Top 18 Brand Monitoring Tools Every Brand Should Consider

Advertising Disclosure

As part of your brand’s social strategy, it’s key that you use a brand monitoring tool. This way, you’ll be able to de-escalate a situation or possibly even prevent a negative comment from gaining any momentum whatsoever. 

Actually, it’s much more than just damage control. With the help of a good tool, you’ll also be able to keep track of all the positive things that people are sharing online about your brand and its offerings. This information can be just as useful to help you improve your marketing strategy. After all, everyone (even the big brands) has those moments of vanity where they simply want to stare at their likes. As long as you have a solid social media strategy in place and act on the information, we won’t judge you for counting your likes every now and again for no real purpose. 

While many social media management tools offer some type of social listening feature, there are a number of tools that make brand monitoring one of its primary focus areas. Here are 18 of the top brand monitoring tools that you can check out to measure your performance over time.


Best Brand Monitoring Tools:

Top
brand monitoring tools
2024

1. Sprout Social

Sprout Social

Sprout Social offers an advanced listening tool that you can use to listen in on discussions about your brand. It offers five pre-built topic templates that include a Brand Health template that makes it easy to stay on top of public conversations happening about your brand or its products on a curated list of websites from Social Gist and social networks like Reddit, Facebook, Twitter, and Tumblr. 

Though, it does offer some limitations. For example, you can only listen for your brand name in descriptions of YouTube videos and not the comments too. Also, with Facebook, you can pick certain pages as it doesn’t give you the ability to listen to the whole network. 

Key features:

  • Industry insights
  • Event monitoring
  • Competitive analysis
  • Intuitive reports
  • Sentiment research
  • Competitor comparison

Pricing: After a generous free 30-day trial, pricing starts at $249 per month.

Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Support
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Highly flexible and customizable calendar keeps users organized
AI assisted social listening casts a wide net while keeping results useful/relevant
Inbox features take social comms to new levels of efficiency
Deeply holistic reporting
Getting the most out of the platform requires a lot of upfront setup and organization
You need to use the platform awhile to understand what you should have set up first
Best for: Brands and Agencies of All Sizes
Sprout Social
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.

2. Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence

Founded in 2010, Brandwatch can help you with social media listening, publishing, measurement, and customer data management. With the data that it offers, your brand gains a competitive edge over its competitors as you’re equipped to make more informed decisions. 

Its social listening tools let you keep track of conversations about your brand and its offerings in multiple languages. In addition to tracking mentions of your brand, you can also use it to identify popular topics and hashtags. Armed with this information, you can create more effective marketing campaigns for better engagement and reach. 

Considering that it can help you with much more than simply brand monitoring, Brandwatch is a great choice if you’re searching for an all-in-one tool to tackle every aspect of social media. That being said, it does come at a price. 

Key features: 

  • Tracking of more than 600 metrics
  • Custom reporting via an intuitive drag-and-drop builder
  • AI identifies increases and drops to inform you about unusual activity
  • Automatic notifications regarding negative comments
  • Historical data of up to a year
  • Unlimited search queries

Pricing:  After a free 14-day trial, pricing starts at $108 per seat per month when billed annually.

Brandwatch Consumer Intelligence
4.8 out of 5 stars
Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
Features & Pricing
Sentiment Analysis
Trend Tracking
Influencer Identification
Report Customizability
Social Analytics
Social Measurement
Brand Monitoring
Keyword Tracking
Trend Analysis
Competitor Analysis
Social Reporting
Price on request
Pros and Cons
Goes beyond mere social listening and monitors dozens of sources
An astounding amount of data (12+ years worth) yields powerful insights
Data visualization is impressive in its ability to sum up the numbers at a glance
Advanced boolean queries must be typed from scratch
Overwhelming amount of data and filtering options require more than tech savvy to use the software
Best for: Small, Medium, and Large businesses
Brandwatch Consumer Intelligence
4.8 out of 5 stars
Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.

3. Sendible

Sendible

If you’re a regular IMH reader, you’ll know that we’ve featured Sendible a number of lists about social media scheduling tools. In addition to using it to schedule content for platforms like LinkedIn, YouTube, and Instagram, you can also use it for brand monitoring.

