7 Scandinavian Influencer Agencies You Should Keep an Eye On

• Mapping out and realizing clients’ needs
• Developing conceptual frameworks
• Taking care of and developing clients’ brands
• Implementing influencer campaigns, optimizing, measuring, and reporting

Clients include name brands, including L’Oréal, Nescafe, The Body Shop, Essie, and more.

It realizes how most influencers are niche-focused, so the critical part of successful influencer marketing is matching brands up with the right influencers for the niche in which their target audience spends most of their time. It recognizes that influencers have spent years building credibility and relationships with their readers as well as followers. For example, three out of four blog readers in Sweden have bought a product recommended by a blogger.

Cure Media has systems that help them suggest the right influencers for a campaign. It gives each campaign a dedicated project manager. They work to choose influencers who have a majority of followers in the client’s market – Cure Media guarantee that the influencers’ followers are genuine. It also provides tools to measure the outcomes and effects of influencer involvement.

Some of Cure Media’s better-known clients are Samsung, 7-Eleven, Coca-Cola, Electrolux, and Puma.

Their recent collaboration with Arla is a perfect example of the agency’s innovative approach. Tasked with reaching Gen Z food enthusiasts, Splay One developed “Matkanalen by Arla,” a YouTube hub featuring recipes, humor, and challenges with celebrities and social media stars.

Simultaneously, they launched “ArlaMat on TikTok,” creating an always-on strategy that prioritized TikTok-native content over traditional advertising. By actively engaging with the audience, encouraging suggestions, and contributing to the culture, Splay One positioned Arla as a relatable and inspiring food brand.

@arlamat Falukors-Wellington – Swedish Wellington 🇸🇪 Ingredienser:
1 Falukorvswellington 1 Falukorv 1 msk Smör- & rapsolja Salt 1 msk dijonsenap 500 g skogschampinjoner 1 msk hackad färsk timjan 6 skivor parmaskinka 2 äggulor 1 msk vatten 1 st schalottenlök 250 g färsk smördeg Gör så här: 1. Skär ut en fin bit av falukorven. Bryn den i smör- & rapsolja i en stekpanna. 2. Pensla korven med senap. 4. Mixa svampen i en matberedare. 5. Hetta upp en stekpanna och stek svampen utan matfett tills vätskan kokat in. Blanda ner timjan. Smaka av med salt och nymalen svartpeppar. 6. Lägg ut en bit plastfolie på arbetsbänken. Lägg ut skinkan i ett lager på folien. Sprid ut champinjonerna i ett jämnt lager. Lägg korven ovanpå och rulla ihop allt med hjälp av plastfilmen till en jämn och fin rulle. Lägg i kylen i minst 30 min. 8. Vispa upp en äggula med vatten. Pensla kanterna på smördegen. Ta bort plastfilmen från korven och linda smördegen runt korven. 9. Pensla smördegen med äggula och lägg i kylen i minst 10 min. 10. Värm ungen till 200 grader. 11. Pensla degen igen med äggula. 12. Tillaga mitt i ugnen tills smördegen fått fin färg, ca 30 min. 
Klart! 
Fler goda recept hittar du på arla.se/recept #arla #recept #wellington #beefwellington @Gordon Ramsay ♬ originalljud – ArlaMat

The results speak volumes, with over 93.5 million TikTok views, 27.7 million YouTube views, and 240,000 bookmarked videos.

What sets Splay One apart is its comprehensive ecosystem for creators and brands alike. From bespoke content production to trend reports and social media troubleshooting, they empower creators to focus on their strengths while delivering top-notch results for brands.

With expertise spanning profile scouting, campaign execution, live shopping, and paid social advertising, CUBE tailors marketing solutions that integrate seamlessly into a brand’s digital ecosystem. Their creative concepts and content production reflect a deep understanding of how to connect with audiences on all relevant platforms while ensuring that data-driven decisions guide their strategies.

The agency’s work with L’Oréal exemplifies their commitment to delivering inventive and results-oriented campaigns. CUBE managed every aspect of L’Oréal’s influencer marketing, from ambassador scouting and content planning to long-term project management.

