29 of the Best Google Ads Agencies for 2024
When it comes to search queries, Google is the market leader by a long shot. It generates over 60% of all core search queries in the United States. That’s a lot of traffic and a marketing opportunity that you can’t ignore.
Google Ads can help you to reach your target audience via Google Search, Google Maps, Google Play, or YouTube. Not only can it give you massive reach, but also transparency and flexibility to ensure that your marketing efforts deliver maximum impact.
However, to create a Google Ads campaign that’s profitable requires skill and experience. Plus, seeing that you’re busy running a business, you’ve got other things to focus on and upskilling on your pay-per-click marketing skills is probably not very high on your to-do list in 2024. So, to help you leverage Google Ads without adding more to your workload, we’ve created this Top 29 Google Ads Agencies list. Some focus only on PPC, while others offer a range of marketing services.
Best Google Ads Agencies for 2024:
1. Sociallyin
Best for: Businesses of all sizes
Notable clients: Mellow, PartsVU, Runway Rogue
Location: Atlanta, USA
Year founded: 2011
Pricing: Minimum spend of $5,000 per project
While Sociallyin is primarily a social media agency, they are also excellent when it comes to Google Ads. Sociallyin’s team puts a lot of focus on data analysis, custom content, and ROI modeling, which are also applied to their Google Ads strategies. The agency’s SEO division is centered around Google Ads and SEO, with the goal of increasing ad clicks and eliminating ad waste.
Sociallyin is proud of keeping an excellent relationship with its clients. Its team hosts weekly meetings to see the progress of its client’s ads and how each campaign can be improved. As such, Sociallyin offers a very hands-on and customized experience for people who want to work with an advertising agency.
2. Disruptive Advertising
Best for: Businesses of all sizes
Notable clients: Adobe, KPMG Spark, Extra Space Storage
Location: Pleasant Grove, USA
Year founded: 2012
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Disruptive Advertising is one of the top Facebook ads agencies, but they can also help you with Google Ads. As a Google Ads Premier Agency Partner, they’ll partner with you to understand your business goals and how these will impact your customers. They’ll then turn this into a unique and authentic Google Ads campaign.
They’ve helped hundreds of companies to optimize their advertisements. Using your target audience, offers, budget, and the power of machine learning, they’ll increase efficiency and grow your Google Ads campaigns.
Bunny James Boxes is just one of the hundreds of companies that their approach has helped to unlock real results. When Bunny James Boxes wanted to replicate their success on Amazon on their own website, Disruptive Advertising hopped into action and restructured their paid search campaign. Not only did they achieve their ROAS goal, but they also managed to generate more than 25,000 new users.
3. Viral Nation
Best for: Enterprises and Large brands
Notable Clients: Logitech, Ubisoft, Golden Globe Awards, Activision Blizzard, Meta Quest
Location: Ontario, Canada
Year Founded: 2014
Pricing: Minimum spend of $50,000+ per project
Viral Nation distinguishes itself in the realm of Google Ads agencies by delivering unparalleled growth and success through its innovative performance marketing strategies. This agency’s expertise lies in transforming your brand by leveraging a combination of strategic planning, high-impact content, and advanced data analytics, ensuring each Google Ads campaign is not just a strategy but a growth catalyst.
Viral Nation’s approach to Google Ads is meticulously crafted around performance, emphasizing the importance of a personalized audience understanding to develop relatable and engaging content. Their “everywhere it counts” strategy aligns with their use of a vast network of media and social publishers, ensuring your brand connects with valuable audiences at the right time and place.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. Fresh Content Society
Best for: Mid-sized to Enterprise Businesses
Location: Northfield, IL, United States
Year Founded: 2014
Pricing: $150 – $199 per hour / Minimum spend of $10,000, per project
At Fresh Content Society (FCS), you’ll find a Google Ads agency committed to creating unique paid media management solutions tailored to your specific needs. Specializing in driving customer engagement and increasing your brand’s visibility, FCS targets your ideal customers with precision and creativity.
Your journey with FCS will encompass a comprehensive range of services, from pay-per-click advertisements to diverse social media ads, ensuring all your digital marketing needs are met. Their expertise in generating business opportunities and maximizing ROI is unparalleled. FCS’s approach is rooted in insight, creativity, and technology, enabling them to craft impactful digital marketing campaigns that resonate with your audience.
As a partner in elevating your Google Ads campaigns, FCS offers strategic planning, creative concept development, and meticulous execution. Their commitment to transparency and rigorous testing ensures that your strategies are not only effective but also optimized for the best marketing ROI.
5. Moburst
Best for: Businesses of all sizes
Notable clients: Samsung, Uber, Reddit, Pfizer
Location: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London
Year founded: 2013
Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project
Two marketing experts whose friendship began in their military service decided to build Moburst in 2013. The company offered mobile marketing services—which hardly existed as an agency’s specialization at that time. Its impressive work in Israel caught the eye of one of its client’s investors, leading to its U.S. expansion a year after the company was set up.
