The past couple of years have seen a significant shift towards digital commerce, with both large retailers and small entrepreneurs increasingly selling online. Amazon, in particular, has witnessed a surge in new sellers, with 476,000 joining the platform this year, adding to the 2 million active Amazon sellers worldwide. In such a competitive landscape, having the right tools can make all the difference.
To thrive as an Amazon seller, it's essential to equip fyourself with tools that enhance product research, keyword analysis, inventory management, and overall business performance. Here are some of the best Amazon seller software and tools available to help you stay ahead of the competition.
Tool | Monthly Price | Trial | Category |
Sellozo | Price on request | No | PPC Management, Automation |
Levanta | $150 | No | Affiliate Marketing |
Trellis | $299 | No | Advertising Automation |
Threecolts | $39 | 14-day free trial | Multi-Channel Management |
Pacvue Commerce | Price on request | No | PPC & Retail Operations |
Helium 10 | $29 | Yes | All-in-One Amazon Seller Tools |
Market Intelligence by Viral Launch | Free (Limited) / Paid | Yes | Market Intelligence |
Supplier Database by Jungle Scout | Varies | No | Supplier Management |
Feedback Whiz | Price on Request | No | Customer Feedback & Reviews |
Teikametrics | Price on Request | No | PPC Campaign Management |
Pixelfy | Price on Request | No | URL Shortening & Data Tracking |
Feedvisor | Price on Request | No | Pricing & Ad Optimization |
Amazon Product Finder by IO Scout | Price on Request | No | Product Research |
RepricerExpress | Price on Request | No | Repricing Tools |
Amazon Online Arbitrage and Dropshipping by AMZ Scout | Price on Request | No | Online Arbitrage & Dropshipping |
- Best Amazon Seller Software Tools
- 1. Sellozo
- 2. Trellis
- 3. Levanta
- 4. Threecolts
- 5. Pacvue Commerce
- 6. Helium 10
- 7. Market Intelligence by Viral Launch
- 8. Supplier Database by Jungle Scout
- 9. Feedback Whiz
- 10. Teikametrics
- 11. Pixelfy
- 12. Feedvisor
- 13. Amazon Product Finder by IO Scout
- 14. RepricerExpress
- 15. Amazon Online Arbitrage and Dropshipping by AMZ Scout
- Find the Right Tools for Long-Term Growth
- Frequently Asked Questions
Best Amazon Seller Software Tools
1. Sellozo
Sellozo’s robust Amazon PPC management system offers data-driven ad automation, allowing for automatic keyword harvesting in auto campaigns, launching of linked manual campaigns, and daily bid adjustments. This ensures that your advertising strategy remains dynamic and responsive to market changes. With the SmartTags feature, users can effortlessly organize campaigns, track performance metrics, and create custom groupings for streamlined reporting.
One standout feature is Dayparting, which empowers sellers to schedule campaigns and fine-tune ad spend based on specific times of the day or days of the week. This ensures that your ads are displayed at optimal times for maximum visibility and engagement. Additionally, the proprietary Campaign Studio offers a user-friendly interface to connect multiple targeting refinements, either through pre-set templates or custom scenarios tailored to individual client needs.
Sellozo stands out with its transparent pricing model, offering a flat monthly fee, eliminating the common practice of charging a percentage of spend. This is complemented by detailed financial reporting, ensuring that agencies have a clear and comprehensive view of their Amazon stats in an easily digestible format.
Agencies can benefit from custom onboarding, full-access phone support, and specialized training for account managers. Plus, there are no hidden costs, with no setup fees, product caps, or SKU limits. Users also get early access to new features, ensuring they remain at the forefront of Amazon advertising innovations.
Commerce Canal, a global ecommerce agency leveraged Sellozo’s suite of tools to boost efficiency and performance, notably through keyword discovery & optimization and visual campaign modeling. These features allow for automatic detection of relevant keywords, application of negative keywords to reduce wasted ad spend, and the creation of visual campaign blueprints for strategic planning.
Pros
- Offers data-driven ad automation and AI Bid Automation
- Simplifies campaign management with SmartTags and Campaign Studio
- Transparent pricing model with no setup fees or product caps
- Provides detailed financial reporting and custom onboarding support
Cons
- Lacks integration with financial management software like Quicken
Features
- AI bid automation
- Keyword discovery
- Drag-and-drop campaign management
- PPC campaign automation
- Dayparting for optimized ad scheduling
Pricing
- Price on request; flat monthly fee with no hidden costs
2. Trellis
Trellis is a game-changer in the realm of Amazon Seller Software and Tools, offering a comprehensive suite of functionalities designed to simplify and supercharge your Amazon efforts.
