number of powerful influencer marketing campaigns that stand out. As a full-service influencer marketing agency, they can help with influencer search, strategy, content production, and execution. Then, to ensure that you also stay up to speed, they offer high-level reporting and ideas for possible next steps. 

If you’re an aspiring influencer searching to join a talent management agency, they can also help. In addition to being an influencer marketing agency, they’re also call themselves a talent management agency that can help with:

• Discovery
• Management
• Procurement
• Brand development
• Partnerships
• Strategy
• Campaign management
• Reporting

10. Free Folk

If you’re a startup or a small business located in Australia, you can check out Free Folk, a group of PR and communications experts based in Brisbane that create high-impact campaigns. Using an integrative and creative approach to communications, they help their clients, that include names like Queensland Ballet and Triumph, to leverage the digital, media, and social landscapes. Their clients’ community forms the core of everything that they do. 

Along with public relations, influencer marketing is their other big focus area. They’re AANA+ industry compliant and can deliver a long list of services that include:

• Influencer research and screening
• Briefing and contract management
• Campaign tracking
• Campaign optimization
• Content approval facilitation
• Post-campaign reporting