Social media has made it possible—even easy—for all businesses to get their message out and launch a product to a large, growing audience. With more than 5.17 billion active social media users, reaching your target audience has never been more feasible.
Social media is a true leveler of the marketing playing field and gives small and mid-sized businesses a chance to increase brand awareness, get more followers, boost traffic, and increase conversions or qualified leads without spending tons of money to do it.
Fortunately, it's not hard to get started building engagement and sales using the broad reach offered by social media.
In this article, we will cover 18 social media services you need. Discover how these social media services can assist your business, regardless of size, in effectively managing social media's dynamic and constantly evolving realm, ultimately enhancing engagement, boosting your conversion rates, and driving sales.
What Is Social Media Marketing?
Social media marketing refers to the strategic use of social media platforms to promote products, services, or brands. It encompasses various activities aimed at engaging users, increasing brand awareness, and driving website traffic or conversions.
Key Components of Social Media Marketing
Social media marketing is comprised of several key components. Those include:
Content Creation
This involves producing engaging and relevant content tailored to the target audience. Content can be in the form of text, images, videos, or infographics, and should resonate with the audience's interests and needs. For example, agencies like NinjaPromo excel in creating organic social media content that is both visually appealing and highly relevant to their clients' target audiences, ensuring a strong connection with followers.
Platform Selection
Different social media platforms serve various demographics and purposes. For instance, Instagram is visually oriented, while LinkedIn caters to professionals. Selecting the right platform is crucial for effective outreach. Disruptive Advertising is a great example of an agency that leverages multiple platforms, such as Facebook, Instagram, LinkedIn, and TikTok, to maximize reach and engagement for their clients.
Audience Engagement
Successful social media marketing requires interacting with users through comments, messages, and shares. This engagement fosters community and loyalty, encouraging users to become brand advocates. Fresh Content Society is known for its data-driven approach to audience engagement, ensuring that every interaction aligns with the client’s goals and fosters deeper connections with their audience.
Analytics and Optimization
Monitoring performance metrics such as engagement rates, click-through rates, and conversion rates is essential. SmartSites, an acclaimed digital marketing agency, uses data-driven decisions to guide their strategies. They continuously optimize campaigns for clients like Porsche and Harvard University, ensuring that each campaign not only meets but exceeds performance expectations.
Paid Advertising
Many brands leverage paid social media ads to reach a broader audience. Moburst, for instance, is renowned for its expertise in creating compelling mobile-first social media campaigns. By focusing on platforms like TikTok and Instagram, they help global brands like Google and Uber run cost-effective and innovative ad campaigns that drive significant traffic and conversions.
- What Is Social Media Marketing?
- Social Media Services You Need
- 1. Disruptive Advertising
- 2. Fresh Content Society
- 3. SmartSites
- 4. Moburst
- 5. MOMENTiQ
- 6. Thrive Internet Marketing Agency
- 7. Directive Consulting
- 8. Sociallyin
- 9. Nuanced Media
- 10. NinjaPromo
- 11. Lyfe Marketing
- 12. Vireo Video
- 13. Sculpt
- 14. ICUC.Social
- 15. Cleverly
- 16. Online Optimism
- 17. Audiencly
- 18. Tilt Metrics
- How Much Do Social Media Services Cost?
- Give Your Clients the Social Media Services They Need
- Frequently Asked Questions
Social Media Services You Need
Discover how these agencies can assist your business in effectively managing the dynamic and ever-changing world of social media, ultimately enhancing engagement, boosting your conversion rates, and driving sales. If you require digital or social media marketing services to achieve specific goals or enhance your brand presence, continue reading.
Best for mid-market to large businesses Founded: 2011 Offices: Utah Key Services: eCommerce, Lead Generation, Paid Search, SEO, Paid Social, Amazon, Creative, Lifecycle Marketing, Email Marketing, Social Media Marketing Channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google Ads, Google Shopping, Amazon, TikTok, Bing, Snapchat If you’re seeking a proactive, strategic agency partner to elevate your social media presence, Disruptive Advertising is one to consider. They have a reputation for breaking the norms of traditional digital marketing agencies, focusing on long-term growth, retaining top talent, and staying ahead of industry trends. They don’t just talk the talk; their results-driven approach is backed by over 1,000 positive reviews and millions of dollars in managed ad spend annually. Disruptive Advertising distinguishes itself with a holistic, full-funnel approach to social media marketing. Their team integrates social media strategies with other digital channels, ensuring your brand reaches its audience effectively across platforms like Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Twitter. With partnerships and certifications from leading platforms, they bring a depth of expertise that few can match. Whether it’s generating high ROAS on Pinterest or crafting engaging TikTok content, Disruptive Advertising’s specialists tailor strategies that align with your business goals, driving measurable results that can significantly impact your bottom line. What sets Disruptive Advertising apart is their unwavering focus on client success. They limit their client count to ensure that each partnership receives the attention it deserves, creating customized strategies that resonate with the unique challenges and goals of each business. Their approach is data-driven, continually adapting to the ever-changing landscape of social media advertising. From maximizing your budget’s efficiency to staying ahead of social media trends, Disruptive Advertising’s commitment to excellence ensures that your brand doesn’t just keep up but leads the way in its industry. KPMG Spark, a subsidiary of the accounting giant KPMG, faced the challenge of reaching a broader customer base and lacked a significant online presence. To address these issues, they partnered with Disruptive Advertising after an extensive search. KPMG Spark sought Disruptive’s expertise to build their paid media strategy from the ground up and effectively scale their business. Disruptive Advertising developed and executed a comprehensive social media strategy for KPMG Spark, focusing on LinkedIn and Facebook ads. They created tailored video and display campaigns designed to attract high-quality leads at an efficient cost per lead (CPL). Disruptive’s approach included rigorous testing and optimization, enabling KPMG Spark to establish a robust online presence and increase their reach. When challenged by another firm, Disruptive’s superior performance led KPMG Spark to double their investment. Source: Disruptive Advertising Over the course of 26 months, Disruptive Advertising delivered impressive results, generating 239 leads across LinkedIn and Facebook with CPLs of $83.67 and $20.83, respectively. In a head-to-head comparison, Disruptive outperformed a competing firm by generating four times the leads on LinkedIn, solidifying their role as KPMG Spark’s trusted digital partner. New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. 50+ Utah Best for: Businesses of all sizes New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands.