Since then, Moburst has become a Premier Google Partner amid the growth of its search ads marketing. The agency studies your target market’s behavior to come up with a Google Ads strategy that can surpass your user acquisition goals. This includes promoting your app in search results within the Google Play Store.
Moburst’s familiarization with Google’s ecosystem and algorithm — combined with its app store optimization expertise — will help you find the right users in the most cost-effective way for the highest ROI. It’s this level of targeting that has, for instance, helped Pango+, a leading parking app on Google Play, to increase their revenue stream. Using over 100 highly targeted, personalized ads and thorough A/B testing, Moburst helped Pango+ to acquire news users and surpass their CPA goal.
6. SmartSites
Best for: Small and Medium Size Businesses
Notable clients: US Framing, New Jersey Institute of Technology, Nationwide Merchant Solutions
Location: Paramus, USA
Year founded: 2011
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites was launched more than 10 years ago by two brothers. Not only do the founders share the same parents, but also a passion for the digital world.
During their 10+ years in business, they’ve helped clients all across the world to drive more traffic. In addition to SEO, web design, and digital PR, they can also help businesses with PPC campaigns.
Their team of Google Ads certified experts can help you to create a data-driven strategy and manage all related activities. This includes an initial audit of your existing ads, actionable insights, and detailed reporting. As for the type of results you can expect, their PPC marketing campaigns have increased paid clicks and conversions by as much as 300% in several instances.
7. Thrive Internet Marketing Agency
Best for: Businesses of all sizes
Notable clients: Nationwide Construction, Max Mechanical, Aeon Systems
Location: Headquartered in Arlington, Texas with several other offices across the USA
Year founded: 2005
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Thrive Internet Marketing Agency is an award-winning online marketing agency that offers a wide range of services, including PPC campaigns. Their work has landed them a handful of awards along with mentions on some of the biggest websites.
As a Premier Google Partner, they’re a trusted leader in PPC campaigns. If you’re an eCommerce business that wants to reach customers who are ready to buy, their PPC experts will help you to set up Google Shopping ads. Their team of certified Google Ads PPC specialists can also help you to get more traffic by performing in-depth PPC audits to make sure your offerings reach the right target audience and that your ads are optimized for Google.
Their optimizations have helped their clients to increase the number of clicks that their PPC ads generate by as much as 350%. What’s more, by identifying more effective keywords, they also managed to cut the cost per click by nearly a third in some instances.
8. Lyfe Marketing
Best for: Small and Midmarket Businesses
Notable clients: CoinTrader Online, Domino’s Pizza, Fitbakes
Location: Atlanta, USA
Year founded: 2011
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
LYFE Marketing is a leading social media management company that helps you to get more leads and sales by creating top-performing campaigns. According to their website, they run search engine ad campaigns for hundreds of businesses across an array of industries on a daily basis.
As a Certified Google Partner, they can help you to generate high-quality traffic and boost conversions with the help of Google Search Ads, Google Remarketing Ads, and Google Shopping Services. Their services include initial campaign strategy, ad creation, ongoing keyword research, and reporting.
One of the benefits of partnering with LYFE is that you’ll be assigned a dedicated paid search account manager. This person will be your primary point of contact. They apply this same level of focus to their campaigns too and by focusing on 5 focused keywords they’ve helped Envelope Superstore, a wholesale envelope retailer to drive nearly $1.6 million in revenue.
9. WEBITMD
Best for: Small and Midmarket Businesses
Notable clients: Foresight Works, FCUK, Hyatt Hotels
Location: Headquartered in Los Angeles with two other offices in Miami and London
Year founded: 2008
Pricing: $150 – $199 per hour / Minimum spend of $5,000 per project
With a multi-channel performance ad management approach, WEBITMD offers a comprehensive solution to fuel your business growth. This unique approach, coupled with their extensive expertise in Google Ads, sets them apart in the crowded digital advertising marketplace.
Founded by a dynamic team of digital strategists, WEBITMD has mastered the art of effective onboarding and build-out. Through a meticulous, three-step process that involves deep-diving into your business model, analyzing competitive landscapes and historical data, and setting up holistic Google Ads campaigns, they ensure your business is ready to thrive online.
This Los Angeles-based agency stands out for its acute focus on both awareness and action. They expertly utilize search ads, display and video ads, and marketplaces to meet your prospects exactly where they are. Their intent is not just to increase your visibility but to translate that visibility into tangible returns on ad spend. They are continuously testing and analyzing your campaigns, optimizing for factors like messaging, audience, budget, and assets. Their dedicated team of Google certified specialists work tirelessly to perfect every element of your ads, all while striving to maximize your return on ad spend.