One of its eight standard reports is dedicated solely to what’s being discussed about your brand. Another useful feature is that you can also use it to monitor keywords and then filter the results by source (e.g. review sites, social networks, blogs, or news) or sentiment.

Key features:

  • Alerts via email, Slack or your Sendible account whenever keywords match your criteria
  • The ability to assign specific messages to team members
  • Hashtag monitoring
  • The ability to respond to comments without leaving Sendible

Pricing: After a free 14-day trial, pricing starts at $29 per month.

Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. Brand24

Brand24

Trusted by big brands like Twitch, Tailor Brands, Uber, Intel, and Stanford University, Brand24 is one of the older brand monitoring tools on the market. They quickly carved a name for themselves after the company was founded in 2011 and, to this day, they’re still one of the leading tools for brand monitoring. 

One of the main reasons behind this tool’s success is that its list of features continuously gets updated. In addition to brand monitoring, it also offers first-class analytics to help you boost your marketing and branding strategies. Not only does it list social mentions, but it also helps you to make sense of those mentions’ impact such as the engagement stats on comments and shares. 

While it boasts powerful functionality, it’s pretty easy to get started. Whether you want to monitor more than one brand or specific campaigns, its setup is flexible enough. 

Key features: 

  • Access to brand mentions across podcasts, social, blogs, forums, and videos
  • Segmentation of positive, negative, and neutral reviews
  • Instant notifications for negative mentions
  • Automated reports
  • Important metrics like reach, engagement, and hashtags

Pricing: Pricing starts at $79 after a free 14-day trial. 

Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Support
5.0
Overall Score
4.9
Features & Pricing
Sentiment Analysis
Presence Score
Engagement Tracking
Trending Hashtags
Most-shareable Links
Finding influencers
Source and Topic Analysis
Mentions Volume
Reach Taracking
AI Reports
Most active sites/profile
Context of Discussion
Advertising Value Equivalency
Storm Alerts
Push Notifications
Discussion Leaders
White-labelled reports
Price starting at:$79
Pros and Cons
Social listening, but for the whole internet, ensures marketers never miss a mention anywhere
With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool
AI uses gathered insights to recommend real world action items marketers can execute
There’s a lot to unpack here, will take some time to get comfortable
Best for: Brands and Agencies of all sizes
Brand24
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

5. Digimind – An Onclusive Company

Digimind – An Onclusive Company

A significant factor behind Digimind’s sustained success is their commitment to innovation. More than just a brand monitoring tool, Digimind integrates advanced Natural Language Processing (NLP) and AI technologies, covering an impressive array of 82 languages, slang included. This enables businesses to tap into a broader spectrum of online chatter, capturing the nuances and sentiments of global audiences.

Its user-friendly interface makes it a breeze to get started, ensuring brands can actively manage their reputation without missing a beat. Whether you’re looking to detect weak signals, receive timely automated alerts, or tap into the AI-powered 5W framework (What, When, Where, Who, How) for crisis management, Digimind has got you covered. The tool also offers robust analytical functionalities, helping businesses fine-tune their content strategies based on current trends, audience insights, and engagement patterns.

Key Features: 

  • Precision Brand Reputation Improvement
  • Proactive Crisis Management
  • Strategic Content Optimization

Pricing

Two models are available: total monthly mentions with unlimited queries/topics and the total number of queries required per year with unlimited mentions, and demos can be requested.

Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.2
Support
4.3
Overall Score
4.2
Features & Pricing
Competitive Analysis
Reputation Management
Consumer Insights
Influencer Identification
Trend Tracking & Innovation
Campaign Analysis
Price on request
Pros and Cons
Multiple integration capabilities
Exhaustive data collection
Trend tracking and competitive analysis
Customer service can be slow
LinkedIn integration can be glitchy
Some functionalities are confusing
Best for: Medium to large businesses
Digimind – An Onclusive Company
4.2 out of 5 stars
Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.

6. Agorapulse

Agorapulse

Agorapulse is one of the most comprehensive social media management tools and includes features to help you with brand monitoring across Twitter and YouTube. You can also use it to track unlimited hashtags on Instagram, while its Listening feature will automatically collect public mentions of your Instagram business profile. 