AUTHENTICITY WINS™
Disruptive Advertising is the best performance marketing agency for authentic brands and marketers. Best for businesses of any size Founded: 2014 Offices: Chicago Key Services: Social Media Marketing, Social Media Audit, Social Media Strategy, Creative Strategy and Production, Paid Media Management, Influencer Marketing, Analytics and Reporting Channels: Instagram, TikTok, Twitter, YouTube When it comes to mastering the art of social media, Fresh Content Society (FCS) stands out as a leading agency that delivers tangible results. Specializing in both organic and paid social media strategies, FCS has carved a niche for itself by helping brands like KFC, TravelCenters of America, and True Value achieve remarkable growth and engagement across various platforms. Source: FCS With a dedicated in-house team of social media experts, FCS is committed to driving your business goals through innovative content creation, strategic community management, and data-driven decision-making. Fresh Content Society offers a comprehensive suite of social media services tailored to meet your specific business needs. Their approach begins with developing a robust social media strategy that combines both organic and paid tactics. Whether you’re looking to create engaging content, launch a brand collaboration, or manage a high-impact campaign, FCS has the expertise to bring your vision to life. Their proven track record includes impressive milestones like 20X ROAS in 90 days for Bath Planet and 13,000,000+ impressions on TikTok for PEAK Auto, demonstrating their ability to deliver significant results. At the heart of FCS’s success is their emphasis on community management, which they believe accounts for 50% of social media growth. Their team works tirelessly to foster engagement and build strong online communities that resonate with your audience. Additionally, FCS excels in influencer management, strategically selecting influencers who align with your brand and can drive impactful partnerships. By integrating these elements with detailed analytics and continuous optimization, FCS ensures that your social media presence not only grows but thrives in today’s competitive landscape. Fresh Content Society (FCS) partnered with KFC to launch a creative social media campaign that highlighted the introduction of KFC’s new Chicken Strips. Facing the challenge of effectively promoting this new item, KFC sought FCS’s expertise to engage their target male audience with a memorable and entertaining approach. FCS was tasked with producing a video that would capture attention on social media, particularly YouTube. FCS developed a dynamic YouTube video commercial featuring professional wrestlers in a humorous arm-wrestling competition, where the winner was the first to dunk a KFC Chicken Strip into sauce. This playful and engaging concept was designed to resonate with KFC’s audience by combining humor with the brand’s signature over-the-top style. To maximize reach, the wrestlers involved in the video also shared the content across their social media channels, driving additional visibility and engagement. Check out the commercial below. The campaign was a resounding success, with the video achieving over 1 million views in just one week. As KFC continues to leverage social media to stay relevant, FCS’s innovative approach helped them connect with their audience and drive excitement for the new Chicken Strips. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Best for small to mid-sized businesses Founded: 2011 Offices: New Jersey, New York Key Services: Web Design, SEO, Social Media Marketing, PPC Advertising, Email and SMS Marketing, eCommerce Development, Web Development, UI/UX Design, CRM Consulting, Public Relations Channels: HubSpot, Shopify, WordPress, Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Google My Business, Twilio, Nexmo, Amazon Seller Central, WooCommerce, Magento When it comes to elevating your brand’s social media presence, SmartSites stands out as a top-tier option. Renowned for their approach to social media management, SmartSites is a partner that prioritizes your brand’s unique voice, ensuring your business not only reaches its audience but resonates with them. With accolades like being a Google Premier Partner, Meta Business Partner, and ranking in the top social media marketing companies, SmartSites offers a comprehensive solution that covers every aspect of your social media needs. At SmartSites, social media management is far from a one-size-fits-all approach. They understand that every brand has its own identity, audience, and goals. That’s why they work closely with you to develop a customized social media strategy that aligns with your specific needs. Whether it’s optimizing your profiles across various platforms, creating monthly content calendars, or designing custom graphics that reflect your brand’s personality, SmartSites ensures every detail is crafted with care. Their social media strategies don’t just stop at content creation. They emphasize engagement, making sure your brand stays in the conversation with active interaction on key platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. This not only enhances your organic reach but also strengthens your brand’s reputation, showing your audience that you are as responsive as you are creative. SmartSites offers a full-service social media management package that goes beyond the basics. From creating personalized content and custom graphics to boosting posts for increased visibility, they provide a holistic approach that ensures your brand stands out in a crowded digital landscape. Their services are designed to build brand awareness, manage your online reputation, and drive traffic directly to your website. One of the standout features of SmartSites’ social media management is their focus on real-time analytics. They provide detailed reports that help you understand what’s working, allowing you to fine-tune your strategy for even better results. This level of insight is crucial for any business looking to not only expand its influence but also build a loyal following that actively engages with your content. Mystic Water, a new brand offering holy water for protection and miracles, partnered with SmartSites to build a strong Instagram presence from the ground up. Faced with zero followers and no brand awareness, Mystic Water approached SmartSites to create an impactful online presence in a highly competitive market. The goal was to boost engagement and establish a loyal follower base. SmartSites implemented an aggressive social media marketing strategy to address Mystic Water’s challenges. The agency introduced a consistent posting schedule designed to keep the brand at the forefront of users’ feeds, while also focusing on interactive posts that encouraged user engagement. By targeting content specifically designed to resonate with Mystic Water’s unique audience, SmartSites effectively strengthened brand awareness and cultivated a growing online community. Source: SmartSites Through these efforts, Mystic Water experienced steady growth in both follower count and overall online reach, successfully establishing its presence in the market. Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... 