As for the type of results you can expect, you refer to their website where they share a number of case studies. For example, for California State University, Stanislaus, they created a PPC campaign and remarketing strategy for a number of their MBA programs. Using search and display network ads, they generated thousands of clicks and millions of impressions.
10. NinjaPromo
Best for: B2B businesses
Notable clients: MicroBuddies, Iqoniq, Intellectsoft
Location: Headquartered in New York City and London with offices in a number of other cities across the globe
Year founded: 2017
Pricing: Minimum spend of $5,000 per project
NinjaPromo draws from its long experience in the B2B, fintech, blockchain, and software industries to deliver the most effective Google Ads strategies to promote your brand. The marketing agency offers several PPC-related services that include account setup and management, strategy development, keyword research, A/B testing, and detailed reporting.
Their secret recipe is to mix their passion for creative advertising with dogged determination to become more knowledgeable. Whether you want to leverage targeted search ads to boost traffic or remarketing to improve conversion rates, their team offers a complete range of Google services.
The work that they’ve completed for a bakery is an excellent example of the level of determination that you can expect. When they were approached by the client to boost brand awareness and help win new customers, they launched over 50 ad campaigns. The results — 120,000 impressions per month and over 400 new customers.
11. Cleverly
Best for: B2B businesses
Notable clients: Uber, PayPal, Hulu
Location: Los Angeles, USA
Year founded: 2017
Pricing: Packages start at $997 per month
Cleverly can help you run Google Ads campaigns that convert site visitors into paying clients on a regular basis. The agency offers a fully managed solution that will help you launch your campaign within ten days of signing up. Its services include keyword research, audits, and campaign setups. After you fill out a brief questionnaire, the team will start doing research and campaign planning. Your account manager will be presenting to you the ads, program design, and landing page for your final approval. In addition to conversion monitoring, a customized and open data dashboard will also be available.
The agency is constantly adapting methods for Google’s algorithm and your competition, all while implementing tried-and-true techniques that will save you money. It does extensive keyword research in advance to find the most relevant, cost-effective bottom-of-funnel topics. Its team develops ad headlines and descriptions that can attract a lot of clicks. They can also aid you in creating high-performing landing pages. Above all, Cleverly provides an intuitive dashboard where you can monitor the most important metrics like overall spending, cost per click, number of conversions, and more.
Cleverly’s PPC staff, based in the US, manages all campaign management, from initial strategy development to ongoing optimization. The production team is responsible for the campaign setup. It is a worldwide network of highly vetted, trained, and experienced team members that work around the clock. From keyword, competitor, and offer research to retargeting ads, Cleverly handles it all.
12. JumpFly
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Discount School Supply, Wholesale Patio Store, JURA Coffee Machines
Location: Elgin, USA
Year founded: 2003
Pricing: $50 – $99 per hour / Minimum spend of $5,000 per project
JumpFly was started by two childhood friends two decades ago. Today, they’re a team of 40 employees (34 of whom are Google certified specialists), and one of the leading digital advertising agencies that specialize in PPC account setup and management for Google Ads.
In 2008, they were ranked first out of thousands of vendors in the Best PPC Management Company category. Another impressive feat is that Google News has requested that their PPC advertising blog gets listed as a credible source in their exclusive news network.
Based in Chicago, they realize that quality is just as important as quantity. Their goal is to help their clients attract quality website visitors and potential customers. Before they fly over into tactical execution, they first create a unique strategy specifically for your business.
One of the benefits of working with JumpFly is that they don’t try to lock you in with contracts. Instead, they’re happy to opt for month-to-month contracts. When you combine this flexibility with their transparent approach, it comes as no surprise that they’re entrusted to manage $5 million on a monthly basis.
As for the type of results you can expect, their video ads on Google have helped one of their clients, JURA Coffee Machines, to generate more than $180,000 in direct revenue. What’s more, they also lowered their cost per sale by as much as 75% and increased their conversion rate by over 800%.
13. Ernst Media
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Silvertrac, Mind Share Partners, KDRO Consulting
Location: Spokane, USA
Year founded: 2018
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
Ernst Media is a boutique digital marketing agency that has 15+ years of experience. They can help you get results across generally every PPC channel. They use a flat, flexible price structure, without any setup fees.
As a Certified Google Marketing Partner, they can help you with search ads, display ads, and shopping ads. They’re methodical in optimization and apply a framework that focuses on continual testing. This means that each week your ads are better than the week before. In addition to Google Ads, they can also help you with SEO, content strategies, and social media marketing.
When partnering with Ernst Media, you can start to see real results in a matter of months. In fact, one of their clients Silvertrac, a security guard management software solution, already enjoyed a return on ad spend of 4x in the first month. What’s more, they also succeeded in lowering the cost per lead (CPL) by nearly 50%.
