Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Influencer Marketing Factory, Hashi Media, and Hotice undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Influencer Marketing Factory, Hashi Media, and Hotice:
Finding the right influencer marketing agency in Tokyo can be a challenge, with countless options and varying promises. For brands—especially startups—identifying agencies that balance budget, expertise, and results is a common struggle.
Tourism in Japan has embraced influencer marketing as a powerful tool to highlight hidden gems and combat over-tourism in major cities. Campaigns featuring destinations like Mie Prefecture’s Ama Hut or Shimane’s kyūdō dojos have proven how influencers can revitalize local communities through authentic storytelling.
These efforts align with a national strategy to promote less-traveled spots, attracting new visitors while easing pressure on crowded areas like Tokyo and Kyoto.
The impact is clear: marketers have seen an 84.3% month-over-month increase in influencer marketing effectiveness. For brands in Tokyo, understanding this blend of cultural storytelling and marketing strategy is key to success.
This article explores how to navigate the complexities of Tokyo’s influencer marketing scene, ensuring your strategy aligns with your goals, budget, and audience needs.
Summary of the Top Influencer Marketing Agencies in Tokyo
Here’s a summary of the Top 5 Tokyo-based Influencer Marketing Agencies:
Influencer Marketing Agency | Best For | Pricing | Specialization |
 | Enterprises and large brands | Campaigns start at $20,000+ | Virtual influencer integration and strategy |
 | Enterprises | Campaigns start at $5,000+ | Localization for Japanese markets |
 | Brands and agencies of all sizes | Campaigns start at $5,000+ | Paid media buying and optimization |
 | Small to medium-sized businesses | Campaigns start at $1,000+ | Product seeding and UGC creation |
 | Brands and agencies of all sizes | Campaigns start at $5,000+ | Direct access to 30+ in-house influencers |
Best For: Enterprises and Large brands Pricing: Campaigns start with a budget of $20,000+ Location: Operates Globally Key Services: The Influencer Marketing Factory is an agency that combines global expertise with a localized focus to deliver impactful influencer marketing campaigns in Tokyo. Known for its end-to-end services, the agency supports clients in every stage, from identifying influencers to performance tracking. Leveraging its highly targeted network of over 5,000 influencers on platforms like TikTok, Instagram, and YouTube, The Influencer Marketing Factory crafts campaigns that resonate with Tokyo’s unique cultural blend of tradition and modernity. Their approach emphasizes not just visibility but also authenticity, ensuring that campaigns connect with target audiences in meaningful ways. What sets the agency apart is its integration of cutting-edge trends, such as virtual influencers, into its marketing strategies. A recent report by the agency highlighted growing familiarity with virtual influencers, showcasing their innovative use in campaigns like Calvin Klein’s collaboration with Lil Miquela. This ability to stay ahead of trends positions them as a forward-thinking partner for brands aiming to explore emerging opportunities. In addition to influencer matchmaking, The Influencer Marketing Factory offers talent management, content creation, and advertising services, ensuring a comprehensive approach to marketing. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. Best For: Enterprises Pricing: Campaigns start with a budget of $5,000+ Location: Tokyo, Japan Key Services: Hashi Media stands out as a top-tier influencer marketing agency in Japan, with headquarters in Tokyo, specializing in connecting brands to Japan’s unique market through culturally aligned campaigns. Their expertise spans gaming, technology, and lifestyle niches, offering an all-encompassing service from influencer selection to campaign management and performance reporting. One of their flagship influencer marketing campaigns involved AMD and MSI, where Hashi Media launched a collaboration gaming laptop targeting Japan’s gaming community. By carefully selecting tech and gaming creators, the campaign achieved remarkable engagement, including over 116,000 views across YouTube and Twitter. The content’s authenticity, rooted in Japanese cultural nuances, earned praise for its effectiveness in building positive brand awareness among casual and hardcore gamers. Hashi Media emphasizes the importance of localized strategies in a market as distinct as Japan. They advise brands to avoid replicating global formats, ensuring instead that campaigns are tailored specifically for Japanese creators and audiences. By managing influencer relationships and leveraging local insights, Hashi Media bridges the gap between international brands and Japan’s highly