It is vital to keep track of your performance when you sell on Amazon, especially considering Amazon controls 37.8% of the eCommerce market. Understanding your metrics is critical to your success. You need to know what is working and what is not, what is profitable and what is turning into an enormous suck on your finances.
As an eCommerce seller, you need to use all available data to help increase your sales. Some of the statistics that will interest you include product rankings, seller rankings, unit session percentage rates, units ordered, order defect rates, inventory performance, fulfillment performance, fees, and invoice defect rates.
It can be challenging to find all the data you need and know how to use it. Amazon offers an analytics tool for third-party sellers, Amazon Brand Analytics, but they only make this available to sellers who own a brand.
However, many software makers have filled the gap, and there are now many third-party Amazon analytics and tracking tools for sellers. In this article, we look at a selection of the tools available.
What Are Amazon Analytics and Tracking Tools?
Amazon analytics and tracking tools are software solutions designed to help sellers on the Amazon platform monitor and analyze various aspects of their business performance. These tools provide valuable insights into sales data, customer behavior, and market trends, enabling you to make informed decisions.
Key Features of Amazon Analytics Tools
Amazon analytics tools are designed to provide you with comprehensive insights into your business performance on the platform. These features empower you to make data-driven decisions that can enhance your sales and overall strategy. Key features of these tools include:
Data Collection and Integration
One of the primary features of these tools is their ability to collect and integrate data from various sources. For instance, Sellozo offers a comprehensive suite that allows you to monitor Amazon fees and financial intricacies, enabling you to gauge your expenses over time. This integration provides a holistic view of your business performance without navigating multiple platforms.
Performance Metrics
Analytics tools provide a range of performance metrics that help you evaluate your products' success. Helium 10, for example, includes a Profits tool that shows your gross revenue and net profit across all product listings, allowing you to identify which products are performing well and which may require adjustments. This insight is crucial for making informed decisions about your inventory and marketing strategies.
Trend Analysis
Another significant feature is the ability to analyze trends over time. Trellis offers an Amazon Competitor Analysis tool that equips you with real-time competitor data, allowing you to benchmark your prices and promotions effectively. This competitive edge is indispensable in the dynamic eCommerce landscape, helping you adapt your strategies based on market demands.
Reporting and Visualization
Most analytics tools come equipped with reporting and visualization features. Pacvue, for instance, provides customizable dashboards that bring together sales, inventory, pricing, and advertising data. This allows you to generate detailed reports and quickly interpret complex data, enabling you to identify actionable insights.
Competitive Insights
Many tools also offer competitive analysis features. Levanta enables sellers to manage and track affiliate relationships, ensuring every action translates into measurable outcomes. This capability helps you refine your approach and identify new opportunities for growth.
- What Are Amazon Analytics and Tracking Tools?
- Key Features of Amazon Analytics Tools
- Amazon Analytics and Tracking Tools for Sellers:
- 1. Sellozo
- 2. Trellis
- 3. Levanta
- 4. Threecolts
- 5. Pacvue Commerce
- 6. Helium 10
- 7. DataHawk
- 8. ManageByStats
- 9. AMZ Tracker
- 10. Sellics
- 11. Jungle Scout
- 12. HelloProfit
- 13. AccelerList
- 14. Forecastly
- 15. Amalyze
- How to Pick the Right Amazon Analytics and Tracking Tools?
- Wrapping Up
- Frequently Asked Questions
Amazon Analytics and Tracking Tools for Sellers:
1. Sellozo
Sellozo is a premier Amazon analytics and optimization platform, tailored for sellers aiming to enhance their online marketing, expenditure, and sales on Amazon. It offers a comprehensive suite of tools that empower sellers to thrive in the dynamic retail landscape.
Sellozo Reporting & Analytics provides an intuitive interface to monitor and track Amazon fees and financial intricacies. Sellers can gauge the trajectory of their fees, comparing them to previous months, ensuring they remain informed and proactive.
The Amazon Analytics & Reporting Software is backed by a team of Amazon experts, guaranteeing thorough transparency through meticulous account analytics and exhaustive reporting. Sellers gain access to the exclusive ProductVu Dashboard, crafted for entrepreneurs keen on monitoring growth and efficiency at both the account and product tiers.
