Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like NeoReach, Upfluence Inc., and The Shelf undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like NeoReach, Upfluence Inc., and The Shelf:
Public relations (PR) is a pillar of modern marketing and communication since it brings a brand's identity and product offerings to light. When supplemented with advocacy from influencers, aka the new generation of opinion leaders, PR can make a big splash for the brand.
Influencer PR agencies connect brands with influencers who will be an asset to their PR strategy. These influencers not only have the same audiences as the brand's target demographic, but they also have a strong social media presence and credibility that can amplify the brand's message.
With an influencer PR agency by your side, your work is quite minimal. The agency finds, vets, manages, and pays influencers for you. If you need to send PR packages or create affiliates, an influencer PR agency can handle that, too. Since these agencies have a huge database of influencers, it's simple for them to connect you to a creator that really reflects your brand.
We did some digging to find the top influencer PR agencies you should collaborate with in 2024. Here's what you should know about them.
Notable Clients: Walmart, The New York Times, Airbnb, Amazon. NeoReach is one of the most prominent names when it comes to influencer PR. The agency’s mission is to ”innovate and empower your brand” with a blend of content, creates, insights, and technology. Influencer marketing services Since NeoReach has created an impressive network of influencers over the years, the agency has no trouble identifying exactly the right person for your brand. On top of that, NeoReach uses its proprietary tool that selects creators from a myriad of options by using filters like location, specific audience demographic, industry niche, engagement rate, brand interest, etc. The agency also attends industry events and shares insights with its clients. A successful influencer PR process is not possible without a comprehensive strategy, and NeoReach ensures you do not lack in this department. The agency’s experts perform competitor audits and audience-demographic matching to create an influencer PR strategy that delivers desired results. Once the influencers have been selected, NeoReach also manages influencer introduction and contract negotiation. You simply have to share your budget limits with the agency, and they’ll curate a list of creators that fit your financial needs. They also provide clients with influencer lists for upcoming events and initiatives to ensure content resonance. Their selection of Olympic athletes for the 2024 Olympics is a good example. NeoReach further deploys its proprietary campaign management tool to monitor and report the progress of ongoing collaborations. The agency also manages PR package shipping and payments. If there’s a need for future activations, NeoReach will ensure the seamless continuation of your ongoing influencer relationships. Depending on the needs of your campaign, NeoReach syndicates influencer PR with paid media. Since the agency’s team defines and manages everything from the budget to the copy and creative assets, you just have to sit back and enjoy the results. NeoReach approaches all influencer PR campaigns with a thorough influencer identification process coupled with in-depth research and curated strategies. The way the agency managed NVIDIA’s Back-to-School promotion campaign is an excellent example. Strategic Approach: To meet the client’s goal of marketing its GeForce RTX 30 Series Laptops to STEM students, NeoReach realized the need for the influencer content to be humorous and relatable to appeal to a younger audience. The influencers also showed the laptops in action so that students could see their features. NeoReach strategically selected TikTok as the medium of content distribution since that’s where most of the youth are. The agency also ran a paid YouTube video to supplement the campaign, creating a positive sentiment around the existing organic-feeling content. NVIDIA campaign results All these efforts yielded impressive results, with 3.3 million total impressions and 46.7k total engagements. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos... Notable Clients: Universal, Verizon, Keen, Amazon, The Motley Fool, Farfetch, Marriott. Upfluence is an influencer PR agency that claims to ”turn creators into revenue” for your brand. The agency’s full-service solutions include influencer marketing, affiliate programs, user-generated content, brand ambassadors, and creator management. Upfluence influencer selection Upfluence shines in its use of data. For example, the agency’s data has revealed that a brand’s existing influential customers are seven times more likely than non-customers to become ambassadors and accept collaborations. Similarly, Upfluence uses other data points to find the right creators for your PR campaigns. The agency also collaborates with other industry experts to reveal industry insights. Their report with HubSpot is a good example. Upfluence’s influencer management platform is its most remarkable offering since it provides a snapshot of everything you need to discover influencers and manage relationships. The agency builds customized and automated workflows for your specific influencer PR campaigns. Influencer gifting also becomes a breeze with Upfluence. All you have to do is let influencers select the products they want to receive to talk about and request their shipping information. Upfluence will then take care of the orders. Being a global agency, Upfluence doesn’t limit you to local influencer PR campaigns. You can find influencers from all over the globe and pay them in any currency. Upfluence also helps you retrieve the legal documents you need to ensure compliance. Since the agency has completed its SOC examination with a third-party audit firm, you can trust their services. Strategic Approach: The agency used filters like type, audience