10 Best Amazon Product Discovery Tools to Boost Your Business Growth

Advertising Disclosure

If you're looking to sell on Amazon it can be challenging to find profitable products due to oversaturated markets and unprofitable items. However, selling on Amazon can still be a highly lucrative venture. A 2023 report found that 89% of Amazon sellers are currently turning a profit, with 37% of sellers reporting increased profits in 2022.

So, how do you find the best products to sell on Amazon while still maintaining your competitive edge? Product research is key to understanding and identifying profitable products you can sell on Amazon. A product discovery or research tool can provide Amazon sellers with information about different Amazon products, enabling them to make more informed business decisions. Some product research tools even offer nifty features that enable keyword research and analysis, product listing optimization, and increased visibility, conversion rates, and sales growth. 

Top 10 Amazon Product Discovery Tools

We’ve rounded up some of the best free and paid Amazon product research software and tools you can use to find profitable products to sell on Amazon. 

amazon product discovery tools

1. Jungle Scout

Jungle Scout

Best for: Beginners and experienced sellers who want to grow their business on Amazon

As one of the most popular Amazon product research tools, Jungle Scout is trusted by some of the world’s leading brands, such as FedEx, Keurig, and Starbucks. It is primarily an Amazon seller software that also offers an array of product research solutions for first-time sellers, existing Amazon sellers, and global brands or agencies. Jungle Scout is an all-in-one platform that helps you discover profitable products, find suppliers, optimize product listings, and manage your Amazon inventory and sales. For example, its solutions for first-time sellers allow users to learn what’s selling on Amazon and find high-demand, low-competition products. 

Jungle Scout’s suite of tools also provides sellers with resources to identify trends and uncover growth opportunities. Furthermore, through its Product Database feature, you can access a searchable catalog that has 475 million products sourced directly from Amazon, allowing you to find winning product ideas quickly and easily. You can also view real-time sales and evaluate a product’s potential based on factors like historical sales and bestseller ranks. It also comes with a profit calculator that lets you calculate product-related fees, like Amazon seller fees.

Key Features:

  • Supplier Database
  • Sales Analytics
  • Inventory Manager
  • Keyword Scout
  • Product and Rank Trackers
  • Access to resources through its Academy 
  • Users can search for products in global Amazon marketplaces


  • Offers a 7-day free trial with a money-back guarantee
  • Paid standard plans start at $29 per month when billed annually
  • Packages are also available, with plans starting at $189 for a 3-month Suite plan (one user seat)

2. Helium 10

Helium 10

Best for: Existing Amazon sellers who want to accelerate their growth

As an Amazon seller software, Helium 10 offers an array of solutions to help Amazon sellers, brands, and agencies accelerate their business growth. Aside from Amazon product research, Helium 10 lets you optimize your listings, perform keyword research, enhance your operations, build and optimize PPC campaigns, and more. Its Amazon product research solutions have many iterations, which include a free Chrome extension that lets you analyze product viability. Other Helium 10 Amazon product discovery tools include:

  • Black Box – An Amazon FBA product finder tool that lets you identify highly profitable products to sell from a database that has over 450 million Amazon products.
  • Xray – A free Amazon product analysis tool that lets users leverage data and analytics to optimize keyword research

Key Features:

  • Smart filters 
  • All-in-one dashboard 
  • Customized analytics
  • Access to AI-powered PPC solutions
  • Also offers solutions for other eCommerce marketplaces, specifically Walmart


  • A free trial is available 
  • Offers a tool to help users decide which plan is right for them
  • Paid plans start at $29 per month when billed annually
  • A bundle for seasoned sellers is also available, starting at $349 per month (annual billing)
Helium 10
4.8 out of 5 stars
Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Reviews Management
Inventory Management
Multi-Store Management
Returns Management
SEO Management
Amazon FBA
Price starting at:$29
Pros and Cons
Access to Amazon analytics removes all guesswork
Listing tool simplifies search optimization
Free training course with paid accounts sets users up for success
So many tools, so many names
Steep learning curve
Best for: Amazon Sellers
Helium 10
4.8 out of 5 stars
Helium 10 is designed to help Amazon sellers take a programmatic approach to their business with a suite of tools for product and keyword research, listing optimization, operational needs, and reporting.