One of Trellis’ standout features is its AI-powered advertising automation. This technology enables sellers to create and optimize campaigns in seconds through automated keyword harvesting and leveraging data-driven insight. It dynamically computes bids and explores new keyword opportunities, ensuring your RoAS and ACoS goals are met and exceeded.
Amazon agency case study
Trellis goes beyond traditional advertising by offering full-funnel targeting capabilities. Their proprietary ‘Discovery’ process allows sellers to intercept shoppers at every stage of their journey, from browsing categories to exploring competing products.
Sellers looking to enhance spending efficiency will find Trellis to be an invaluable tool thanks to its ability to set up consolidated campaigns across multiple objectives automatically.
Furthermore, Trellis understands that catalog productivity is paramount for Amazon sellers. Their Dynamic Promotion and Relegation System (DPRS) is engineered to streamline your catalog and optimize PPC results effortlessly.
Pros
- AI-powered advertising automation with dynamic bid optimization
- Full-funnel targeting capabilities
- Dynamic Pricing for optimized profitability
- Comprehensive catalog management system
Cons
- Steep learning curve despite onboarding support
- Additional fees for sales tiers and marketplaces
Features
- Advertising Automation
- Product Content Management
- Automatic Listing Optimization
- Bid Automation
- Dynamic Pricing
Pricing
- Price starting at $299 per month
3. Levanta
Levanta.io emerges as a distinctive player among Amazon seller software tools, offering a specialized platform for sellers to forge direct partnerships with creators, influencers, and affiliates. This tool is particularly adept at enhancing your Amazon affiliate marketing strategy, providing a unique avenue for driving high-converting traffic to your listings.
HSI case study
HSI case study
A key feature of Levanta is its ability to manage affiliate partnerships efficiently. As an Amazon seller, you can attract top-tier publishers and content creators, offering them competitive commissions. This not only broadens your marketing reach but also ensures a more dynamic and engaging presence on Amazon. Moreover, Levanta’s software facilitates earning an average 10% brand referral bonus from Amazon, a significant perk for boosting revenue.
For creators, Levanta stands out with its all-in-one Amazon affiliate dashboard. This feature allows you to manage links, review affiliate income, and track performance seamlessly, making it a comprehensive tool for maximizing affiliate marketing efforts.
What sets Levanta apart is its user-friendly interface and the strategic advantage it provides in the Amazon marketplace. By leveraging Levanta, you can transform affiliate partnerships into a competitive edge, ensuring that your Amazon listings receive optimal exposure and engagement.
Pros
- Specialized platform for affiliate marketing on Amazon
- Manages affiliate partnerships with competitive commissions
- Provides a comprehensive affiliate dashboard for creators
- Facilitates earning a brand referral bonus from Amazon
Cons
- Branded landing pages are heavily branded for Levanta
Features
- Affiliate Marketing
- Creator and Influencer Partnerships
- All-in-One Amazon Affiliate Dashboard
Pricing
Price starting at $150 per month.
4. Threecolts
Threecolts’ comprehensive suite of Amazon seller solutions transforms the way businesses operate across Vendor Central, Fulfillment by Amazon (FBA), and Fulfilled by Merchant (FBM) platforms, globally. With a diverse range of applications, Threecolts tailors the Amazon selling journey to maximize profit, enhance customer relations, and streamline operations.
DimeTyd’s robust solution for Vendor Central businesses focuses on automating savings and providing a clear insight into how inventory translates to cash. With a pricing model starting from 30% of recoveries, DimeTyd notably saves over $100 million for businesses annually.
SellerBench targets Seller Central enterprises, automating savings and rendering transparency on inventory cash conversion. Initiating charges at 25% of recoveries, SellerBench holds a remarkable track record of saving businesses over $100 million each year. FeedbackWhiz empowers sellers with review automation, generating over 10,000 new reviews that significantly improve Amazon feedback scores and conversion rates. Following a 30-day free trial, plans are affordably priced from $20 per month.
ChannelReply accelerates e-commerce ticket response speed by fourfold through centralizing support tickets. With a 14-day free trial, subsequent plans start at $31 per month, making e-commerce customer service management a breeze.
FW Profit Analytics provides a novel solution in crafting product-level income statements for Amazon FBA and FBM stores, ensuring precise visibility on profit and loss metrics, starting from just $20 per month. SmartRepricer is your go-to for automated pricing on thousands of products to boost profits and Buy Box win rates. After a 14-day free trial, plans commence at $49 per month, revolutionizing the way pricing strategies are managed.
