26 Best Influencer Marketing Courses for 2024 (Free and Paid)

Influencer marketing involves more than just snapping some photos and posting them to your Instagram, especially considering the industry is now worth more than $24 billion. To get the best results, and really get the most from your influencer marketing efforts, you'll be best served by taking an influencer marketing course to learn the ins and outs of this awesome and lucrative marketing tactic.

Through these courses, you'll learn, primarily, what influencer marketing is and how to utilize it to your advantage. Eventually, you'll uncover advanced techniques to monetize influencer marketing and turn it into a full-time gig - whether by becoming an influencer yourself or using influencers to promote your products and services.

So here are 33 of the best influencer marketing courses that can accelerate your learning. You will notice that several of the providers (Udemy in particular) hold regular sales, so you may find a course that interests you considerably cheaper than the regular prices we quote here.

Best Influencer Marketing Courses

No matter if you want to become an influencer or are looking for ways to step up your influencer marketing game, finding the right course to guide you on your path isn't easy. That's why we've put together this list of the best influencer marketing courses to help you out.

The resources on this list are a mix of free and paid courses to help you get started with influencer marketing, learn more about opportunities in influencer marketing, and leverage the skills you already have to help you build a strong online presence.

1. Influencer Marketing 101:

We're starting off our list of the best influencer marketing courses with Influencer Marketing 101 (aka Learn How to Use Influencer Marketing as a Game Changer for Your Business) from the leading influencer marketing authority in the world, yours truly.

In this in-depth course from Influencer Marketing Hub, you'll learn everything you need to know about influencer marketing. The course includes 10 modules, plus two bonus modules covering thought leaders and working with TikTok influencers, with a mix of video and PDF content. Each module includes a quiz so you can make sure you're getting the most from the course. The modules are:

• What is influencer marketing?
• How Does Influencer Marketing Fit into the Marketing Mix?
• What Makes an Influencer?
• Choosing Your Plan of Attack Using Agencies and Platforms (2-part module)
• Identifying Influencers
• Managing Your Influencer Campaigns
• Ethics and Rules Affecting Influencer Marketing
• The Importance of Data - Using Analytics to Determine the Success of Your Campaign
• Using Paid Ads to Amplify Your Influencer Content

You will also receive:

• Thought Leader Videos with experts from Upfluence and Neoreach
• Worksheets to help you design, navigate, and develop your first influencer marketing strategy
• ROI Ebook on How To Measure the Impact of Your Influencer Marketing

Pricing: $97

2. How to Go From 0 to 500K+ Followers in 12 Months

In this free training hosted by Nathan Chan, CEO and Publisher of Foundr, you'll dive deep into the strategies that enabled Foundr to skyrocket their Instagram followers from zero to over 500K in just 12 months. The course covers:

• The Instagram Domination Method
• Creating content that attracts and engages your target audience
• Generating high engagement with the right content strategies
• Building a six-figure business using Instagram alone
• The Bio Formula for driving website traffic
• Crafting 'Money Posts' that convert followers into customers

Pricing: Free

3. Instagram Domination

If you've done Foundr's free How to Go From 0 to 500K+ Followers in 12 Months course above, you may be ready to learn how to really perform like an influencer on Instagram. As the price indicates, this is a premier course, where Nathan Chan explains in detail how Foundr managed to grow to 500k followers in 12 months before moving on to 1m+ followers before long.

This course includes six modules and more than 50 videos of hands-on training. They also include printable workbooks with action steps to make everything as simple as possible for you. You will learn:

• Finding and Attracting Your Target Audience
• Branding Your Page and Content
• Turning Followers into Customers
• Working with Influencers
• Creating Cost-Effective Content
• And Much More

Pricing: $1997 (or $597 x 4)

Bonuses: Includes access to the entire course, professionally produced follow-along workbooks, and five additional bonuses.