3. SellerApp


Best for: Amazon sellers who want to use data and intelligent automation to grow their business

SellerApp is an all-in-one tool that has multiple capabilities. Users can search for the right products, optimize their SKUs, and scale their operations. It offers several product research options, including:

  • Product Research – A feature that lets you find relevant and profitable products from a database with 100 million Amazon products, vet product ideas, and discover best-selling products for different categories
  • Product Ideas – This lets you track product performance and get accurate product opportunity scores
  • B2B Opportunities – Offers solutions for B2B sellers and retail or business buyers 

Key Features:

  • Advanced search filters 
  • Access to free seller tools like an FBA calculator and an Amazon keyword tool


  • Freemium plan available 
  • 7-day free trial available for paid plans (self-serve platform), which start at $39 per month (annual billing)
  • For sellers interested in SellerApps Managed Service or Custom plans, contact SellerApp for pricing 

4. ZonGuru


Best for: Amazon FBA sellers

ZonGuru’s solutions help Amazon FBA sellers find profitable products, maximize their sales, scale their online business, and build better relationships with their customers. As an Amazon product discovery tool, ZonGuru’s suite of product research tools generates product ideas, researches different products and niches on Amazon, monitors monthly sales data for different Amazon products, and identifies the strengths and weaknesses of the products found. 

Key Features:

  • Easy Source tool connects you with Alibaba for your product manufacturing needs
  • Listing optimization capabilities
  • Keyword tracker features
  • Access to customer engagement tools like email and review automation
  • IP Monitor, which notifies you when someone takes your images and uses them for their listings


  • Offers a 7-day free trial 
  • Paid plans start at $29 per month (annual billing)
  • Enterprise plans are also available

5. CamelCamelCamel


Best for: Sellers who want to monitor product prices while doing product research

Although primarily an Amazon price tracker, CamelCamelCamel also doubles as an effective Amazon product research tool. It lets you view and compare different products across categories like appliances, books, and electronics. To start researching products, you can either use the search box or click the “Amazon Products” button in the menu. Moreover, with CamelCamelCamel, you can receive price drop alerts and access insights into the price history of millions of products on Amazon. 

Key Features:

  • Supports multiple global Amazon marketplaces
  • Easy to use 
  • Comes with a browser extension 
  • Comprehensive price history charts
  • Allows users to import their Amazon Wishlists 


  • Free 

6. Exploding Topics

Exploding Topics

Best for: Amazon sellers who want to identify trending products 

If you’re an Amazon seller looking to leverage trending products before they become mainstream, Exploding Topics is a good product discovery tool. It uses a proprietary algorithm to scan the internet and analyze social media feeds and consumer behavior signals. This allows you to find potential products before the market becomes oversaturated, giving you a competitive edge.  

Looking for ideas for your Amazon business? You can also use Exploding Topics to access its Trending Products database, which allows you to find potentially profitable products by product category, monthly Amazon sales, and more. 

Key Features:

  • Access to Trends Database
  • Meta trends reports (Pro user plan only)
  • Reports library (Pro user plan exclusive)
  • Trend search with access to country-level data (Pro user plan only)


  • Paid plans start at $39 per month, billed annually

7. AmazeOwl


Best for: Beginners or sellers without prior selling experience on Amazon

AmazeOwl lets you search over 600 million products from 11 different Amazon marketplaces. It also helps you use data to gain a competitive edge, determine a market’s ease of entry, and develop insights on the most effective pricing strategies. AmazeOwl also lets you search and filter products by price and product category, as well as perform keyword research and monitoring.

Key Features:

  • The database is updated daily 
  • Users can track multiple niches (paid plans)
  • All plans include a 10-day product training


  • Free Starter plan
  • Paid plans start at $12.99 per month (annual billing)

8. AMZ Tracker

AMZ Tracker

Best for: Amazon sellers who want to research products and grow their rankings

AMZ Tracker is primarily a keyword research and tracking tool. It also doubles as an Amazon product discovery tool that lets you perform keyword research to find products that consumers are searching for. Users can also perform competitor analysis by tracking their sales and best seller rank (BSR). 

It offers two solutions: Unicorn Smasher and CashCowPro. Unicorn Smasher is a specialized Amazon product research tool that uses data, such as sales estimates and fulfillment details, to help Amazon sellers find the right products to sell. On the other hand, CashCowPro lets you track keywords and sales data, collect customer feedback and monitor your inventory. 