detail-oriented influencer ecosystem. Their hands-on approach extends beyond influencer marketing to include in-house content creation, ensuring branded materials align with Japan’s social media trends. With their expertise and strategic connections, Hashi Media helps brands achieve lasting impact in the Japanese market, making them a go-to agency for culturally attuned marketing campaigns. Best For: Brands and Agencies of all sizes Pricing: Campaigns start with a budget of $5,000+ Location: Meguro City, Japan Key Services: Hotice Inc. is a Meguro City-based influencer marketing agency specializing in connecting global brands with audiences across Asia. Leveraging a network of over 25,000 influencers on platforms like YouTube, Instagram, TikTok, and X (formerly Twitter), Hotice ensures brands reach their target demographics effectively. Their end-to-end campaign solutions encompass everything from influencer selection to creative content production, making them a reliable partner for brands looking to break into the Asian market. Notable campaigns by Hotice highlight their ability to align with client objectives and cultural nuances. For Sony’s INZONE gaming device launch, Hotice collaborated with 10 prominent gaming influencers, creating content that resonated with gadget enthusiasts in Japan. Similarly, their Lacoste Instagram campaign used reels featuring stylish creators to boost awareness and sales of the brand’s latest sneaker collection. These case studies underscore Hotice’s expertise in producing culturally relevant content that drives tangible results. Hotice prioritizes cultural alignment in its strategies, as demonstrated by their emphasis on avoiding potential backlash through careful influencer selection and legal compliance. By tailoring campaigns to Japan’s unique social and demographic preferences, they help foreign brands establish an authentic and impactful presence. Additionally, their services extend beyond influencer marketing to include social media account management, paid media buying, and high-quality content production, providing brands with a comprehensive marketing solution. With a strategic focus on creativity and cultural sensitivity, Hotice stands out as a leading agency for global brands aiming to connect with audiences across Japan and the APAC region. Best For: Small to Medium-sized Businesses Pricing: Campaigns start with a budget of $1,000+ Location: Tokyo, Japan Key Services: JapanBuzz is a Tokyo-based influencer marketing agency specializing in helping international and local brands establish a strong foothold in Japan’s unique social media world. With a team of native Japanese experts, the agency offers a deep understanding of the country’s high-context culture, where subtle communication, attention to detail, and trust are crucial for marketing success. JapanBuzz’s strong network spans platforms like YouTube, Instagram, TikTok, and homegrown channels such as LINE, enabling brands to leverage influencers that align with their goals and values. Unlike standard product placement strategies, JapanBuzz emphasizes storytelling and audience connection. Their approach is both data-driven and creative, ensuring campaigns resonate authentically with Japanese consumers. Services include product seeding, influencer ad boosts, Japanese user-generated content (UGC) creation, and SEO optimization, all tailored to maximize ROI. By bridging language and cultural barriers, the agency makes it easier for foreign brands to navigate the Japanese market effectively. The agency’s recent efforts highlight its ability to adapt to market trends. As travel restrictions eased, JapanBuzz actively connected travel influencers with international destinations, positioning brands ahead of the competition. Additionally, their campaigns prioritize quality, cultural alignment, and influencer relationship-building, essential for creating lasting impact in Japan. Through personalized strategies and robust campaign tracking, JapanBuzz ensures clients receive actionable insights and optimized performance. For brands seeking to enter or grow in the Japanese market, JapanBuzz stands out as a partner that combines cultural expertise with cutting-edge influencer marketing techniques. Best For: Brands and Agencies of all sizes Pricing: Campaigns start with a budget of $5,000+ Location: Shibuya City, Japan Key Services: Tokyo Creative is a leading influencer-driven media company that connects Japanese brands, local governments, and global audiences through high-quality content and impactful campaigns. With a team of over 30 influencers who collectively boast 17 million subscribers and 1.6 billion views, Tokyo Creative excels at promoting services, products, and events through engaging, culturally aligned storytelling. By working directly with their influencers, the agency eliminates the need for intermediaries, ensuring seamless campaign