ChatGPT's launch in late 2022 came when a growing number of sectors declared that voice recognition and text-to-speech technology would determine the future of business. Much like having a written version of Alexa or Siri, ChatGPT is an AI-powered chatbot that understands and produces text-based content according to a user's input, which can be a query or instruction.
The online tool uses GPT-3, or the third version of the Generative Pre-training Transformer (GPT) language model launched in 2020. The popular text-to-image generator DALL·E runs on GPT-3. ChatGPT can handle long-form and complex questions and dish out readable and conversational text on demand. The bot is an improved iteration of its sibling, InstructGPT, which can follow instructions or perform tasks based on given English language text prompts.
Top ChatGPT Extensions for Chrome to Raise Your Digital Marketing Edge:
Best ChatGPT Add-Ons and Chrome Extensions
OpenAI announced in mid-January 2023 that it would offer a subscription-based ChatGPT called ChatGPT Professional, which will give users an unlimited number of messages with the bot and no blackout windows.
For now, however, the public can install free versions of ChatGPT on their devices to suit their purposes. You can use it like a chatbot to get an instant answer to any query without launching a separate website or window. You can give the bot specific search instructions, ask it to highlight text within a website, and so on. Here are some tools you can try:
One of the top limitations of ChatGPT is its database’s coverage—its trainers only exposed the AI to data ending in 2021. WebChatGPT boasts of “augmenting” the bot’s output with the latest web information. The tool allows you to set the time frame of your search, the number of search results, and the region in which the bot should confine its search. Footnotes are available for you to view the source links. You can turn off the extension to run the native ChatGPT. This extension is a good choice if you want access to ChatGPT whenever you launch your preferred search engine (Google, Bing, DuckDuckGo, and so on). ChatGPT for Google will display its search results alongside those of your chosen search platform. You will find it on the right side of the search engine results page. You must have an OpenAI account (chat.openai.com) and log into it to access this extension. Alternative: ChatGPT for Search Engines This bot serves the same function and is another option if your browser is Bing or you encounter problems using ChatGPT for Google. Just like its name implies, Merlin wields its AI magic by giving you access to ChatGPT on any browser and web page. Merlin is an ideal extension for developing an article’s summary or bullet points and writing business emails or HTML codes. Merlin is currently available for Google, Firefox, and Apple. Does your customer care role require plenty of email and message writing? ChatGPT Writer—which works on all Chromium-based browsers and supports all languages—is worth considering. The AI tool contains three boxes: on top is the “Message context” box into which you copy-paste the email, chat, or social post you received. Tell the AI how you want to respond—including the tone (professional or casual)—by filling in the middle box, which has the title or description: “Briefly enter what you want to write.” Once you’re done, ChatGPT Writer will generate your reply in the box titled “Response generated.” This ChatGPT extension’s autocomplete and rephrase features can help you draft email replies quickly. When you use this bot in Gmail, three buttons will appear at the bottom of the email: “Say Yes,” “Say No,” and “Say (Thanks—depending on email’s context).” You choose from any of these options to answer with a one-word reply. Although Compose AI mainly serves as an email response tool that works in the platform of your choice, you can also use the bot for writing blog articles, marketing copy, and research papers. Do you find yourself grappling with the right words to answer an email in one sentence? Remail can help you craft that perfect one-liner. Save time thinking about how to word your reply by clicking either the “Positive” or “Negative” button that this ChatGPT will display below your message in Gmail. The bot will generate three options. You can view a new set of options by clicking the Refresh button. If your response doesn’t involve accepting or declining an offer or something indicated in the email, you can click the “Custom Response” button. Then instruct Remail about the reply you wish to send. The bot’s Pro version allows you to set your reply’s tone (informal, formal, friendly, funny, optimistic, cooperative, or witty) and includes a link to your scheduling account on Calendly, Cron, or Cal.com. Take your email response writing to the next level with this ChatGPT that allows you to auto-generate replies depending on the subject. For instance, you can decline all invites to a specific activity, by clicking “Create Automation” in EmailTriager. Fill in the blank bar below the heading “For emails that are about” and write your standard reply in the space under “Respond by.” The bot will generate your response complete with a greeting that includes the sender’s name and closing with your name. tweetGPT integrates directly with Twitter, allowing you to respond on the social media platform quickly and within the character limit. A robot icon represents tweetGPT. You can pick from these tone options for your reply: supportive, optimistic, snarky, controversial, smart, excited, hillbilly, pirate, humorous, or passive-aggressive. You can also use this AI tool to generate a new tweet. The AI generates a tweet according to what’s trending online. Be sure to read what the bot generates before clicking the reply button. Although tweetGPT is popular for producing intelligent tweets, some can be offensive or controversial. Alternative: TwitterGPT TwitterGPT generates three replies for you to choose from after you click your preferred writing style: “short and funny,” “cool,” or “value/insight.” If you want to try out ChatGPT’s capability to generate keywords for search engine optimization (SEO) and marketing, try AIPRM. Some of the bot’s curated SEO-related prompts include: Do you need to go through long reports, articles, and research papers regularly? Summarize can help you save precious time by providing a gist of these documents, so you can pick those worthy of further study later. You can also use this bot to get a summary of emails, product descriptions, and other text-based content.