Key Features:

  • On-page analyzer
  • Sales tracking
  • Users can search for hundreds and thousands of keywords


  • Offers a 7-day free trial
  • Paid plans start at $50 per month 

9. SmartScout


Best for: Amazon sellers who want to get a better understanding of the market while performing product research

SmartScout helps Amazon sellers and service providers uncover product opportunities. Its capabilities are designed to help sellers find profitable products, identify potential products for white-labeling, and uncover wholesale-friendly brands and products. It lets you search over 20 million Amazon Standard Identification Numbers (ASINs) that have at least $50 in monthly revenue. It also lets you view up to 5,000 products on a single page, allowing you to go through as much product data without leaving the page. One of its neat features is Traffic Graph, which shows you items that are frequently bought together by Amazon customers. Insights from this allow you to identify other potentially profitable products you can sell, which can help increase your store’s traffic and revenue. 

Key Features:

  • Product Page Score
  • Thumbnail views for products
  • FBA calculator
  • Online arbitrage that lets you filter products by price history, average review rating, and monthly revenue estimate
  • AI Listing Architect (Amazon listing builder)


  • Offers a free trial
  • Paid plans start at $25 per month (annual billing)

10. AMZScout


Best for: Beginners and experienced Amazon sellers

AMZScout is a comprehensive marketing software and tool for Amazon sellers. It offers a suite of product research tools and quick-start solutions. Its Product Database tool gives you access to a database with over 500 million items. You can find products using 16 filters (category, keywords, price, estimated revenue, and more), discover high-potential products, get sales estimates, and perform competitor analysis. In addition, AMZScout’s Online Dropshipping and Arbitrage software helps you find profitable products quickly, avoid products with high competition or low margins, and steer clear of risky products.

Key Features:

  • Amazon Quick View extension – lets you view a product’s profit margin, BSR, ASIN, listing quality, and more
  • Access to a profit calculator
  • Helps you find direct suppliers on Alibaba


  • Offers a free trial
  • Paid plans start at $49.99 per month
  • Functional add-ons are also available 

Choosing the Best Amazon Product Research Tool for Your Business

Every business has a unique set of needs and requirements. Below are some tips to help you find the right Amazon product research tool for your business:

  • Choose an Amazon product discovery tool that provides up-to-date data. Having access to frequently updated information enables you to gauge the current demand for specific products, which in turn helps you make more informed decisions when searching for products to sell. 
  • Identify the features you need. While Amazon product research tools help streamline the search process, it's important to keep in mind that you may not need every feature that the tool offers. Do you need a dedicated product research tool, or do you want extra features like keyword research and listing optimization capabilities? 
  • Choose a tool that lets you monitor the competition. Not all tools let you conduct competitor analysis, which is crucial if you want to learn what other sellers are doing and how you can use that information to your advantage. 
  • Consider the types of information that a product research tool can provide. Determine if a tool can show you a product’s ranking information, customer feedback, number of competitors, estimated revenue, and sales data. Using a tool that lets you find direct suppliers or manufacturers can also help you save time and effort when it comes to product sourcing.

Wrapping Up

Whether you’re new to Amazon or you want to grow your business, using an Amazon product research tool helps streamline the product discovery process and uncover new growth opportunities. Through data-driven insights, these tools let you monitor trends, track the competition, create informed business strategies, and identify potential risks. 

Frequently Asked Questions

What product discovery techniques do other Amazon sellers use?

Some common product discovery techniques include:

  • Monitoring your target audience’s purchasing behavior
  • Testing a product’s viability
  • Collecting customer feedback
  • Understanding your target audience’s interests, needs, and pain points

What key features should I look for in an Amazon product discovery tool?

A good product discovery tool should be easy to use and provide access to an extensive database of Amazon products. It helps if the tool can provide data from external sources and not just Amazon. It should also have advanced search or filter features to help make the search process easier. Using a product discovery tool that comes with other features, such as calculators, trend projections, data tracking, and keyword search capabilities, can also make your product research process more comprehensive and effective. 

How much do Amazon product research tools cost?

Pricing can vary from one tool to another. The good news is that there are Amazon product research tools that are free to use, have freemium plans, or offer free trial periods. 

About the Author
Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.