Social Media Services For A Social Boost in 2025

Advertising Disclosure

In 2025, social media has become a fast-evolving landscape where staying relevant requires more than just posting updates. Platforms are continuously rolling out new algorithms, innovative features, and advanced advertising formats, creating an increasingly complex ecosystem for businesses. With over 5 billion people scrolling, posting, and liking worldwide—and a jaw-dropping 12 billion hours spent daily on social platforms—businesses need more than just a presence; they need a game plan to rise above the noise.

Navigating today’s digital landscape isn’t easy. Emerging platforms like Threads and BeReal complicate strategies, stricter algorithms limit organic reach, and privacy regulations raise the stakes. Meanwhile, immersive content like AR, VR, and live selling demands fresh approaches to captivate audiences.

This is where partnering with expert social media agencies becomes invaluable. These agencies bring the tools, strategies, and insights needed to navigate the evolving digital landscape. By leaving the intricacies of social media management to professionals, businesses can focus on growth while ensuring they stay ahead of the curve in 2025.

Top
social media services
2025

1. Disruptive Advertising

Disruptive Advertising

Best for mid-market to large businesses

Founded: 2011

Offices: Utah

Key Services: eCommerce, Lead Generation, Paid Search, SEO, Paid Social, Amazon, Creative, Lifecycle Marketing, Email Marketing, Social Media Marketing

Channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google Ads, Google Shopping, Amazon, TikTok, Bing, Snapchat

Disruptive Advertising offers a full spectrum of social media services designed to help businesses thrive in an increasingly complex digital environment. From creating data-driven campaigns on platforms like Facebook, TikTok, and Instagram to leveraging cutting-edge strategies for LinkedIn and Snapchat ads, Disruptive ensures clients achieve meaningful ROI. 

Their expertise extends to both paid and organic strategies, ensuring well-rounded social media management. With over $1 billion in ad spend managed, they have the experience and insights to transform any advertising budget into tangible results. Disruptive Advertising excels at navigating fragmented platform audiences with tailored full-funnel strategies, ensuring cohesive campaigns across multiple channels. 

As algorithms tighten and organic reach diminishes, Disruptive optimizes ad performance using retargeting and lookalike audiences to engage prospects effectively. Moreover, their mastery of immersive content formats like short-form video and AR/VR ensures brands can capitalize on the highest ROI trends.

Disruptive’s recognition as an official marketing partner for major platforms like Facebook, Twitter, and LinkedIn further underscores their commitment to innovation and excellence. Their ability to stay ahead of industry trends while delivering measurable results solidifies their reputation as a leader in the social media advertising space.

Their recent Google Summit, featuring insights on YouTube growth, AI-driven ad analytics, and emerging paid media trends, highlights their dedication to empowering clients with cutting-edge knowledge and strategies:

Disruptive Advertising is best suited for businesses aiming to scale efficiently using data-backed strategies. Whether you’re a medium-sized company looking to expand nationally or an enterprise seeking to dominate in a niche market, their expertise ensures measurable results.

Case Study Disruptive Advertising’s Success with KPMG Spark

KPMG Spark sought to significantly boost lead generation on LinkedIn by targeting qualified decision-makers, enhancing their reach among high-value prospects, and minimizing acquisition costs.

Strategic Approach

Disruptive Advertising implemented a comprehensive strategy tailored to LinkedIn’s capabilities. They began by conducting a deep audience analysis, leveraging LinkedIn’s robust targeting tools to identify and segment qualified decision-makers who aligned with KPMG Spark’s services. 

The campaign incorporated compelling ad creatives designed to resonate with the target audience, ensuring maximum engagement. To continuously enhance performance, Disruptive utilized A/B testing to refine ad variations, headlines, and calls to action. This iterative approach enabled them to optimize lead generation while keeping acquisition costs low, delivering a high-impact and cost-efficient campaign.

Results

The campaign exceeded expectations, delivering exceptional outcomes:

  • 4x increase in LinkedIn leads compared to previous efforts.
  • Enhanced cost-efficiency through precise targeting and creative optimization.
  • Strengthened brand visibility among key decision-makers, establishing KPMG Spark as a trusted solution provider.
KPMG Spark case study results

KPMG Spark case study results

Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

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2. Fresh Content Society

Fresh Content Society

Best for businesses of any size

Founded: 2014

Offices: Chicago

Key Services: Social Media Marketing, Social Media Audit, Social Media Strategy, Creative Strategy and Production, Paid Media Management, Influencer Marketing, Analytics and Reporting

Channels: Instagram, TikTok, Twitter, YouTube

Fresh Content Society (FCS) is a full-service social media agency with over a decade of experience in crafting content-driven strategies tailored to each platform. Their expertise spans organic and paid media, community management, influencer partnerships, and campaign development, solidifying their reputation as leaders in building world-class social media communities.

FCS offers a comprehensive approach that includes creating bespoke content calendars, producing short and long-form videos, graphics, memes, and managing paid media strategies. Their social media strategies are encapsulated in detailed playbooks designed to achieve client goals and KPIs.

Going into 2025, reduced organic reach is a common hurdle for businesses, but FCS effectively counters this by combining organic and paid strategies to amplify visibility and engagement. Their ability to produce “thumb-stopping” content tailored to platform-specific audiences ensures brands stand out amid tighter algorithms. By staying on top of trends like immersive content and leveraging advanced analytics, FCS crafts strategies that are both innovative and ROI-driven. 

FCS is ideal for mid-sized to enterprise businesses looking for engagement-driven strategies that marry organic and paid approaches. Companies seeking to build vibrant communities, launch impactful campaigns, or scale their social media presence across multiple platforms will find FCS to be a strategic partner. 

Case Study: Manny’s Deli – Turning a Crisis into an Opportunity

Manny’s Deli, a beloved Chicago institution known for its iconic sandwiches since 1942, faced unprecedented challenges during the pandemic. With indoor dining suspended due to restrictions, the family-owned business, which heavily relied on local and tourist patronage, experienced a dramatic decline in revenue.

Strategic Approach

Recognizing the power of social media, Fresh Content Society (FCS) launched a heartfelt Twitter campaign to reconnect Manny’s Deli with its community. By crafting a genuine, emotional message, FCS leveraged Twitter to amplify the deli’s plight, tugging at netizens’ heartstrings. The tweet quickly gained traction, capturing the attention of national media outlets and sparking widespread online support.