14. Volume Nine
Best for: Enterprise, Small and Midmarket Businesses
Notable clients: Resort Collection, Fitletic
Location: Denver, USA
Year founded: 2006
Pricing: Minimum spend of $1,000 per project
Volume Nine is a digital marketing agency that specializes in PPC, social media, and SEO. They’ll help you to formulate and manage a Google Ads campaign.
Their first goal is to understand the goals that you’ve set for your Google Ads campaign. In other words, Volume Nine finds out what actions you’re encouraging your target audience to take. Armed with this knowledge, they’re ready to identify keywords that your buyer personas will use when searching on Google. They can also help you to set up Google Analytics and tags so that the performance of your campaign can be tracked accurately.
From keywords to ad copy to calls to action, they’ll make sure that you not only get more traffic but conversions as well. For example, they helped Westline Village to sell 175 townhouses an entire year before expected simply by taking advantage of Google Ads and content marketing.
15. Evestar
Best for: eCommerce businesses
Notable clients: Steve Madden, Hard Rock, Tiny Trucker Co.
Location: Headquartered in Miami, Florida with additional offices in Fort Lauderdale and Lisbon, Portugal
Year founded: 2018
Pricing: Minimum spend of $5,000 per project
Evestar is an eCommerce marketing agency that offers a wide range of services that include email marketing, SEO, branding, ad creative, influencer marketing, and Google Ad buying. It was founded by Lolita Petrossov, a growth digital marketing and eCommerce expert who has worked on some of the biggest brand transformations.
As a top eCommerce agency, they can help businesses of all sizes grow into profitable machines. For example, for Noli, a leading activewear company, they established a significant Google presence through display remarketing campaigns and smart shopping campaigns. This helped to increase their sales by almost 300%.
16. Social Hustle
Best for: Businesses of all sizes
Notable clients: GLD, Teton Workshop, Yellowstone Bear World
Location: Headquartered in Idaho Falls with another office in Gilbert, Arizona
Year founded: 2016
Pricing: Undisclosed
Social Hustle specializes in search ads, video ads, mobile ads, and shopping ads. They can help you with local service ads, customer list retargeting, conversion rate optimization, Google Map Ads, and remarketing.
Not only are they a Premier Google Partner, but their team members have also completed a number of relevant certifications that include Google Ads Search, Google Ads – Measurement, Google Ads Display, and Shopping Ads. To date, they’ve managed more than $50 million in ad spend. More importantly, though, they’ve delivered impressive results. They’ve generated over $250 million in revenue and created even more in impressions.
Fully realizing that paid search can be more expensive than effective when it’s not implemented correctly, they’ll do thorough testing and analysis. They’ll spend your marketing budget only where you’ll be able to create a profit.
This was the case when they worked with Advanced Heating & Cooling. When they noticed that there was an uptick in demand for heating services, they proactively allocated budget to the campaign to leverage the boost in traffic. The results — conversions increased by 500%, while the cost per conversion was decreased by 80%.
17. WebFX
Best for: Businesses of all sizes
Notable clients: ZAGG, Kangol, Fujifilm
Location: Headquartered in Harrisburg, Pennsylvania with additional offices in a number of other US cities as well as regional hubs in Cape Town and Guatemala
Year founded: 1996
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
WebFX is one of the top eCommerce marketing agencies that can help to grow your brand. They have offices in over 10 cities across North America and a team of 200+ award-winning marketers, developers, and designers ready to help you craft a custom strategy. In addition to PPC, they offer a wide range of services that include SEO, social media advertising, Facebook Marketplace for Business, and Amazon product optimization.
As a Certified Google Premier Partner, they can help you to use Google to drive more traffic and sales. One of the advantages of working with WebFX is that you’ll get your own dedicated account manager who’ll help you to leverage your ads. From creating your ads to managing them, your account manager will take care of everything.
To date, they’ve managed over 650 client campaigns and can help you to make the most of your real estate in search results with Google Ads as well as Google Shopping ads. For example, when Furbo, an interactive dog camera, wanted to leverage Google’s Smart Shopping campaigns, Black Friday sales increased by 300%. What’s more, the cost per acquisition was also reduced by more than half.
18. SocialSEO
Best for: Midsized to large businesses
Notable clients: Jaguar, Land Rover, Don Julio
Location: Headquartered in Colorado Springs with several other offices across the USA
Year founded: 1996
Pricing: Undisclosed
SocialSEO is regarded as one of the top digital marketing agencies in America. While their name might suggest that they focus only on SEO, they’re a Premier Google Partner and can also help you with Google Ads.
It doesn’t matter if you’re a small start-up or a Fortune 500 company, they’ll create a customized digital advertising strategy for your business. In addition to helping you with Google Ads, they can also help you to expand your reach by focusing on Amazon Ads and Microsoft Bing Ads.