4. Influencer Magnet

This is another premium course from Foundr, presented by Nathan Chan. It demonstrates how Foundr connected with big-name influencers like Richard Branson, Arianna Huffington, Tony Robbins, and more. The course includes the exact systems, frameworks, and processes that Foundr used. In six modules, you will learn the following:

• Module 1: Foundations
• Module 2: Content Strategy
• Module 3: Influencer Marketing
• Module 4: Community Strategy
• Module 5: Sales Strategies
• Module 6: Growth Hacks

Pricing: 7-day free trial for just $1. After the trial ends, the course costs $499/year. 

5. Campaign Strategy and Messaging

This course is different from most of the rest here in that it is not specifically about influencer marketing or social media (although it does touch on both topics). Instead, presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging.

Through their time working with former presidents Barack Obama and George W. Bush, Axelrod and Rove teach how to develop a campaign platform and reach an audience with consistent messaging. The course will teach you the following:

• Campaign Platform Development
• Consistent Messaging:
• Engagement Strategies
• Leadership Growth
• Media Literacy
• Finance and Investing
• Identifying Influencers

Pricing: Requires MasterClass membership (from $15/month) which gives access to all their classes.

6. Becoming an Instagram Influencer: Creating Authentic Content and Monetizing Your Following

In this Skillshare course, travel and lifestyle photographer Sean Dalton breaks down the process of becoming an Instagram influencer. He provides you with detailed steps on how to grow and monetize your account. The course covers everything you need to know about Instagram from a business standpoint and can help you become an Instagram influencer in no time. 

Pricing: Requires premium Skillshare account ($19/month).

7. The Ultimate Guide to Track and Measure the ROI of Your Next Influencer Marketing Campaign

This Skillshare class shows students how to measure the ROI (Return on Investment) of an influencer marketing campaign from start to finish. Students gain in-depth knowledge about goal-setting, measuring metrics, and tracking the sales, engagement, and conversions of influencer campaigns, from Kim W (Founder and Director of Shopping Links), who has managed brand and influencer collaboration for over five years. 

Pricing: Requires premium Skillshare account ($19/month).

8. TikTok Marketing for Gen Z Audience - ULTIMATE GUIDE

This Skillshare course by John Valentine teaches you how to utilize TikTok to market towards a Gen Z target audience. It goes over all things necessary to maximize brand awareness, marketing, and audience reach, including hashtags, challenges, social media trends, using FOMO, applying influencer marketing, and using third-party applications.

Pricing: Requires premium Skillshare account ($19/month).

9. Influencer Business Program

Brendan Burchard's Influencer Business Program is more of an ongoing collection of training materials and access to group coaching led by a master marketing strategist. The program focuses on building your personal brand so you can create successful digital offers, courses, coaching, or memberships.

It teaches about the "modern thought leader business model" and all the strategies that flow from that. You can join the Influencer Business Program at any of three levels and receive a 7-day crash course on marketing and then weeks of training depending on your subscriber level.

Brendan Burchard proudly proclaims he is the highest-paid marketing trainer in the world and provides live teaching of his latest marketing strategies to his students every month. In addition, you can join superstar influencers and thought leaders in Brendon's private invite-only masterminds. 

Pricing: Basic ($99/month), Brand Builder ($697/year), Pro ($1997/year)

10. Influencer Strategy

This Chartered Institute of Marketing course created by Michelle Carvill is ideal for marketers, whether B2B or B2C, who are keen to develop an influencer strategy to maximize the long-term opportunity influencer marketing can bring to your brand or organization.

It focuses on how you can harness this growing tactic strategically. This is a one-day virtual course, operating on set days, with dates currently set for February, March, April, and June 2022.

Pricing: £525 (with discounts for members of CIM)

11. Influencer Marketing Strategy

This 6-week influencer marketing course is offered by Rutgers through Coursera. The course is all about creating the right influencer marketing strategy no matter whether you're a B2B or B2C business or a non-profit. You'll also learn important tactics to help you use influencer marketing successfully. This course requires a final project.

Pricing: Free through Coursera.

12. Influencer Marketing: Zero to Hero

In this course presented by Gretta van Riel and Later, you'll learn how to create and launch a successful influencer marketing campaign as well as how to track and measure the ROI of your campaign. You'll get tips on finding the right influencer for your brand and creating a pitch they can't say no to. Plus, as a bonus, you'll also get an influencer marketing campaign planning worksheet to walk you through planning your own campaign.