While it doesn’t crawl nearly as many online sources as most of the other tools on our list, its interface is pretty simple making it easy to identify your parameters for listening. It also lets you assign items to specific members of your team, making it a good tool to consider if you’re working as part of a bigger team. 

Key features: 

  • Boolean search
  • Labeling of important content
  • Unlimited saved searches
  • A mobile app

Pricing: After a generous free 30-day trial, pricing starts at $49 per month when billed annually. It also offers a limited Free plan for individuals getting started. 

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

7. YouScan

YouScan

YouScan is trusted by brands such as McDonald’s and Adidas and offers five products in total. Similar to Talkwalker, it also boasts image recognition features. With this feature, you can identify logos in digital media to help you protect the reputation of your brand or measure sponsorship ROI. 

If you simply want to gather all your brand mentions by means of keywords, you can do that too. Its real-time mention stream gives you access to more than 500 billion historical conversations!

Key features:

  • AI-powered automated data segmentation
  • Flexible filters
  • Spam filtering
  • Duplicates feature to merge repeated posts
  • Competitive analysis
  • Custom dashboards
  • Automatic reports via email

Pricing: For information about its pricing, you’ll need to contact YouScan directly.

YouScan
4.8 out of 5 stars
This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.9
Support
4.8
Overall Score
4.8
Features & Pricing
Competitive Analysis
Configurable Alerts
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Dashboards
Price starting at:$299
Pros and Cons
Excellent mentions search function
Intuitive interface
Simple keyword set-up
Simple third party integrations
Expensive price points
Limited customer service languages
Best for: Famous consumer brands, leading marketing professionals, PR, research and digital agencies
YouScan
4.8 out of 5 stars
This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts.

8. BrandMentions

BrandMentions

Unlike Brandwatch and Brand24, BrandMentions is newer to the scene and was only launched at the end of 2017. What sets it apart from many other tools is that it offers more than basic listening. Instead, users are given a comprehensive picture of every mention across the world wide web to make better sense of their online presence. This means that it will also pick up brand mentions on blogs, review sites and any other non-social site in addition to social media websites. 

All its plans also offer multiple projects which you can use to monitor the social handles of your competitors too. This can serve as a good yardstick to put your brand’s own performance into perspective. Plus, it will give you valuable insight into their target audience (aka potential new customers for you) and how they market to them. 

Key features:

  • Consistent information about the trends in your industry
  • Instant alerts via email
  • Sentiment analysis
  • Analysis of your top competitors’ performance

Pricing: Pricing starts at $99 per month after a free 7-day trial.

BrandMentions
4.6 out of 5 stars
BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.6
Quality of Support
4.7
Ease of Setup
4.4
Overall Score
4.6
Features & Pricing
Competitive Analysis
Configurable Alerts
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$79
Pros and Cons
Excellent user interface
Automatic scheduling of reports
Extensive filtering options
Brand mention helps track mentions
Some features available only for exclusive plans
Slow loading process
Best for: Helps businesses manage brand reputation, analyze competitions, and more
BrandMentions
4.6 out of 5 stars
BrandMentions is an affordable social media monitoring tool that helps businesses manage their brand reputation, competitions, and more.

9. Talkwalker Analytics

Talkwalker Analytics

Talkwalker’s top comprehensive features are trusted by brands like Adidas and Duracell. With its brand monitoring, you can get access to mentions across 10 social media sites as well as more than 150 million non-social websites like online news sites, blogs, and forums. What’s more, thanks to its image and video recognition tools, you can also keep track of where your business logo gets used. In fact, it’s the only tool that empowers brands to analyze brand exposure in video.

Unlike some of the other tools mentioned on our list, with Talkwalker it’s more difficult to set up the different topics that you want to monitor. Another drawback is that it’s quite pricey. For its listening feature, you’re looking at about $9,000 per year. So, it’s better suited for bigger brands in need of an enterprise-class software solution. 

Key features:

  • Video and image recognition
  • Tracking in 187 languages
  • Advanced sentiment analysis in 25 languages
  • Instant, automated alerts
  • Smart spike analysis
  • Access to historical data of up to two years
  • Conversation clustering
  • Customizable dashboards

Pricing: Pricing starts at $9,000 per year. 

Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.3
Support
4.5
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Price on request
Pros and Cons
Excellent visualizations for trending topics, sentiments
Free search feature for quick insights
Comprehensive listening
All-in-one platform
Tagging can be slow to update
Steep learning curve
Similar to other tools on the market
Difficult user interface
Best for: Enterprise, MA, SMBs, agencies
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.

10. Keyhole

Keyhole

With Keyhole, you can track when the name of your brand, its offerings or competitor is mentioned across all the major social media sites as well as millions of other websites. By means of its intuitive dashboard, you’ll also be able to get an overview of data relating to post volume, engagement volume, number of impressions, and reach volume. This basic data will give you a good starting point. It then also takes it one step further to offer sentiment analysis which is useful for competitor analysis.

Unlike similar tools, Keyhole also offers hashtag analytics. While it doesn’t relate to brand monitoring, it’s useful for curating content and helping your content reach more people. 

Key features:

  • A volume predictions feature informs you when posts about your brand are set to go viral
  • AI-driven sentiment analysis
  • A QuickTrends feature for identifying trends across social media
  • Account recommendations

Pricing: Enterprise solutions are available. For more information about the pricing and free trial, you’ll need to contact Keyhole directly.

Keyhole
4.4 out of 5 stars
This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.5
Quality of Support
4.2
Ease of Setup
4.4
Overall Score
4.4
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$63
Pros and Cons
Comprehensive dashboards and reporting
Straightforward interface
Multiple price points
PDF exports of reports misses information
Customer support can be slow
Lack of tracking options
Best for: B2C Brands and agencies
Keyhole
4.4 out of 5 stars
This brand monitoring tool helps build a live dashboard for your team and clients. Their reports and analytics help teams save time and make smarter, data-driven decisions.

11. Mention

Mention

Founded in 2012, Mention caters to both agency and enterprise clients. In addition to offering real-time brand monitoring, its software can also be used for competitive analysis, custom insights, and automated reporting. 

From press articles to review websites, with Mention you can monitor more than 1 billion sources across the web. All in all, it’s a great tool to help you manage your brand’s reputation online, plan your social media content, and engage with your audience. Its interface is super intuitive and the fact that the keywords that you’re searching for are highlighted in yellow makes it even easier to find your way around the software. 

Key features:

  • Advanced alerts
  • Smart folders
  • Pulse emails to inform you whenever there’s a peak of mentions
  • Boolean query

Pricing: For individuals who want to dip their toes into brand monitoring, it offers a Free plan. For the ability to track more mentions, its plans start at $49 per month. 

Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$41
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

12. Hootsuite

Hootsuite

Hootsuite offers an additional feature, Hootsuite Insights, that’s powered by Brandwatch (another tool on our list). With it, you can stay informed about discussions relating to the key topics, track brand mentions, and monitor the activities of your competitors. Alternatively, if you’re already using Hootsuite for social media management, you can integrate Talkwalker to get important insights conveniently via your Hootsuite dashboard. 

One of its most useful features is that you can get alerted instantly of any unusual spikes to identify possible customer complaints that can go viral. This makes it a lot easier to get ahead of a crisis. 

It also offers a personal AI analyst, affectionately dubbed Iris. With this sidekick, you can transform raw data into insights faster and identify important conversations that others might overlook. 

Key features:

  • Boolean strings
  • Industry-leading consumer insights
  • A number of filters that include date, demographics, and location 
  • Customizable reports

Pricing: After a generous free 30-day trial, pricing starts at about $99. For information about Hootsuite Insights specifically, you’ll need to contact its sales team that will be able to confirm the pricing information. 

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

13. BuzzSumo

BuzzSumo

While BuzzSumo is one of the top tools for content marketing, it can also help you with brand monitoring. With it, you can create alerts for mentions of your brand and its products as well as other keywords and topics that can impact your business. This way, you can be the first to respond (or at least very quickly) to prevent a crisis. 