The sincerity of the message proved crucial in rallying both local patrons and a nationwide audience to support the historic eatery. FCS further optimized the momentum by engaging with followers, sharing updates, and maintaining visibility across multiple social platforms.

Results

The campaign delivered extraordinary results:

  • A 1,500% increase in sales sustained for over 90 days.
  • Over 500,000 engagements across social channels.
  • National media coverage resulting in 500 million impressions.
  • Manny’s Deli not only regained its footing but emerged as a symbol of resilience and community support.

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

Company
Channels
Services
Company
team size

10 - 50

region

Chicago, IL, Portland, California, Texas, Boston, 

Best for:

Mid-sized to Enterprise Businesses

Minimum Campaign Size: $10.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Community Management
Content Production
Strategy
Paid Media
Influencer Management
Campaign Management
Reporting
Minimum Campaign Size: $10.000+

Fresh Content Society

FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.

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3. SmartSites

SmartSites

Best for small to mid-sized businesses

Founded: 2011

Offices: New Jersey, New York

Key Services: Web Design, SEO, Social Media Marketing, PPC Advertising, Email and SMS Marketing, eCommerce Development, Web Development, UI/UX Design, CRM Consulting, Public Relations

Channels: HubSpot, Shopify, WordPress, Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Google My Business, Twilio, Nexmo, Amazon Seller Central, WooCommerce, Magento

SmartSites offers comprehensive social media management services designed to enhance brand visibility and drive audience engagement. Their solutions include optimized profiles, monthly content calendars, custom graphics, active audience interaction, and boosted posts to extend reach. By overseeing every aspect of a brand’s social media presence, SmartSites crafts a cohesive online identity across platforms like Facebook, Instagram, LinkedIn, TikTok, and more.

Renowned for delivering impactful results, SmartSites holds the distinction of being a Google Premier Partner and Facebook Marketing Partner. With over 1,000 five-star reviews and recognition as one of Inc. 5000’s fastest-growing companies for seven consecutive years (2017-2023), they are a trusted partner for businesses nationwide.

Their personalized approach and strategic planning ensure campaigns exceed client goals, solidifying their reputation as a leader in digital marketing. Whether attending events like State of Search, or Loyalty Lab with Mailchimp, or collaborating on Black Friday and Cyber Monday strategies with Shopify, their active presence in the digital marketing space keeps them at the forefront of industry trends:

SmartSites is an excellent choice for small to mid-sized businesses seeking to build consistent engagement and foster strong community connections. Their tailored strategies are particularly advantageous for brands aiming to strengthen their online presence, improve customer interactions, and drive meaningful website traffic. For businesses focused on building a loyal following while maximizing their digital marketing ROI, SmartSites is the ideal partner.

Case Study: Agile Data Sites Redefines IT Solutions with a New Website and SEO Strategy

Agile Data Sites, a provider of fully customized IT solutions, operates in a highly competitive and dynamic industry. To better reflect their innovative services and establish a stronger online presence, Agile Data Sites needed a complete website redesign and a robust digital marketing strategy

The challenge was to create a WordPress site that conveyed their dynamic nature while preserving their brand voice and integrating unique features, such as a protected case studies section.

Strategic Approach

SmartSites revamped Agile Data Sites’ digital presence with a full WordPress website redesign, featuring a protected case studies section and cohesive branding materials. To boost visibility, they implemented a targeted SEO strategy, optimizing on-page elements and industry-specific keywords. Ongoing content creation and link-building campaigns further established Agile Data Sites as a leader in the competitive IT solutions industry.

Agile Data Sites case study

Agile Data Sites case study

Results

The campaign yielded impressive results, showcasing the effectiveness of a comprehensive digital strategy:

  • 50% Increase in Total Site Traffic
  • 161% Increase in Average Time on Site
  • Improved Website Performance:
    The redesigned WordPress site enhanced user engagement and successfully communicated Agile Data Sites’ dynamic capabilities.
  • Boosted Organic Traffic:
    SEO optimizations increased website visibility, driving higher traffic and quality leads.
  • Strengthened Brand Identity:
    The updated branding materials and protected case studies section reinforced trust and credibility with existing and potential clients.
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

Company
Channels
Services
Company
team size

50+

region

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter (X)
YouTube Advertising
Services
Website Design & Development
PPC Management
Paid Search (Google Ads, Microsoft Ads)
Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
Organic SEO
Email Marketing
Social Media Management
Minimum Campaign Size: $1.000+
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat...

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4. Moburst

Moburst

Best for enterprises

Year Founded: 2013

Offices: Tel Aviv, New York, San Francisco, London

Key Services: Creative and Content, Marketing Strategy, Media Buying, Organic Awareness, Product and Development, App Store Optimization, Mobile Strategy, Influencer Marketing

Channels: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Display Network, Facebook Audience Network, Google Play Store, Apple App Store, Amazon Appstore, Hulu, Netflix

Moburst offers a comprehensive suite of social media services designed to boost brand visibility and engagement. Their offerings include tailored social strategies, influencer marketing, UGC campaigns, and advanced app localization. The agency’s focus on creating immersive content like AR/VR, coupled with their data-driven approach, helps businesses achieve measurable results across all the major social platforms.

Moburst specializes in working with mobile apps, making it the go-to agency for enterprises and large brands looking to scale their app presence. Their expertise lies in promoting apps across platforms, driving downloads, increasing subscriptions, and enhancing user engagement.

With a strong focus on immersive content, influencer marketing, and data-driven strategies, Moburst delivers impactful solutions tailored to the unique challenges of the app ecosystem, positioning itself as a leader in app marketing and growth.

As digital platforms evolve and competition intensifies, Moburst stays ahead of the curve by integrating immersive technologies like AR/VR to foster deeper audience connections. Their emphasis on data-driven social strategies allows brands to adapt quickly to real-time changes, optimizing content for maximum engagement. 

Recently, Moburst demonstrated its commitment to innovation and creativity at the Meta Agency Summit 2024, where team members Orad and Mike explored cutting-edge strategies for attracting clients and pushing creative boundaries. Events like these highlight Moburst’s dedication to staying at the forefront of digital marketing trends, ensuring their campaigns consistently deliver exceptional results.