50+ New Jersey Best for: Small and Medium Size Businesses Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rat... Best for enterprises Year Founded: 2013 Offices: Tel Aviv, New York, San Francisco, London Key Services: Creative and Content, Marketing Strategy, Media Buying, Organic Awareness, Product and Development, App Store Optimization, Mobile Strategy, Influencer Marketing Channels: Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Google Display Network, Facebook Audience Network, Google Play Store, Apple App Store, Amazon Appstore, Hulu, Netflix Moburst is a leading digital full-service, mobile-first marketing agency that has helped companies like Google, Uber, and Samsung scale and dominate their respective categories. Specializing in creative thinking, advanced technology, and data-driven strategies, Moburst offers a comprehensive suite of social media services designed to maximize your brand’s reach and engagement across multiple platforms. Moburst excels in managing content across all major social media platforms, including TikTok, LinkedIn, Twitter, Instagram, Pinterest, and Facebook. Their approach is not one-size-fits-all; instead, they tailor content strategies to align with your brand’s specific goals and audience. From the initial stages of strategy development to the final stages of content creation and posting, Moburst ensures every aspect of your social media presence is cohesive and effective. Their team doesn’t just create content—they optimize it, analyzing what works best on each platform and doubling down on winning content types to ensure consistent growth. What sets Moburst apart is their relentless focus on performance. They don’t just post and hope for the best—they systematically analyze every move they make. From determining the optimal times to post to figuring out the perfect mix of content, Moburst is always looking to maximize results. Their performance-driven approach ensures that your social media strategy is not only creative but also effective in driving engagement and conversions. They offer end-to-end solutions that include design, copywriting, analysis, and integration with paid media efforts, making sure your social media campaigns are as impactful as possible. Moburst partnered with Menta, one of Israel’s largest gas station and convenience store chains, to launch a summer smoothie campaign aimed at young drivers. Menta sought to create a viral mobile campaign that didn’t require a branded app, focusing on driving sales and increasing brand visibility among its target audience. The brand approached Moburst to leverage its expertise in mobile marketing and viral campaign strategies. Moburst devised a creative and engaging app-free social mobile campaign, featuring eye-catching ads that led users to a playful interactive page where they could create virtual smoothies by dragging and blending fruits on their smartphones. The campaign’s viral loop was activated by inviting users to share a free smoothie coupon with friends, who would also receive one in return, amplifying the reach and impact. This approach effectively combined creativity with virality, ensuring high engagement and broad social media visibility. The campaign achieved remarkable success, generating 16 million views across socials and 27,000 direct coupon redemptions, leading to a significant increase in traffic at Menta’s physical locations. Source: Moburst Overall, the campaign resulted in 390,000 in sales and established Menta as the preferred convenience brand for young drivers. As Menta’s Marketing Manager, Guy Edri, stated: Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... 10 - 50 New York, Florida, London, San Francisco, Israel Best for: Businesses of all sizes Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the client... Best for Big Brands Founded: 2023 Offices: Los Angeles, California Key Services: Influencer Marketing, User-generated Content (UGC) Channels: YouTube, TikTok If you’re looking to supercharge your brand’s presence on TikTok, MomentIQ might be the agency you need. Specializing in transforming TikTok Shop into a profitable channel for major brands, they have worked with industry giants like Lululemon Studio, Mattel, and American Express. Source: MomentIQ But beyond big names, it’s their performance-driven mindset and real-time optimization that make them stand out in the social media marketing landscape. MomentIQ’s approach to TikTok Shop is comprehensive and tailored to maximize your brand’s potential. Their paid ad campaigns are designed to amplify your shoppable content, ensuring it reaches a wider audience and performs at its best. They manage organic affiliate outreach, contacting over 1,000 creators daily to align with your target demographic. This ensures a steady stream of authentic, brand-aligned content that resonates with your audience. Additionally, they excel in paid creator shop posts, connecting you with top-selling TikTok creators and influencers who can significantly boost your revenue. Their live-selling placements, managed exclusively with creators boasting a collective 100 million followers, further enhances your brand’s visibility and conversion rates. What sets MomentIQ apart is their relentless focus on performance and results. Their platform is built for real-time tracking, analysis, and optimization of campaigns, allowing for swift adjustments that maximize your budget and drive profitable revenue. This performance-first mindset is crucial in the fast-paced digital retail environment where every dollar counts. Their agency also goes beyond standard automation, offering intelligent campaign management that ensures your investment translates into measurable success. By joining their services, you’re not just automating processes but also tapping into a system designed to create, connect, and convert at a massive scale. MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... 10 - 50 Los Angeles Best for: Enterprises and Large Brands MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Aw... Best for multi-location businesses Founded: 2005 Offices: Dallas, Chicago, Austin, San Diego, New York, Phoenix, Los Angeles, Denver, and more Key Services: SEO, PPC, Social Media Marketing, Web Design, eCommerce Marketing, Digital Marketing, Amazon Marketing, Social Media Brand Management, Web Hosting Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Amazon, Google, WhatsApp, Messenger, WeChat, Tumblr, Snapchat Thrive Internet Marketing Agency is a global full-service agency specializing in web design and digital marketing. The agency focuses on enhancing your online brand presence and forming meaningful connections with your audience through social media marketing. They also provide a range of comprehensive tactics, including content creation, scheduling, and performance evaluation on multiple platforms. These assist clients with brand unification, cost reduction, customer relations, community management empowerment, and tracking the progress of campaigns. The team stays updated on the latest trends and market changes to unlock your brand’s full potential. They also leverage cutting-edge technologies to handle social media accounts and customize campaign management processes to meet your needs and audience preferences. Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction th... 10 - 50 Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio, Best for: Enterprises, Large and Small brands Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business.