execution. Popular influencer names include Natsuki The Man, a comedy influencer, Kazuma, an influencer who creates culture and language content, and SherryBerry, a Japanese lifestyle and travel influencer, among others. The agency’s ability to combine digital strategies with traditional Japanese cultural elements is exemplified by their Nishi-Izu Town campaign. Tasked with promoting farm stays and local agriculture to a global audience, Tokyo Creative created video content showcasing the serene beauty of Nishi-Izu and authentic Japanese rural life. This initiative attracted an international audience interested in slow food and traditional experiences, resulting in 30,000 views within a month and significant interest in the farm stay program. Tokyo Creative’s offerings go beyond digital campaigns, encompassing offline event management, social media strategy, and content creation. Their unique approach includes leveraging their in-house YouTube channels, Tokyo Creative and Tokyo Creative Talk, which blend informative and entertaining content to further amplify campaign reach. In addition to Japanese influencers, TC also manages an impressive roster of English-speaking influencers across diverse niches such as travel, anime, fashion, and lifestyle. Popular names include Tokidoki Traveler, Kim Dao, Jake’n’Bake Live, and more. Best For: Brands of all sizes Pricing: Campaigns start with a budget of $10,000+ Location: Shinjuku City, Japan Key Services: Located on the outskirts of Tokyo, An-yal is an influencer marketing agency that excels in crafting campaigns tailored to Japanese cultural trends and consumer behavior. Known for its expertise in working across diverse industries—such as beauty, lifestyle, health, and tech—the agency focuses on creating authentic, relatable content that builds trust and drives meaningful engagement. Their ability to work with influencers across the spectrum, from nano to mega, ensures they can cater to a wide range of brand goals, whether it’s deepening niche connections or achieving mass market reach. One of their standout campaigns was the Japan launch of Moroccanoil’s Color Complete product line. By localizing global messaging and visuals to align with Japanese consumer preferences, An-yal expanded the brand’s appeal beyond professional stylists to everyday users. The campaign utilized a 360-degree approach, including social media strategy, influencer programs, and creative assets such as motion animations and step-by-step guides. Results included an impressive 40% growth in community engagement, 8.4 million impressions, and a 53% reduction in ad spend, demonstrating the effectiveness of their strategic and data-driven methods. An-yal also stands out for its trend-driven insights, such as incorporating “oshi-katsu” (fan culture) and “taipa” (time-performance) trends into campaign strategies. This forward-thinking approach ensures their campaigns resonate with younger Japanese audiences who value emotional connections, efficiency, and engaging, short-form content. By combining cultural expertise, innovative content creation, and strategic influencer collaborations, An-yal provides brands with a comprehensive solution for breaking into and thriving in Japan’s competitive market. Best For: Big Brands and Medium-size Companies Pricing: Undisclosed Location: Tokyo, Japan Key Services: TokyoBeat specializes in influencer marketing for the gaming and tech world, connecting companies with Japanese audiences through tailored campaigns and PR services. Known for its deep understanding of the gaming and technology sectors, TokyoBeat ensures seamless execution by leveraging influencers of all tiers to deliver impactful campaigns without communication barriers. A notable campaign for Dino Polo Club’s game, Mini Motorways, highlights TokyoBeat’s expertise. Tasked with promoting the game’s Nintendo Switch launch and “Night Lights” update, the agency collaborated with seven mid-tier and grassroots creators to produce live streams and YouTube content. The strategy centered on authenticity, targeting influencers likely to genuinely enjoy the game. The campaign exceeded expectations, with influencers creating bonus content outside the original agreement due to their enthusiasm. Results included over 65,000 views, positive audience sentiment, and a cost-per-view of just $0.19, demonstrating TokyoBeat’s ability to deliver high ROI. Focused on data-driven influencer selection, strategic briefings, and in-depth communication, TokyoBeat provides gaming and tech brands with a direct route to their audience. Best For: Small to Medium-sized Brands Pricing: Undisclosed Location: Tokyo, Japan Key Services: UUUM Co. stands out as Japan’s premier influencer marketing agency, boasting the nation’s largest network of influencers with over 14,600 channels. Collectively, these channels reach a staggering 277 million subscribers, generating 