If Summarize ChatGPT works on text, this bot works on videos featuring speeches, lectures, documentaries, and similar recordings. When the time you have is just enough to read a paragraph or two instead of viewing a video that’s a few minutes long—or worse, going through its transcript—you can click YouTube Summary. You can install it on Chrome or Safari. This ChatGPT works best on videos with clear audio. The bot pulls its summary from the transcript. Who says ChatGPT can only interact with text? Promptheus allows you to get readable information by verbally asking the AI tool, just like a virtual voice assistant. You must plug in a microphone, so Promptheus can “hear” you. Your audio input will appear on screen, followed shortly by the bot’s response. Alternative: Voice Control for ChatGPT This extension will record your voice and submit your query to the bot. Voice Control can read the answer out loud if you prefer.
This bot lets you search for templates or generate and share them, depending on your purposes. These prompts can include instructions for specific writing tasks or coding. ChatGPT Prompt Genius extensions are available for Google Chrome and Firefox users. Stylize the way you display your ChatGPT conversations, code snippets, tables, and lists with FancyGPT. You can save them as images, text files, or searchable PDF files in light, dark, or neon designs.1. WebChatGPT
2. ChatGPT for Google
3. Merlin
4. ChatGPT Writer
5. Compose AI
6. Remail
7. EmailTriager
8. tweetGPT
9. AIPRM for ChatGTP
10. Summarize
11. YouTube Summary
12. Promptheus
13. ChatGPT Prompt Genius
14. FancyGPT
ChatGPT: What Can It Do?
ChatGPT surpassed the 1-million download mark five days after its creator, OpenAI, released it for testing in November 2022. Results of a January 2023 Fishbowl survey showed that 27% of professionals working for Amazon, JP Morgan, Nike, Twitter, and others have begun using it for job-related tasks.
Open AI "trained" this AI tool to interact with humans using massive amounts of internet data, including Reddit discussions. ChatGPT also underwent Reinforcement Learning with Human Feedback (RLHF) to learn what people expect when they ask a question. Unlike simple chatbots, ChatGPT also received "training" to understand the intent and offer helpful and harmless answers.
Some of its practical applications include:
- Answering questions in place of Google search
- Writing computer code and scripts
- Automating content creation and proofreading for essays, web articles, social media posts, and product descriptions
- Generating meta descriptions and suggesting synonyms for SEO keywords
- Translating reports and marketing materials from one language to another
- Classifying and summarizing customer feedback from various platforms
Will ChatGPT Become the New Google Search?
Google reportedly declared a "code red" following ChatGPT's instant shot to fame in 2022. If the AI bot can supply the answers that Internet users would typically find through Google Search, then the search giant will lose out on ads and e-commerce found on its search results pages.
Amid this threat, reports added that Google has tasked various teams to fast-track its AI-related prototypes and products until May 2023, when Google holds its annual I/O developer conference.
But can ChatGPT replace Google Search? Not yet—for now—due to the following reasons:
1. Limited scope
Unless you use our first two recommended extensions above, ChatGPT's output would have limited knowledge of events after 2021 since the bot learned from data sets with this end date. Meanwhile, Google offers results based on an ever-growing wealth of web content published near real time. So you can get the latest weather information, news updates, product prices, store hours, and others.
2. Lack of attribution
Although ChatGPT offers a human-like conversational experience, it doesn't always credit the source of its information. Extensions like WebChatGPT have footnote-like notations for attribution. You'll need similar types of AI tools to credit your references.
3. Inaccuracy, bias, and plagiarism
The answers you get from ChatGPT aren’t always 100% error-free. Fact-checking will still be necessary when using this AI bot, which is prone to take on the political or racial biases of its references. It's also advisable to run generated content through a plagiarism checker.
4. Privacy
Developers of a ChatGPT tool can capture and use the queries and instructions you key in the AI tool to improve their bot.
How Is ChatGPT Impacting Industries?
ChatGPT drew mixed reactions from the public due to its widespread accessibility. Here are the sentiments of various fields about its usage:
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Marketing and sales
As our suggested tools show, ChatGPT can serve as a great virtual assistant for all sorts of content marketing—from social media to even technical sales content (such as product user guides).
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Customer service
The industry that’s already familiar with chatbot operations sees ChatGPT as a tool that can fine-tune the customer service team's workflow. Although regular bots gave consumers a headache over the 2022 holidays, the AI tool is welcome among customer agents, who see its necessity for answering repetitive customer inquiries at scale. Auto-generated summaries will help customer care agents understand concerns quickly. Meanwhile, automated translations will enable businesses to reach more customers without hiring translators or native speakers.
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IT and engineering
Programmers and engineers can use ChatGPT to write, document, and review code.
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Education and academe
While some teachers see ChatGPT's potential as a teaching aid, others—such as the New York City's Department of Education—have restricted its use to classes discussing artificial intelligence to prevent cheating.
Academic publishers such as Springer Nature have said they'll permit the use of AI to assist scientists in their writing. However, they will not list ChatGPT as a research paper author.
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Graphic design
Artists and photographers fear that GPT and ChatGPT's capabilities will take away their livelihood because companies will use software instead of hiring them. ChatGPT can also devalue the artistic process because of the way it can produce so many artwork pieces in seconds.
Harness ChatGPT—It's Here to Stay
Amid the possibility of ChatGPT replacing many roles or even entire jobs, there's no turning back. Microsoft has announced making a "multi-year, multi-billion dollar investment" in OpenAI. Knowing the tool's limitations, we can act responsibly as marketers, influencers, and entrepreneurs by ensuring our readers and consumers get factual content that's sensitive to their needs.
Discover the value of AI for your business in 2023 by reading our articles. Here’s a suggestion: How Artificial Intelligence (AI) Is Changing Influencer Marketing.
