If you're looking to sell on Amazon it can be challenging to find profitable products due to oversaturated markets and unprofitable items. However, selling on Amazon can still be a highly lucrative venture. A 2023 report found that 89% of Amazon sellers are currently turning a profit, with 37% of sellers reporting increased profits in 2022.
So, how do you find the best products to sell on Amazon while still maintaining your competitive edge? Product research is key to understanding and identifying profitable products you can sell on Amazon. A product discovery or research tool can provide Amazon sellers with information about different Amazon products, enabling them to make more informed business decisions. Some product research tools even offer nifty features that enable keyword research and analysis, product listing optimization, and increased visibility, conversion rates, and sales growth.
Top 10 Amazon Product Discovery Tools
We’ve rounded up some of the best free and paid Amazon product research software and tools you can use to find profitable products to sell on Amazon.
Best for: Beginners and experienced sellers who want to grow their business on Amazon As one of the most popular Amazon product research tools, Jungle Scout is trusted by some of the world’s leading brands, such as FedEx, Keurig, and Starbucks. It is primarily an Amazon seller software that also offers an array of product research solutions for first-time sellers, existing Amazon sellers, and global brands or agencies. Jungle Scout is an all-in-one platform that helps you discover profitable products, find suppliers, optimize product listings, and manage your Amazon inventory and sales. For example, its solutions for first-time sellers allow users to learn what’s selling on Amazon and find high-demand, low-competition products. Jungle Scout’s suite of tools also provides sellers with resources to identify trends and uncover growth opportunities. Furthermore, through its Product Database feature, you can access a searchable catalog that has 475 million products sourced directly from Amazon, allowing you to find winning product ideas quickly and easily. You can also view real-time sales and evaluate a product’s potential based on factors like historical sales and bestseller ranks. It also comes with a profit calculator that lets you calculate product-related fees, like Amazon seller fees. Key Features: Pricing: Best for: Existing Amazon sellers who want to accelerate their growth As an Amazon seller software, Helium 10 offers an array of solutions to help Amazon sellers, brands, and agencies accelerate their business growth. Aside from Amazon product research, Helium 10 lets you optimize your listings, perform keyword research, enhance your operations, build and optimize PPC campaigns, and more. Its Amazon product research solutions have many iterations, which include a free Chrome extension that lets you analyze product viability. Other Helium 10 Amazon product discovery tools include: Key Features: Pricing: Best for: Amazon sellers who want to use data and intelligent automation to grow their business SellerApp is an all-in-one tool that has multiple capabilities. Users can search for the right products, optimize their SKUs, and scale their operations. It offers several product research options, including: Key Features: Pricing: Best for: Amazon FBA sellers ZonGuru’s solutions help Amazon FBA sellers find profitable products, maximize their sales, scale their online business, and build better relationships with their customers. As an Amazon product discovery tool, ZonGuru’s suite of product research tools generates product ideas, researches different products and niches on Amazon, monitors monthly sales data for different Amazon products, and identifies the strengths and weaknesses of the products found. Key Features: Pricing: Best for: Sellers who want to monitor product prices while doing product research Although primarily an Amazon price tracker, CamelCamelCamel also doubles as an effective Amazon product research tool. It lets you view and compare different products across categories like appliances, books, and electronics. To start researching products, you can either use the search box or click the “Amazon Products” button in the menu. Moreover, with CamelCamelCamel, you can receive price drop alerts and access insights into the price history of millions of products on Amazon. Key Features: Pricing: Best for: Amazon sellers who want to identify trending products If you’re an Amazon seller looking to leverage trending products before they become mainstream, Exploding Topics is a good product discovery tool. It uses a proprietary algorithm to scan the internet and analyze social media feeds and consumer behavior signals. This allows you to find potential products before the market becomes oversaturated, giving you a competitive edge. Looking for ideas for your Amazon business? You can also use Exploding Topics to access its Trending Products database, which allows you to find potentially profitable products by product category, monthly Amazon sales, and more. Key Features: Pricing: Best for: Beginners or sellers without prior selling experience on Amazon AmazeOwl lets you search over 600 million products from 11 different Amazon marketplaces. It also helps you use data to gain a competitive edge, determine a market’s ease of entry, and develop insights on the most effective pricing strategies. AmazeOwl also lets you search and filter products by price and