Influencer marketing involves more than just snapping some photos and posting them to your Instagram. To get the best results, really get the most from your influencer marketing efforts, you'll be best served by taking an influencer marketing course to learn the ins and outs of this awesome and lucrative marketing tactic. That's how you'll be best positioned to make big money by turning your influencer marketing work into a full-time gig - or at least get all the information you need to know to get started on your path. But as anyone who's ever tried to make a living from influencer marketing can tell you, it isn't easy to do. Sometimes you need a knowledgeable teacher to help you on your way.
So here are 25 of the best influencer marketing courses that can accelerate your learnings.
25 Best Influencer Marketing Courses
No matter if you want to become an influencer or are looking for ways to step up your influencer marketing game, finding the right course to guide you on your path isn't easy. That's why we've put together this list of the best influencer marketing courses to help you out. The resources on this list are a mix of free and paid courses to help you get started with influencer marketing, learn more about opportunities in influencer marketing, and leverage the skills you already have to help you build a strong online presence.
We're starting off our list of the best influencer marketing courses with Influencer Marketing 101 from the leading influencer marketing authority in the world, yours truly. In this in-depth course from Influencer Marketing Hub, you'll learn everything you need to know about influencer marketing. The course includes 10 modules plus a bonus module covering thought leaders with a mix of video and PDF content. Each module includes a quiz so you can make sure you're getting the most from the course. The modules are:
- What is influencer marketing?
- How Does Influencer Marketing Fit into the Marketing Mix?
- What Makes an Influencer?
- Choosing Your Plan of Attack Using Agencies and Platforms (2-part module)
- Identifying Influencers
- Managing Your Influencer Campaigns
- Ethics and Rules Affecting Influencer Marketing
- The Importance of Data - Using Analytics to Determine the Success of Your Campaign
- Using Paid Ads to Amplify Your Influencer Content
In this course created by Federico Fort and offered through Udemy, you'll learn to create viral content, optimize your social media profiles, and learn more about the algorithms used by different social media platforms. The course includes 1.5 hours of on-demand video, 1 article, and a certificate of completion. The course is geared toward users who want to build a following on Instagram and make more sales through influencer marketing.
In this course presented by Gretta van Riel and Later, you'll learn how to create and launch a successful influencer marketing campaign as well as how to track and measure the ROI of your campaign. You'll get tips on finding the right influencer for your brand and creating a pitch they can't say no to. Plus, as a bonus, you'll also get an influencer marketing campaign planning worksheet to walk you through planning your own campaign.
In this influencer marketing course created by Murray Legg and offered on Udemy, you'll get an overview of how influencer marketing works for brands, entrepreneurs, and influencers who want to get started. The course includes 1.5 hours of on-demand video and a certificate of completion. If you're a digital, social media, or online marketer interested in learning more about influencer marketing strategy, fundamentals, and campaign success or an influencer seeking to become proficient and professional when working with brands and agencies, this course might be right for you.
Here's another influencer marketing course offered by Udemy. It was created by Marguerite Conradie and built for people who want to know how to create influencer marketing campaigns, how to work with influencers (including how much to pay influencers), those who want to learn more about influencer marketing in general, and those interested in creating an influencer marketing strategy. The course includes 1.5 hours of on-demand video, 1 downloadable resource, and a certificate of completion.
In this influencer marketing course by Boot Camp Digital, you'll learn how businesses use influencers, how to create an influencer marketing plan and execute it using best practices, learn how to measure the success of your campaign, and how to recruit and validate influencers. The course includes more than 3 hours of video content from 50+ training videos, downloads, and more.
Pricing: $98 (regularly $197)
TribeGrowth offers an influencer marketing course to help users plan and execute an influencer marketing campaign. In this 6-module course, you'll learn how to find the best influencers for your brand, how to write outreach emails that get a response, how to negotiate promotion terms and manage promotion launches and evaluate the performance of your campaigns.