What makes them such a great partner for Google Ads is their experience in advanced advertising strategies, transparency, and customized reporting. You’ll have uninterrupted access to live dashboard reports. This is on top of your Analytics and Ads accounts. This way, you’ll have all the data available to see which strategies were successful and which ones not so much.
From plumbing services to pet supplies, their success stories span several sectors. For example, when an eCommerce pet supplies brand wanted to use search engine marketing (SEM) to grow brand awareness, SocialSEO created a holistic, multi-channel strategy. In just six months, they managed to grow the conversion volume by 80+%, while decreasing the average cost per conversion by 70+%.
19. Titan Growth
Best for: Businesses of all sizes
Notable clients: Aman Resorts, Blackbaud, Sitecore
Location: San Diego, USA
Year founded: 2004
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
In addition to being a Premier Google Partner, Titan Growth is also a Google All-Star Partner, one of very few agencies to boast both titles. One of the features that set them apart from other agencies is that they focus on ongoing optimization. So, it’s never a set-it-and-forget-about-it approach. To help you make informed, competitive bids, they’ll help you with ongoing keyword research. They’ll then use A/B testing and constantly monitor to ensure your ads have a high click-through rate.
Though, it’s not just about driving traffic to your website. Titan Growth can also help you to get the most qualified, relevant traffic with the help of audience targeting. They’ll help you to target better by taking into account characteristics like age, gender, and income so that you can refine your target audience.
On their website, they also advertise that you can receive a free paid media audit and opportunity analysis. So, if you’re not sure if you’re ready to invest in paid campaigns at this stage, this can be a good place to start.
Alternatively, they’re also happy to clean up and restructure existing paid search campaigns like they’ve done for Collette. By refining demographic targeting and expanding campaigns into new markets, they could decrease Collette’s cost per acquisition by 45%.
20. KlientBoost
Best for: Businesses of all sizes
Notable clients: Upwork, Airbnb, Stanford University
Location: Headquartered in Costa Mesa, California with additional offices in Raleigh, North Carolina as well as one in the United Kingdom
Year founded: 2015
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
KlientBoost understands that when it comes to marketing it’s not only about making money but also saving money where you can. As a result, they’ve helped hundreds of companies not only to increase their conversions, but also to decrease their cost per conversion (and they have more than 600 reviews to show for their hard work). For example, for Base CRM, they’ve managed to decrease the cost per conversion by nearly 60%.
One thing that sets them apart from other agencies on our list is that they actually created their own software to optimize their clients’ Google Ads campaigns. With the help of Kite, they can spot weaknesses and opportunities that other brands might miss.
Whether you want a one-time Google Ads setup or need ongoing Google Ads management, they offer their clients different options. While you don’t need to have a specific minimum or maximum spend, their clients typically spend anything from $5,000 to $1 million per month.
21. WebMechanix
Best for: Mid-sized to large businesses
Notable clients: Zephyr SmartBear, Opentrons, Stevenson University Online
Location: Columbia, USA
Year founded: 2009
Pricing: $150 – $199 per hour/minimum spend of $25,000 per project
WebMechanix is a Google Premier Partner and one of the top conversion rate optimization (CRO) companies. In addition to CRO and PPC management, they can also help your business with website design and development, SEO, and paid social to mention only a few.
On Clutch, they’ve received dozens of reviews and boast an average score of 4.9. The case studies on their website are further proof that they know what they’re doing.
For example, they helped a client that sells individual cookbooks to tap into businesses that were interested in buying cookbooks in bulk as this approach was going to be more profitable. By specifying the product quantity at the keyword level (among a few other things) they managed to increase the conversion rate by over 160% while reducing the cost per lead by 37%. For another client, Widen (which has since been acquired by Acquia), they achieved even better results and managed to slash the cost per lead by a massive 96%.
22. Tilt Metrics
Best for: B2B businesses
Notable clients: The Problem Realtors, MojoTech, The Problem Astra
Location: Boston, USA
Year founded: 2014
Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project
Tilt Metrics is a distinguished boutique marketing agency, finely tuned to meet the specific needs of B2B, software, and tech companies. Adept at intertwining paid media and SEO, the agency engineers a seamless, automated flow of qualified leads. Their expertise is showcased in handling complex B2B journeys, employing a tailored mix of Google Ads, Facebook and Instagram ads, LinkedIn ads, B2B-focused SEO, and sponsorships. Tilt Metrics amplifies online visibility and crafts optimized landing pages to enhance conversion rates, promising not just traffic but meaningful engagements that lead to tangible results.
One of the sterling examples of Tilt Metrics’ efficacy is encapsulated in the case study with MojoTech, a well-established B2B service company. Faced with intense competition and the need for enhanced lead generation, Tilt Metrics employed a triad of potent strategies: HyperLocal PPC, Monopoly SEM, and LinkedIn LeadFlow. This multifaceted approach led to MojoTech securing over $2.1 million in sales, underscoring the ability and adaptability of Tilt Metrics in navigating the digital advertising landscape and turning opportunities into substantial revenue.