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With tools like BI & Analytics dashboards, Moburst centralizes data from multiple platforms, providing a unified view of marketing performance. These tools offer real-time insights, visualize trends, and identify opportunities to optimize campaigns and boost ROI. By simplifying complex data, they empower marketers to make informed, data-driven decisions.

Case Study: PlugSports Drives App Installs with Influencer Marketing

PlugSports, an app designed to revolutionize student-athlete recruitment, partnered with Moburst to increase installs and sign-ups among high school athletes. The campaign aimed to address disparities in collegiate sports recruitment while establishing PlugSports as a trusted platform in the space. Through a creative influencer marketing strategy, Moburst delivered outstanding results.

Strategic Approach

PlugSports enlisted Moburst to devise an influencer-driven campaign focused on TikTok, the ideal platform to engage the younger demographic. The strategy included collaborating with 14 post-high school athlete influencers who presented PlugSports as the app they wished they had during their recruitment journey. These influencers produced 18 engaging, skit-like videos, creating relatable and humorous content that resonated with high school athletes.

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A post shared by Moburst (@moburst.agency)

To amplify results, Moburst re-activated top-performing influencers and leveraged TikTok Spark Ads to boost visibility. By optimizing posting times and utilizing trending hashtags, the campaign maximized engagement and conversions while maintaining a balanced representation of male and female athletes to broaden appeal.

Results

The campaign exceeded expectations, driving significant traction and setting a benchmark for success:

  • 8,500 app installations and 5,400 sign-ups among high school athletes.
  • 227% increase in click-through rate (CTR) and 85% reduction in cost per install (CPI).
  • Over 2.5 million views and 138,100 engagements, drawing attention from D1 schools like Gonzaga and Michigan State.
  • Earned media value exceeding $130,000, more than double the campaign’s $60,000 media budget.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client...

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5. MOMENTiQ

MOMENTiQ

Best for Big Brands

Founded: 2023

Offices: Los Angeles, California

Key Services: Influencer Marketing, User-generated Content (UGC)

Channels: YouTube, TikTok

MOMENTiQ is a leading agency specializing in leveraging TikTok Shop to drive significant sales for eCommerce brands. Their services include paid shop ad campaigns, organic affiliate outreach, paid creator shop posts, and live selling with top TikTok creators

MOMENTiQ’s performance-first approach ensures that every campaign is designed to maximize ROI through real-time campaign optimization. With a focus on data-driven strategies, they work with some of the most influential creators on the platform to generate measurable success and build lasting brand engagement.

As the social commerce space continues to evolve rapidly, particularly within TikTok’s dynamic ad ecosystem, MOMENTiQ addresses the challenge of real-time optimization by providing an advanced platform that tracks, analyzes, and refines campaigns instantly. 

MOMENTiQ is the ideal partner for large eCommerce brands looking to unlock their full potential on TikTok. As an official TikTok Shop Partner and the first U.S.-based agency invited to ByteDance’s headquarters in Beijing, China, MOMENTiQ has played a pivotal role in launching TikTok Shop and Live Shopping in the U.S. 

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A post shared by Kyle Kaplanis (@kyle_kaplanis)

Their expertise in TikTok Shop and live-selling placements helps eCommerce brands stay ahead of market trends, ensuring that every piece of content is optimized for maximum reach and revenue. With TikTok’s constant updates, MOMENTiQ ensures their clients’ campaigns stay ahead by leveraging real-time analytics and maintaining a deep understanding of platform trends. 

They continuously monitor changes in TikTok’s algorithms, ad formats, and trending features, allowing them to adapt strategies to maximize engagement. By employing A/B testing, MOMENTiQ refines content and ad placements, ensuring campaigns align with TikTok’s latest features and audience preferences. This dynamic approach not only keeps campaigns relevant but also drives improved performance and profitability in an ever-evolving digital landscape.

Case Study: MOMENTiQ’s Record-Breaking TikTok Shop Campaign for Canvas Beauty 

Canvas Beauty, led by founder Stormi Steele, sought MomentIQ’s expertise to amplify their TikTok live selling potential. The brand aimed to drive significant revenue and increase customer engagement through a high-profile TikTok Showcase. MomentIQ’s proven track record and full-funnel platform made them the ideal partner for this ambitious project.

Strategic Approach:

MomentIQ implemented a full-funnel marketing strategy, leveraging their platform to build primed audiences and enhance brand awareness ahead of the live event. They worked closely with Stormi Steele to highlight her authentic connection with consumers during the livestream. 

The agency’s tactics included audience segmentation, optimized live selling mechanics, and strategic promotions through TikTok’s advertising tools. This comprehensive approach ensured both visibility and engagement for the brand’s products during the showcase.

Results:

The TikTok livestream generated over $1.5 million in revenue, making it the largest live selling event in the US to date. 

@iamstormisteeleBLUEPRINT 🤯. To be the FIRST person and brand to accomplish this epic feat and being a part of TIKTOK history is a dream come true! Add being a BLACK FEMALE from a no stoplight town learning on her own on top of that just makes it that much sweeter!!! And now I’m excited to help find other amazing brands find success on TIKTOK as well!! That’s what CANVAS BEAUTY is all about! That’s the why! My obedience is connected to soo many other people’s destiny and I take that to heart the LONNNGGGG WAY!!! oh and btw why if you ain’t on BODY GLAZE by now, let me tell you, it’s time!!!♬ original sound – CANVAS BEAUTY BRAND

More than 20,000 customers purchased products, and Canvas Beauty achieved the highest ROAS of all TikTok Showcases ever.

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles

Best for:

Enterprises and Large Brands

Minimum Campaign Size: $50.000+
Channels
TikTok
YouTube
Services
Influencer Marketing
UGC Content
Minimum Campaign Size: $50.000+

MOMENTiQ

MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw...

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6. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Best for multi-location businesses

Founded: 2005

Offices: Dallas, Chicago, Austin, San Diego, New York, Phoenix, Los Angeles, Denver, and more

Key Services: SEO, PPC, Social Media Marketing, Web Design, eCommerce Marketing, Digital Marketing, Amazon Marketing, Social Media Brand Management, Web Hosting

Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Amazon, Google, WhatsApp, Messenger, WeChat, Tumblr, Snapchat

Thrive Internet Marketing Agency provides a full range of social media marketing services to boost brand visibility, engagement, and conversions. Their offerings include social media management, advertising, and brand management, ensuring a consistent voice and targeted reach. 