Thrive was founded on the conviction th... Best for tech companies Founded: 2014 Offices: Orange County, New York, Austin, Toronto, Sydney, London Key Services: Customer Generation, SEO, Paid Media, Marketing Automation, Design, Video Production, Lifecycle Marketing, Strategy, Social Media Marketing, B2B Marketing Channels: HubSpot, Facebook, Twitter, Instagram, LinkedIn, YouTube Directive is a performance marketing agency tailored to meet the needs of tech companies. Its team comprises specialists in tech marketing, with a primary focus on customer generation. Their sole mission is to drive revenue through data-driven marketing strategies, providing dependable growth efficiency for their clients. Customer generation is Directive’s signature approach to cultivating high-value customers throughout their journey. By adopting this methodology, tech companies can transform their approach into a dynamic force supporting the entire user lifecycle. Customer generation harnesses a profound understanding of ideal customer segments, using this insight to gain a competitive edge through innovative marketing and product strategies. Their noteworthy clients include Cisco, WordPress VIP, Amazon, Litmus, Zoom Info, and Uber Freight. The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... 50+ Irvine, California Best for: Midmarket, Enterprise The world’s largest SaaS brands trust Directive to bring their performance marketing campaigns to life across Paid Media, SEO, Creative, Strategy, L... Best for SMBs Founded: 2011 Offices: Atlanta Key Services: Social Media Marketing, Social Media Strategy, Social Media Management, Influencer Marketing, Paid Social Advertising, Content Production, Digital Advertising, Video Production Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat Sociallyin’s team excels at crafting unique brand strategies, handling daily online tasks, and defining distinctive brand voices that resonate with the audience without overwhelming them. They focus on delivering and monitoring concrete results for clients, measuring success with tangible metrics, and striving to exceed expectations. Their comprehensive approach brings together all the necessary services in one place, including strategy, content creation, and analysis, to meet all social media needs. Sociallyin is a minority-owned company that prioritizes diversity in its hiring process. Some of its notable clients include Dick’s Sporting Goods, TGIFridays, Net App, Samsung, Nikon, and Marriott Vacation Club. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. 50+ Atlanta Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Best for eCommerce Businesses Founded: 2010 Offices: Tucson, Arizona Key Services: Facebook eCommerce Marketing, Instagram eCommerce Marketing, Multi-Channel eCommerce Advertising Channels: Facebook, Instagram, Pinterest, Twitter Nuanced Media distinguishes itself in social media services by offering a comprehensive suite of solutions for eCommerce businesses. Their expertise lies in harnessing the power of major social media platforms, where they create targeted marketing strategies that resonate with a vast online audience. Their approach is not just about visibility; it’s about creating meaningful connections between brands and consumers through well-crafted, platform-specific content and partnerships. Their services extend beyond typical social media management, delving into the intricacies of SEO and website design to ensure a seamless online experience that converts browsers into buyers. Nuanced Media’s multi-channel strategy is particularly noteworthy, as it integrates various platforms to create a cohesive and powerful online presence for their clients. Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so... 10 - 50 San Diego, Phoenix, Tucson, Chicago, and Philadelphia Best for: Businesses of all sizes Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. We work with 7 figure sellers and so... Best for B2B, crypto, fintech, SaaS, and software businesses Founded: 2017 Offices: New York, Hong Kong, Singapore, Dubai, London, Vilnius Key Services: Social Media Marketing, Paid Media and Social, SEO, Influencer Marketing, Branding, Web Design, Web Development, Mobile App Design and Development, Blockchain Development, Lead Generation, Video Production and Marketing, PR and Outreach Channels: Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, TikTok NinjaPromo is a leading social media marketing and content production agency with a team of experts dedicated to enhancing your brand’s presence through diverse marketing solutions. Its extensive social media services include platform selection, profile optimization, creating organic social media content, managing online communities, maintaining your reputation, and executing influencer marketing. They help you launch your brand effectively with a tailored social media strategy that engages your audience and aligns with your long-term goals. Their team works closely with brands to deliver innovative solutions that produce tangible results. They strive to establish a genuine connection with your audience, going beyond mere likes and shares by developing a unique brand voice, crafting compelling content, and engaging authentically. Notable clients include Bitcoin.com, Bull Perks, Dash, BitForex, Unibright, Hello Pal, and IronFX. Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. 50+ London, New York, Dubai, Singapore, Hong Kong, Vilnius Best for: Enterprise, Small and Midmarket Businesses Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world. Best for Businesses of All Sizes Founded: 2011 Offices: Atlanta, Georgia Key Services: Social Media Management, Social Media Advertising, Email Marketing, PPC Management Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok LYFE Marketing, recognized as an award-winning social media leader, delivers comprehensive management services aimed at enhancing your digital footprint. Their strategic approach is tailored to leverage each social media platform in line with your marketing goals, ensuring every piece of content advances your brand’s story. With LYFE Marketing, content is meticulously crafted to capture attention, engage audiences, and turn followers into loyal customers. They combine narrative artistry with analytical precision, creating a synergy that elevates your brand’s digital voice. Expertly navigating the social landscapes, LYFE Marketing adopts a results-oriented strategy that aims for measurable growth. Their portfolio is a testament to their ability to surpass the high expectations of a varied clientele, positioning them at the forefront of social media services. Notable clients include VegaX, Streamshift, Jalia Walda, Lady Ease, and Clean. A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. 