The groundbreaking ProductVu offers granular costs and sales analysis for every product, spanning SKU, ASIN, and Parent ASIN dimensions. Furthermore, sellers can oversee the campaigns promoting each product and harness performance metrics to refine their strategies.
Sellozo Smart Tags revolutionize product discovery and performance assessment. Sellers can now cluster products in configurations that align with their business objectives. These groupings can be employed to view reports or initiate actions at these collective levels. Recognizing that every business is distinct, Sellozo encourages sellers to bypass Amazon’s default product categories, advocating for classifications that resonate with their unique business model.
2. Trellis
Trellis is a powerhouse in the realm of Amazon Analytics and Tracking, offering a suite of free Amazon tools, including automated solutions, that propel your e-commerce venture to new heights.
Their Amazon Competitor Analysis tool equips you with real-time competitor data, allowing you to benchmark your prices and promotions effectively. This competitive edge is indispensable in the dynamic eCommerce landscape.
The Amazon PPC ACOS Calculator simplifies the complex process of calculating your break-even and target ACoS, streamlining your advertising strategy. It empowers you with precision and data-backed insights, ensuring your advertising campaigns are as cost-effective as possible.
For product research, Trellis presents the Amazon Product Sales Estimator, an invaluable resource to evaluate both your product and overall strategy within the Amazon ecosystem. This tool helps you make informed decisions, increasing the likelihood of success.
Trellis takes your product listing to the next level with the Amazon Listing Quality Check. It provides comprehensive insights, ensuring your listings are optimized to their fullest potential. Keyword research is a cornerstone of Amazon success, and Trellis delivers with their Amazon Keyword Discovery Tool. This tool generates Amazon Keyword Reports, empowering sellers with data-driven strategies to enhance visibility and sales.
Finally, the Amazon Price Elasticity Calculator is another standout feature. It assists in finding your optimal price point, a crucial factor in maximizing profitability on Amazon’s competitive platform.
3. Levanta
Levanta emerges as a distinctive Amazon analytics and tracking tool, specifically crafted for Amazon sellers and creators seeking to amplify their market presence through effective affiliate partnerships. This platform excels in providing a dual advantage: it enables sellers to manage and track affiliate relationships with precision while also offering creators a comprehensive dashboard for monitoring their Amazon affiliate endeavors.
Its robust tracking system is at the heart of Levanta’s Amazon analytics and tracking capabilities. Sellers can effortlessly track and manage their associates, ensuring every action translates into measurable outcomes. This system is not only about tracking but also about optimizing affiliate partnerships to maximize sales and revenue on Amazon.
For creators, Levanta offers an all-in-one dashboard, a pivotal tool in the Amazon affiliate landscape. This feature allows for the management of affiliate links and income, coupled with detailed performance tracking. Creators can thus make informed decisions, enhancing their promotional strategies on Amazon.
Moreover, Levanta stands out with its ability to leverage Amazon’s Brand Referral Bonus, offering sellers an average 10% bonus. This unique feature underscores Levanta’s commitment to providing tools that are not just about analytics and tracking but also about tangible financial benefits.
Levanta is not just an Amazon analytics and tracking tool; it’s a comprehensive platform that aligns the goals of Amazon sellers and creators, fostering a symbiotic environment for growth and success in the Amazon marketplace.
4. Threecolts
FeedbackWhiz by Threecolts emerges as a standout tool, offering a comprehensive set of features that sets it apart from the competition. FeedbackWhiz is a game-changer for Amazon businesses, especially when it comes to profit analytics.
It eliminates the need for cumbersome spreadsheets by providing the most customizable profit analytics platform. With FeedbackWhiz, you can effortlessly view and analyze your global financial metrics on a single, user-friendly dashboard.
One of the core features that make FeedbackWhiz unique is its ability to allow sellers to build customized expense categories. This feature enables you to include all costs of inventory management that the Amazon financial management system doesn’t track. For instance, if you hire a professional photographer for product images, you can create an expense category called “Product Photography Expenses” for accurate tracking.
FeedbackWhiz further streamlines your business by breaking down sales, taxes, promotions, refunds, and fees into convenient groups. This optimization of your Amazon bookkeeping system ensures that you measure profitability based on data points that are most relevant to your business.