57 billion annual views as of 2023. UUUM collaborates with creators across all tiers, including 80 channels with over 1 million subscribers, making it a powerhouse for brands looking to leverage the vast potential of influencer marketing in Japan. Their services cater to a wide array of needs, offering fully customized strategies that encompass sponsored videos, livestreams, social media posts, and events. UUUM’s expertise extends to public relations and localization, ensuring campaigns resonate with Japanese audiences while meeting the objectives of international companies. With a track record of producing over 3,000 sponsored YouTube videos in a single year, UUUM’s data-driven approach and unparalleled reach make them a trusted partner for brands navigating Japan’s dynamic market. By combining comprehensive marketing strategy consultation with a focus on authenticity and cultural alignment, UUUM empowers brands to create impactful, long-lasting connections with their target audiences. Best For: Big Brands and Enterprises Pricing: Campaigns start with a budget of $5,000+ Location: Operates Globally Key Services: AWISEE is a specialized influencer marketing agency that excels in creating culturally aligned campaigns tailored to Japan’s unique market. With expertise spanning industries such as technology, fashion, beauty, automotive, entertainment, and gaming, AWISEE connects brands with influential voices across platforms like Instagram, YouTube, LINE, and X (formerly Twitter). One of AWISEE’s core strengths is its influencer identification process, which taps into a broad network of macro, micro, and nano influencers. This tiered approach allows brands to choose the best-fit influencers for their objectives, whether they’re aiming for wide-scale awareness or niche audience engagement. AWISEE collaborates closely with these influencers to produce content that reflects Japanese values, ensuring high-quality visuals and messaging that feel both genuine and relatable. The agency provides end-to-end campaign management, handling everything from influencer outreach and contract negotiation to content approval and performance tracking. This seamless process is bolstered by their analytics team, which delivers in-depth reporting on metrics like engagement, reach, and conversions. By continuously optimizing campaigns, AWISEE ensures that brands achieve maximum ROI while building trust and long-term connections with Japanese consumers. For brands looking to succeed in one of the world’s most distinctive markets, AWISEE offers a combination of local expertise, creative excellence, and strategic execution, making them a reliable partner for impactful influencer marketing in Japan. Best For: Brands of all sizes Pricing: Campaigns start with a budget of $10,000+ Location: Tokyo, Japan Ultra Super New (USN) is a cutting-edge creative agency based in Harajuku, Tokyo, with a strong presence across Singapore, Taipei, Colombo, and Amsterdam. Renowned for its bold and unconventional approach, USN specializes in engaging millennials, Gen Z, and emerging generations through digital marketing, social media, and experiential activations. USN’s campaigns are characterized by their dynamic execution and multi-faceted strategies. For Red Bull’s “Orange Edition” launch, USN orchestrated simultaneous events across Japan, integrating influencer collaborations, live performances, and custom product kits. The campaign’s reach extended to social media, with follow-and-retweet promotions and interactive content like a coaster game, exemplifying their ability to create cohesive, immersive brand experiences. The agency also excels in leveraging influencer partnerships, as seen in the launch of HP’s ENVY x360 13/15 laptop. Collaborating with influencers to amplify the theme “Change Is Happening Now,” USN positioned the product as a tool for forward-thinking individuals. The campaign’s 15,000+ impressions reflect USN’s effectiveness in connecting with audiences through authentic storytelling and targeted messaging. Ultra Super New is not just an agency but a creative partner for brands aiming to push boundaries. With expertise spanning influencer engagement, experiential marketing, sustainability initiatives, and gaming partnerships, USN delivers campaigns that resonate deeply with today’s consumers while driving measurable results.1. The Influencer Marketing Factory
The Influencer Marketing Factory
The Influencer Marketing Factory
2. Hashi Media
3. Hotice
4. JapanBuzz
5. Tokyo Creative
6. An-yal
7. TokyoBeat
8. UUUM Co
9. Awisee
10. Ultra Super New
Breaking Down Agency Types: Matching Services to Needs
When selecting an influencer marketing agency in Japan, understanding their specialization and alignment with your brand's needs is crucial. Agencies often cater to specific industries or audience sizes, making it easier to identify the best fit for your goals.