10 - 50 Atlanta Best for: Small and Midmarket Businesses A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing. Best for Businesses of all sizes Founded: 2016 Offices: Vancouver, BC, Canada Key Services: YouTube Marketing, Video SEO Optimization, YouTube Strategy, YouTube Growth, Video Production Channels: YouTube Vireo Video has carved a distinctive niche in the social media world with a sharp focus on YouTube marketing. As a certified YouTube and Google Partner, their expertise is specially tailored to boost brands on the world’s second-largest search engine. They offer a range of services aimed at driving genuine engagement and measurable ROI. Their track record is marked by client successes, from boosting viewership to growing subscriber counts, proving the effectiveness of their strategies. Vireo Video’s clients, from educational publishers to retail giants, include Exabeam, Sounds True, iVisa, PolicyMe, and Briogeo. Their extensive work highlights their ability to adapt to various industry needs. With their guidance, brands are positioned to succeed in the dynamic digital video landscape. Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno... 10 - 50 Vancouver Best for: Businesses of all sizes Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and kno... Best for Businesses of all sizes Founded: 2012 Offices: Iowa City, Iowa Key Services: B2B Social Media Strategy, Community Management, Content Creation, Paid Social Advertising Channels: LinkedIn, Twitter, Facebook, Instagram Sculpt has established itself as a specialist in B2B social media marketing, focusing on cultivating audiences that become central to brand advocacy. Their services, characterized by precision and customization, aim to inspire, engage, and drive conversions. Sculpt recognizes that in the B2B realm, social media efforts must be strategically aligned to support thought leadership, lead generation, or customer relationship nurturing. They utilize social platforms to create narratives that resonate with professionals, converting passive followers into active proponents of the brand. Their strategy extends beyond traditional marketing, emphasizing comprehensive paid campaigns that monitor the customer’s journey from initial awareness to the final decision. This approach ensures optimization at each funnel stage, with content tailored to the decision-maker’s needs and interests. Some of Sculpt’s clients include NetScout, Atlassian, Sun Pacific, Adobe, Collective Data, and Livability. Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
10 - 50 Iowa City, IA Best for: Designed for established Enterprise B2B brands Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals.
Best for Enterprise and Medium Size Brands Founded: Early 2002 Offices: Toronto, London, New York Key Services: Social Media Strategy, Community Management, Social Media Listening, Content Development, Trend Analysis, Channel Engagement Channels: Facebook, Instagram, Discord, Twitter, Twitch, Google, LinkedIn, Pinterest, Quora, Reddit, Threads, TikTok, SlideShare, WeChat, Tumblr, TripAdvisor ICUC Social stands at the forefront of your social media needs with a clear focus on delivering strategic insight and robust community management. With over two decades of experience, the agency is adept at navigating the complex and evolving social media landscape, ensuring brands achieve prominence and engagement. ICUC’s approach is deeply rooted in technology and methodology, providing tailored strategies that elevate brand presence and foster sustainable growth. Leveraging AI-backed social listening tools, ICUC Social offers unparalleled insights into brand mentions, industry trends, and competitive intelligence. This strategic edge allows brands to optimize their social media endeavors, from customer engagement to lead generation, with data-backed decisions. ICUC.Social is a prominent player in the social media space, having worked with notable clients such as Sony, Google, Air Canada, Macy’s, and more. ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and c... 50+ Best for: Enterprise and Medium Size Brands ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and c... Best for LinkedIn-intensive businesses and B2Bs Founded: 2018 Offices: Los Angeles Key Services: Social Media Marketing, Email Marketing, LinkedIn Lead Generation, LinkedIn Paid Advertising, Cold Email Lead Generation, White-Label Lead Generation, Google Ads Management Channels: LinkedIn, Google, Facebook, Twitter, Instagram, WordPress Cleverly specializes in assisting B2B companies in lead generation and deal closure through LinkedIn, SEO content, and Google Ads. By utilizing extensive data from successful B2B campaigns, the team crafts personalized and proven messages to engage your ideal LinkedIn prospects effectively. Upon onboarding, you will be assigned a dedicated account manager who will run kickoff calls and schedule one-on-one strategy sessions. Their experts are committed to providing guidance throughout the lead generation process, addressing social platform prospecting and sales inquiries, and offering strategic advice based on a track record of successful campaigns. Cleverly’s impressive roster of clients includes eHarmony, PayPal, Postmates, Unilever, Timex, Lego, Cisco, Hulu, and Amazon. We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. 