Thrive also creates compelling content like videos and blog posts, optimizes PPC campaigns for better ROI, and focuses on conversion rate optimization (CRO) to increase sales. Additionally, they integrate SEO and social media efforts to enhance organic reach and drive consistent traffic to your website.

As we approach 2025, social media marketing faces several challenges, such as the ongoing decline of organic reach, shifting platform algorithms, and the growing need for personalized, data-driven strategies. Thrive Internet Marketing Agency is well-positioned to address these issues. They stay on top of algorithm updates across major platforms like Facebook, Instagram, and LinkedIn, ensuring their clients’ content and ads remain visible and relevant. 

With organic reach becoming more difficult to achieve, Thrive prioritizes social media advertising to target specific audience segments, boosting brand visibility and driving sales. Their strategies are designed to increase return on investment (ROI), positioning brands in front of the right customers at the right moment. 

Moreover, Thrive focuses on building a strong brand identity through social media brand management, utilizing techniques like crowd culture analysis and ensuring consistent messaging across all channels. By relying on advanced analytics and data-tracking tools, Thrive’s campaigns are constantly optimized to ensure maximum effectiveness and high-quality results.

Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...

Company
Channels
Services
Company
team size

10 - 50

region

Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Twitter (X)
YouTube
Services
Amazon Ad Management
PPC Management
Email Marketing
Social Media Management
Social Media Marketing
SMS Marketing
SEM (Search Engine Marketing)
Reputation Management
eCommerce Web Design
eCommerce Marketing
Amazon SEO
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction th...

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7. Directive Consulting

Directive Consulting

Best for tech companies

Founded: 2014

Offices: Orange County, New York, Austin, Toronto, Sydney, London

Key Services: Customer Generation, SEO, Paid Media, Marketing Automation, Design, Video Production, Lifecycle Marketing, Strategy, Social Media Marketing, B2B Marketing

Channels: HubSpot, Facebook, Twitter, Instagram, LinkedIn, YouTube

Directive Consulting provides strategic paid media and go-to-market services aimed at maximizing revenue for businesses. Their offerings include paid search and paid social campaigns, where they target high-intent buyers using buyer persona and firmographic modeling. The agency’s services focus on optimizing ad spend through iterative performance design, ensuring clients capture qualified leads, not just clicks.

Additionally, Directive specializes in go-to-market strategies and customer generation methodologies that drive market share growth by focusing on customer-led performance marketing and data-backed capital allocation.

By emphasizing 1st-party data collection and firmographic targeting, they adapt to changing privacy regulations and optimize ad campaigns accordingly. This focus helps clients capture high-quality leads and minimize wasted ad spend. Directive also tailors go-to-market strategies to help businesses enter new markets, launch new products, and scale efficiently in a highly competitive environment.

Directive’s services are ideal for tech companies, B2B businesses, and enterprises looking to improve their advertising strategies and scale efficiently. Their data-driven approach is especially beneficial for SaaS companies, startups, and organizations introducing new products or entering new markets. Businesses aiming to optimize their ad spend, boost customer acquisition, and improve market share would benefit from Directive’s expertise.

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...

Company
Channels
Services
Company
team size

50+

region

Irvine, California

Best for:

Midmarket, Enterprise

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Podcast
Quora
Reddit
Snapchat
Spotify
TikTok
Twitter (X)
WhatsApp
YouTube
YouTube Advertising
Services
PPC Management
Content & SEO
Lifecycle Marketing (Revenue Operations)
Creative
Performance Marketing
GTM Strategy
Video Production
SEM (Search Engine Marketing)
B2B SaaS Marketing
Paid Social
Customer Generation
LinkedIn Advertising
Google Ads Management
Microsoft Ads Management
Paid Media
Integrated Strategy
Minimum Campaign Size: $5.000+

Directive Consulting

The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L...

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8. Sociallyin

Sociallyin

Best for SMBs

Founded: 2011

Offices: Atlanta

Key Services: Social Media Marketing, Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social Advertising, Content Production, Digital Advertising, Video Production

Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat

Sociallyin is an award-winning social media marketing agency that offers a broad range of social media services, including social media management, content production, community management, paid social advertising, influencer marketing, and social selling

With a team of passionate experts, Sociallyin helps brands build a strong, engaging social media presence through creative, data-driven campaigns designed to boost brand awareness, drive engagement, and convert leads. Their comprehensive approach ensures brands have a unified voice across social media platforms, delivering measurable results.

As social media continues to evolve, brands face the challenge of shorter content lifespans and the constant need to adapt to new platforms and trends. Sociallyin addresses these pain points by focusing on high-impact, rapid-turnaround micro-content for fast-paced platforms like Instagram Reels, TikTok, and X (formerly Twitter). 

Their creative team is adept at producing content that grabs attention quickly, allowing brands to stay relevant in a crowded social media landscape. Additionally, Sociallyin leverages audience data and insights to craft targeted campaigns that maximize engagement and ROI, keeping pace with the rapid shifts in social media algorithms and user behavior.

Sociallyin is ideal for small to medium-sized businesses (SMBs) that are looking for creative yet affordable social media marketing strategies. Their services are particularly well-suited for brands in industries such as fashion, beauty, lifestyle, and technology, where social media engagement and influencer partnerships play a critical role in brand success.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company
team size

50+

region

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

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9. NinjaPromo

NinjaPromo

Best for B2B, crypto, fintech, SaaS, and software businesses

Founded: 2017

Offices: New York, Hong Kong, Singapore, Dubai, London, Vilnius

Key Services: Social Media Marketing, Paid Media and Social, SEO, Influencer Marketing, Branding, Web Design, Web Development, Mobile App Design and Development, Blockchain Development, Lead Generation, Video Production and Marketing, PR and Outreach

Channels: Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, TikTok

Ninja Promo is a dynamic social media marketing agency that specializes in crafting tailor-made strategies to help brands succeed in the complex digital landscape. Their services include organic social media strategies, content creation, paid social advertising, community management, influencer marketing, and advanced analytics.