Each of these solutions is built with a user-friendly interface, ensuring easy adoption and seamless integration into your existing operations. Threecolts’ standout case study reveals how Thrasio improved customer first-response time by a whopping 97% by leveraging these tools.
Pros
- Wide range of tools covering Vendor Central, FBA, and FBM
- Significant savings on inventory and operational costs
- Effective review automation and centralized customer service management
- User-friendly interface with seamless integration
Cons
- Confusing array of products with occasional feature overlaps
- No bundled solutions for complementary tools
Features
- Real-time Listing & Inventory Alerts
- Multi-Channel Customer Service Integration
- Feed Management Between Marketplaces
- Feedback Automation
- Automated Pricing
Pricing
- Price starting at $39 per month
5. Pacvue Commerce
The Pacvue for Amazon suite brings together paid media, retail operations, and market intelligence tools.
For paid media, sellers can run efficient Amazon ppc campaigns with rule-based automation, precise bid management, budget pacing, and enhanced keyword recommendations. The Pacvue Product Center tool is packed with actionable retail data. Sellers and brands can easily identify, pause, and resume ads based on inventory levels, and measure total ASIN-level performance. The Pacvue suite also comes with proprietary intelligence tools that sellers need to make smarter decisions about their Amazon business. Share of Voice gives visibility into the competitive landscape; Category Intelligence helps sellers benchmark performance; and Content Management provides real-time scoring of PDP performance.
Pacvue is consistently first-to-market with new features for the evolving eCommerce landscape. Some of Pacvue’s effective new features include the Paid Search Audit tool, and Amazon DSP Audience Research & Creative Creation tools.
Pacvue customer success story
Pros
- Specialized features for Amazon PPC and retail operations
- Rule-based automation for precise bid management
- Comprehensive reporting and market intelligence tools
Cons
- Data loading can be slow.
- User interface could be more visually appealing
Features
- Campaign Management
- Digital Shelf Optimization
- Reporting and Intelligence
- Category Intelligence and Content Management
Pricing
- Price on request; tailored pricing based on business needs.
6. Helium 10
Helium 10 has a comprehensive suite of tools for Amazon sellers. They have almost every tool you need to run a business on Amazon. One of their latest releases is an inventory management platform that simplifies the process of managing stocks. It enables you to handle all logistical concerns on one interface.
Easily manage your entire inventory with organized tabs for supplier management, stock replenishment, and purchase orders. Know how much stocks you have left in one glance. Get valuable insights to help you forecast inventory needs and avoid running out of stocks or over-ordering. The Inventory Management tool makes your inventory process fast and easy, empowering you to grow your business better.
Pros
- Comprehensive suite of tools covering all aspects of Amazon selling
- Strong inventory management capabilities
- Detailed analytics for data-driven decisions
- Free training courses available
Cons
- Steep learning curve due to a wide array of tools
- Can be overwhelming for new users
Features
- Reviews Management
- Inventory Management
- Multi-Store Management
- Returns Management
- SEO Management
Pricing
- Price starting at $29 per month.
7. Market Intelligence by Viral Launch
When it comes to sales estimates, the Market Intelligence tool of Viral Launch delivers one of the most accurate results. It uses an algorithm based on both historical and real-time data gathered from billions of data points. The reliable results enable you to make better informed decisions during your product selection process.
This is a great tool for new entrepreneurs still looking for potential products or testing out new offerings. The tool can be used on a free Viral launch account, but searches are limited to just five per day. Still, it provides great value for the insights it provides about market trends and product profitability. You can utilize a free account while starting your business then upgrade to a paid one when your sales have taken off.
Pros
- Provides accurate sales estimates based on extensive data
- Great tool for new entrepreneurs exploring product opportunities
- Offers valuable market trend insights
Cons
- Limited searches on free accounts
- Some features require upgrading to paid accounts
Features
- Sales Estimates
- Market Trends Analysis
- Product Profitability Insights
Pricing
- Free account with limited searches; paid plans available for more features
8. Supplier Database by Jungle Scout
Jungle Scout is widely known for having one of the best assortment of tools for Amazon sellers. It constantly improves its software systems and designs new tools to expand its portfolio. The latest addition to its suite of tools is the Supplier Database.
This tool is packed with features that help you find the best suppliers and manage purchase orders. Its database includes verified global suppliers used by established businesses. It even allows you to check the exact supplier your competitors are getting their stocks from.
Two of the most useful features of this tool are the Match Score and Supplier Tracker. The first one enables you to find suppliers using ASIN, brand name, or supplier name. Then, it gives you a comparison of supplier quotes, so you can choose the one that matches your needs and budget. The latter is a new feature that makes managing purchase orders easier. It lets you generate purchase orders, manage them, and keep track of all your transactions with your suppliers.