Influencer Marketing Agencies Specializing in Gaming and Technology
Gaming and tech brands benefit significantly from agencies like Hashi Media and TokyoBeat, which focus on connecting brands with Japanese gaming audiences. Hashi Media’s campaign for AMD and MSI showcased its ability to engage tech-savvy audiences through culturally relevant content, while TokyoBeat’s collaboration with Mini Motorways leveraged grassroots and mid-tier influencers for authentic engagement.
For brands targeting esports and gaming partnerships, Ultra Super New offers expertise in esports consultancy and influencer engagement.
Influencer Marketing Agencies for Travel and Lifestyle Brands
Travel and lifestyle brands thrive with agencies like Tokyo Creative and JapanBuzz, which excel in culturally aligned storytelling. Tokyo Creative’s Nishi-Izu campaign utilized influencers to promote rural farm stays, blending tourism with authentic cultural experiences.
JapanBuzz’s focus on platforms like LINE and TikTok makes them a strong choice for travel campaigns aiming to connect with younger, mobile-first audiences.
Influencer Marketing Agencies for Fashion and Beauty
Fashion and beauty brands should consider Hotice and An-yal for their expertise in content creation and trend-driven strategies. Hotice’s collaboration with Lacoste highlighted its ability to produce engaging Instagram Reels that boosted product visibility, while An-yal’s work with Moroccanoil demonstrated a 360-degree campaign approach, incorporating influencer programs and motion animation to enhance brand appeal.
For Startups and Niche Brands
Startups and niche brands looking for cost-effective options will find value in JapanBuzz and UUUM Co. JapanBuzz’s campaigns emphasize storytelling and local audience connections, ideal for smaller budgets. UUUM’s extensive influencer network and focus on sponsored video campaigns make it a go-to for startups seeking targeted reach within specific demographics.
For Enterprises and Large Brands
Larger brands with broader objectives benefit from the comprehensive services of The Influencer Marketing Factory and AWISEE. The Influencer Marketing Factory’s global expertise and integration of virtual influencers make it ideal for brands targeting mass audiences. AWISEE’s strong data-driven approach and extensive network of macro to nano influencers ensure campaigns deliver measurable results for enterprises across various industries.
Actionable Steps to Partnering with the Right Agency
Finding the ideal influencer marketing agency requires a structured approach to ensure the partnership delivers measurable results. Here’s a step-by-step guide, enriched with real examples from top agencies to provide actionable value.
Step 1: Define Clear Objectives and Budget
Start with a clear understanding of your campaign’s purpose. For example, if your goal is to break into Japan’s gaming industry, a budget-friendly option like Hashi Media (starting at $5,000) might suit your needs for grassroots influencer collaborations.
Conversely, The Influencer Marketing Factory offers high-end campaigns ($20,000+) for enterprises seeking global reach with services like virtual influencer integration – a niche highly relevant and popular to Japan’s unique audience.
Step 2: Research Specialized Agencies
Identify agencies that specialize in your niche. If you’re in the travel sector, look at Tokyo Creative, which has a proven track record with campaigns like the Nishi-Izu farm stay promotion.
Similarly, TokyoBeat is an excellent choice for tech and gaming brands, as seen in their campaign for Mini Motorways. Case studies on agency websites are great starting points for researching relevant expertise.
Step 3: Assess Influencer Networks and Results
Ask for a detailed overview of the agency’s influencer network. For instance, Hotice offers access to over 25,000 influencers across Asia, making it suitable for cross-regional campaigns. Look for data on previous campaigns, such as UUUM Co.’s 3,000+ sponsored YouTube videos in a year, demonstrating their ability to scale effectively.
Step 4: Prioritize Market-Specific Expertise
In culturally unique markets like Japan, localized strategies are crucial. Agencies like JapanBuzz excel here, offering deep insights into Japan’s high-context communication style. Their campaigns emphasize storytelling and audience connection, which is vital for building trust.
Meanwhile, AWISEE’s culturally relevant content creation ensures alignment with Japanese values, as seen in their collaborations with fashion and tech brands.
Step 5: Analyze Service Offerings for Alignment
Match the agency’s services with your needs. For product launches, An-yal specializes in interactive content creation, such as AR filters and gamified experiences, perfect for engaging younger audiences.