age, location, gender, and more to find the right influencers for Mapiful’s campaign. Since the audience in each country has different preferences, Upfluence ensured a diverse group of influencers to reach different demographics. The agency also instructed these influencers to create authentic content that could ensure deep relationships between the customers and the brand. Mapiful campaign results As a result of these efforts, Mapiful garnered 11 million impressions and increased its social audience by 5 times. Upfluence’s approach is rooted in the belief that influencer marketing should be authentic and data-driven. Even when working with multiple influencers for a campaign, the agency ensures that there is a uniting theme in their content or audience overlap, creating a coherent brand message. For example, Tropico, a French brand creating non-carbonated drinks, wanted to increase its reach among young customers. Upfluence identified 21 influencers from TikTok and Instagram with a collective following of 2.5 million. Strategic Approach: To really hit the message home, Upfluence worked with influencers with diverse personalities, styles, and backgrounds. Such a wide selection helped distribute the brand’s message to a diverse crowd. Upfluence also gave the influencers a theme, ”True Colors,” to differentiate the campaign from other influencer posts. The content was so brilliantly done that Tropico was able to repurpose it for their marketing initiatives. Tropico Instagram results Sure enough, the results were spectacular, with 267k likes on TikTok and 3k clicks on Instagram for the brand’s website. The engagement rates were also off the charts, with 5.89% engagement on Instagram posts and 19.63% on TikTok. Tropico TikTok results Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform. 10 - 50 New York City (USA), Mexico City (Mexico), Lyon (France) Best for: Large Brands and non-profit organizations. Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform. Notable Clients: Neutrogena, Pepsi, EOS, First Aid Beauty, Kidz Bop. The Shelf runs unicorn influencer PR campaigns that are ”grounded in data” to drive value from both reach and engagement. According to the agency, you only need to tell them your marketing goals and their team will draw up a custom influencer marketing strategy for all segments of your audience. They also manage the legal side of things to keep your campaigns compliant. The Shelf’s team is made up of data geeks, account managers, content creators, strategists, and marketers who specialize in using the agency’s proprietary software to create memorable, effective influencer PR marketing campaigns. The Shelf’s influencer PR campaigns start with strategy and planning by its team. There is no cookie-cutter influencer marketing strategy that works for all clients. So, the team takes time to understand your objectives and customize the campaigns to achieve your unique marketing goals. They also release a monthly newsletter to share innovative marketing ideas with businesses. The agency also provides regular reports to give you a clear picture of the direction of your campaign. On top of that, The Shelf draws contracts to allow content repurposing and reuse. All the content influencers have created remains in your portal. You can easily access and reuse it for other marketing efforts. When The Shelf runs influencer PR campaigns, it doesn’t leave influencers in the dark. It works with them to produce the exact content that the client wants. The Shelf’s commitment to getting it right every time was evident in the agency’s campaign for Nite Ize. With six kits to promote, The Shelf ran a year-long campaign for the brand. Strategic Approach: In doing so, The Shelf made sure that it only partnered with influencers who could easily incorporate the brand’s outdoor pet products into their daily routines without making it seem forced. These influencers either had pets of their own or were passionate about the outdoors, making them a perfect fit for Nite Ize’s target audience. The agency also created a wide variety of content so that there’s more room for the audience to engage with the brand. Some of the content created for the campaign was Pinterest posts, YouTube videos, Facebook posts, in-feed Instagram posts, Instagram Stories, and Instagram carousel posts. Nite Ize campaign results With a total of 54 influencers, The Shelf helped Nite Ize create a staggering 372 pieces of content that reached 6,578,219 people. Part of the reason this campaign was so successful was that The Shelf targeted a wide range of verticals. From pet lovers and sportsmen to DIYers and tech lovers, the agency worked with different types of influencers so that a large, versatile audience could know about Nite Ize and its products. The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb... 1 - 10 New York Best for: Medium and Small Size Brands The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb... Notable Clients: Snapchat, Amazon, Warner Music Group, Neutrogena, and Google. The Influencer Marketing Factory lives up to its name with its influencer PR expertise. Since the agency has worked on campaigns for some of the biggest brands in the world, delivering impressive results each time, you can expect it to do the same for you. They also invite industry leaders on their podcasts to share insights with their audiences and forge long-term partnerships. The Influencer Marketing Factory’s services are available for all major platforms, such as TikTok, Instagram, Facebook, and YouTube. According to The Influencer Marketing Factory, its influencer PR services help you in three aspects: generating brand awareness, increasing conversions and sales, and driving traffic to an app, eCommerce site, or landing page. To achieve these goals, The Influencer Marketing Factory offers a bunch of services, with storytelling campaigns being highly sought after. We live in an era where storytelling is the crux of successful influencer outreach campaigns since it helps build meaningful