They offer a full suite of services across platforms like Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and Pinterest, focusing on building long-term relationships with customers and driving real, measurable results.

As digital marketing continues to evolve, Ninja Promo stays ahead of trends by focusing on audience diversification and creating data-driven, targeted strategies. Their expertise in platform optimization and analytics ensures that campaigns are not only creative but also effectively measured, refined, and optimized to reach the right audience at the right time. 

With a growing emphasis on personalization and transparency, Ninja Promo aligns with these trends by offering tailored social media marketing solutions that integrate seamlessly into each client’s business model.

Ninja Promo has worked with leading brands across various industries, achieving impressive results in building brand awareness and boosting online presence. Their team has driven impactful campaigns that led to significant increases in website traffic, social media engagement, and lead generation.

Ninja Promo excels at handling complex and niche industries, particularly in blockchain, fintech, and SaaS sectors. They are well-suited for enterprises and mid-sized tech companies that require sophisticated strategies and a deep understanding of their audience.

NinjaPromo

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company
Channels
Services
Company
team size

50+

region

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+
Channels
AppLovin
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Medium
Pinterest
Podcast
Quora
Reddit
Snapchat
Telegram
TikTok
Twitter (X)
WhatsApp
YouTube
YouTube Advertising
Services
SEO
Branding
Paid Social
Paid Media
Web Design
Social Media
PR & Outreach
Video Marketing
Lead Generation
Video Production
Mobile App Design
Influencer Marketing
Website Development
Marketing Subscription
Blockchain Development
Mobile App Development
Community Management
Minimum Campaign Size: $5.000+
NinjaPromo

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

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10. Lyfe Marketing

Lyfe Marketing

Best for Businesses of All Sizes

Founded: 2011

Offices: Atlanta, Georgia

Key Services: Social Media Management, Social Media Advertising, Email Marketing, PPC Management

Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok

LYFE Marketing specializes in social media marketing solutions designed for small to mid-sized businesses. Their services span major platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter (X), and Pinterest, offering a blend of organic growth strategies and targeted advertising campaigns. 

From conducting detailed account audits to creating custom content like Reels, carousels, and keyword-optimized Pins, LYFE Marketing ensures clients maximize their social media presence. Additionally, they provide dedicated account managers, regular performance reports, and a collaborative workflow to deliver results with transparency and precision.

The agency excels in tailoring campaigns to leverage the unique strengths of each platform—whether it’s creating engaging Facebook and Instagram Reels, crafting sales-driven TikToks, or building authority through LinkedIn posts. Their expertise ensures every piece of content is optimized to connect with audiences where it matters most.

LYFE Marketing combines data-driven insights with a proactive approach to trends, ensuring campaigns stay relevant in an ever-changing digital world. By using advanced analytics, they fine-tune strategies to resonate with target audiences while maximizing ROI. From TikTok’s viral opportunities to Pinterest’s shoppable features, LYFE Marketing adapts to each platform’s potential, helping brands thrive in a crowded content space.

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company
Channels
Services
Company
team size

10 - 50

region

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
Services
PPC Management
SEO
Social Media Management
Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

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11. Vireo Video

Vireo Video

Best for Businesses of all sizes

Founded: 2016

Offices: Vancouver, BC, Canada

Key Services: YouTube Marketing, Video SEO Optimization, YouTube Strategy, YouTube Growth, Video Production

Channels: YouTube

Vireo Video specializes in empowering brands to dominate YouTube through their comprehensive YouTube marketing strategies. Their services are tailored to help businesses and creators maximize their YouTube impact with a focus on data-driven approaches and video SEO. 

The agency is an excellent choice for video-first brands seeking to dominate YouTube with a focused, results-driven approach. They are particularly suited for creators and businesses looking to overcome challenges like stagnating growth, low discoverability, and lack of a cohesive content strategy. 

Vireo Video offers a range of solutions, including YouTube channel audits, keyword research, competitor analysis, content strategy, video production, optimization, and YouTube advertising. Their process spans from strategy development to video creation and optimization, ensuring a seamless and impactful YouTube presence.

Today, businesses face unique challenges in standing out on YouTube amidst millions of active channels. Vireo Video tackles the critical issues of discoverability, low engagement, and stagnating growth by leveraging algorithmic optimization and data insights

Their YouTube Certified experts ensure that content aligns with audience preferences, employs effective SEO, and remains adaptable to shifting trends. With an emphasis on creating tailored strategies and actionable blueprints, they help brands maximize ROI on their video campaigns and build loyal, engaged subscriber bases.

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...

Company
Channels
Services
Company
team size

10 - 50

region

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Google Ads
YouTube
YouTube Advertising
Services
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
YouTube Advertising
Minimum Campaign Size: $5.000+

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno...

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12. Sculpt

Sculpt

Best for Businesses of all sizes

Founded: 2012

Offices: Iowa City, Iowa

Key Services: B2B Social Media Strategy, Community Management, Content Creation, Paid Social Advertising

Channels: LinkedIn, Twitter, Facebook, Instagram

Sculpt specializes in B2B social media content creation and community management services, designed to help brands achieve exceptional results from their media investment. The agency is a perfect partner for established B2B brands seeking a tailored approach to funnel optimization and lead generation. Companies aiming to transform their social media presence into a tool for thought leadership and advocacy will find Sculpt’s services invaluable.

Their offerings include tailored content strategies, visually engaging photo and video production, platform-specific copywriting, and proactive community management. Sculpt’s expertise extends to both organic and paid social media campaigns, enabling B2B brands to amplify their presence across LinkedIn, Instagram, TikTok, Twitter, and YouTube.

B2B enterprises face growing challenges, such as converting passive followers into active brand advocates and standing out in crowded digital spaces. Sculpt solves these issues by crafting purpose-driven content that resonates with target audiences and enhances engagement. 

They excel at creating trust-building, visually compelling campaigns that avoid the typical “corporate tone” often associated with B2B content. Their community management services go beyond basic responses, using proactive and reactive strategies to foster deeper connections, elevate brand authority, and convert engagement into advocacy.

Sculpt

Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.