10 - 50 Los Angeles Best for: Businesses of all sizes We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campaigns — 100% done-for-you. Best for Medium and Small Business Founded: 2012 Offices: New Orleans, Los Angeles, Washington D.C. Key Services: Social Media Strategy, Content Creation, Paid Social Management, Analytics and Optimization Channels: Facebook, Instagram, LinkedIn, Twitter, Google Online Optimism distinguishes itself in the social media service sector with a strategic and creative long-term approach. Their expertise in the complex social media environment ensures that a company’s digital presence is impactful, resonating with clarity and intent. They understand that social media is a narrative mosaic and expertly integrate a brand’s story into the ongoing digital dialogue, captivating audiences with content that is both thoughtful and engaging. Their data-driven campaigns are tailored to boost brand visibility, increase sales, engage customers, and generate leads, all in alignment with a business’s fundamental goals. Clients like First Bank and Trust have experienced the transformative impact of Online Optimism’s campaigns, which aim not only to meet but surpass expectations. Online Optimism is committed to not just managing but significantly enhancing a brand’s social media stature for lasting success. Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works ... 10 - 50 Our offices are located in New Orleans, LA, and Washington, D.C. Best for: Medium and Small Business Online Optimism is a creative digital agency that makes you feel a bit more Optimistic about your online marketing & design. Their organization works ... Best for Small Size Gaming Brands and Communities Founded: 2018 Offices: Düsseldorf, London Key Services: TikTok Strategy & Management, Content Creation, Performance Ads, Influencer Marketing Channels: TikTok, Twitch, YouTube, Instagram, Facebook, Discord Audiencly has risen as a leading force in social media marketing, especially for gaming brands aiming to win over the Gen-Z audience. Their expertise in crafting native campaigns is evident in their ability to create brand stories that are not just fun but also highly engaging, turning every interaction into a potential conversion. They leverage the distinctive features of various social media platforms to cultivate community and a sense of belonging, which is vital for gaming brands seeking to establish a devoted fan base. Their strategic methods are comprehensive, including partnerships with influential creators to tap into their following and highly targeted performance ads designed for optimal impact. Audiencly’s campaign successes showcase their prowess with viral campaigns that have led to real increases in sales and community engagement. This is evident by their impressive clientele, including Rogue Company, Raid, Vivid, Nebula, Express VPN, and NordVPN. Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries. 10 - 50 Düsseldorf, Hamburg, London Best for: Businesses of all sizes Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries. Best for B2Bs and SaaS companies Founded: 2014 Offices: Rhode Island Key Services: SEO, PPC Channels: Facebook, Instagram, LinkedIn, Google Ads Tilt Metrics is a digital marketing agency that seamlessly integrates paid media and SEO strengths to generate qualified leads. The team specializes in optimizing websites, enhancing Google rankings, and attracting fresh customers through strategic Google Adwords and Facebook campaigns. Tilt Metrics caters to a wide range of industries, focusing on business services, information technology, media, and healthcare. Their approach combines various services to establish consistent traffic flow and conversions. Its team excels in developing automated lead-generation campaigns that transition ideal prospects from strangers to loyal customers. Their extensive solutions encompass Google Ads, Facebook and Instagram Ads, LinkedIn Ads, B2B-focused SEO, sponsorships, and CRO page optimization. Key clients of Tilt Metrics include Ingram Micro, CloudApp, Astra, and Sigura. Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead... 1 - 10 Boston, MA Best for: Enterprise, Small and Midmarket Businesses Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & lead...1. Disruptive Advertising
Expertise and Strategic Approach
Results-Driven and Client-Focused
Disruptive Advertising Case Study
Strategic Approach
Key Services:
Disruptive Advertising
Disruptive Advertising
2. Fresh Content Society
Tailored Social Media Strategies for Maximum Impact
Expert Community Management and Influencer Partnerships
Fresh Content Society Case Study
Strategic Approach
Key Feature
Fresh Content Society
Fresh Content Society
3. SmartSites
Customized Social Media Strategies Tailored to Your Brand
Comprehensive Social Media Management for Maximum Impact
SmartSites Case Study
Strategic Approach
Key Features
SmartSites
SmartSites
4. Moburst
Comprehensive Multi-Channel Management
Performance-Driven Growth Strategies
Moburst Case Study
Strategic Approach
Key Features
Moburst
Moburst
5. MOMENTiQ
TikTok Shop Expertise
Performance-Driven Approach
Key Features
MOMENTiQ
MOMENTiQ
6. Thrive Internet Marketing Agency
Key Features:
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
7. Directive Consulting
Key Features:
Directive Consulting
Directive Consulting
8. Sociallyin
Key Features:
Sociallyin
Sociallyin
9. Nuanced Media
Key Features:
Nuanced Media
Nuanced Media
10. NinjaPromo
Key Features:
NinjaPromo
NinjaPromo
11. Lyfe Marketing
Key Features:
Lyfe Marketing
Lyfe Marketing
12. Vireo Video
Key Features:
Vireo Video
Vireo Video
13. Sculpt
Key Features:
Sculpt
Sculpt
14. ICUC.Social
Key Features:
ICUC.Social
ICUC.Social
15. Cleverly
Key Features:
Cleverly
Cleverly
16. Online Optimism
Key Features:
Online Optimism
Online Optimism
17. Audiencly
Key Features:
Audiencly
Audiencly
18. Tilt Metrics
Key Features:
Tilt Metrics
Tilt Metrics
What Can Social Media Agencies do For You?
To determine a good fit for your social needs, the right agency should provide the following services:
1. Full-Service Social Media Package
Let’s start out our list with something just for the social media marketing agencies out there. There are tons of ways to bundle up the services your agency provides but before you just start bundling randomly, take a look at your buyer personas. They will give you information about your target audience, what they’re struggling with, and what they’re looking for. From there, you can create a full-service social media package that they actually want.
