User-generated content is no longer a novelty in influencer marketing. For many brands...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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How to Run a Successful Instagram UGC Contest In 8 Steps
Running an Instagram UGC contest remains one of the fastest ways to generate authentic...
What Is UGC and How Does User Generated Content Work for Brands
User-generated content has become a foundational element of modern marketing, not just a...
Best Influencer Database Software in 2026
Influencer database software has become a core part of how brands identify and evaluate...
CRM As Your Next Influencer Database: Using First-Party Data...
Why are brands pulling back on influencer spend in 2026? As the creator economy nears...
How to Run an Influencer Audit: Metrics and Tools Marketers Use
Influencer audits have become an essential step for brands before launching creator...
More Articles
Best UGC Video Software for Ad Campaign Testing
UGC has become the backbone of modern ad testing, but the way teams produce and evaluate...
Best AI Features for Enhancing UGC Video Quality
UGC is no longer judged by how polished it looks, but by how reliably it performs across...
Common UGC Brief Mistakes (And How To Fix Them)
If you are running UGC at any meaningful scale, you have probably noticed a pattern...
AI UGC for Marketing Teams: Definition, Benefits, and How To Use...
Is user-generated content still “user-generated” when AI is involved? And why are...
Inside Gatorade and Doritos’ 1980s Playbook for Stranger...
As anticipation builds for the final season of Stranger Things, brands are once again...
How to Book Models for Trade Shows, Runway, and Content
Model booking has shifted significantly in recent years as trade shows, fashion events...
Shipping Automation Explained: Tools, Trends, and Practical Use...
Shipping automation has become a core operational requirement for modern businesses...
YouTube Launches ‘Second Chance’ Program for Banned Creators
The new pilot allows previously terminated creators to appeal and rebuild channels under...
10 of the Best UGC Video Makers for Creating YouTube Shorts
Short-form video is now the default way audiences discover brands, but creating YouTube...