Company
Channels
Services
Company
team size

10 - 50

region

Iowa City, IA

Best for:

Designed for established Enterprise B2B brands

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
YouTube
Services
Social Media Management
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Paid Social Creative Production
Minimum Campaign Size: $5.000+

Sculpt

Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.

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13. Online Optimism

Online Optimism

Best for Medium and Small Business

Founded: 2012

Offices: New Orleans, Los Angeles, Washington D.C.

Key Services: Social Media Strategy, Content Creation, Paid Social Management, Analytics and Optimization

Channels: Facebook, Instagram, LinkedIn, Twitter, Google

Online Optimism provides comprehensive social media solutions tailored for small and medium businesses (SMBs) looking to scale their digital presence. Their offerings include strategic planning, content creation, community management, analytics, and influencer collaborations. 

By focusing on storytelling and data-driven insights, Online Optimism ensures brands achieve their goals, whether they’re seeking increased visibility, enhanced engagement, or lead generation. Video production and creative copywriting further bolster their capacity to craft compelling narratives across platforms.

Small and medium-sized businesses face increasing ad costs and fierce competition for audience attention. Online Optimism offers scalable and adaptable strategies designed to fuel growth through creative and high-impact campaigns. Their expertise in video content and infographics enables brands to cut through the noise, while their data-driven approach ensures every campaign delivers measurable ROI. 

By integrating AI tools and insights, they help businesses stay ahead of trends and maintain relevance in an evolving digital landscape. Online Optimism is best suited for SMBs seeking creative campaigns that sustain growth despite rising advertising costs.

Online Optimism

Online Optimism

Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works ...

Company
Channels
Services
Company
team size

10 - 50

region

Our offices are located in New Orleans, LA, and Washington, D.C.

Best for:

Medium and Small Business

Minimum Campaign Size: $1.000+
Channels
Services
Web Design
Branding
Social media management
SEO management
Digital advertisements
WordPress
video production
Content marketing
Minimum Campaign Size: $1.000+
Online Optimism

Online Optimism

Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works ...

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14. Tilt Metrics

Tilt Metrics

Best for B2Bs and SaaS companies

Founded: 2014

Offices: Rhode Island

Key Services: SEO, PPC

Channels: Facebook, Instagram, LinkedIn, Google Ads

Tilt Metrics is a boutique B2B marketing agency specializing in paid advertising and SEO strategies. They focus on helping B2B companies and SaaS brands generate high-quality leads and convert them into $50,000+ opportunities. Their approach is grounded in data, blending high-intent PPC campaigns with organic SEO to drive measurable growth. 

Tilt Metrics also provides omnichannel lead generation campaigns on platforms like LinkedIn, Facebook, Google, and Instagram, ensuring businesses can engage their target audience at every stage of the funnel. The agency helps businesses combat rising CPCs and increased competition in digital advertising by optimizing ad spend with precise audience targeting and strategic use of high-intent keywords.

Their Monopoly SEM strategy ensures clients dominate search engine results by ranking both their websites and third-party directory listings. By integrating SEO with paid ads, Tilt Metrics enhances visibility while reducing dependency on expensive ad campaigns, enabling sustainable lead generation.

tilt metrics logo

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...

Company
Channels
Services
Company
team size

1 - 10

region

Boston, MA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Google
Google Ads
Instagram
LinkedIn
Quora
Reddit
Twitter (X)
YouTube
YouTube Advertising
Services
PPC Management
Social Media Management
Facebook and Instagram Advertising
YouTube Advertising
Social Media Marketing
Social Ads
Paid Ads
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Ad Creatives Production
Website optimization
B2B
LinkedIn Advertising
Paid Social Creative Production
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Minimum Campaign Size: $1.000+
tilt metrics logo

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...

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15. ICUC.Social

ICUC.Social

Best for Enterprise and Medium Size Brands

Founded: Early 2002

Offices: Toronto, London, New York

Key Services: Social Media Strategy, Community Management, Social Media Listening, Content Development, Trend Analysis, Channel Engagement

Channels: Facebook, Instagram, Discord, Twitter, Twitch, Google, LinkedIn, Pinterest, Quora, Reddit, Threads, TikTok, SlideShare, WeChat, Tumblr, TripAdvisor

ICUC has a strong track record, moderating over 25,000 items and tracking 14,000 mentions each month, while also delivering exceptional results for clients like Tim Hortons, Sony, and Macy’s. ICUC is ideal for large enterprises and brands across various industries that require global, around-the-clock social media management. 

Their expertise is perfect for businesses looking to scale their social media efforts, improve audience engagement, and gather deeper insights. With the ability to integrate seamlessly into internal teams, ICUC is especially suited for brands in high-risk or complex sectors, where social media management and reputation are critical.

The agency specializes in social media management, community building, and social listening. Their services include content moderation, digital strategy, and 24/7 community management across platforms such as Instagram, TikTok, Discord, and YouTube

ICUC focuses on refining brand personas, increasing customer loyalty, and expanding social media presence through tailored, real-time interactions. With over 20 years of experience and operations in 52+ languages, they provide scalable, data-driven solutions that deliver results for brands globally.

With always-on support, advanced AI-driven social listening, and expert moderation, ICUC empowers brands to thrive in the crowded social media space. Their proactive and adaptive strategies ensure real-time authentic engagement and effective crisis management, meeting the demands of today’s fast-evolving digital environment.

ICUC.Social

ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and c...

Company
Channels
Services
Company
team size

50+

region

Best for:

Enterprise and Medium Size Brands

Minimum Campaign Size: $10.000+
Channels
Discord
Facebook
Flickr
Google
Instagram
Line
LinkedIn
Pinterest
Quora
Reddit
SlideShare
Threads
TikTok
TripAdvisor
Tumblr
Twitch
Twitter (X)
WeChat
WordPress
Yelp
Services
Social Media Strategy
Social Listening
Social Media Moderation
Community Management
Online Review Management
Consumer Insights
Regulated Industry Services
Digital Customer Care
Minimum Campaign Size: $10.000+

ICUC.Social

ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and c...

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16. Main Street Host

Main Street Host

Main Street Host offers comprehensive social media marketing services designed to boost brand visibility, engagement, and traffic. Their services cover a wide range of platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. They focus on crafting tailored social media strategies, content creation, audience engagement, and paid advertising campaigns. 