There are several things to consider when building social media service packages. For starters, the budget will play a large role in what your clients are looking for. Smaller businesses probably won’t have the budget for many of your higher-end services, so create an “essentials” type package that covers the basics that these smaller brands need for a smaller cost. On the other hand, if you have mid-to-large-sized clients, they’ll probably have a larger marketing budget so you can offer them higher-end packages.
After budget considerations, you’ll want to consider the amount of time your clients have to devote to implementing their own social media services. Do they have an in-house marketing team to rely on? They probably won’t want a full-service package that includes implementation because they can do it themselves. If they don’t have an in-house marketing team, offer them a package that includes implementation and management.
We caution against creating custom packages for each client because it’s time-consuming and requires in-depth conversations with every client to pull together a contract. Instead, we recommend creating packages for managed social media clients and non-managed social media clients.
2. Platform-Specific Social Media Management
Along the same lines as the full-service packages we just covered are the platform-specific social media services. This type of package focuses on a single social media platform and would include everything your clients need for marketing on that platform without having to do a single thing themselves.
Every social media platform offers something a little different, so it’s important for you to consider which social media platforms you’re going to offer. You will need to be an expert in each platform you offer, so make sure that the platforms you choose to offer are worth the investment for you and your clients.
Now that we’ve covered the agency-specific social media services, let’s get into the specific social media services that agencies should offer and brands should plan on hiring for or doing themselves.
3. Develop a Social Media Content Strategy
A social media content strategy is mandatory. Sure, some brands just pick a platform and start to throw content out there. They may even see a little success. But without a solid social media content strategy, these brands are naturally limiting how far they can go. Developing a social media content strategy is a vital social media service that helps brands focus on the right audience, the right keywords, and the right message to get followers excited and ready to buy.
So, what goes into a social media content strategy? For starters, all content strategies need to include an editorial calendar that brands can follow to achieve the social media marketing goals they’ve set. There are several different types of content brands can use and you should definitely mix it up to keep things interesting for your followers. Of course, some types of content work best on certain social media platforms, like video on YouTube, text on Twitter, images on Instagram, short-form to long-form text on LinkedIn, and short-form video content on TikTok.
But that doesn’t mean you can’t get creative with the types of content you use. Plus, there are other types of content like visual campaigns, contests, and more that can really encourage engagement.
The point of your social media content strategy is to plan out what you’re going to share and when. This also makes it a lot easier to use social media analytics tools to find out what types of content work best on each platform for your specific audience.
4. Profile Creation and Branding
There are so many brands that don’t put any thought into their social media profiles and branding—don’t be one of them. If you’re a brand hiring an agency to handle your social media for you, make sure that one of the social media services they offer is profile creation and branding.
This service helps brands get started off right on social media with a profile that reflects who they are as a brand, making it easy for potential customers to find them on different platforms and know what they’re going to be getting when they engage.
Profile creating and branding is also a great social media service for agencies to start with since it’s such an easy way to familiarize brands with your agency and how you work. Agencies can help brands create profiles on the right social media platforms and get them set up with SEO-friendly profiles that will make them easily discoverable.
5. Social Media Content Management
There are brands who like managing their own social media content, but this is also one of the most common social media services offered by agencies, so brands need to really think about how hands-on they want to be. Wanting to control your social media content makes sense. It’s your account and your name and when it comes down to it, your reputation.
If you want to maintain control of your content but don’t have to do the work of posting or scheduling your social media content, you can always hire a social media marketing agency to schedule the content and maintain your social media presence for you. In this case, you’d provide the content to your agency and they would then create the calendar and do the scheduling.
This means that your brand will still have control over your social media content without the time investment of handling account management.
Of course, there are many ways you can share the workload between brands and agencies. Brands could provide just a general idea of what they want to share and offer final approval on the content before it gets scheduled, for example. Or, brands could provide a complete post (with visuals and copy) that the agency then schedules and monitors.
Regardless of how brands share the work with their agency, your social media content has to be valuable to followers, able to grab attention, and act as a conversation starter.
In addition to creating the right type of content with the right message, the content needs to be posted at the right time to get the best engagement. When brands use multiple social media platforms, as many do, it can be complicated to find the right time to post on each of those platforms.
The best time to post on Instagram, after all, may be entirely different than the best time to post on Facebook. This can be further complicated if brands have an international audience.
Brands look for agencies that offer social media services to make their lives easier and simplify their social media management. As we mentioned earlier, a content calendar is one of the best ways to keep everything organized while still offering flexibility to change things up in response to current events as needed.
6. Influencer Outreach
Influencer marketing is another social media service that can have an enormous impact. Based on a study by IZEA, 56% of consumers reported making a purchase after seeing a recommendation from an influencer. Clearly, influencer marketing works. However, 61% of marketers say that finding relevant influencers for a campaign is difficult.
Agencies can make this process a lot easier by offering influencer outreach social media services like:
7. Community Management
Community management is another social media service that can be highly valuable to brands. A strong online community is shown to increase customer spend as well as increasing brand affinity and loyalty. Here are some of the community management activities that agencies can offer:
- Adding and removing members from the brand’s community
- Moderating the community content for the brand
- Interacting with users and understanding their challenges
- Solving queries of community members and providing support
- Conducting brand events for community members
- Gathering customer feedback for the brand
- Formulating and maintaining community policies and guidelines
- Moderating the user interactions within the community
8. Social Media Advertising
Social media advertising spend is predicted to reach over $500 billion globally by 2024.