connections with the audience. The Influencer Marketing Factory process The agency capitalizes on this trend and devises a list of key performance indicators (KPIs) against which its clients can measure their campaigns. Additionally, The Influencer Marketing Factory helps clients with influencer identification, which is integral to the smooth running of the rest of the campaign. The agency’s expertise in this regard is exhibited in its campaign for ExeGi Pharma, in which they had to raise awareness around the company’s Visibiome Vet Probiotic. Since ExeGi Pharma creates wellness products for pets, The Influencer Marketing Factory only associated with pet influencers and created a campaign in which the influencers would share their pets’ stories of how Visibiome Vet Probiotic helped them. Thanks to the agency’s impressive influencer selection, the campaign got 75k YouTube views, 45k Instagram Story views, and 746k combined Instagram followers. ExeGi Pharma campaign results Working with The Influencer Marketing Factory for your influencer PR campaigns saves you the hassle and headache of managing anything yourself. The agency manages influencer contracts and executes your campaign just the way you would like. You also get comprehensive reports with real-time analytics and insights into each post’s performance. So you’re always on the same page as the agency. Besides project reports, the agency also sheds light on industry success stories so that you can learn from the success of other brands. Their case study for Stanley Cups is a good example. As in the case of ExeGi, the agency’s approach was evident: hitting the bullseye with influencer selection. That’s exactly what The Influencer Marketing Factory did for O-Cedar, too. When O-Cedar planned to establish a presence on TikTok, the company partnered with The Influencer Marketing Factory to solidify its presence on the platform. Strategic Approach: The agency sent the company’s spin mops to select influencers and instructed them to create Sunday Resets and clean-with-me videos, which are highly popular on TikTok. This was an excellent approach since ”cleantok” is already an obsession on TikTok and videos in this genre receive a lot of traction. Such videos did not come off as ads since they showed authentic usage of the product, giving O-Cedar additional organic reach. Also, they did not revolve around the product and rather showed it as an everyday essential in the influencer’s life. With 83 influencers in the campaign, O-Cedar garnered 1 million paid clicks and 47+ million combined views. Even better, The Influencer Marketing Factory helped the company get its blue checkmark on TikTok, which is a huge accomplishment for any brand. O-Cedar campaign results The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Notable Clients: Samsung, Netflix, Lyft, McDonald’s, Target. Ubiquitous is a highly versatile influencer PR agency that specializes in creating custom campaigns for brands across multiple industries. Whether it’s a product launch, brand awareness, sales event, or event promotion, Ubiquitous has the expertise to make your campaign a success. The founders of Ubiquitous are also the minds behind MomentIQ, another well-known influencer marketing platform that helped TikTok Shop arrive in the US. Ubiquitous positions itself as Hinge but for social media influencers and businesses. Like all other agencies on this list, Ubiquitous also provides services ranging from strategy creation and influencer selection to campaign execution and performance tracking. Even better, the agency specializes in repurposing influencer content for extra traction. Since TikTok has a different algorithm than other social media platforms, Ubiquitous has a dedicated team of experts who specialize in creating TikTok campaigns. They keep up with the latest trends and understand what content is currently trending on the platform. Similarly, they use all features of Instagram, including Stories and Reels, to maximize the potential of the platform. Since Ubiquitous has its own influencer marketplace, it’s relatively easy for them to find the right influencers for your brand and campaign goals. Their platform also allows you to manage multiple campaigns and track real-time performance. Plus, Ubiquitous also has a dedicated team to negotiate rates, saving you time and effort. The agency provides detailed analytics for every campaign, letting you track the success and ROI of your influencer marketing efforts. After going through a few of their case studies, we noticed that Ubiquitous goes deep when it comes to influencer selection. For example, when the agency worked for Bloom’s TikTok campaign, it created a whole persona for the brand’s target audience. Strategic Approach: Ubiquitous specifically looked for a fun and exuberant influencer with a following predominantly aged between 18 and 35 in the US. Gabbie Eagen fit the criteria, so she became the face of Bloom’s campaign. This level of attention to detail and data-driven approach is what sets Ubiquitous apart from other influencer marketing agencies. But Ubiquitous didn’t stop there. The agency further analyzed the content created by Eagen. While it may be unspoken, the rule for virality and engagement on TikTok is to create TikToks rather than ads. That’s exactly what Eagen did with Ubiquitous’s assistance. Another plus point in this campaign was that Bloom did not restrict Eagen too much. So, she could use her creativity and wit to make the brand’s message loud and clear while making sure it fits in with TikTok’s culture. It was due to all this pre-existing hype that when Bloom’s superfood was put on Amazon, it ranked first on the Best Sellers immediately. Bloom’s Amazon ranking Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and... 10 - 50 Los Angeles, CA Best for: Medium Size Brands Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...1. NeoReach
Key Services
The NeoReach Approach
NeoReach
NeoReach
2. Upfluence Inc.
Key Services
The Upfluence Approach
Upfluence Inc.