Additionally, the agency provides specialized offerings such as social media audits, competitive analysis, and account optimization to ensure clients’ social media efforts are effective and results-driven. Main Street Host is ideal for businesses that want to grow their social media presence with tailored strategies and expert management. Their services are particularly well-suited for companies aiming to target specific audiences across major social platforms, whether through organic content or paid advertising.

They understand that not every platform is right for every brand, so they focus on identifying the platforms most suited to their clients’ target audiences. By leveraging social listening and real-time engagement, Main Street Host ensures brands stay connected with their customers and capitalize on emerging opportunities.


How Much Do Social Media Services Cost?

Social media services are essential for businesses looking to enhance their online presence and engage effectively with their audience. The cost of these services can vary significantly, influenced by the range of services offered and the expertise of the agency. Here, we've categorized social media service providers into different pricing tiers to aid in understanding the market.

Accessible Social Media Services

Pricing: $500 - $1,000

Agencies: SmartSites, Thrive Internet Marketing Agency, Nuanced Media, Lyfe Marketing, Cleverly, Online Optimism, Tilt Metrics

Best For: Small businesses or startups seeking essential social media services at an affordable rate.

Services Offered: These agencies typically offer basic social media services such as content creation, basic strategy development, and community management, suitable for those establishing or growing their social media presence.


Comprehensive Social Media Solutions

Pricing: $1,000 - $5,000

Agencies: Sociallyin, Disruptive Advertising, Directive Consulting, Moburst, NinjaPromo, Vireo Video, Sculpt, Audiencly

Best For: Medium-sized businesses need more advanced social media strategies, including content marketing, targeted ad campaigns, and in-depth audience engagement.

Services Offered: Providing a more detailed approach, these agencies cover strategic planning, advanced analytics, and integrated social media campaigns across various platforms.


Premium Social Media Marketing Agencies

Pricing: $5,000 and above

Agencies: Viral Nation, Fresh Content Society

Best For: Larger companies or brands seeking comprehensive, high-end social media strategies and campaigns.

Services Offered: These agencies specialize in extensive services like influencer marketing, large-scale social media campaigns, and sophisticated content strategies.


Customized Social Media Plans

Pricing: Agreed upon request

Note: While our list does not specify agencies in this category, it typically includes providers offering highly personalized social media services.

Best For: Businesses seeking tailor-made social media strategies, focusing on unique goals and challenges.

Services Offered: These services are ideal for companies requiring specialized approaches, including custom campaign development, niche audience targeting, and unique brand positioning.


Average Cost of Social Media Services?

When planning for social media services, it's important for businesses to understand the typical costs involved, which can vary based on several factors, including location, the complexity of the services, and the specific needs of the business. To illustrate these variations, let's look at some examples from our own data:

  • For example, in New Jersey, the average minimum campaign size for social media services is typically around $2,849, with an average hourly rate of about $79.
  • Similarly, in Florida, the scenario is slightly different. Here, the average minimum campaign size is about $2,825, while the average hourly rate for social media services stands at $80 per hour.

The social media services landscape offers a variety of options to cater to different business sizes and needs. From budget-friendly solutions for emerging companies to comprehensive strategies for established brands, there's a service provider to match every requirement and help enhance your brand's presence on social media.


Search for Agencies That Focus on These Areas for the Biggest ROI

As the social media landscape evolves, agencies prioritizing specific strategies and practices will be better positioned to deliver high returns on investment (ROI) for their clients. Here are key areas to look for when evaluating social media agencies in 2025:

1. Authenticity and Transparency

Consumers are increasingly skeptical of traditional marketing tactics and seek brands they can trust. Authenticity and transparency are crucial for building that trust and fostering loyalty. For agencies, this means crafting campaigns rooted in genuine, relatable storytelling and open communication.

In this context, showcasing real experiences and unfiltered moments becomes a powerful strategy to bridge the gap between brands and consumers. By highlighting user-generated content, offering behind-the-scenes insights, and celebrating real customer stories, agencies can create campaigns that resonate deeply. These authentic narratives not only humanize brands but also reinforce their commitment to transparency, turning skeptical consumers into loyal advocates.

Example Campaign: Dove’s “Real Beauty” Campaign

  • Overview: This long-running campaign showcases real, unedited women instead of professional models, promoting body positivity and authenticity.
  • Why It Matters: By embracing authenticity, Dove has fostered genuine trust and a strong emotional connection with its audience.

Actionable Advice: Brands can enhance transparency by posting behind-the-scenes videos of their processes, spotlighting employees who embody company values, or providing regular updates on sustainability initiatives with measurable milestones.


2. Short-Form and Live Video Content

With shrinking attention spans, short-form and live video content have become essential for capturing audience interest. Agencies can leverage these formats to create engaging, visually compelling experiences that align with real-time trends and consumer behavior.

Trend-driven content involves participating in viral challenges or using trending sounds and hashtags to increase visibility, while interactive live sessions such as Q&A events, product launches, or behind-the-scenes streams foster real-time engagement. Additionally, storytelling through snappy edits—using dynamic visuals, fast cuts, and clear calls to action—ensures that viewers remain engaged and motivated to take action.

Example Campaign: Chipotle’s #GuacDance TikTok Campaign

@brentrivera When guacamole is free @chipotle when you order online/in-app on July 31st😍 #GuacDance #ad ♬ The Guacamole Song - Dr. Jean

  • Overview: Chipotle leveraged short-form, user-generated content during National Avocado Day, resulting in record-breaking sales.
  • Why It Matters: This campaign demonstrates the power of engaging, on-trend content to drive both visibility and sales.

Actionable Advice: Brands should experiment with short-form formats like TikTok or Instagram Reels and use analytics to refine content that resonates. Consider running live events to interact directly with your audience and humanize the brand.


3. AI-Driven Personalization

Personalization has become the cornerstone of effective marketing, and AI offers the tools to achieve it at scale. Agencies specializing in AI-driven strategies can analyze consumer behavior, segment audiences, and craft hyper-targeted messages that resonate with individuals.

AI enhances personalization by analyzing consumer behavior, tracking browsing habits, purchase history, and preferences to tailor recommendations. It deploys algorithms to deliver dynamic content such as personalized emails, product suggestions, and ads in real-time, ensuring relevance and engagement. Furthermore, predictive analytics allows agencies to forecast customer needs and proactively offer tailored solutions, creating a seamless and highly customized user experience.