Pros
- Extensive database of verified global suppliers
- Allows tracking of competitors’ suppliers
- Match Score and Supplier Tracker features aid in supplier selection
Cons
- May require additional investment for full feature access
Features
- Supplier Database
- Match Score
- Supplier Tracker
Pricing
- Pricing varies; specific plans available upon request
9. Feedback Whiz
Get more positive reviews and manage negative feedback to enhance your online reputation. FeedbackWhiz is one of the best tools for these tasks.
FeedbackWhiz’s advanced software automates tracking and monitoring of customer feedback. You can monitor reviews and immediately respond to issues that result in negative feedback. Aside from this, it enables you to set up automated e-mails to customers. These customizable e-mails can be used to thank customers for their purchases and ask them to leave reviews on Amazon. These e-mails are also automatically tracked, so you can measure customer engagement and determine which ones are most effective in increasing conversions.
FeedbackWhiz may not be a comprehensive seller software, but it is one of the best tools for e-mail automation. Leverage its features to improve customer engagement and boost seller ratings on Amazon.
Pros
- Automates tracking and monitoring of customer feedback
- Enables setting up of automated emails to increase reviews
- Helps manage and respond to negative feedback efficiently
Cons
- Not a comprehensive seller software, focused primarily on email automation and feedback
Features
- Feedback Tracking
- Automated Email Campaigns
- Customer Engagement Measurement
Pricing
- Pricing available upon request; offers different tiers based on features
10. Teikametrics
Teikametrics is a PPC campaign management software tool that uses AI algorithms. Its intuitive, easy-to-navigate interface sets it apart from other PPC management tools.
Teikametrics simplifies PPC campaign management by using an engaging visual layout on its platform. You can quickly see all the tools and options available to customize your ad campaigns.
But more than being user-friendly, this tool is packed with features that can improve brand recognition, drive traffic to your site, and boost profits. Among its best features are algorithmic keyword bidding optimization, goal-based campaign creation, and keyword automation. You can also gain valuable insights from its custom-built reporting tools.
With its advanced AI software, you get data-driven insights for better decision-making and effective automation that can help you streamline your processes.
Pros
- AI-driven PPC management tool with user-friendly interface
- Optimizes keyword bidding and campaign creation
- Provides custom-built reporting tools for insights
Cons
- May have a learning curve for new users
- Requires investment in paid plans for full functionality
Features
- PPC Campaign Management
- Keyword Automation
- Custom Reporting Tools
Pricing
- Pricing available upon request; varies based on plan features
11. Pixelfy
Pixelfy is a URL shortener developed by Seller Tradecraft, but it offers much more than URL shortening. It also tracks links and collects data that Amazon sellers can use to grow their audience and improve their rankings.
Pixelfy lets you shorten your Amazon links before sharing them on your ad platforms, social media accounts, and e-mail campaigns. Whenever you use Pixelfy to shorten a link, it embeds a retargeting pixel into that link. It then tracks your link when you share it on your social media platforms. It gathers data that would allow you to generate insights on customer engagement. Based on these insights, you can optimize your retargeting campaigns and increase sales.
Pros
- Offers more than URL shortening; includes data tracking
- Embeds retargeting pixels in shortened links
- Helps optimize retargeting campaigns based on gathered data
Cons
- Primarily focused on URL shortening and data tracking
Features
- URL Shortening
- Data Tracking
- Retargeting Pixel Embedding
Pricing
- Pricing available upon request; varies based on usage and features
12. Feedvisor
Feedvisor is an AI-based sales tool more appropriate for high-volume sellers with an average monthly sales of $100K. It uses machine learning and AI algorithms for accurate reports and analytics. Its solutions are mostly for the optimization of price, brand, and ads.
One of the best features of this tool is its patented algo-repricer, which helps you find the most ideal price for your products. It uses a data-driven method to balance profitability with affordability so you can maximize sales. Feedvisor also enables deep-learning bid optimizations and automated keyword harvesting, which can make your ad campaigns more effective. Used well, this tool can improve your product listings and optimize your prices for faster growth.
Pros
- AI-based tool ideal for high-volume sellers
- Uses machine learning for price and ad optimization
- Deep-learning bid optimizations for effective ad campaigns
Cons
- Best suited for sellers with high monthly sales volume
- Higher pricing tier compared to some other tools
Features
- Algo-Repricer
- Price Optimization
- Bid Automation
Pricing
- Pricing available upon request; tailored to high-volume sellers
13. Amazon Product Finder by IO Scout
IO Scout has a suite of tools specifically designed to help Amazon sellers manage their e-commerce businesses. Like most suites, it offers a keyword research tool, listing optimizer, sales estimator, and an FBA calculator.