Another standout feature of FeedbackWhiz is its ability to consolidate data from all your global Amazon stores onto a single dashboard. This means you can track profits and losses across all your product listings in various Amazon marketplaces with ease.
Users have reported significant improvements in profit margins, like Shan Shan Fu, who saw a remarkable 15% increase in profit. It’s an endorsement of FeedbackWhiz’s capabilities in helping businesses thrive. FeedbackWhiz doesn’t stop at analytics; it offers an extensive suite of additional features, including profit recovery, conversion optimization, real-time listing alerts, cross-border support, helpdesk integration, mobile app scanning, and more.
5. Pacvue Commerce
Pacvue is the enterprise software suite for sellers to grow their businesses on Amazon, Walmart, Instacart, and more. Pacvue is an analytics powerhouse, equipped with tools that allow users to leverage flexible, robust reporting and save time by bringing sales, inventory, pricing, and advertising data together with customizable dashboards.
Use competitive intelligence to stay ahead of shifts and grow market share. Pacvue’s proprietary Share of Voice tracking monitors at the keyword, product, and brand level, so you can see the largest movers in your space and where your products rank in comparison.
You can break down these insights by paid and organic placements. You can also set up automated alerts for different thresholds. For example, if your hero product falls off the first page of organic search results, know about it immediately.
Pacvue Commerce is a single source of truth for your retail sales and operations. Users can monitor inventory levels, purchase order status, planned promotions, and pricing changes, all in one place. Pacvue Commerce will notify you of potential problems with your Amazon listings, and provide you with a prioritized list of recommended actions.
With Pacvue, you can uncover insights quicker than ever and drill down to product-level performance and incremental sales in one easy-to-use dashboard. Keep your clients and teammates in the loop by sharing a read-only version of your custom dashboard. Pacvue allows users to observe trends over time and get alerts about significant changes.
Pacvue XL automatically brings sales, inventory, pricing, and advertising data together directly into Excel so users can manage data faster, combine with external data sets, and instantly make bulk changes to your active campaigns, including bids, keywords, and campaign names.
6. Helium 10
Helium 10 offers all you need to easily manage and grow a thriving eCommerce business with a single all-in-one platform. It includes three analytics tools: Profits, Market Tracker, and Keyword Tracker.
Profits are made up of multiple data points that all play pivotal roles in your Amazon business’ overall profitability. It shows you your real data, both positive and negative so that you can get the most accurate pulse on your financial health across all of your product listings. You can view your gross revenue from sales and net profit after estimated costs for today, yesterday, the last seven days, or any custom range of time chosen, such as monthly or yearly.
Profits can also calculate which Amazon products are increasing in revenue and which are decreasing, so you can quickly identify which products are making you money and which are costing money to take appropriate action.
Market Tracker helps you make the right move and get ahead of your competition with a bird’s eye view of your market. Track where you stand, how your competitors are doing, and the overall health of your market. Helium 10’s smart algorithms give product suggestions that allow you to create your market with pinpoint accuracy. Market Tracker gives you the big picture into the health of the markets you sell in; all the analytics, insights, and rankings in one, simple dashboard.
With Keyword Tracker, you can track the organic and sponsored position of your keywords in real time. Monitor all your selected keywords in one easy-to-view rank tracking dashboard.
7. DataHawk
DataHawk is Amazon analytics and optimization software that provides Amazon sellers, vendors, and agencies tools to help increase sales, optimize margins, boost productivity, and gain insights. It is an all-in-one solution so that you can work on your SEO, monitor ASINs Data, conduct Market Research, and run Sales Reporting.
DataHawk SEO provides various Amazon keyword tools, and Amazon Keyword Tracker helps you improve your Amazon keyword ranks and benchmark your performance against your competitors.
DataHawk Product has multiple Amazon product tools, including a powerful Amazon ASIN Tracker for access to daily ASINs data such as BSR, price, ratings, product listing detail for any product on Amazon, and creating advanced alerts.
DataHawk Finance is an innovative Amazon sales tool for 3P sellers, providing access to accurate and up-to-date Amazon product sales data. Keep track of daily sales and understand the financial health of your business.
DataHawk Advertising is Amazon PPC Software that helps you monitor, analyze, and increase the performance of your Amazon Sponsored Ads and reduce your Amazon ACoS. Connect one or multiple Amazon Ads accounts to DataHawk and get access to an intuitive dashboard reporting your Amazon Ads Campaign KPIs on an account or child ASIN levels.