23. Megethos
Best for: Businesses in healthcare, eCommerce, education, and technical markets
Notable clients: American Vision Partners, BATCADDY
Location: Scottsdale, USA
Year founded: 2017
Pricing: $100 – $149 per hour/minimum spend of $5,000 per project
Megethos is an award-winning paid media management agency that can help you to create, manage, and optimize PPC campaigns across multiple channels. As a Google Partner, they can help you with Google search campaigns, shopping ads, multi-language search campaigns, bidding strategies, A/B testing, and loads more.
Their approach can be broken down into six steps. It all starts with a comprehensive 50-point audit that looks at a wide range of factors that include ad copy, audiences, demographics, and ad spend. During the discovery phase, they’ll also analyze historical performance data from previous paid search campaigns to see what worked and what can be improved upon. Only after they’ve gathered all this data will they start to strategize. Then, after they’ve launched your campaign, they’ll continue to measure your campaigns in real time and adjust your budget for optimal results.
One of the main advantages of working with them is that they specialize in paid media management and CRO. They also prefer to work with companies that already have existing paid strategies in place. So, if your goal is to optimize your current Google Ads campaign and nothing more, this can be a good fit. One way that they’ve optimized the performance of Google Ads campaigns is by focusing on lead quality. With the help of sales qualified lead (SQL) tracking, they generated a lift in lead quality of 64% for Agora, one of their B2B SaaS clients.
24. Voy Media
Best for: Businesses of all sizes
Notable clients: Intuit, Salesforce
Location: New York City, USA
Year founded: 2016
Pricing: Undisclosed
Voy Media is a performance-based, full-service agency that “speaks fluent internet”. According to them, they also speak every dialect of Google and can help you with keyword research, bid automation, retargeting, and real-time analytics to mention only a few.
One of the advantages of working with Voy Media is that you’ll get a dedicated account manager and lead strategist who’ll work with you one on one. If you’re planning on using multichannel marketing they’re a great choice as they can also help you with Amazon marketing, Facebook Ads, and many other platforms, even TikTok and Snapchat.
Whether you’re a start-up, already more established, or a Fortune 500 company, they can basically help you with all things advertising. For example, for Therabox they created a subscription box strategy to scale efficiently on Google Ads. The results were a 70% increase in revenue and a decrease of 26% in ad spend. There are many other case studies on their website that prove why they’re so popular.
25. Ignite Visibility
Best for: Midsized to large businesses
Notable clients: BTO Sports, Mobile Mini Solutions, Tony Robbins
Location: San Diego, USA
Year founded: 2013
Pricing: $100 – $149 per hour/minimum spend of $1,000 per project
During the decade that Ignite Visibility has been in business, they’ve received numerous awards for their services and their proprietary digital marketing forecasting system that helps their clients to achieve their goals. In fact, in 2020 they were named the best PPC company in the USA by 10BestPPC. As a Premier Google Partner in a special pilot program, they currently work with more than 150 PPC and online advertising clients.
With regards to their Google Ads service, they can help you to drive high-value traffic by concentrating on precise intent-targeting. They also have an in-house team of content writers who can create customer copy that can drive conversions effectively. In addition to Google Ads, they can also offer email marketing, SEO, social media, digital PR, interactive campaigns, and CRO.
As for the type of results their Google Ads service can deliver, one of their clients, Rocket Resume, managed to increase their ad spend by 500%, while reducing the customer acquisition costs by 40%. The reason why Rocket Resume landed on Ignite Visibility in the first place was because they were willing to tailor their services and their rates were competitive. Aside from these impressive results and customized approach, Rocket Reach also praised them for their technical know-how and prompt communication.
26. Single Grain
Best for: Midsized to large businesses
Notable clients: Intuit, Twenty20, Nextiva
Location: San Francisco, USA
Year founded: 2009
Pricing: Minimum spend of $10,000 per project
Single Grain is a digital marketing agency that has an expert understanding of Google Ads and other forms of paid media. As a Google Premier Partner, they’ve managed Google Ads campaigns across virtually every industry.
Their team of certified PPC experts will help you to create a personalized Google Ads strategy by implementing Google’s best practices, leveraging copywriting best practices, and keeping your specific goals in mind. Their services include in-depth keyword discovery, ongoing campaign tracking, and regular campaign progress reporting.
For example, when Nextiva wanted to optimize their ads to enjoy a better return on investment, they turned to Single Grain. The strategy was to uncover the most cost-effective audience segments and then to tailor their messaging and design specifically for these markets. The result — paid ads’ cost per lead decreased by over 41%.