In this course by Zac Johnson and offered through Udemy, you'll get 1-hour of on-demand video and a certificate of completion. The course is designed to help you reach new audiences, increase site traffic, and grow your brand. You'll learn how to start your own fashion blog including how to pick the right niche, get set up on WordPress, optimize your content, and find ways to build traffic.
This influencer marketing course created by Will Francis is available on January 27th, 2021, from 1 PM–3 PM GMT. In those two hours, you'll be going through an influencer marketing campaign from beginning to end. The course includes tips, tricks, and hacks to help you through, as well as insight into the tools and resources being used by top influencer marketing experts.
As you've probably noticed, there are several influencer marketing courses that focus on Instagram as the platform of choice. In this course offered through Udemy, ROI Business provides 2 hours of on-demand video and a certificate of completion. You'll learn how to create and grow a personal brand on Instagram, how to get sponsorships, how to grow your Instagram account organically, and more.
In this Udemy course, Carlos Alberto Napoleao provides 2.5 hours of on-demand video, 1 article, 27 downloadable resources, and a certificate of completion. The course focuses on Instagram, TikTok, and YouTube and teaches you how influencers generate income as well as how to go viral on TikTok, using TikTok hashtags and TikTok challenges, understanding TikTok analytics, using captions and hashtags on Instagram, and how to set up a YouTube channel.
This influencer marketing course from Econsultancy takes place in 2021 on April 1, August 26, or December 1. You'll learn how influencer marketing aligns with other marketing tactics like PR, content marketing, and social media as well as how to find the right influencers and partnership models for your brand. To round out the course, you'll get an understanding of the legal requirements of influencer marketing and how to use your data, technology, channels, tools, and techniques when putting together influencer marketing campaigns.
Pricing: £695.00 excluding VAT
This influencer marketing course was created by Jason Miles and Kyle Hamar and is offered through Udemy. It includes 7.5 hours of on-demand video and a certificate of completion. The course teaches you how to scale your traffic and sales through influencer marketing.
Next on our list of influencer marketing courses, we have a course offered through Udemy and created by NG Gordon. The course includes 2 hours of on-demand video and a certificate of completion. In this course, you'll learn how to create your own long-term influencer marketing strategy, finding the best influencers for your brand, how to build a successful influencer marketing campaign, and how to measure your influencer marketing KPIs.
This course is offered through Elle and runs between March 15 and May 15. It includes 16 hours of lecture including 3 hours from guest speakers. In it, you'll learn what makes influencer marketing different from other marketing tactics as well as strategy, campaign management, and reporting, outreach and negotiation, and trends and channels. Upon completion, you'll get a certificate of completion issued by ELLE and Mindway Liberal Studies.
In this influencer marketing course created by Yasmin Vantuykom, you'll get 1 hour of on-demand video and a certification of completion. The course offers details about how to become an influencer, photography for Instagram, and video production, among other things. The course is for anyone interested in creating content for Instagram and becoming an Instagram influencer.
In this free course created by Pete Pru and offered through Udemy, you'll learn how to find the best influencers to promote your eCommerce dropshipping business. You'll also learn about the tools that will help you improve your dropshipping sales and get several bonuses like sales funnels and additional trainings.
In this Skillshare course created by Michelle LeBlanc, you'll learn how to use influencer marketing even if you're operating on a small business budget. You'll learn what influencer marketing means, who your ideal influencer is, how to approach and onboard influencers, and how to measure the success of your influencer marketing campaigns. If you're a small business owner or marketer, particularly if you've never run an influencer program before, this might be the course for you.
Pricing: Requires premium Skillshare account ($19/month).
Udemy has a lot of influencer marketing courses on offer and this one created by Jessica Williamson is great for both beginner and advanced influencer marketing professionals. It includes 3 hours of on-demand video, 11 downloadable resources, and a certificate of completion. You'll learn online marketing tips, reducing risk when working with influencers, and more.
In this Udemy course created by Luke G. Dahl, you'll learn about TikTok, Instagram, and YouTube influencer marketing including how to find your niche, how to create the right profile, how to build a loyal audience, and more. This course includes 1.5 hours of on-demand video and a certificate of completion.