@an_yal Get your freaky on with the GreenDemon 👻👹 💚#HalloweenFun #halloweenlook #an_yal #scary #EffectHouse ♬ CRAZY - finetune
If you require integrated campaigns combining events and social media, Ultra Super New delivers immersive experiences like Red Bull’s “Orange Edition” launch, which blended influencer marketing with live performances.
Turning Tokyo’s Influencer Potential into Brand Success
- Recap the importance of finding culturally aligned, ROI-driven agencies.
- Encourage businesses to adopt a strategic approach to influencer marketing.
Frequently Asked Questions
What types of agencies specialize in influencer marketing campaigns?
Here’s a rundown of some of the agency types that can help you launch influencer marketing campaigns:
- Top 14 Travel Influencer Agencies
- Top 10 Creator Agency Powerhouses Shaping Influencer Marketing
- Top Micro-Influencer Agencies Every Brand Should Know About
- Top 16 Beauty Influencer Marketing Agencies for Your Next Campaign
- Leading Fashion Influencer Marketing Agencies
- Leading Instagram Influencer Marketing Agencies
- 6 Best TikTok Shop Influencer Marketing Agencies
What are the top qualities to look for in a Tokyo-based influencer marketing agency?
Look for agencies with proven experience in the Japanese market, a strong network of local influencers, cultural alignment capabilities, and a data-driven approach to measuring campaign success.
How do influencer marketing agencies in Tokyo differ from those in other countries?
Tokyo-based agencies often emphasize cultural nuances, high-context communication, and meticulous attention to quality. They also adapt campaigns for local platforms like LINE, which are less common outside Japan.
What platforms do Japanese influencers primarily use, and how do agencies optimize campaigns for them?
Popular platforms include Instagram, TikTok, YouTube, and LINE. Agencies optimize campaigns by tailoring content to each platform’s unique audience behavior and leveraging analytics to track performance.
Are there agencies in Tokyo that specialize in micro-influencer collaborations?
Yes, agencies like JapanBuzz and AWISEE specialize in working with micro-influencers, helping brands connect with highly engaged niche audiences for authentic marketing.
How can a startup measure the success of an influencer marketing campaign in Japan?
Startups can track KPIs like engagement rates, reach, conversions, and ROI. Tools such as Google Analytics, Sprout Social, or reports provided by agencies ensure accurate performance tracking.
What industries benefit most from influencer marketing in Tokyo?
Industries like gaming, beauty, travel, technology, and fashion see significant ROI from influencer marketing due to the visual and storytelling potential these sectors offer.
How do agencies ensure cultural alignment when working with international brands?
Agencies rely on local experts, market research, and influencer collaborations to craft campaigns that respect cultural values while delivering the brand’s message effectively.
What are the steps to choosing the right influencer marketing agency in Tokyo?
Follow these actionable steps to make an informed choice:
- Define your campaign goals and budget.
- Research agencies specializing in your industry or niche.
- Evaluate their influencer network and case studies.
- Prioritize agencies with cultural expertise and localization services.
- Request a clear strategy proposal with performance metrics.
- Start with a pilot campaign to test their capabilities.
What are the common mistakes to avoid when launching influencer campaigns in Japan?
Avoid these pitfalls for a successful campaign:
- Copy-pasting global strategies without localization.
- Partnering with influencers who lack cultural alignment.
- Underestimating the importance of platforms like LINE and TikTok.
- Ignoring detailed performance tracking and data analysis.
- Failing to establish clear communication with the agency or influencers.
What are the key differences between micro-influencers and macro-influencers in Tokyo's marketing scene?
Here’s a breakdown of the key differences between micro and macro-influencers in Tokyo:
| Criteria | Micro-Influencers | Macro-Influencers |
| Audience Size | 1K–100K followers | 500K–1M followers |
| Engagement Rates | Higher engagement rates | Lower engagement rates |
| Cost | More affordable ($100-$1,250) | Premium pricing ($1,250-$25,000) |
| Company Goals | Authentic niche connections | Wide-scale brand awareness |
| Examples of Use Cases | Local product launches, niche industries | National campaigns, global product announcements |