But the tool that makes it popular among sellers is its product research tool, the IO Scout Product Finder. This tool gives you access to a database with over 200 million products on Amazon. You can search using ASIN or keywords and apply advanced filters to find products with high margins but low competition.
You can also save your searches, bookmark products, and explore new niches. Aside from these, the Product Finder also lets you research product data and trends. You get access to their historical data for better analysis.
Pros
- Extensive database with over 200 million products
- Advanced filters for finding high-margin, low-competition products
- Offers tools for keyword research and listing optimization
Cons
- Requires a learning curve to fully utilize all features
- May involve additional costs for full access
Features
- Product Research Tool
- Keyword Research
- Listing Optimization
Pricing
- Pricing available upon request; offers different plans based on features
14. RepricerExpress
Repricing is a strategy used by many sellers to keep their product prices competitive. However, it can be difficult to keep up with changes in prices that happen several times a day. So, a repricing tool becomes a necessity for Amazon sellers. One of the go-to solutions for this is the RepricerExpress.
This tool ups your repricing strategy game and gets your products in Buy Box spots. Its features enable you to customize your pricing so you can remain competitive without sacrificing your margins. You can set price boundaries, filter competitors, and exclude sellers. With its data-driven technology, you can avoid potential pricing errors. It automatically adapts your repricing strategy based on stock levels, Buy Box performance, sales history, and other factors.
Pros
- Automates repricing strategies for competitive pricing
- Customizable pricing rules to suit different business needs
- Helps secure Buy Box spots through dynamic pricing
Cons
- May require ongoing adjustments to pricing strategies
- Not all features may be necessary for every seller
Features
- Automated Repricing
- Customizable Pricing Rules
- Buy Box Optimization
Pricing
- Pricing available upon request; offers tiered plans based on features
15. Amazon Online Arbitrage and Dropshipping by AMZ Scout
One of the strategies sellers with low capital use to start their Amazon business is online arbitrage. If you’re venturing into this, AMZScout’s Online Arbitrage and Dropshipping tool can help you find the products you could gain the most profit from.
With this tool, you can check the profitability of a product while browsing through Amazon search results. You can easily see its price history, ranking, fees, and potential margins. This reduces the time you spend on product research while ensuring that you find the products that would give you the most profits.
Pros
- Helps find profitable products for online arbitrage
- Provides detailed insights into price history, fees, and potential margins
- Reduces time spent on product research
Cons
- Primarily focused on online arbitrage and dropshipping
- May not cover all aspects of Amazon selling
Features
- Product Profitability Analysis
- Price History Tracking
- Online Arbitrage and Dropshipping Tools
Pricing
- Pricing available upon request; varies based on plan features
Find the Right Tools for Long-Term Growth
Whether you’re a new entrepreneur or running an Amazon marketing agency, you’ll need a reliable arsenal of tools to manage your Amazon business. With hundreds of software tools in the market, you must learn how to differentiate those that are truly helpful from those that are simply frivolous add-ons. Finding the right tools for your specific needs can help ensure your long-term success in the Amazon marketplace.
Frequently Asked Questions
What are Amazon selling tools?
Amazon selling tools are used by sellers to remain competitive in the marketplace. These tools are used to search for keywords, check rankings, determine product prices, calculate FBA fees, and monitor product reviews. There are also tools for managing ads, inventory, sales, and marketing campaigns.
What are the best software tools for Amazon?
Among the best software tools that Amazon sellers can use to grow their business are Helium 10, Jungle Scout, Viral Launch, AMZ Scout, and IO Scout. All these have comprehensive Amazon tool suites that make them great as all-in-one solutions for e-commerce.
What are the basic tools an Amazon seller should have?
New sellers who have limited stocks may not need all the tools offered in comprehensive software packages, but they should at least have the basic ones that can help them manage and grow their business. These tools include those for keyword research, automatic repricing, list optimization, feedback monitoring, and PPC management.
How much are Amazon tools?
Some tools that can be used on Amazon are free of charge. However, these often have limited functionalities. When your business is growing, you may want to consider investing in more advanced tools. Prices for these tools vary but many companies offer them bundled in flexible packages.
Most software companies offer tiered packages, so Amazon sellers can simply choose the package that meets their needs and budget.
How much does Helium 10 cost?
Helium 10 offers a starter package at just $37 per month. Its most comprehensive package designed specifically for sellers scaling their business is the Elite which is priced at $397 per month. For large businesses and agencies, it offers a custom solution tailored to meet their exact business needs.