Pricing: Free

13. Introduction to Influencer Marketing

In this influencer marketing course created by Murray Legg and offered on Udemy, you'll get an overview of how influencer marketing works for brands, entrepreneurs, and influencers who want to get started. The course includes 1.5 hours of on-demand video and a certificate of completion. If you're a digital, social media, or online marketer interested in learning more about influencer marketing strategy, fundamentals, and campaign success or an influencer seeking to become proficient and professional when working with brands and agencies, this course might be right for you.

Pricing: $39.99

14. Ubiquitous

If you want to excel in influencer marketing and drive your brand to new heights, Ubiquitous University's course is your ultimate solution. Influencer Marketing 101 is a free online course that transforms you into an influencer marketing expert. This concise 14-lesson course covers essential topics like goal setting, finding and selecting influencers, crafting effective pitches, writing compelling creative briefs, maintaining clear communication with influencers, identifying potential pitfalls in campaigns, and measuring and optimizing your marketing spend.

With practical, actionable advice and exclusive resources such as templates and pre-scripted emails, you'll gain the knowledge and tools to create impactful campaigns that turn followers into lifetime customers. The best part? This course is absolutely free. Register your name, company, and email to access this treasure trove of influencer marketing knowledge and resources.

Pricing: Free

15. Influencer Marketing Master Class

In this influencer marketing course by Boot Camp Digital, you'll learn how businesses use influencers, how to create an influencer marketing plan and execute it using best practices, learn how to measure the success of your campaign, and how to recruit and validate influencers. The course includes more than 3 hours of video content from 50+ training videos, downloads, and more.

Pricing: $197

16. Influencer Marketing Strategy - How to Become an Influencer

In this course by Zac Johnson and offered through Udemy, you'll get 1-hour of on-demand video and a certificate of completion. The course is designed to help you reach new audiences, increase site traffic, and grow your brand. You'll learn how to start your own fashion blog, including how to pick the right niche, get set up on WordPress, optimize your content, and find ways to build traffic.

Pricing: $44.99

17. Influencer Marketing Masterclass To Grow Your E-commerce Biz

This influencer marketing course was created by Jason Miles and Kyle Hamar and is offered through Udemy. It includes 7.5 hours of on-demand video and a certificate of completion. The course teaches you how to scale your traffic and sales through influencer marketing.

Pricing: $39.99

18. Influencer Marketing Mastery

Next on our list of influencer marketing courses, we have a course offered through Udemy and created by NG Gordon. The course includes 2 hours of on-demand video and a certificate of completion. In this course, you'll learn how to create your own long-term influencer marketing strategy, finding the best influencers for your brand, how to build a successful influencer marketing campaign, and how to measure your influencer marketing KPIs.

Pricing: $34.99

19. How to Become an Influencer

In this influencer marketing course created by Yasmin Vantuykom, you'll get 1 hour of on-demand video and a certification of completion. The course offers details about how to become an influencer, photography for Instagram, and video production, among other things. The course is for anyone interested in creating content for Instagram and becoming an Instagram influencer.

Pricing: $39.99

20. Influencer Marketing For eCommerce Dropshipping

In this free course created by Pete Pru and offered through Udemy, you'll learn how to find the best influencers to promote your eCommerce dropshipping business. You'll also learn about the tools that will help you improve your dropshipping sales and get several bonuses like sales funnels and additional training.

Pricing: Free

21. Influencer Marketing (On A Small Business Budget)

In this Skillshare course created by Michelle LeBlanc, you'll learn how to use influencer marketing even if you're operating on a small business budget. You'll learn what influencer marketing means, who your ideal influencer is, how to approach and onboard influencers, and how to measure the success of your influencer marketing campaigns. If you're a small business owner or marketer, particularly if you've never run an influencer program before, this might be the course for you.

Pricing: Requires premium Skillshare account ($19/month).

22. Influencer Marketing Course

Udemy has a lot of influencer marketing courses on offer, and this one created by Jessica Williamson is great for both beginner and advanced influencer marketing professionals. It includes 3 hours of on-demand video, 11 downloadable resources, and a certificate of completion. You'll learn online marketing tips, reducing risk when working with influencers, and more.