Example Campaign: Spotify Wrapped

View this post on Instagram

 

A post shared by Spotify News (@spotifynews)

  • Overview: Spotify’s annual personalized recap leverages AI to create hyper-targeted experiences for users, celebrating their unique music tastes.
  • Why It Matters: This campaign highlights how AI-driven personalization can create memorable and shareable experiences.

Actionable Advice: Brands can start small with AI by incorporating chatbots for personalized customer support or automating email campaigns based on customer behavior. Partner with agencies that prioritize continuous testing and optimization of AI tools.


4. Community Building

Modern consumers want to feel connected to brands that share their values and foster a sense of belonging. Agencies skilled in community-building can help brands transform customers into loyal advocates by creating platforms for meaningful interaction.

Community building involves developing user-centric platforms such as forums or groups where customers can exchange ideas, provide feedback, and share experiences. It also includes aligning marketing efforts with causes or values that resonate deeply with the audience to create value-driven campaigns. Additionally, encouraging user participation through contests, polls, and collaborative initiatives enables customers to feel more involved with brand activities, fostering deeper connections and loyalty.

Example Campaign: LEGO Ideas

View this post on Instagram

 

A post shared by lego_rick_ (@lego_rick_)

  • Overview: LEGO’s platform encourages fans to submit designs for new products, fostering a passionate community of creators and brand advocates.
  • Why It Matters: This strategy has turned LEGO customers into contributors and champions for the brand.

Actionable Advice: Brands can cultivate communities by creating exclusive forums or groups on social platforms, hosting events that align with shared values, or inviting fans to contribute ideas for new products or campaigns.


5. Data-Driven Decision Making

The best campaigns are grounded in robust data insights. Agencies that excel in data analytics can identify trends, measure performance, and refine strategies to ensure maximum return on investment.

Harnessing data effectively requires monitoring online conversations through social listening tools to understand audience sentiment and uncover opportunities. It also involves tracking performance metrics such as engagement rates, conversions, and ROI to measure success and ensure campaigns meet their goals. Finally, iterative testing like A/B testing helps determine what resonates best with the audience, enabling continuous refinement of strategies for optimal impact.

Example Campaign: Nike’s Breaking2 Marathon Initiative

  • Overview: Nike used advanced analytics to track performance metrics for its Breaking2 project, refining its storytelling approach and inspiring millions through performance data.
  • Why It Matters: Data-driven strategies allowed Nike to optimize its campaign for maximum impact and engagement.

Actionable Advice: Brands should invest in analytics tools that provide real-time insights and collaborate with agencies to implement data-driven campaigns. 


Your Path to Social Media Success Starts Here

Going into 2025, navigating the rapidly changing social media landscape requires expertise, innovation, and agility. The dynamic nature of platforms, stricter algorithms, and emerging technologies demand a strategic approach that only professional agencies can provide. 

Partnering with experts ensures that businesses can adapt to trends, address challenges like audience fragmentation and declining organic reach, and leverage cutting-edge tools like AI-driven personalization and immersive content. By doing so, brands can stay competitive and thrive in the fast-paced digital environment.

Now is the time to evaluate your specific social media challenges and opportunities. Identify areas where expert guidance could transform your strategy, and reach out to one of the listed agencies to take the first step toward measurable success.

Frequently Asked Questions

What is the most popular social media service?

The most popular social media service depends on the platform’s demographics and the business goals. For example, Facebook and Instagram remain dominant for broad reach, while TikTok excels at engaging younger audiences through short-form videos.

What services do social media agencies typically offer?

Agencies typically provide content creation, paid and organic campaign management, audience engagement, influencer marketing, and analytics. Many also offer platform-specific strategies to maximize ROI.

How do social media marketing agencies develop effective strategies?

Social media marketing agencies analyze market trends, audience demographics, and platform data to create tailored strategies. They use advanced tools for audience segmentation and A/B testing to refine campaigns and achieve optimal results.

What platforms do social media marketing agencies specialize in?

Social media marketing agencies often specialize in platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter (X), Pinterest, and YouTube, tailoring strategies to each platform’s unique features and user base.

How can a social media agency help increase engagement?

Social media agencies boost engagement by creating platform-specific, high-quality content, leveraging trending formats like short videos or AR/VR, and running targeted ad campaigns. They also foster active community management to build relationships with audiences.

What tools do agencies use for social media management and analytics?

Social media agencies commonly use tools like Hootsuite, Sprout Social, Buffer, Google Analytics, and native platform analytics. Advanced agencies may use BI dashboards or AI tools for deeper insights.

How much do social media marketing services typically cost?

Social media marketing costs vary widely based on the scope of services and campaign size, typically ranging from $1,000 to $10,000+ per month. Smaller packages focus on management, while larger budgets include paid campaigns and influencer partnerships.

What is the difference between organic social media strategies and paid advertising?

Organic social media strategies focus on building relationships and visibility without direct cost through posts and community engagement. Paid advertising involves spending to promote content, ensuring faster reach and targeting specific audiences.

How do agencies select the right influencers for marketing campaigns?

Agencies evaluate influencers based on niche alignment, engagement rates, follower demographics, and past campaign performance. Tools like AspireIQ or Upfluence help identify the best-fit influencers for campaigns.

What kind of content creation services are provided by social media agencies?

Agencies create short-form videos, infographics, blog posts, carousels, memes, and platform-specific visuals. Many also produce advanced content, such as AR/VR experiences, to engage audiences effectively.

How do agencies measure the success of social media campaigns?

Success of marketing campaigns is measured using KPIs like reach, engagement, conversion rates, and ROI. Advanced metrics, such as click-through rates (CTR) and cost-per-click (CPC), provide deeper insights into campaign performance.

What industries benefit most from social media marketing services?

E-commerce, fashion, beauty, tech, travel, and lifestyle brands thrive with social media marketing due to high consumer engagement. B2B companies also benefit from platforms like LinkedIn for lead generation.

About the Author
Jacinda Santora is a copywriter, marketing consultant, and owner of JMS Copy. She enjoys using her SEO expertise combined with experience in and a deep love for all things marketing to create high-quality marketing-related content