8. ManageByStats
ManageByStats offers a software suite for Amazon sellers built by actual Amazon sellers. It includes Seller Tools, Sellermail, Advertising Manager, Catapult, and Product Finder.
Seller Tools is the core part of the ManageByStats suite. It includes a multitude of features and tools to manage your Amazon business. These include a profit dashboard, statistical management, historical graph views, product grouping & management, customer database, transactions database, feedback & reviews monitoring, and inventory management. It’s web-based, requires no installations, is mobile-friendly, and works globally.
9. AMZ Tracker
AMZ Tracker contains nine seller tools to scale your profits fast. The tools are the Amazon Keyword Rank Tracker, Listing Optimization On-Page Tool, Amazon Super URLs Tool, Negative Reviews Notifications, Email Notification Tool, Product Promotions Website, Amazon Product Research, Best AMZ Tracker Seller Posts, and AMZ Tracker Help Desk.
The AMZ Tracker Rank Tracking Tool checks your rankings multiple times per day, so you’re always one step ahead. It helps you see where your products rank for different keywords. It gives keen insights into whether the tweaks and changes you make actually improve your rankings.
The Listing Optimization On-Page Tool helps you increase your conversion rate, which is one of the metrics Amazon uses to rank your products. You can use it to make subtle, effective tweaks to instantly increase sales.
10. Sellics
Sellics offers high-performance Amazon advertising AI optimization and competitive insights. Sellics Autopilot is a cutting-edge AI-based algorithm for Amazon Advertising optimization. The software takes into account a combination of keyword clustering, revenue, and sales forecasting while considering seasonality and other factors. Sellics Advertising offers a range of rules-based automation tools focused on growing Amazon PPC campaigns.
Sellics Profit tracks your “true profit” on Amazon in real-time. It integrates your advertising and organic activities. Sellics Profit incorporates all of the key inputs and fees, including Amazon fees, FBA fees, refunds, historical CoG, promotional costs, and many more. Sellics simplifies your view of your profit on Amazon in an easy-to-use module that’s available within the All‑in‑One Sellics software editions.
With Sellics’ Amazon SEO tool, you can achieve your maximum SEO results in a few simple steps. It includes listing optimization, keyword research, content monitoring, and ranking tracking. You can monitor the rankings of your products for all relevant keywords to measure the success of your optimization.
11. Jungle Scout
Jungle Scout is your all-in-one platform for selling on Amazon. It includes Product Database, Product Tracker, Supplier Database, Keyword Scout, Sales Analytics, and Inventory Manager.
Product Tracker is a comprehensive solution for tracking how a group of products performs over time. Monitor sales to identify viable opportunities and create a strategy for success on Amazon. You can easily organize, group, compare product ideas and sales metrics, and confidently pick your next product to sell on Amazon. Its features include tracking real-time sales, easily organizing products, observing key metrics, and exporting your product tracker.
Jungle Scout also includes Rank Tracker, where you can track keyword performance over time. You can view keyword rank history for multiple keywords at the same time. You can even reverse-search your competitors’ ASINs to identify their high-traffic keywords and track the influence of each keyword.
12. HelloProfit
HelloProfit offers comprehensive software for Amazon sellers. It provides a full suite of Amazon seller analytics that gives you complete control of your business. Watch your sales stats, ranking, and profit live with HelloProfit’s technology.
Its tools include Merchant Dashboard, Product Dashboard, PPC Manager, Payout Reporting, Instant Notifications, and Customers & Orders.
You can view all your sales and profit data from different merchant accounts in one comprehensive dashboard. It gives you the high-level information you need right at your fingertips. Then drill down to understand exactly what is impacting your profits. You can drill down by Merchant, Marketplace, and Date. See aggregate stats on precisely the products you want by grouping your products. Hide data you don’t need but feature the areas you need to focus on for growth.
13. AccelerList
You can run your entire Amazon business with AccelerList, selling on eBay and Amazon. Sellers can now cross-list thousands of Amazon inventory items to their eBay account.
AccelerList provides tools relating to product listing, product reporting, accounting, label printing, product research, and employee support. It offers a built-in-box content solution. You can track listers and sources and create custom MSKUs. It includes FBA and merchant fulfilled product listing, effortless product listing, and product research.