product category, as well as perform keyword research and monitoring. Key Features: Pricing: Best for: Amazon sellers who want to research products and grow their rankings AMZ Tracker is primarily a keyword research and tracking tool. It also doubles as an Amazon product discovery tool that lets you perform keyword research to find products that consumers are searching for. Users can also perform competitor analysis by tracking their sales and best seller rank (BSR). It offers two solutions: Unicorn Smasher and CashCowPro. Unicorn Smasher is a specialized Amazon product research tool that uses data, such as sales estimates and fulfillment details, to help Amazon sellers find the right products to sell. On the other hand, CashCowPro lets you track keywords and sales data, collect customer feedback and monitor your inventory. Key Features: Pricing: Best for: Amazon sellers who want to get a better understanding of the market while performing product research SmartScout helps Amazon sellers and service providers uncover product opportunities. Its capabilities are designed to help sellers find profitable products, identify potential products for white-labeling, and uncover wholesale-friendly brands and products. It lets you search over 20 million Amazon Standard Identification Numbers (ASINs) that have at least $50 in monthly revenue. It also lets you view up to 5,000 products on a single page, allowing you to go through as much product data without leaving the page. One of its neat features is Traffic Graph, which shows you items that are frequently bought together by Amazon customers. Insights from this allow you to identify other potentially profitable products you can sell, which can help increase your store’s traffic and revenue. Key Features: Pricing: Best for: Beginners and experienced Amazon sellers AMZScout is a comprehensive marketing software and tool for Amazon sellers. It offers a suite of product research tools and quick-start solutions. Its Product Database tool gives you access to a database with over 500 million items. You can find products using 16 filters (category, keywords, price, estimated revenue, and more), discover high-potential products, get sales estimates, and perform competitor analysis. In addition, AMZScout’s Online Dropshipping and Arbitrage software helps you find profitable products quickly, avoid products with high competition or low margins, and steer clear of risky products. Key Features: Pricing:1. Jungle Scout
2. Helium 10
3. SellerApp
4. ZonGuru
5. CamelCamelCamel
6. Exploding Topics
7. AmazeOwl
8. AMZ Tracker
9. SmartScout
10. AMZScout
Choosing the Best Amazon Product Research Tool for Your Business
Every business has a unique set of needs and requirements. Below are some tips to help you find the right Amazon product research tool for your business:
- Choose an Amazon product discovery tool that provides up-to-date data. Having access to frequently updated information enables you to gauge the current demand for specific products, which in turn helps you make more informed decisions when searching for products to sell.
- Identify the features you need. While Amazon product research tools help streamline the search process, it's important to keep in mind that you may not need every feature that the tool offers. Do you need a dedicated product research tool, or do you want extra features like keyword research and listing optimization capabilities?
- Choose a tool that lets you monitor the competition. Not all tools let you conduct competitor analysis, which is crucial if you want to learn what other sellers are doing and how you can use that information to your advantage.
- Consider the types of information that a product research tool can provide. Determine if a tool can show you a product’s ranking information, customer feedback, number of competitors, estimated revenue, and sales data. Using a tool that lets you find direct suppliers or manufacturers can also help you save time and effort when it comes to product sourcing.
Wrapping Up
Whether you’re new to Amazon or you want to grow your business, using an Amazon product research tool helps streamline the product discovery process and uncover new growth opportunities. Through data-driven insights, these tools let you monitor trends, track the competition, create informed business strategies, and identify potential risks.
Frequently Asked Questions
What product discovery techniques do other Amazon sellers use?
Some common product discovery techniques include:
- Monitoring your target audience’s purchasing behavior
- Testing a product’s viability
- Collecting customer feedback
- Understanding your target audience’s interests, needs, and pain points
What key features should I look for in an Amazon product discovery tool?
A good product discovery tool should be easy to use and provide access to an extensive database of Amazon products. It helps if the tool can provide data from external sources and not just Amazon. It should also have advanced search or filter features to help make the search process easier. Using a product discovery tool that comes with other features, such as calculators, trend projections, data tracking, and keyword search capabilities, can also make your product research process more comprehensive and effective.
How much do Amazon product research tools cost?
Pricing can vary from one tool to another. The good news is that there are Amazon product research tools that are free to use, have freemium plans, or offer free trial periods.