Facebook advertising is one of the most popular social media advertising platforms, but it’s important to focus on social media advertising for the platforms that make the most sense for your brand. For example, if you’re a B2B business, your best bet might be LinkedIn advertising. If your target audience is predominantly Gen Z, TikTok advertising might be right for your brand.
Either way, expect to spend 10%–15% for advertising management fees on top of your actual ad spend if you go with an agency to manage your social media advertising.
9. Research and Analysis
Vital social media services don’t end one content is posted and ads are run. Research and analysis are important to ensure that brands are reaching their full potential on social media. This includes reaching the right audience, keeping up with and outperforming competitors, how influencer marketing campaigns, content, and ads are performing, and the general sentiment about a brand.
There are several social media listening tools and analytics tools that can help brands track campaigns, identify topics they should be talking about, hashtags they should be using, and where they should be engaging with followers. Keeping track of your performance will provide the data you need to adjust your campaigns to have a great impact so you’re not just spinning your wheels.
10. Social Media Training
Despite the rise of social media over the past several years, some business owners may not be familiar with it. While they probably use it in their personal lives, that’s a very different use than social media marketing for business. To bridge this knowledge gap, many agencies are now including social media training in their social media services.
This training could include teaching brands how to engage with followers using conversational language instead of industry buzzwords and jargon. Other areas of social media training include creating a company social media policy, teaching employees how to become brand advocates, or even teaching brands how to build an in-house social media team.
How Much Do Social Media Services Cost?
Social media services are essential for businesses looking to enhance their online presence and engage effectively with their audience. The cost of these services can vary significantly, influenced by the range of services offered and the expertise of the agency. Here, we've categorized social media service providers into different pricing tiers to aid in understanding the market.
Accessible Social Media Services
Pricing: $500 - $1,000
Agencies: SmartSites, Thrive Internet Marketing Agency, Nuanced Media, Lyfe Marketing, Cleverly, Online Optimism, Tilt Metrics
Best For: Small businesses or startups seeking essential social media services at an affordable rate.
Services Offered: These agencies typically offer basic social media services such as content creation, basic strategy development, and community management, suitable for those establishing or growing their social media presence.
Comprehensive Social Media Solutions
Pricing: $1,000 - $5,000
Agencies: Sociallyin, Disruptive Advertising, Directive Consulting, Moburst, NinjaPromo, Vireo Video, Sculpt, Audiencly
Best For: Medium-sized businesses needing more advanced social media strategies, including content marketing, targeted ad campaigns, and in-depth audience engagement.
Services Offered: Providing a more detailed approach, these agencies cover strategic planning, advanced analytics, and integrated social media campaigns across various platforms.
Premium Social Media Marketing Agencies
Pricing: $5,000 and above
Agencies: Viral Nation, Fresh Content Society
Best For: Larger companies or brands seeking comprehensive, high-end social media strategies and campaigns.
Services Offered: These agencies specialize in extensive services like influencer marketing, large-scale social media campaigns, and sophisticated content strategies.
Customized Social Media Plans
Pricing: Agreed upon request
Note: While our list does not specify agencies in this category, it typically includes providers offering highly personalized social media services.
Best For: Businesses seeking tailor-made social media strategies, focusing on unique goals and challenges.
Services Offered: These services are ideal for companies requiring specialized approaches, including custom campaign development, niche audience targeting, and unique brand positioning.
Average Cost of Social Media Services?
When planning for social media services, it's important for businesses to understand the typical costs involved, which can vary based on several factors, including location, the complexity of the services, and the specific needs of the business. To illustrate these variations, let's look at some examples from our own data:
- For example, in New Jersey, the average minimum campaign size for social media services is typically around $2,849, with an average hourly rate of about $79.
- Similarly, in Florida, the scenario is slightly different. Here, the average minimum campaign size is about $2,825, while the average hourly rate for social media services stands at $80 per hour.
The social media services landscape offers a variety of options to cater to different business sizes and needs. From budget-friendly solutions for emerging companies to comprehensive strategies for established brands, there's a service provider to match every requirement and help enhance your brand's presence on social media.
Give Your Clients the Social Media Services They Need
The social media agencies and service providers mentioned above assist businesses of various sizes and industries in boosting engagement and sales. It is important to explore these agencies to find the best fit for your company’s goals. Whether you are looking to boost brand awareness, increase followers, drive traffic, or improve conversions, these social media agencies can provide the expertise and strategies needed to succeed in the dynamic world of social media marketing.
Frequently Asked Questions
What are social media services?
Social media services encompass online platforms facilitating connection, content sharing, and interactive engagement with a global audience.
What is the importance of social media services in brand building?
Social media services are vital for brand development, offering businesses a platform to engage with their audience, share brand narratives, and boost leads and sales.
What are the qualities of a great social media marketing agency?
An exceptional social media marketing agency has profound expertise in social media platforms and trends. They leverage this knowledge to craft effective campaigns, supported by a dedicated team of seasoned professionals devoted to client success.
Comparing Social Media Agencies
These social media marketing agencies cater to a variety of company sizes, including startups, small businesses, mid-market companies, and large enterprises. Explore the sections below for an overview of Social Media Marketing Agencies categorized by:
- Top Social Media Marketing Agencies for 2024
- Top Instagram Marketing Agencies for 2024
- Top Influencer Marketing Agencies for August 2024
- 20 Best Social Selling Agencies for LinkedIn
- 6 Social Media Agency Campaigns
- Top 11 Female-Owned Social Media Agencies
- Top 6 Social Commerce Agencies
- Top Social Media Marketing Agencies for Small Businesses