27. Push Group
Best for: Startups and midsized businesses
Notable clients: Hilti, Taghleef Industries
Location: Headquartered in London with additional offices in Dubai and Athens
Year founded: 2007
Pricing: Undisclosed
If you’re a start-up or mid-tier business looking to scale quickly, you can also check out Push Group. According to their website, they were Google’s most recognized Premier Partner over the past 12 years. Some of their accomplishments include winning the award for Google’s Highest Customer Satisfaction in EMEA. What’s more, as they have access to the latest betas and work directly with the search engine, you’ll also get access to the latest features and tools.
They also leverage AI and first-party data, another way that they distinguish themselves from many competitors. Combine this with the fact that they’ve balanced the art of merging best practices with strategic experimentation and you can look forward to optimal performance.
For example, when Ross Handling, a family-run business supplying casters, wheels, and material handling equipment, was unhappy with their Google Shopping performance, they turned to Push Group. Utilizing Google’s smart bidding solutions among other things, Push Group successfully pushed the needle in the right direction and grew their client’s revenue by 50%.
28. Seed
Best for: Smaller businesses
Notable clients: Harry Hall, Rinkit, The LOWE Group
Location: Brighton, England
Year founded: 2014
Pricing: Undisclosed
Seed is one of the top Google Ads agencies for smaller businesses. They combine data analysis, algorithmic automation, psychology, and creativity to create unique Google Ads campaigns for their clients.
As a Google Premier Partner, they can help businesses with Google Shopping, Google Search Ads, Google Display Ads, and remarketing ads. For example, for World of Books, the largest second-hand book retailer in the UK, they managed to increase their revenue by a whopping 1,029% year-on-year with the help of Google Ads and Google Shopping.
29. Jives Media
Best for: Businesses of all sizes
Notable clients: Poshmark, Oracle
Location: Headquartered in San Francisco with several other offices across the USA
Year founded: 2012
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
Jives Media is rated as one of the top digital marketing agencies in the US, along with Disruptive Advertising and a few other agencies on this list. They’ve been in business for over a decade, during which they’ve completed thousands of projects.
Included in their list of services is award-winning Google Ads solutions. Their team works as an extension of your team and are happy to launch new campaigns from scratch or refine current ads. Whichever approach they’re tasked to take, the work doesn’t stop there and they’ll also complete PPC campaign optimization on a daily basis, helping you to boost your click-through rate and return on investment at the same time.
For example, for West Valley College, they were asked to revamp their current Google Ads and social media strategy. The result — the conversion rate for their Google and Facebook Ads increased by over 1,000%!
How to Find the Right Google Ads Agency?
Here are three top factors to consider when choosing a Google Ads agency:
The agency’s experience
You’ll find that many of the agencies describe themselves as full-service digital marketing agencies. This can work in your favor if you want to incorporate a multichannel approach which is recommended, but only if they have enough experience in Google Ads. Double-check that they don’t merely list Google Ads as a service, but that they can also back it up with real-life examples of past campaigns.
For example, an agency like Directive Consulting, describes themselves as a performance marketing agency that offers SEO, design, video, and paid media. On their website they share several success stories including a number proving their skills in PPC specifically.
These case studies shared on their website are also very detailed. It gives an overview of the business and challenges they faced along with a summary of the strategy their team used and the results achieved (expressed as percentages). This level of detail makes it much easier to measure their experience.
For instance, when they were approached by SentinelOne to drive more quality leads, they combined paid and organic search marketing campaigns. They explain how they identified high-value keywords that they could include in their Google Ads campaigns. That said, they admit that they had to extend the scope beyond top-of-funnel Google Ads campaigns. They also launched ads on other platforms like Bing, Facebook, and LinkedIn.
While real-life examples like this one are essential, it’s also important to select an agency with a Google Partner status. This reinforces their expertise in Google Ads. Most agencies will include this on their website, but you can also refer to Google.
The Google Ads info page can also be a great resource for businesses looking to outsource their PPC. Google has a function where you can search for a partner. For example, a quick search reveals that Directive Consulting is a Google Partner and holds certifications in Search, Display, Video, Shopping, and Apps. It also gives you more details about their performance and spend.
Client testimonials
While results matter, the process should also be seamless. Client testimonials left on third-party review sites will give you better insight into how an agency goes about their business.
What value does their team bring to the table? Were they transparent about the pricing? Was communication professional? These are just some examples of questions that client reviews will help to answer.
Basically, you’re searching for an AdWords agency that’s not only results-driven, but also relationship-focused.
It’s also important that you refer to different sources. Not only will this help you to find more testimonials, but it will also verify what you’ve read on other platforms. Remember, the agency gets to decide what should be included on their own website. So, make sure that you refer to other review sites in addition to the company’s website.
Disruptive Advertising, for example, shares a handful of testimonials on their own website, but they also share links to four other platforms where you can find more reviews on testimonials.