14. Forecastly
Forecastly is for wholesale resellers and private label sellers on Amazon. You can use it to predict future product demand in seconds. The lightning-speed predictive software makes accurate demand forecasts. Forecastly alerts you to reorder at the perfect time to prevent a stockout, so you keep your sales flowing and your profits growing.
Forecastly gives you all the information you need about the health of your business in one tool and in real-time. In a single glance, you can see where you’ve been in the sales rankings, where you’re at in current orders, and what’s going on in the Buy Box so you can order what your customers want. Forecastly handles the day-to-day hassle of inventory management.
15. Amalyze
Amalyze provides several tools for Amazon suppliers. Their primary tool is AMALYZE Shield. It answers your questions relating to new products that have potential, brand products already sold by dealers or by Amazon itself, prices, availability on Amazon Prime, products with the best BSRs on Amazon, relevant keywords that can improve your listings, and more. If you already sell on Amazon, AMALYZE Shield shows you how reviews and ratings are developing, which products already rank for which keywords, what the average prices of the top 100 ranked Amazon products are for specific keywords, and whether sponsored product ads or brand ads are already being placed on these keywords.
AMALYZE Shield is particularly suitable for private labels, manufacturers, and retailers who sell products on the Amazon Marketplace through the Amazon Vendor Program or even as Amazon sellers themselves.
How to Pick the Right Amazon Analytics and Tracking Tools?
Choosing the right Amazon analytics and tracking tools can be a game-changer for your business. Here are five tips to help you make the best decision:
1. Identify Your Needs
Start by assessing your specific requirements. Are you looking for tools to optimize your advertising campaigns, track sales and profits, or monitor competitor activity? Clearly defining your goals will help you narrow down your options and find tools tailored to your needs.
2. Consider Ease of Use
The tool you select should be user-friendly and intuitive. Look for platforms with clean interfaces, clear visualizations, and straightforward reporting features. Avoid tools that require extensive training or have a steep learning curve.
3. Prioritize Comprehensive Reporting
Robust reporting capabilities are essential for making data-driven decisions. Look for tools that offer detailed insights into your sales, profits, advertising performance, and inventory levels. The ability to generate customizable reports and track trends over time is also valuable.
4. Ensure Compatibility with Your Existing Systems
Make sure the tools you choose integrate seamlessly with your current systems, such as accounting software or inventory management platforms. This will streamline your workflow and prevent data silos.
5. Consider the Cost-Benefit Ratio
While cost is an important factor, don't let it be the sole deciding criterion. Evaluate the potential return on investment (ROI) of each tool based on its features and your expected benefits. Remember that investing in the right tools can lead to significant improvements in your Amazon business performance.
Wrapping Up
Amazon analytics and tracking tools play a crucial role in enhancing your selling strategy on the platform. By providing comprehensive data collection, performance metrics, trend analysis, and reporting features, these tools enable you to make informed decisions that drive sales and improve profitability.
When selecting the right tool, consider your specific needs, ease of use, reporting capabilities, compatibility with existing systems, and the overall cost-benefit ratio. By leveraging the right analytics tools, you can gain a competitive edge, optimize your operations, and ultimately achieve greater success in the dynamic Amazon marketplace.
Frequently Asked Questions
What are Amazon analytics and tracking tools?
Amazon analytics and tracking tools are software solutions that help sellers monitor, analyze, and optimize their performance on the Amazon platform. They provide insights into sales data, customer behavior, and market trends.
How can these tools benefit my Amazon business?
These tools can enhance your decision-making by providing data-driven insights, helping you optimize product listings, improve marketing strategies, and ultimately increase sales and profitability.
Can I integrate these tools with my existing systems?
Most Amazon analytics tools offer integration capabilities with other platforms, such as accounting software and inventory management systems, allowing for a seamless workflow.
What features should I look for in an analytics tool?
Key features to consider include data collection and reporting, performance metrics, trend analysis, ease of use, and integration capabilities with your existing systems.
How do I choose the right analytics tool for my needs?
Identify your specific needs, evaluate the features of various tools, consider ease of use, and assess the cost-benefit ratio to find the right analytics tool that aligns with your business goals.