Upfluence Inc.
3. The Shelf
Key Services
The Shelf’s Approach
The Shelf
The Shelf
4. The Influencer Marketing Factory
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The Influencer Marketing Factory’s Approach
The Influencer Marketing Factory
The Influencer Marketing Factory
5. Ubiquitous
Key Services
The Ubiquitous Approach
Ubiquitous
Ubiquitous
The Power of Influencer PR in Modern Brand Promotion
Influencer PR is a form of public relations that uses influencers to create and distribute content on behalf of a brand. The influencer can do a range of activities for the brand's public relations, such as:
- Creating sponsored posts
- Endorsing products or services
- Giving reviews or testimonials
- Hosting events
- Participating in brand campaigns
Back in the day, celebrities were the go-to for endorsements and product placements. However, with the rise of social media, influencers have become new celebrities. They are more relatable than celebrities, which ties into their ability to connect with their followers on a personal level.
When to Run Influencer PR Campaigns?
Businesses can run influencer PR campaigns for several reasons. Here are some of them.
To Launch New Products
When a brand wants to introduce a new product or establish itself in a new market, it helps to have an influencer on board. Influencers give more visibility to the product and make it seem more credible to their followers.
For example, the Clash App worked with NeoReach to launch their app using influencer PR. Thanks to the campaign with over 50 influencers, the app got 250k downloads, a feat that wouldn't have been possible without the influencers.
Clash app case study results
To Increase Brand Awareness
Influencers can help bring more attention to a brand, especially if the brand is relatively unknown. Such a strategy is particularly useful for small businesses or startups looking to establish themselves in the market. For instance, if you're selling eco-friendly cosmetics, you can collaborate with influencers who have a green and sustainable lifestyle.
Nightcap did something similar by working with Ubiquitous for its influencer PR. The company used influencers to raise awareness around drinking spiking among female college students while simultaneously promoting their product, which helps detect drugs in drinks.
Ubiquitous Nightcap influencer selection
Just a single influencer-created video got 30 million views, catapulting the product's popularity on Instagram and TikTok.
To Promote Sales and Discounts
Let's say you want to run a holiday or seasonal sale. Influencers can create engaging content around your products and share it with their followers, prompting them to take advantage of the limited-time offer.
An example is Upfluence running a Mother's Day campaign for a luxury retail client. The agency sent the company's products to influencers, and in return, the influencers created stunning content about how the products can make perfect Mother's Day gifts.
Mother’s day campaign result
As a result, the client got $140k in sales in just 30 days.
Conclusion
Influencer PR has somewhat become a necessity for businesses today, especially in industries with cutthroat competition. Brands can use influencers for multiple purposes, from increasing brand awareness to promoting sales and discounts.
With our selection of the top influencer PR agencies, it wouldn't be hard for you to find the right one for your business. We have also shared use cases and campaigns that you can take inspiration from for your influencer PR strategy.
When working with any of these agencies, you can rest easy with the assurance that your brand is in good hands and will be represented by the best influencers for your target audience.
Frequently Asked Questions
What is an influencer PR agency?
An influencer PR agency connects brands with influencers for their PR efforts. Such agencies also offer additional services like contract negotiations, campaign management, tracking influencer performance, payment management, paid campaign amplification, and affiliate marketing.
How can an influencer PR agency benefit my business?
An influencer PR agency can help your business by increasing brand awareness, driving website traffic and sales, promoting discounts and special offers, creating engaging content for social media platforms, and building a strong online presence.
How do I choose the right influencer PR agency for my business?
When choosing an influencer PR agency, consider factors such as their expertise in your industry, their track record with previous clients, the quality of influencers in their network, their pricing and payment structure, and any additional services they offer. You should also ensure the agency has a seamless communication system, such as a client portal or regular reporting, to keep you in the loop.
Can influencer PR agencies handle gifting?
Influencer PR agencies usually manage gifting as part of their services. You can let the influencers select the products they want to promote, and the agency will handle the shipping and logistics.