For example on Clutch, Disruptive Advertising has received over 350 reviews, boasting an average rating of 4.8 out of 5. You can use filters like relevance, rating, date, service or project cost to sort the results.
In some instances, Clutch will also share information about the reviewer. This gives the testimonial more credibility.
For example, Kevin Lee, the marketing director of a jewelry retailer in San Francisco wrote the following about his experience working with Disruptive Advertising, “They typically delivered on time. For some deliverables such as dev work or content work, they sometimes took longer than quoted. Their communication was top notch. They ask a lot of questions to make sure they fully understand our business and our goals.”
While this was a five-star review, the fact that the testimonial highlights room for improvement make it even more valuable. When you’re evaluating testimonials, don’t dismiss a company when you come across one like this. In fact, a bigger warning sign is if all the testimonials never mention any weaknesses.
Over on Google, Disruptive Advertising received 314 reviews with a rating of 4.7 out of 5. This is similar to their Clutch profile, indicating that these testimonials are trustworthy.
On G2, they have fewer reviews. However, the rating (4.6 out for 5) is in line with their score on other sites.
These are the types of things you need to “read” as well. A testimonial might say “great work”, but does the bigger picture communicate the same thing?
Industry expertise
Aside from boasting successful Google Ads campaigns behind their name as well as a reputation of being a nice-to-work-with Google PPC agency, it’s key that their team actually has relevant experience working with your industry. Creating ad copy to advertise consumable products like chocolate requires a different skill set needed to craft copy to encourage college enrollments.
For example, an agency like Directive Consulting makes this very easy. They work only with tech companies. So, if you’re not a tech company, scroll past.
However, it’s not always that straightforward. Some agencies work with a wide range of clients. For example, Moburst’s clients range from “the biggest names on the Fortune 500 to the world’s best-known and most innovative startups”.
In this case, you can refer to the agency’s list of clients. Can you spot a trend? Do they represent a lot of companies in a specific niche?
If it’s still unclear, you can always just ask them directly. An agency should be able to give you a straight answer.
Understanding the Pricing Structures
Google advertising agencies can use different pricing structures for their services. Some of the most common pricing methods include:
- Hourly pricing
- Packaged services
- Percentage of ad spend
- A monthly retainer
- Performance-based models
- Project-based (often with a minimum spend attached to it)
For example, with the monthly retainer model, you’ll be charged a set retainer fee that you’ll need to pay upfront. This fee will include a pre-defined number of hours per month. This type of pricing structure also generally comes with a minimum monthly commitment and should you wish to cancel, you’ll need to give notice. Details about this notice period and other Ts and Cs can be found in the contract that you’ll also be required to sign.
Packaged services work similarly to the retainer model. In this case, the agency might group various marketing services together. The appeal of this model is that it’s often at a discounted rate and everything is pretty transparent. For an example, you can refer to Cleverly’s website. In addition to a set monthly fee, there’s also a minimum monthly ad spend.
If you opt to work with a performance marketing agency, you’ll probably be charged using a performance model. In this case, you’ll be charged based on the actual results that they’ve generated. The appeal of this model is that essentially you’ll only pay when the agency has generated measurable outcomes. In the case of Google Ads, it will typically include an ad spend component too with agencies generally charging a percentage of the ad budget (which can be anything between 20% and double that) to manage the campaigns effectively.
There are also a number of factors that can impact the final cost, whether the pricing structure being used is an hourly charge or a fixed fee per project. These factors include the size and region of your business, the project’s scope, and, of course, the agency’s own reputation.
For example, if you’re located in Kentucky, the average hourly rate for Google Ads is $100, while the average campaign size is $4,881. On the other hand (and somewhat surprisingly), New York City’s average hourly rate is only $82 with an average campaign size of $2,466.
Frequently Asked Questions
Is a Google Ads agency worth it?
Working with Google Ads agencies can be very effective. Though, for Google Ads to be worth it, they need to convert into paying clients. If the agency can help you to make more money than what you end up spending on the Google Ads and the agency fees, then by all means continue to work with a Google Ads agency.
Who is the best ad agency?
There’s no simple answer. At the end of the day, the best Google PPC agency for your brand will be the one that has enough experience working with your industry, a proven track record in this niche, and one that you can afford.
How do I find the right Google ad agency?
There are several great Google advertising agencies, making it challenging to find the best one. Online review sites like Clutch can be very helpful in narrowing down your search. Here, you’ll find unbiased reviews about the agency’s approach and what the overall working experience was like. In addition to reviewing their online reputation, also consider the agency’s experience and track record. The people in charge of managing your campaign should have the necessary expertise.
What industries work best for Google Ads?
Any business that wants to reach their target audience can benefit from Google Ads. That being said, this type of marketing strategy is especially popular among businesses operating in the following industries:
- Finance
- Insurance
- Software
- Healthcare
- Legal
- Retail
- Travel
- Automotive
- Education