In addition to tracking the use of your own brand name, you can also use it for competitor monitoring. You can, for example, set it up to receive a real-time notification when one of your competitors gets mentioned online or set up a dashboard to keep tabs on your competitors. 

Key features:

  • Tracking of influential blogs
  • Monitoring of organic growth
  • Competitor tracking
  • Brand mention monitoring

Pricing: While it offers a Free plan, this plan excludes alerts. For the ability to set up custom alerts to track brand mentions and more functionality, pricing starts at $119 per month. 

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$159
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

14. Ahrefs

Ahrefs

If you jump ahead and quickly scan its key features listed below, you’ll see that Ahrefs focuses a lot on SEO. Part of its features, it also includes a Mentions feature that lets you track topics or brand names that are mentioned throughout the web. All you have to do is set it up in Ahrefs Alerts and you’ll receive notifications in your inbox at the frequency that you prefer. What makes this feature useful is that it lets you decide whether you want to look for your keywords in the title of the post, the content of the post or both. 

However, one con is that it’s not the cheapest tool on the market. Also, while virtually all the other tools offer some form of free trial, Ahrefs offer only a paid trial for seven days. 

Key features:

  • Keyword difficulty score
  • 1000s of keyword suggestions
  • Advanced SEO metrics
  • Backlink checker
  • Organic and paid traffic research

Pricing: Pricing starts at $99 per month. 


15. Meltwater

Meltwater

Meltwater hunts through feeds from the main social networks like Reddit, Twitch, Pinterest and TikTok as well as blogs, discussion forums, customer reviews sites, and online news. What’s more, it also uses AI algorithms to identify when your brand is the point of discussion in thousands of podcasts. 

Then, to help you make sense of all the data, it also offers social analytics tools. This useful feature comes in handy if you want to identify patterns and trends to help you make better marketing decisions. 

Key features:

  • A comprehensive view of your brand health
  • Unlimited keyword search capability
  • Analytics tools
  • Access to a 15-month archive of social data
  • Custom dashboard and report building

Pricing: For information about its pricing, you’ll need to contact Meltwater directly. 


16. Awario

Awario

Awario crawls more than 13 billion web pages each day to help you identify brand mentions. This way, you can offer customer service via social media to build better relationships with your customers. 

Not only does the information that it collects help you to respond to comments, but it will also help you to gain more insight into your audience so that you can adapt your marketing strategy. You can, for example, use it to identify potential new customers who are currently searching for products or services that you offer and turn these prospects into leads faster. 

Key features: 

  • Boolean search
  • Sentiment analysis
  • Slack integration
  • Hashtag tracking
  • Reporting

Pricing: Pricing starts at $39 per month.


17. Reputology

Reputology

If you’re searching for a tool to help you with review monitoring specifically, you can also check out Reputology. From property management companies to healthcare organizations, it will monitor reviews about your brand around the clock on places like Facebook, local search directories, and Google. 

Key features:

  • The ability to respond to reviews from a single platform
  • Semantic analysis
  • Actionable insights
  • Customized email alerts
  • Competitive benchmarking

Pricing: Pricing starts at $110 per seat per month.


18. NetBase Quid

NetBase Quid

NetBase Quid offers a range of features relating to brand monitoring that can help you to improve your business. For example, with its Brand Health feature, you can get a better understanding of how consumers and the media view your brand by analyzing customer experience data from any source in real time. You can also use it to keep tabs on brand sentiment over time. With this information, you can see if the perception of your brand is improving or, worse, taking a hit.

Similarly to Talkwalker and YouScan, it also uses AI to identify when your brand shows up in pictures. This is a great feature if you want to focus more on user-generated content. 

Key features:

  • Historical benchmarks
  • Analysis of brand sentiment
  • Trend analytics
  • Competitor analysis

Pricing: For more information about its pricing, you’ll need to reach out to NetBase Quid directly. 


About the Author
Koba Molenaar brings nearly a decade of rich experience in content writing, specializing in digital marketing, branding, SaaS, and eCommerce. Her passion for helping brands, from solopreneurs to established companies, connect with their audiences shines through her work. As a member of the Golden Key International Honor Society, Koba’s commitment to excellence is evident in her work, showcasing her as a relatable and knowledgeable voice in the industry.