By partnering with a handpicked selection of premium beauty influencers, they crafted engaging and aesthetically appealing content that consistently drove measurable results. Over 40 campaigns yielded more than 10 million impressions and a 2.5% engagement rate, proving their ability to blend creativity with impactful execution.

CUBE’s TikTok Studio further highlights their adaptability in a fast-evolving platform landscape. They help brands navigate TikTok’s unique challenges by offering comprehensive services that include trend analysis, content production, and influencer collaborations. With their expertise in TikTok’s algorithm and ad formats, CUBE ensures that campaigns resonate authentically while driving visibility and ROI.

Their mission centers on turning passions into impactful influencer marketing campaigns, leveraging their innovative operating system to craft tailored strategies and manage everything from content creation to campaign execution. By partnering with leading platforms like Instagram, TikTok, YouTube, and Facebook, Relatable ensures their clients benefit from cutting-edge insights and precise data.

Their recent collaboration with Lumene showcases their expertise in aligning brand vision with influencer execution. The campaign, which focused on Lumene’s Invisible Illumination makeup series, enlisted eight beauty creators on TikTok in Sweden to highlight key product features while tapping into trending makeup aesthetics. 

The result was a resounding success, with over 2.7 million impressions, 10,500 clicks, and a remarkable 33.48% engagement rate. This is a testament to Relatable’s ability to merge creativity and strategy with authentic influencer partnerships to deliver impactful results.

Beyond campaign execution, Relatable remains a thought leader in the influencer marketing industry. At this year’s Influencer Marketing Expo in Malmö, their representatives Felicia Lövgrens and Robin Sta joined a panel to share insights and strategies for navigating the evolving influencer marketing industry. Their participation at the expo highlighted Relatable’s commitment to shaping the future of the industry and supporting brands in achieving their marketing goals.

Their approach, dubbed the “Nine Method,” bridges hard data and soft relationships, leveraging insights to align influencers with brand objectives effectively. Named Influencer Agency of the Year in 2023 at the prestigious Influens Awards, Nine Agency’s dedication to customer satisfaction, innovation, and strategic impact has been validated at the highest level.

Their collaboration with Klädesholmen Seafood exemplifies Nine Agency’s ability to marry creativity with strategy. By engaging influencers on TikTok and Instagram, the agency developed a campaign encouraging year-round consumption of pickled herring. 

Influencers created unique recipes while showcasing the product’s versatility and benefits, supported by paid advertising to amplify reach. This long-term, thoughtful strategy exceeded expectations, earning praise from Klädesholmen for its precision and impact in engaging new consumers.

The agency’s in-house CIMS tool further strengthens its capabilities, providing brands with a comprehensive platform for influencer scouting, campaign management, and performance tracking. With certification from the IAB Gold Standard, Nine Agency also ensures campaigns are executed with the utmost professionalism and compliance, giving clients confidence in an often complex industry.

Celebrating six years of success, Nine Agency continues to lead the way in influencer marketing innovation. Their team has grown alongside an ever-evolving industry, and their consecutive win as Agency of the Year is a testament to their commitment to delivering results.

Their approach is tailored to each client, combining insights, content production, and media buying to deliver measurable results. From engaging influencers across platforms like TikTok, Instagram, YouTube, and Twitch to executing PR events and media strategies, NIM ensures brands connect authentically with their target audiences.

One standout campaign was their collaboration with Clemmy, a brand specializing in sensory toys for young children. NIM managed every aspect of the campaign across Sweden and Norway, emphasizing the developmental benefits of Clemmy’s soft, squeezable toys. 

By working with influencers and creating content that highlighted Clemmy’s sensory path and colorful textures, NIM successfully communicated the brand’s message to parents and caregivers. The campaign not only showcased the fun and educational aspects of Clemmy toys but also strengthened its position in the kids’ and family market.

As a trusted partner, NIM offers a seamless end-to-end process that includes influencer selection, contract management, and transparent evaluations. They hand-pick influencers based on their long-standing relationships and expertise, ensuring campaigns align with brand values. Their ability to handle logistics, VAT, and customs for Nordic campaigns makes them a one-stop solution for clients, offering both convenience and professionalism.

With a vast network of Nordic content creators and family-focused influencers, NIM continues to deliver creative campaigns that resonate.