In this 3-hour course available through CXL Institute, you'll learn more about the influencer marketing landscape and how to find influencers who are the right fit for you. You'll also learn how to plan your influencer marketing campaigns for the best influencer ROI, limit your business risk, measure influencer effectiveness, and more.
Pricing: Course is offered through CXL Institute which costs $249/month.
In this social media influencer marketing course offered by Captevrix, you'll get access to templates, advice, and information about how to grow your brand through influencer marketing. You'll learn how to find the right influencers to partner with by research their ethics, the value they add, the audience that is listening to them, and what they want in return.
This 6-week influencer marketing course is offered by Rutgers through Coursera. The course is all about creating the right influencer marketing strategy no matter whether you're a B2B or B2C business or a nonprofit. You'll also learn important tactics to help you use influencer marketing successfully. This course requires a final project.
Pricing: Free through Coursera.
In this Skillshare course created by Peg Fitzpatrick, you'll learn how to find influencers, set a strategy, document your influencer marketing goals, how to use influencers to build your brand, how to craft an offer and outreach email, how to measure the success of your influencer marketing campaigns, and what the FTC guidelines mean for you.
Pricing: Requires premium Skillshare account ($19/month).
We're rounding out our list of the best influencer marketing courses with one last offering through Skillshare. In this 1-hour course created by Luna Vega, you'll learn how to find the right influencer to work with as well as how to approach them to inspire them to say yes. If you're a business owner, freelancer, or new marketer who wants to increase your reach, this might be a good fit for you.
Pricing: Requires premium Skillshare account ($19/month).
Frequently Asked Questions
How can I learn more about influencer marketing?
There are many top influencer marketing courses that you can complete. Some of them are free, while others are paid. It does not matter if you are completely new to influencer marketing or more experienced, as there is a big selection of courses you are bound to find one that will match your needs. Some of the best influencer marketing courses to check out include Influencer Marketing 101, Influencer Marketing: Zero to Hero, Influencer Marketing Master Class, and The Ultimate Online Influencer Marketing Course.
Are there any free influencer marketing courses?
You can check out Influencer Marketing 101 from Influencer Marketing Hub, the leading influencer marketing authority. From what makes an influencer to ethics and rules, it is an in-depth course that will teach you all you need to know about influencer marketing. It consists of 10 modules plus a bonus module that covers thought leaders. Each module also includes a quiz so that you can make sure that you are getting the most from the course.
Where can you learn more about building a following on Instagram?
Instagram Marketing: Become an Influencer Quickly, created by Frederico Fort and offered via Udemy, is aimed at users who would like to build a following on Instagram and generate more sales by means of influencer marketing. In this course, you will learn how to create viral content, optimize social media profiles and find out more about the algorithms used by Instagram and other social media platforms. It costs $94.99 and includes 1.5 hours of on-demand video, 1 article and a certificate of completion.
What are some of the best beginner courses about influencer marketing?
You can check out Introduction to Influencer Marketing, created by Murray Legg and offered on Udemy, and Influencer Marketing: Collaborate with Bloggers and Increase Your Brand Awareness, by Luna Vega and offered through Skillshare. Introduction to Influencer Marketing costs $24.99 and includes 1.5 hours of on-demand video and a certificate of completion. Vega’s 1-hour course requires a Skillshare account ($19 per month) and is aimed at new marketers, freelancers and business owners.
Where can I learn how to make money on TikTok?
How to Become a Social Media Influencer, a Udemy course by Carlos Alberto Napolea, teaches you how influencers can make money and how you can go viral on TikTok. It covers topics like how to use TikTok challenges and hashtags, and also teaches you how to understand TikTok analytics. In addition to TikTok, the course also focuses on Instagram and YouTube. It costs only $19.99 and offers 2.5 hours of on-demand video, 1 article, 25+ downloadable resources and a certificate of completion.