Pricing: $19.99

23. How To Become A Successful Social Media Influencer

In this Udemy course created by Luke G. Dahl, you'll learn about TikTok, Instagram, and YouTube influencer marketing, including how to find your niche, how to create the right profile, how to build a loyal audience, and more. This course includes 1.5 hours of on-demand video and a certificate of completion.

Pricing: Free

24. Data-driven Influencer Marketing

In this 3-hour course available through CXL Institute, you'll learn more about the influencer marketing landscape and how to find influencers who are the right fit for you. You'll also learn how to plan your influencer marketing campaigns for the best influencer ROI, limit your business risk, measure influencer effectiveness, and more.

Pricing: The course is offered through CXL Institute, which costs $249/month.

25. How to Create an Influencer Marketing Strategy for your Brand

In this Skillshare course created by Peg Fitzpatrick, you'll learn how to find influencers, set a strategy, document your influencer marketing goals, how to use influencers to build your brand, how to craft an offer and outreach email, how to measure the success of your influencer marketing campaigns, and what the FTC guidelines mean for you.

Pricing: Requires premium Skillshare account ($19/month).

26. Influencer Marketing: Collaborate with Bloggers and Increase Your Brand Awareness

We're rounding out our list of the best influencer marketing courses with one last offering through Skillshare. In this 1-hour course created by Luna Vega, you'll learn how to find the right influencer to work with as well as how to approach them to inspire them to say yes. If you're a business owner, freelancer, or new marketer who wants to increase your reach, this might be a good fit for you.

Pricing: Requires premium Skillshare account ($19/month).

How To Choose The Best Influencer Marketing Strategy Course?

Now that we've given you the courses, the next step is to choose the right one. This step involves several key considerations to ensure it aligns with your educational goals, budget, and career objectives. Here are some factors to consider and a selection of recommended courses:

Course Content and Skills Gained:

When selecting an influencer marketing course, it's essential to ensure that the course comprehensively covers critical aspects such as influencer identification, campaign strategy, content creation, and performance measurement.

For instance, Influencer Marketing 101 from us over at Influencer Marketing Hub includes modules on identifying influencers, managing campaigns, and using data analytics to measure campaign success. We've also added practical tools like worksheets and real-world examples to further enhance your learning experience.

Level of Expertise

Choose a course that matches your current level of expertise. Beginners may benefit from courses like Influencer Marketing 101, which covers foundational topics and provides a broad overview suitable for those new to the field. More advanced practitioners might opt for courses like Instagram Domination, which offers in-depth training on building a substantial Instagram following and monetizing it, tailored for those with some experience looking to deepen their knowledge.

Duration and Format

The length and format of the course should fit into your schedule and preferred learning style. For example, How to Go From 0 to 500K+ Followers in 12 Months is a self-paced free course ideal for flexible learning. In contrast, Instagram Domination offers over 50 videos and printable workbooks in a structured format, suitable for learners who prefer comprehensive, hands-on training over a longer period.

Certification

Certification upon course completion can be valuable for career advancement. Courses like Instagram Marketing: Become an Influencer Quickly! offer certificates that can enhance your resume and provide formal recognition of your skills, adding credibility to your professional profile.

Cost

Finally, you have to evaluate the cost. This is crucial to ensure the course fits within your budget. Some courses, like our Influencer Marketing 101 and How to Go From 0 to 500K+ Followers in 12 Months, are free, offering valuable insights without financial commitment.

Premium courses, such as Influencer Strategy, come at a higher price (£525) but include extensive content and bonuses, providing a high return on investment for those serious about scaling their influencer marketing efforts.

Conclusion

Choosing the right influencer marketing course can significantly enhance your skills and career prospects. By considering factors such as course content, level of expertise, duration, certification, and cost, you can find a course that aligns with your goals and budget.

From free introductory courses to comprehensive premium programs, there's an option for everyone looking to master influencer marketing.

About the Author

Jacinda Santora

Writer

Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content